...Dim Sum Chinese Restaurants only represent a small percentage of restaurants in America comparing to other restaurant such as McDonald. Most Chinese restaurant menus list the dishes in their original Chinese names, but usually, the menu will have an English description of the dish. Chinese restaurants are usually decorated with items of Chinese culture, such as dragons, hanging lanterns and statues of Buddha. Chinese restaurants in the United States began during the California gold rush, which brought twenty to thirty thousand immigrants across from the Canton also know as the Guangdong region of China. Normally, Chinese restaurants are owned and operated by small, hardworking ethnic Chinese families. In Chinese cooking the “wok” is often said to be very important in food making, it's a large metal pan with a rounded bottom. China is a quite large country so it have several cooking styles for example, Szechuan, Hu nan, Cantonese and Northern Style in Beijing each with its own culinary style and flavors. Cantonese food is best known in the US and Canada for its dim sum small bites, steamed and fried dumplings stuffed with meat or seafood. Dim sums are individual portions of food traditionally served in small steamer baskets or on small plates. This style of food is also known as “yum cha”, which means tea drinking. Dim sum consist of many different variety of food. A traditional dim sum selection includes various types...
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...CHICKEN FINGERZ Chicken Fingerz are served with Zax Sauce. 5 piece 10 piece 20 piece For larger orders, please see our Party Platterz menu. Meal Dealz BIG ZAX SNAK MEAL Chicken Fingerz, Texas Toast and Zax Sauce. BUFFALO WINGS MEAL Wings, Celery and Ranch. ™ Meal Dealz are served with Crinkle Fries and a Small Beverage. CHICKEN FINGER SANDWICH MEAL Chicken Fingerz, Zax Sauce and green leaf lettuce on a toasted bun. GRILLED CHICKEN SANDWICH MEAL Grilled Chicken, honey mustard and green leaf lettuce on a toasted bun. KICKIN’ CHICKEN SANDWICH MEAL Chicken Fingerz, Ranch and Tongue Torch sauce on Texas Toast. NIBBLERZ MEAL Our classic Chicken Fingerz, tucked in toasted buns and topped with Zax Sauce. BONELESS WINGS MEAL Boneless Wings, Celery and Ranch. CHICKEN SALAD SANDWICH MEAL All-white-meat chicken on honey wheat bread with lettuce and tomatoes. Sides & Extras THE NIBBLER SIDE SALAD CRINKLE FRIES (REG. & LG.) SIDE OF ONION RINGS SIDE OF FRIED WHITE CHEDDAR BITES TEXAS TOAST BASKET OF TEXAS TOAST BASKET OF CELERY COLE SLAW DRESSING/SAUCE Zalads® THE HOUSE Mixed greens, red cabbage, carrots, cucumbers, roma tomatoes, cheddar and jack cheeses, fried onions, and Chicken Fingerz or grilled chicken, with Texas Toast. THE COBB Mixed...
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...S.W.O.T. Analysis of Coffee Bean & Tea Leaf STRENGTH * Company’s marketing strategy All the stores of The Coffee Bean & Tea Leaf were located at high traffic, high visibility locations in each market. The market entry strategies use by the coffee shop in managing their foreign franchisees when expanding into Asia including master franchising and company owned-stores. A master franchise is a person or entity that provides services to franchisees in a specified territory, typically a major market, geographical region or even one or more countries. The marketing approach is essential to gain a competitive advantage in the foreign market. The construct included market entry, site location, and market positioning. The reason is to choose master franchise as its form of franchising is because of that the master franchising was the most popular mode of entry into distant band cultural dissimilar market such as Asia. The Coffee Bean & Tea Leaf found that the sale of a master franchise as a quick method of establishing a franchise operation. Instead of sub-franchising the units, the master franchisees prefer to own and run the entire unit. The reason also is too attributed largely to be limited size of the marketplace as the products are targeted at specific niche rather than the general public. It entered Singapore, Malaysia, and Taiwan by master franchising. In the other hand, the coffee shop prefers to use company-owned stores in Hong Kong, Australia and United...
