...GREEN LIFE An Electronics Recycling Service To educate and to serve Marketing Project By students: Ambre Comes Gonzague Cavrot Morgane Wernert Rainer de Sousa Romain Ades Course: Marketing Principles Professor: Girish Prayag Supervisor: Jeanette McDonald Skema Bachelor Spring 2011 Executive Summary Undergraduate students at the Skema Business School at Sophia-Antipolis, France; we have been conducting an on-campus marketing feasibility study to evaluate what would be the chances of successfully implementing a new service to the entire school community, focusing especially on the French student population. Our service concept involves educating our target market about recycling (focusing on the recycling of electronics), motivating our target market to recycle electronic devices, collecting the devices and handling them to recycling facilities. We carried out an initial exploratory research in the form of a focus group and based on it, on our insights and perceptions about the relation between the issue of recycling and our school, and also based on secondary research, we developed a descriptive research in the form of a questionnaire in French composed by closed-ended questions to be answered by 100 francophone Skema students chosen randomly across various classrooms. We obtained a 100% response rate. The analysis of the study results has indicated that despite the fact that practically...
Words: 7937 - Pages: 32
...certain character. The most important color in this book is green, more specifically the green light, shows Gatsby’s hope and ambition to achieve his American dream in the beginning to how he eventually fail to attain it with money. The color green reminds us of hope and renew. In the book, Gatsby himself views the green light as a sign of he should go for his dream. He always believes Daisy will leave Tom and choose to marry him again. In real life, when the traffic light turns green, it is a sign tells us it is safe to go. Gatsby interprets this as he is right with everything he is doing right now and he will soon achieve his goals. When he says “I’m going to fix everything just the way it was before,” he said, nodding determinedly. “She’ll see.”(Fitzgerald, 110.), it shows he has the confidence that he is on the right track. However, the narrator Nick...
Words: 999 - Pages: 4
...The green light has a many different symbolic meaning that what first comes to thought. Gatsby would often reach towards or look at the light. Also, Gatsby built his house across from Daisy and used the light to feel closer to Daisy. When the green light is first introduced to the book, it seems very miniscule in the grand scheme of things, but when further looked into, the role of the light is revealed as a important symbol to the story. The most obvious symbol of the green light is Gatsby’s desire and hope to be with Daisy once more. In chapter one Gatsby is at his dock looking longingly towards Daisy’s dock with the green light. Then later on in chapter five Gatsby is caught reaching towards the green light as if he expects Daisy’s hand to be next to his. Gatsby has a sense of hope when looking at the light. That hope is carried on throughout the book. He believes that it is his way of staying connected to Daisy and hope to be reunited once again with her. He hopes that Daisy will learn to love him like she once did, and things would go back to like they were before. Daisy, of course, can’t bring herself to leave Tom for Gatsby. Gatsby continues in his hopeful fantasy of the past. He becomes overly consumed by his fantasies that his thought process in the present is manipulated into thinking that are just simply not reality. Its a dream that Gatsby strives for, and will go to any lengths to get it. When Gatsby realizes at the hotel that Daisy also shares love for Tom...
Words: 1410 - Pages: 6
...The world of nature is colourful and bright and human ingenuity cannot hope to match it. Right from the sky above to the sea below, nature abounds in the richness of colour. The human eye and the human mind respond to this world of colour and identify themselves with it. When a person is cheerful and bright we refer to him as a 'colourful personality', similarly the different colours are used to indicate human moods and attitudes: blue is associated with depression, white is likened with serenity, green with jealousy and red with rage. Colour is also used to relieve tension. Psychologists have investigated the effect of colour on the working ability of workers and have come to the conclusion that certain colours are more conducive to Positive thinking than others. The power of colours cannot be denied, more so, as it is the soul instance of life on earth. Although sight and the human brain has helped in identifying colours and their delights, it's interesting to note what colours mean to us in totality. The power of colours and their meanings has been enlisted below. RED: More than half the globe loves this colour. We sure agree. Red is the second-most favorite colour on earth. Be it the Ferrari red or a svelte red dress, red is an intense colour, and defines many emotions and moods. The most important being, the colour of love, passion, seduction, and desire. It also defines enthusiasm, power, and heat. This colour also represents anger, violence, and aggression. Red...
