...Abstract Hair and health have an existing relationship, yet little is known about the relationship between stylist hair care practices and encouragement of self-care in the African American community. The hair cosmetic industry has undergone a revolutionary change over the last two decades, dramatically veering from merely cleaning to repair, increasing the tensile strength, reducing oxidative damage, and stimulating growth. Unfortunately, the psychological and physical consequences of improper hair care by stylists have resulted in “hair stress” in the African American community (Winfield, 2008). The problem under investigation is what are physical and psychological processes of growing healthy African American hair, where people look good on the outside and feel good on the inside. This study utilizes a content analysis approach for using YouTube tutorials to support the “Growing Hands Theory” that encourages proper hair care practices related to physical and mental health for people of African descent. Core Concept Definition Healthy Hair Healthy hair is a result of hair care and self-care. Hair care varies from different hair types because all hair is not the same, but all hair benefits from individuals having appropriate nutrition, hydration, exercise, stress management, and restorative sleep. Strausfogel (2013), focuses on internal and external strategies for better hair growth. Many of these products that claim...
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... Executive Summary Tracy’s Custom Wigs is a for profit company which specializes in ground breaking techniques in non-surgical hair replacement that uses a combination of non-toxic human hair, French silk lace to create a natural look for women who wear wigs. The company has developed a proven and patent system that can create a personalized custom hair system full designed or hand tied designed system for each individual or blend with their natural hair color. Tracy’s Custom Wigs import quality human hair into the United States to uses quality human hair to create high graded lace wigs for consumers and distribution points such as beauty supply stores and hair salons. Since this time the mission of Tracy’s Custom Wigs has grown to provide quality affordable lace wigs for individuals suffering from severe hair loss, by enhancing their overall appearance and self confidence without the use of surgery or being placed on a daily pill regiment. Tracy’s Custom Wigs focus is on individuals who have experience hair loss due to medical conditions or hereditary reasons. A women crown and glory defines many things; personality, attractiveness, success, health and social status, just to name a few. Hair loss is dramatic on both self esteem and social life. Many women feel losing their hair they’ve lost a large part of who they are. With Tracy’s Custom Wigs gives a woman her self esteem, by giving a custom made style to each woman who wants to look fabulous...
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...ANALYSIS OF HAIR CARE PRODUCTS WITH REFERENCE TO SHAMPOO MARKET IN INDIA Khawaja Mubeenur Rahman¹, Dr. Roshan Kazi² and Sandip Sourav3 1 Assistant Professor, Sinhgad Institute of Business Administration & Computer Application, Lonavala Email: rahman.2806@gmail.com 2 Professor, Allana Institute of Management Sciences, Pune Email: babycrab@yahoo.com 3 Territory Sales Manager, Nozzle Auto Association Pvt. Ltd., Mumbai Email: sandeepdokania@yahoo.co.in ABSTRACT Analysis of hair care products with reference to shampoo market in India In the past few years, Indian beauty has occupied a significant place in the fashion world. Both men and women have started giving importance to personal beauty grooming. As such Indian cosmetic industry, especially the hair care market has risen to productive market. In this paper the researcher tried to focus on the hair care products especially top shampoo companies, major brands, SWOT analysis of shampoo market and portfolio analysis of top shampoo brands. The market share of hair care segment in India is continuously increasing day by day. The shampoo market is dominated by HUL and P&G. The top shampoo brands are Sunsilk, Clinic Plus, Pantene and H&S which are placed in the ‘Stars’ cell of BCG matrix of shampoo brands of India. Keywords: Hair care products, Market analysis, Shampoo market, BCG Matrix, Top shampoo companies, Top shampoo brands. INTRODUCTION Washing the hair and scalp has become a near universal practice. The method of doing...
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...Image 4B/4C HAIR GROWTH GUIDE STYLES PRODUCTS HAIR CARE STYLE ICONS SALONS Post navigation 5 Must-Have Ingredients For Flat Ironing Natural Hair Beyonce’s Waist Length Box Braids The Pros and Cons of Mini Twists for Natural Hair 45NATURAL HAIR CARE PROTECTIVE STYLING by Chinwe – January 31, 2014 Share Button Pin It minitwist5 (Circa 2010) By Chinwe of Hair and Health Mini twists are essentially tiny twists, much smaller than the diameter of a pencil. In some cases, mini twists are so small that the hair may appear loose rather than twisted. THE GOOD: Mini twists last longer — anywhere from three to six weeks — than larger twists. Because they are so small, they tend not to frizz and age as quickly. This is great news for those who want to leave their natural hair alone for several weeks at a time. Not only do mini twists last longer, they also allow for more versatility in styling. Because they are so small, it is much easier to achieve a range of styles than with larger twists. A lot of the styles can mimic those on loose natural hair. minitwist1 (In 2013) THE NOT SO GREAT: Mini twists can take hours to a day or two to install or take down. This can be a challenge if you have to be somewhere or you just do not have the time or patience. In terms of helping with patience, watching a few movies or television shows can help pass the time. When it comes to needing to be somewhere, some naturals prefer to start...