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...Burger Extravagant is made with white truffle butter-infused Japanese Wagyu beef, topped with James Montgomery cheddar cheese, black truffles and a fried quail egg. It’s served on a gold-dusted roll spread with white truffle butter and topped with a blini, crème fraiche and caviar. If that weren’t enough to excuse the price, it also comes with a solid-gold, diamond-encrusted toothpick. There’s Competition Though: While they may not be recognized by Guinness, New York food truck 666 Burger offers the $666 Douche Burger that features a Kobe beef patty stuffed with foie gras and gold-leaf, covered in caviar, lobster, truffles, Gruyere cheese melted with champagne steam and BBQ sauce made with Kopi Luwak coffee. While the burger was a satire of La Burger Extravagant, it is actually available for sale, but as of yet, only one person has actually ordered it. There’s also the FleurBurger 5000, from Vegas restaurant Fleur that features a Wagyu beef and foie gras patty with truffle sauce and shaved black truffles. Your order for this $5,000 burger also includes a bottle of $2,500 wine, Chateau Petrus, so really, you’re not just paying for the burger -- but still, the $2,500 burger might be the world’s most expensive, even if it’s not official yet. 4. The Most Expensive Dessert Where You Can Find It: Serendipity 3 (Yes, the same place as the most expensive burger) Price: $25,000 What Makes It So Expensive: The Frrrozen Haute Chocolate ice cream sundae contains a blend of 28 cocoas,...
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...GLOBAL MASTER BUSINESS ADMISTRATION Research Methodology Study on determining demand and consumer preferences for menu in Uzbek restaurant BEKZOD LOKAEV FARUDDIN ESHMIRZAEV CONTENTS I. Introduction 1.1. Research question 1.2. Research objective II. Survey on determining demand and consumer preferences for menu in Uzbek restaurant 2.1. Determining demand 2.2. Defining consumers’ preferences for menu 2.2.1. Salads 2.2.2. Apitizers 2.2.3. Soups 2.2.4. Main courses 2.3. Questionnaire III. Empirical Findings 3.1. Demographic information of the respondents 3.2. Results of questions about determining demand 4.3. Most preferred salads. 4.4. Most preferred apitizers 4.5 Most preferred soups 4.6 Most preferred main courses IV. Conclusion VII. List of References Introduction Consumer demand for traditional uzbek meals will increased substantially in recent years in Daegu. 1. Research Question This study is intended to describe and analyze how the certain factors influence on Consumer Demant in uzbek national foods Choice by consumers and explore the consumer motives for choosing the brands. The research question is How much demand is there for uzbek foods? What foods and drinks do consumers...
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...Starbucks Coffee started in 1971 by three partners: English teacher, Jerry Baldwin; History teacher, Zev Seigl and writer, Gordon Bowker. The three partners were inspired to sell a high quality of coffee beans and equipment by coffee roasting entrepreneur, Alfred Peet after he taught them about his style of roasting beans. The original of Starbucks Coffee’s logo was fashioned after a 15th century Norse woodcut, the image of a mythical two-tailed mermaid siren. The siren, as you may recall from Greek mythology. It was an alluring and irresistible female figure, typically as half fish / half woman (the mermaid variety). ------------------------------------------------- Figure 1: Original brown logo, used from 1971–1987. Figure 2: Green logo used from 1992–2011, still being used as a secondary logo. Figure 3: Redesigned logo used from 2011–present. Mission Statement of Starbucks Coffee Our mission: To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time. Here are the principles of how they live that every day: 1) Our coffee: It has always been and will always be about quality. They are passionate about ethically sourcing the finest coffee beans, roasting them with a great care, and also improving the lives of people who grow them. They care deeply about all of this; their work is never done. 2) Our partners: They are called as partners, it is because it not just a job, it is their passion. Together, they embrace...