Words: 2318 - Pages: 10
...com/noticia/2013/11/21/coca-cola-life-la-nueva-version-de-la-bebida-creada-en-chile-y-argentina# ---intro https://www.marketingweek.com/2014/09/04/coca-cola-defends-life-as-marketing-push-kicks-off/ --intro http://www.coca-cola.co.uk/newsroom/press-releases/coca-cola-life-marketing-campaign/ ---intro http://www.dailymail.co.uk/news/article-2811978/Introducing-GREEN-Coke-exclusive-taste-Coca-Cola-Life-soft-drink-35-cent-sugar-revolutionise-beverage-industry.html ---encoding http://refrigerators.reviewed.com/news/coca-cola-tests-out-a-new-unified-look-for-cans --encoding http://www.cuckoodesign.com/blog/2014/07/coca-cola-launch-new-product-green-packaging/ ----encoding http://www.thebrandingjournal.com/2014/06/coca-cola-launches-coca-cola-life-drink-natural-sweeteners-fewer-calories/ ---receiver https://www.cokecce.com/news-and-events/news/coca-cola-enterprises-announces-the-launch-of-coca-cola-life -35-55 https://www.boston.com/news/business/2014/06/17/is-the-new-coca-cola-life-healthier-than-regular-coke-and-will-it-come-to-the-us age 35-55 https://www.marketingmag.com.au/news-c/pepsi-next-coca-cola-life-green-cola-wars/ --receiver aged 30-40 http://www.thewire.com/business/2014/06/coca-cola-life-isnt-actually-good-for-you/372962/ ---decoding the green colour meaning http://www.theguardian.com/media-network/media-network-blog/2014/sep/11/coca-cola-life-brands-obesity ---noise http://www.campaignlive.co.uk/article/1315388/coca-cola-life-pepsi-trues-green-branding-devalues-colours-ethical-heritage...
Words: 333 - Pages: 2
...collection of ideas and actions. Once you understand its principles, you will be able to produce harmony, comfort and balance in almost any situation or environment. 26 Secrets has been put together to simplify Feng Shui so that everyone can understand and work with its principles to balance their lives and make way for more money, love, health and happiness. Some of these tips will help bring these things to you, while others will make it easier to hold on to money, romance and health once they’re in your hands. When you energize the various parts of your home, your life will improve and you will start to attract more abundance and happiness. Begin to think of balance in all things. For example, you must activate your career and benefactor sections so that you can be a magnet for exposure to opportunities and people who will help you get ahead. It will be easier for you to invite wealth when you have a happy love life. And if you are loved, you are more likely to stay healthy and attain the kind of wealth that stays with you. Before you begin, critically evaluate all areas of your home, examining each and every room inside as well...
Words: 14656 - Pages: 59
...This represent can represent something desired for all which is money. This connects to the theme because people like Gatsby and Wolfsheim did crazy/illegal thing to get there money. The next thing represented by green in the novel is of course the green dock light in front of Daisy's. This green is unique to Gatsby because it represent the thing he has desired for the majority of his life. Gatsby did most of the things in his life for the Arresting Daisy. Like acquiring the Money and moving to New York and throwing the parties and the futile hope that she would come to one. All of these green things are the driving force behind people pushing them towards what the...