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...Naturalista Hair, Inc. TeWanda M Terry Southern New Hampshire University Executive Summary Naturalista Hair Inc, is a start-up hair care company located in Greenville, North Carolina that manufactures hair accessories, and organic hair products for natural hair. In addition, Naturalista Hair main products are conditioners, shampoos, and moisturizers for hair. Natural hair in the African American community has become not only a trend or style, but also a lifestyle change for many men and women (Opiah, 2014). Many women with natural hair are looking for more products each day that have organic ingredients and do not contain chemicals or additives that can damage their growing hair. Although there are many companies of natural hair care products, few are using organic ingredients in their products like Naturalista Hair. With Naturalista Hair using all organic and natural ingredients it provides a great opportunity for market growth in the area. Natural hair is a rising lifestyle change especially for African American women and women who have kinky, curly hair. The natural hair products are one section of the hair-care market that is ignored and underserved by the market. There are, however a growing number of hair products competition, including companies that manufacture hair products for African American women with chemical relaxed hair (Mintel, 2013). Naturalista Hair will work to grow the natural hair care market and also help to educate people on how to care for natural...
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...Curly Locs Curly Locs is a natural hair brand that offers four products to help maintain a healthy hair lifestyles. Curly Locs product line consists of a shampoo, conditioner, leave-in conditioner, and moisturizer. The ingredient in the Curly Locs shampoo consist of sweet almond oil, shea butter, and apple cider vinegar. The shampoo delivers a cleaning power full of moisture. The Curly Locs conditioner is rich in vitamin B and is made with cocoa butter and shea butter to give maximum moisture to dried frizzy hair. This conditioner is great for all hair types. Curly Locs leave-in conditioner is made with distilled water, sweet almond oil, and infused with banana extracts. This can be used to style any curls type, twists, or braids. The Curly Locs moisturizer contains all natural ingredients and is great for hydrating dry hair. This lightweight moisturizer contains mango oil and bamboo milk to hydrate and nourish all hair types. For the past year, I have market Curly Locs through an online store and on facebook. I am looking to seek financial backing in the terms of a start up cost for sixty thousand dollars for business location, materials and packaging. The ideal business location would be in an urban based community were the products is accessible to anyone with curly natural hair. Profit is an absolute number determined by the amount of income or revenue above and beyond the costs or expenses a company incurs. Profitability is a measurement of how well a company is making...
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...Ministry of Education and Training Hoa Sen University Faculty of Economics and Commerce Intergrated Marketing Communications MARKET ENTRY STATEGIES FOR TRESEMMÉ INTO VIETNAM Lecturer: Ms. Nguyễn Trần Kiều Vân Class: MK308DE01 - 0600 Group members: Trương Phương Anh - 2006759 Võ Hồ Thanh Bình - 2008404 Đoàn Xuân Tâm Đan - 2007677 Nguyễn Ngọc Thiên Hương - 2007207 Damien Zafrani Ministry of Education and Training Hoa Sen University Faculty of Economics and Commerce Intergrated Marketing Communications MARKET ENTRY CAMPAIGN FOR TRESEMMÉ INTO VIETNAM Lecturer: Ms. Nguyễn Trần Kiều Vân Class: MK308DE01 - 0600 Group members: Trương Phương Anh - 2006759 Võ Hồ Thanh Bình - 2008404 Đoàn Xuân Tâm Đan - 2007677 Nguyễn Ngọc Thiên Hương - 2007207 Damien Zafrani 2 ABSTRACT The target purpose of this report is to build an Integrated Marketing Communications (IMC) program for TRESemmé, which is a long-standing American brand that has recently appeared in Vietnam. In this report, we focus on IMC strategic plans for creating TRESemmé’s recognition and expand brand awareness in Vietnam market. We gathered information on the Internet and using our knowledge from Integrated Marketing Communications class to complete our assignment. Thanks to the report, we have the opportunity to apply theories in real situation, learn more about integrated marketing communications and know how to plan IMC stategies for a specific brand. ...