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...parts, the Business Idea, Industry Related Issues, Target Market & Customer-Related Issues, Founder (s)-Related Issues, Financial Issues and Overall Business Potential will be introduced respectively. Business Aims: The object of F&C is to manufacture and market an innovative food product: a fresh and ready-to-eat leaf lettuce salad package. The product Salad Ready will have a large variety of market segments among students, from schools to the hotel and restaurant. The strategy of F&C, however, is to build a student brand in successively larger segments of the market. The Business Idea (Concept): At university, many students do not eat breakfast, not even have time to eat lunch, therefore, selling some healthy, nutritious and convenient food to students is a good business opportunity. In addition, it is better than those who selling fast food, such as Fried foods. Salad Ready is a consumer food product – fresh, washed, bite-sized leaves of leaf lettuce, contained in a sealed, transparent, fancy packaging. The product concept flows from the British culinary tradition of salad--a tasteful selection of appetizing and eye-appealing green leafy lettuces. These lettuces contain a variety of vegetables, tomatoes, beans, corn and different kinds of sauce. The packaged version of this concept places it in the rapidly growing group of high-quality, low-priced, convenience-based products which fit with British family and lifestyle....
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...O. HENRY, THE LAST LEAF In the 1890s, many artists lived in Greenwich Village, in New York City. Sue and Johnsy were artists. The two girls met each other in the month of May, at a restaurant in Greenwich Village. ‘I’m from the State of Maine,’ Sue said to Johnsy. ‘I draw pictures for stories in magazines.’ ‘I’m from California,’ Johnsy said to Sue. ‘But I want to go to Italy. I want to paint a picture of the Bay of Naples!’ The two girls talked happily for an hour – about art, about clothes, about food. Soon after their first meeting, Sue and Johnsy moved into a studio apartment together. Their rooms were at the top of an old brick house in Greenwich Village. In December, it was very cold in New York. Snow fell and there was ice in the ground. Many people in the city became ill. The illness was called pneumonia. The doctors tried to help the sick people, but many of them died. That month, Johnsy had pneumonia. She was very ill. She lay in her bed and she did not move. A doctor visited her every day. But Johnsy was not getting better. One morning, the doctor spoke quietly to Sue outside Johnsy’s room. ‘I can’t help her,’ the doctor said. ‘She is very sad. She doesn’t want to live. Someone must make her happy again. What is she interested in?’ ‘She’s an artist,’ Sue replied. ‘She wants to paint a picture of the Bay of Naples.’ ‘Painting!’ said the doctor. ‘That won’t help her!’ The doctor left the apartment. Sue went into her own room and she cried quietly for a few minutes. Then...
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...ham, salami, pepperoni, and melted cheese topped with banana peppers, mayonnaise, lettuce, tomatoes, red onions and red wine vinaigrette served on a toasted ciabatta roll. French Dip & Swiss Freshly sliced, oven-roasted beef topped with melted Swiss cheese served on a toasted ciabatta roll with a side of au jus for dipping. Philly Beef Freshly sliced, oven-roasted beef and melted Swiss cheese topped with onions, red and green peppers and mayo served on a toasted ciabatta roll. Turkey Bacon Club Freshly sliced turkey breast, melted Swiss cheese and thick cut pepper bacon topped with mayonnaise, lettuce, tomatoes and red onions served on a toasted ciabatta roll. ULTIMATE ANGUS Angus Three Cheese & Bacon Sandwich Thinly sliced lean Angus beef topped with thick-cut pepper bacon, cheddar and Swiss cheese and a parmesan peppercorn ranch all served on a toasted Italian-style roll. ARBY’S® ROAST BEEF TM & © 2011 Arby's IP Holder Trust . Menu items are subject to change without notice. Items marked with an asterisk (*) may not be available at all Arby’s restaurants. R M L R M L Roast Beef Sandwich Freshly sliced, oven-roasted beef served on a toasted sesame-seed bun. Regular (3 oz. of roast beef), Medium (5 oz.) and Large (7 oz.). Beef 'n Cheddar Sandwich Freshly sliced, oven-roasted beef with cheddar cheese and Red Ranch sauces served on an onion roll. Regular (3 oz. of roast beef), Medium (5 oz.) and Large (7 oz.). All-American Roastburger® Oven-roasted, freshly sliced...