Words: 599 - Pages: 3
...and democracy in France so that strongly supported by the middle class and lower class people, but also made enemies of the aristocracy. The picture depicts an on-going event. Figure lying in the bathtub in the painting is Marat. He was stabbed by Charlotte Corday, a Girondin from a minor aristocratic family against Marat, into the heart with a small blood splattered knife dropping on the ground, bleeding from the wound to the canvas covered on the bathtub. He laid on his side uncomfortably from the posture in the painting, and his right arm hung down the bathtub but holding a quill in the hand while the left hand tightly gripped a letter with blood, says”Please send this five francs to the mother of five children. Her husband gave his life for his country.” The money, the ink, another quill and a piece of paper placed on the khaki counter, which contrast to the dark blue blanket covered on the Marat’s naked body. The light, structure and space of the painting arranged appropriately but ordinary. The spot light plays from left to right, highlighted on Marat’s face, arms and letter in his left hand. Therefore his facial expression in sublime become more easy to see.In the meantime, the direction of the spot light also component of the whole structure of the painting. Marat’s head, left arm and the paper as well form smooth horizontal line of the painting, expressing a sad atmosphere and attracting viewer’s eyeball on the naked body and paper. While looking downward along...
Words: 827 - Pages: 4
...Behavior | The Coke Side of Life | | | | The Coke Side of Life | | | Table of Contents I. Introduction --------------------------------------------------------------------- pg. 2 II. Research Design --------------------------------------------------------------- pg. 3 III. The Coke Side of Life -------------------------------------------------------- pg. 3 - 9 a. Symbolism of Colors ----- pg. 4 - 7 b. Contrast --------------------- pg. 7 - 8 c. Proximity -------------------- pg. 8 d. Alignment ------------------- pg. 8 - 9 e. Limited Recognition ------ pg. 9 IV. Conclusion --------------------------------------------------------------------- pg. 9 - 11 V. Work Cited --------------------------------------------------------------------- pg. 12 VI. Appendix ---------------------------------------------------------------------- pg. 13 VII. Interview #1 -------------------------------------------------------------------- pg. 14 - 15 VIII. Interview #2 -------------------------------------------------------------------- pg. 16 – 17 IX. Interview #3 -------------------------------------------------------------------- pg. 18 – 19 Introduction The psychology of color as it relates to persuasion is one of the most interesting and most controversial aspects of marketing. Using the right colors to promote a business during a marketing and advertising campaign is extremely important...
Words: 3564 - Pages: 15
...the setting, characters, and plot, the reader is able to comprehend why certain characters act the way they do and why some put up masks. Confidence and hope is found within the color green, a color in which correlates with the green light that is seen towards the end of chapter one. Fitzgerald’s paintbrush serves...
Words: 1031 - Pages: 5
...The Great Gatsby, F Scott Fitzgerald Chapter 6 Color Analysis May 24, 2011 Jay Gatsby | -“torn green jersey” (104): The color green symbolizes wealth and money. At this time in the book, Gatsby is working for Dan Cody, the guy who greatly supplies his wealth. The fact that the jersey is torn signifies the hard work that Gatsby demonstrates which then leads to him reaping the benefits of hard work. This section furthers to talk about his parents and how they were “unsuccessful farm people” also that Gatsby “was a son of God.” This is to say that although Gatsby’s parents were hard workers, they were unsuccessful in reaching their ideal “American dream”. Gatsby is currently making those dreams happen. He was helping to complete his father’s business, and is therefore relatively “a son of God.”---- The green jersey also symbolizes the new life that he yearns for that is full of wealth. Right at this stage in the book, Gatsby is called different names: Gatsby, James Gats, Jay Gatsby, young Gats: Each name recognizes a different stages of growth towards the Wealthy life.-“His brown, hardened body lived naturally through the half fierce, half lazy work of the bracing days.” (104): Brown is the color of earth, and of “getting down and dirty”. It further symbolizes the humility Gatsby underwent while with Dan Cody. Because the idea of wealth plagued Gatsby (“his heart was in a constant turbulent riot.”), he reaped the fruit of his labor as discussed with the color change discussed...