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...Favor Beauty Salon, Jean's Green Dennet R. Watson MKT-308-8788-Marketing Management September 7, 2013 Lisa Pearo Favor Beauty Salon, Jean's Green Favor Beauty Salon is the primary supplier of Jean’s Green hair care products. Located in Wichita, Kansas, Favor Beauty Salon is a place where the clientele is treated like family. Women, men and children frequent the salon for a variety of services ranging from a shampoo, blow dry and curling iron service for women, to a shave and haircut for men. A vast majority of the clientele are looking for products and services that cater to their desires of wearing their hair in its all-natural state. Jean’s Green just happens to be that product. Since Jean’s Green is an all-natural product made from natural fruits and vegetable oils, what better product for clients wanting natural hair. The day of spending a fortune on chemicals that continuously damage the natural curl pattern of the hair is over. Jean’s Green is still in its infancy stage as a new product line. Its most important issues are to continue to take a meek fiscal approach. The wise fiscal approach would be to expand at a leisurely pace for the sake of adequate expansion. Some important factors to the success of Favor Beauty salon and Jean’s Green are professionalism, convenience, and customer attention. A portion of the company’s budget will be used for advertising in various manners. The most effective advertisement is that of word of mouth. As customers are satisfied...
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...Md Arifur Rahman Asst. professor Faculty of Business Studies Bangladesh University of Professionals Subject: For the acceptance of the Term Paper Report. Dear Sir, It gives me immense pleasure that we are undergoing the undergraduate degree in Faculty of Business Study (FBS), Bangladesh University of Professionals (BUP). We were needed to compose a term paper report that is on Internationalizing a Bangladeshi Product: Sun Chips. Via this application we would like to submit our term paper report with its associated details. We have put our best efforts to apply all the theoretical concepts of different research methodology in real life situation. The detailed report has been attached along with this letter. I hope with great excitement that you will like and accept our report, humbly looking forward to your cooperation. Sincerely, 1. 2. 3. 4. 5. Rahnuma Firdaus (ID:1304081) Sahira Zaheen (ID:1304067) Sanjia Khan Sivan (ID:1304087) Labiba Mahmood (ID:1304105) Sumana Afrin (ID:1304053) 2 Acknowledgement We would like to thank our honorable sir Assistant Professor Md Arifur Rahman, for his keen efforts and invaluable guidance which helped us to understand how to properly and efficiently conduct research in any field necessary, especially in the field of business as well as its different implementation and impact on organizations and say to day life of the general population which facilitated the successful completion of this report. We...
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...Naturocare as a natural, technology based, problem solving brand of hair care, devised from nature’s goodness and characterised by our consumers as reliable and a healthier alternative. Quality and consumer safety is the responsibility of every Naturocare employee and we demonstrate visible and consistent leadership to meet this policy. The thousands of men and women who have built up the group across the country have made this their personal mission statement. They use their intelligence and creativity, their innovative ability and all their expertise to further the cause of hair care. None of this would be possible without Naturocare’s deep respect for human beings, and without its genuine commitment to a sustainable environment. Strengthened by these values, and convinced that the quest for beautiful hair has always been a major challenge for women and men Naturocare’s teams continue daily to push forward the frontiers of their profession. Our SMART goal: Naturocare aims to have a market share of 17.5 % which is to be attained by 2015. Company profile: Naturocare was founded in 1971 by Dr Jagath PK with a clear vision to bring natural hair care products in a contemporary form in order to spread the knowledge and wealth that nature has to offer. This included referring to ayurvedic texts, selecting indigenous herbs and subjecting them to modern toxicological and safety procedures to create new hair care products. Naturocare is a research-driven and fully integrated company...
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...Head & shoulder a brand owned by Proctor & Gamble was established in the 1950’s and has strived to create a formula for a shampoo that can get rid of dandruff (Headandshoulders 2011). Head & Shoulders differentiate from other brands because it does not only just help eliminate dandruff it also helps maintain the basic needs of people’s hair such as fighting of dryness, relieving of irritation, control of oil and maintenance of silky hair. Head & Shoulders has a range of products for all types of different treatment to suit the needs of consumers. (Marina Maher 2011) The success of Head & Shoulders and strategy Head & Shoulders is the no.1 selling anti-dandruff shampoo in the world. For women the brand was recognised as a ‘head-turning hair’ through Head & Shoulders marketing campaign. It positioned its main product ingredient ‘pyrithione zinc’ in the shampoo to be a beauty ingredient. For men Head & Shoulders positioned the product to give guys fuller and thicker hair free from dandruff (Marina Maher 2011). On mouthshut.com a rating for 4 years for Head & Shoulders was recommended by 82% of its members of the website after using it. Users found that the product was easy to use and the effects and fragrance of the shampoo was considerably good in general (MouthShut 2011). Head & Shoulders created a pop culture icon to build brand loyalty (Marina Maher 2011). These icons are known as Ambassadors for Head & Shoulders and are dedicated to using the products. These Ambassadors are...