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...around the picture. Kentucky State Flower Golden Rod Kentucky State Tree Yellow‐poplar or the Tulip tree Leaf Flower The golden plumes of this wildflower line Kentucky's roadsides in the fall. Native to all of Kentucky, 30 of nearly 100 species of this herb are found here Fruit Kentucky State Bird The Cardinal (Red‐bird, Virginia Nightingale, Cardinal‐bird ) MARIJUANA PEACHES APPLES SOYBEAN HAY TOP 10 CASH CROPS TOBACCO WHEAT CORN SORGHUM BARLEY Kentucky Department for Natural Resources ‐protects natural resources by educating and funding industries and farmers ‐inspects timber and mining operations ‐ensures safe water quality of the state TIMBER COAL, OIL AND GAS CLAY GRAVEL SAND WATER SUPPLY LIMESTONE Few Interesting Facts on Kentucky 1. Bluegrass is not really blue--its green--but in the spring bluegrass produces bluish purple buds that when seen in large fields give a blue cast to the grass. Today Kentucky is known as the Bluegrass State. Kentucky is the state where both Abraham Lincoln, President of the Union, and Jefferson Davis, President of the Confederacy, were born. They were born less than one hundred miles and one year apart. The song "Happy Birthday to You" was the creation of two Louisville sisters in 1893. Cheeseburgers were first served in 1934 at Kaolin's restaurant in Louisville. Chevrolet Corvettes are manufactured in Bowling Green. More than $6 billion worth of gold is held in the underground vaults of Fort Knox. This is the...
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...lan | SoRen Tea | Marketing Analysis and Strategy | | | | | | | Table of Contents 1.0 Executive Summary………………………………………………..... 3 2.0 Situational Analysis…………………………………..…….. …….... 4 2.1 Market Summary………………………………………..…………... 4 2.2 SWOT Analysis……………………………………………………... 6 Strength……………………………………………………….. 6 Weakness……………………………………………………… 6 Opportunities……………………………………….................. 7 Threats………………………………………………………… 7 2.3 Competition……………………………………………….................. 8 2.4 Product (Service) Offering………………………………………….. 10 2.5 Keys to Success……………………………………………………... 11 2.6 Critical Issues……………………………………………………….. 11 3.0 Market Strategy……………………………………………………... 12 3.1 Mission……………………………………………………………… 14 3.2 Marketing Objectives……………………………………………….. 14 3.3 Financial Objectives………………………………………………… 14 3.4 Target Markets…………………………………………………….... 15 3.5 Positioning …………………………………………………………. 18 3.6 Strategies …………………………………………………………… 18 3.7 Marketing Mix ……………………………………………………... 20 3.8 Marketing Research ………………………………………………… 22 4.0 Controls …………………………………………………………….. 23 4.1 Implementation …………………………………………………….. 24 4.2 Marketing Organization ……………………………………………. 24 4.3 Contingency Planning ……………………………………………… 25 5.0 Conclusion …………………………………………………………. 25 Reference……………………………………………………………… 26 1.0 Executive Summary SoRen Tea is a new start-up...