Words: 1593 - Pages: 7
...stand like respected, insightful persons. Looking upward from the streambed where I stand, I see dark green leaves of August, loaded with life, stretching out from treetops and branches toward little fixes of blue sky. Nothing is more meriting commendation than a tree that has persevered. Excellence drawing closer godlikeness. Not a thing is absent. Flawlessness. Its trunk, gigantic. Its bark, thick. In Japanese it is called mizunara- - water oak. Its name gets from the expansive measure of water it stores. These trees develop to 100 feet in tallness; I am informed that their normal age is around 300 years. As I look upward, the consistent mumble of the mountain stream purifies my ears, punctuated every now and then with the peeping of fowls. Could there be a winged animal that does not sing? Could there be a tree that does not reach toward the sky? The tree stakes its exceptionally presence on only one thing. It needs just to completely show the force it has covered up inside. "I will carry on with my life! I will completely develop and idealize my life!" Without perplexity or faltering, glad, superb, the tree lives as it may be, consistent with itself. What's more, in the place where there is Oirase, such respectable trees line the streambeds in "green forests." And the name Aomori, the prefecture in which Oirase is found, signifies "green forests." It was my first visit to Aomori in 15 years. Summer, 1994. I had flown from Sapporo on Japan's...
Words: 781 - Pages: 4
...write, it takes a little practice but soon your roses will look great. I drawed the painting by oil painting , i choose two colors with it shades . i choose natural colors it make it beautiful and shine. My color scheme: Green is an emotionally positive color, giving us the ability to love and nurture ourselves and others unconditionally. A natural peacemaker, it must avoid the tendency to become a martyr. Being a combination of yellow and blue, green encompasses the mental clarity and optimism of yellow with the emotional calm and insight of blue, inspiring hope and a generosity of spirit not available from other colors. Green promotes a love of nature, and a love of family, friends, pets and the home. It is the color of the garden lover, the home lover and the good host. This color relates to stability and endurance, giving us persistence and the strength to cope with adversity. Green is the color of prosperity and abundance, of finance and material wealth. It relates to the business world, to real estate and property. Prosperity gives a feeling of safety to green. Red is the color at the end of the spectrum of visible light next to orange and opposite violet. Red is one of the additive primary colors of light, along with green and blue. Red can vary in shade from very light pink to very dark maroon or burgundy; and in hue from the bright orange-red scarlet or vermilion to the bluish-red crimson. This color is a warm and positive color associated...
Words: 373 - Pages: 2
...Being Green: A Life of Opportunity When I hear the iconic Kermit the Frog’s statement about the hardships of being green, I assume that being such an unordinary color could be seen as a difficult lifestyle because of the perpetual contrast the color places between the frog and the rest of society. Nobody else within society seems to be green, and the world must judge Kermit because he is out of the ordinary. However, in his song “It’s Not Easy Being Green,” Kermit is actually lamenting about how this life is difficult because he is in fact ordinary, blending in with the greenness of the natural landscape around him. Unlike Kermit, however, I believe that both the contrast of Kermit with modern society and the comparison of the frog with nature...
Words: 686 - Pages: 3
...the Beast. The town’s people’s attire is dull: bleak browns, greens, and reds; this shows the conformity of the people and the simple mindedness of the town. Belle’s Papa’s green attire shows conformity as well. No matter how hard he tries to break out and be different, he is always sucked back and consumed by the poor provincial town. Then when Belle becomes happier in the castle, she is depicted in the same green because she is conforming to the castle life and ceasing to push back and long to be free. After connecting with Belle, the Beast changes into the same green. This wardrobe change represents the Beast’s desire to be what Belle wants and what he needs to be to break the spell. Gaston, the manly-man antagonist, is shown wearing a bright red shirt with a mustard collar. The mustard is a mock gold; this shows his need to be first, to be royal. He craves the attention he rakes in. The red signifies hostility. The combination of these colors displays his selfish appetite for power. In the Beast’s introduction and throughout the beginning of the movie, he wears a red cape. Like Gaston’s red attire, it shows hostility. After being turned into a Beast, he is overcome with feelings of rage and selfhatred. 2 Pink and gold are the colors representing the people in the castle, and when Belle arrives at the castle, the dresser tries to costume Belle in Pink. She protests because she doesn’t want to be a part of the life there. Belle is later seen wearing...
Words: 739 - Pages: 3