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...* Wash your hair with only conditioner twice a week. This technique is called "co-washing." It will make your fro softer and more manageable. * When you're in the shower, wet your hair and load it with conditioner. Once your hair is saturated with it, use a WIDE tooth comb to detangle it. If your hair is long, start combing it down from the bottom and work your way up to the base of the scalp. Then rinse. * Then apply a cream/butter based product like Miss Jessie's Baby Buttercream to your wet hair to seal in moisture. For daily upkeep you can use a moisturizing spray like Soft Sheen-Carson's Sta Sof Fro. You can also use natural oils (coconut oil, olive oil, or grapeseed oil). * At night, braid your fro (or ask your mom/sister/girlfriend). This is a big part of keeping your afro neat. Pick it out in the morning. * You can find more tips in the Afro section of the Black Hair Media Forum: www.forum.blackhairmedia.com Good Luck :D ------------------------------------------------- THE ULTIMATE HAIR CARE TIPS FOR AFRICAN AFRO’S HOW TO WASH BLACK HAIR Looking for tips on how to wash black hair? There is a myth going around that black and African American women shouldn't wash their hair often because it will dry it out. This is absolutely not true. Don't be afraid to wash your hair. It won't fall out or break off. In fact your hair is screaming for moisture, and the more you give it the better it gets. Did you know that the only thing that can really moisturize your...
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...Papaya Hair Gel Science Investigatory Project Presented to the Faculty of Mother of Divine Providence School Science and English Department Marikina Heights, Marikina City S.Y. 2014-2015 In Partial Fulfillment of Requirements For the Subjects in Science and English 7 Presented by: Bea Carmela Aduna Paolo Barrera Ron Leonard De Guzman Jose Lorenzo Vergara CHAPTER I B. STATEMENT OF THE PROBLEM: * Can we make papaya hair gel that can be a good benefit for our hair? C. OBJECTIVE: * To make a product that is affordable D. Hypothesis Our Papaya Hair Gel is more affordable and useful than other branches of hair gel. Papaya Hair Gel has more benefits than other hair gel. Our product is just only an ordinary hair gel, our hair gel is affordable, healthy, and has more nourish than other products. E. SIGNIFICANCE OF THE STUDY Papaya is a nutrient powerhouse, not only that it is beneficial to hair and skin in both its ripe and green state. Papaya is rich in proteins, Vitamin C, Vitamin B6, Iron, Magnesium, Beta Carotene, enzymes like papain, which breaks down tough meat fibers and so many more ingredients for healthy hair growth. Papaya also helps to maintain the hair’s natural sheen, softens the hair, helps to restrict dandruff and stimulates hair growth. According to hair care experts, using papaya for hair may help with removing build up and residue from cleansing products and chemicals and also restore hair's natural shine and softness...
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...Natural Hair versus Weave Comica Terrell COM170 July 26, 2012 Adrienne Slaughter PhD Natural Hair versus Weave When analyzing or collecting information to verify that the audience understands the writer’s point of view researching, comparing, and contrasting can be a challenging. In addition, it can become a never-ending discussion. However, intriguing the audience to open his or her mind can be rewarding for the writer. In this writing piece the conflict topic is women possessing natural hair and weave. Even though natural hair is free whereas weave is costly, there are advantages and disadvantages of natural hair and consuming weave material hair because real human hair and weave both cost numerous amount of money for hair products and going to salons and human hair and human hair like weave have the ability to style, curl, and be in direct heat without burning. This paper will be providing the audience neutral information on both subjects. Similarities The similarities that both of the comparison have in common is that real human hair and human hair like weave have the ability to style, curl, and be in direct heat without burning. When using a heated substance to curl and straighten natural and human hair weave. In addition with natural hair applies to braiding into cornrows, microbraids, and box braids that is also known as individuals, however; if engaging with human like hair materials those varieties of braiding also can be applied. That process is a different...
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...S BOOTS: HAIR-CARE SALES PROMOTION w 905A22 Pankaj Shandilya prepared this case under the supervision of Professors Robert Fisher and Murray Bryant solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2005, Ivey Management Services Version: (A) 2008-03-20 In early November 2004, on a cold winter afternoon in Nottingham, England, Dave Robinson was planning his sales promotion strategy for a line of professional hair-care products at Boots. The professional hair-care line consisted primarily of shampoos, conditioners and styling products (gels, wax, mousse, etc.) developed in collaboration with United Kingdom’s top celebrity hairdressers. Robinson’s challenge was to select one of three promotional alternatives — get three for the price of two (“3 for 2”)...
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