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...Strategic Marketing & Planning Tapal Tea Private Limited Submitted to Sir Ekhlaque Ahmed Submitted By: Hafiz Sheikh Misbah Ur Rehman - 9363 Mohammad Ali Sheikh - 9229 Saad Ashfaq – 9011 Date: Aug21st, 2010 Acknowledgment We would like to acknowledge a number of people for their support and assistance during our report. Firstly we would like to acknowledge our Course Facilitator Sir Ekhlaque Ahmed for assisting and guiding us in preparation of this report. We are also thankful to ____________ (Brand Manager, Tapal Tea Pvt Ltd, Pakistan) who provided us with priceless information required for the making of this report. Executive Summary Tapal vision is to be a benchmark of Quality, Creativity and Value Innovation, achieve leadership in the beverage manufacturing industry and because of this customer satisfaction has been its ultimate goal. Today Tapal is the market leader in tea industry but still faces some huge challenges that need to be addressed with in order to keep the top position. The report has been prepared after analyzing the information received from the major players in the Industry i.e. Tapal, Unilever, Clover Pakistan and Eastern Tea. We also obtain views about different brands and he distributions opinions on the different brands available. The report will give a detail / indepth review of Tapal Tea, its competitors and the industry in which it operates especially in the light of Pakistan’s economy along with focusing...
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...total paid-up shares after Initial Public Offering. Capital As at 21 April 2014 (Trading commencement) Registered capital, common shares of THB 1,300 million (1,300 million shares) Paid-up capital, common shares of THB 1,300 million (1,300 million shares) Secondary Market The Stock Exchange of Thailand (SET) Offering Price THB 13 per share Offering Date 8-11 April 2014 Objectives and plans for utilizing the capital increase Use of Proceed 1. Payment to loan from financial institution 2. Payment to loan from director 3. Factory phase 2 expansion 4. Working Capital Green Shoe Option None In the amount of (THB million) 1,500 1,000 800 600 Period Within 2014 Within 2Q’2014 Within 2014 Within 2014 -2- Type of Business and Nature of Operation The Company manufactures and sells several types of beverages under brands; Ichitan Green Tea, Ichitan Double Drink, Ichitan Dragon Black Tea, Yen Yen by Ichitan, and Ichitan Selected. As for marketing strategy, the Company differentiates and positions its products as high quality drinks. The products are made from carefully selected pure ingredients, passed through a hi-tech safety controlled processing and bottling in order to meet standard of product safety while maintaining freshness of ingredients. Key...
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...------------------------------------------------- so he renamed it The Rolling Stone. For a while, he did the writing and even the illustrations, but couldn't keep it up. The ------------------------------------------------- Rolling Stone apparently gathered moss and failed. He was a master of the short story . He was an American story writer whose real name was William Sydney Porter.. ------------------------------------------------- Johnsy and Sue are artists who move into Greenwich Village in New York City.As winter approaches and the weather gets colder, Johnsy becomes ill with pneumonia. She gets so sick that she believes that when the last leaf falls from the vine outside her window , she will die. An old artist , named Behrman , who lives in the same building as the girls, braves a storm one night to paint a leaf on the wall – a leaf that will never fall.Cold and wet from painting in the icy rain , he catches pneumonia and dies. This gives Johnsy the hope to survive her illness , and it also creates the masterpiece Behrman had always dreamed of painting . Summary | Living in early 20th century Greenwich Village are two young women artists, Sue and Johnsy (familiar for Joanna). They met in May, six months previously, and decided to share a studio apartment. Stalking their artist colony in November is "Mr. Pneumonia." The story begins as Johnsy, near death from...
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...or a one-room apartment whose single window faces into an air shaft. (House Plants, 1975) Artificial lighting is the answer for almost any kind of plant that can be grown if enough artificial light is provided, even in situations where no other light is available. Artificial lights allow regular people to plant whole gardens in places where no plant would ordinarily grow. A lesson in cell metabolism-energy and photosynthesis mentions that “chlorophyll absorbs most red, orange, blue, and violet light. It reflects green and yellow light, giving its body a green coloring”. This statement got the researchers curious and wondered if plants act differently to the green and yellow colors of light, then they should have different reactions and effects to every color of light. (Capco C., Yang G., 2010). This study aimed to find if there exist a significiant difference in the growth of plants when exposed to different colors of light specifically red, yellow, green, blue, and white. In this case, the researchers chose the mongo plant since it grows quickly and the researchers can quickly gather the needed data immediately. B. Statement of the Problem This study determined and compared the effect of different colors of light on the growth of mongo plants. Furthermore, it addressed the following...
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