...Using Green Cleaning Products—Facts and Myths Why should I use green cleaning products? There are a variety of reasons families should consider using green cleaning products in their homes, from health to environmental impacts. Regular household chemicals used in cleaning supplies can be harmful to your health. Consider these statistics: A 15 year study in Oregon, comparing women who didn't work outside the home with women who did, found a 54% higher death rate from cancer in the women who stayed at home. The study suggested that chronic exposure to cleaning products played a role. (The Seventh Generation Guide to a Toxin Free Home) EPA studies of human exposure to air pollutants indicate that indoor air levels of many pollutants may be 2-5 times, and occasionally, more than 100 times higher than outdoor levels. Cleaning products and other household products are among the culprits (Environmental Protection Agency-EPA). Approximately 85,000 chemicals are in use today. According to the Breast Cancer Fund, complete toxicological screening data is available for only 7% of these chemicals, and more than 90% have never been tested for their effects on human health. (Breast Cancer Fund) Household cleaning products rank among the most toxic everyday substances to which people are exposed. Most chemical brands are not safe. Some especially toxic household cleaners include ammonia, chlorine bleach, aerosol propellants, detergents, petroleum distillates and toluene. Many of these substances...
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...Grade Received - "A" Address the following: Pick an existing consumer product. Pitch an idea to the product’s manufacturer to position it as Green. Sell the concept as if you are the marketing executive for the Green company looking to win the account. Identify your competition, and discuss how your new and improved product is poised to compete (3 paragraphs total for the post). In this discussion I will attempt to pick an existing consumer product and pitch an idea to product manufacturers to position it as Green by selling the concept as if I were the marketing executive for the Green Company looking to win the account. I will do so by identifying their competition and discuss how my new and improved product is poised to compete. I had a talk with a good friend of mine about two weeks ago about what some companies can do in order to go green. I will give some insight on what it was we conversation about in relation to this discussion. The type of consumer product that I chose is not necessarily the product, but what is used in order for consumers to enjoy their product. What I am talking about our aluminum cans. All of the major soft drink and alcohol industries use them in order for their consumers to enjoy their liquid refreshments. Not all people recycle and because of that there is a better way for these companies to reduce the amount of metal that are not recycled for these cans. Because I am hungry, I cannot just settle on trying to win one account but as...
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...one side. Due to the ingredients that I used in the package, the product is kept tight and secure. The outside of the package is attractive, clean, as well as knowledgeable. Slide 2 - The package is very easy to use, you open the lid and gently remove the product. With care, the product can easily be removed from its package. The package is also very easy to store and move due to its mediocre size, its shape and its design. The lid takes up less space than a regular lid would usually take, and the mediocre size and shape of the box allow it to be stored on any shelf because it isn't too big. Slide 3 - The brand name of the Product is Nike and it signed by the famous footballer Lionel Messi. The ingredients that I chose to use inside of the packaging are sponges that I have decorated in green and orange on the bottom of the package as well as the top of the surrounding the egg, bubble wrap that is near the middle surrounding the egg as well as cotton balls directly beneath the egg also covered in green and orange. The unique features of the packaging are an easy to use lid (just open from one side) as well as a flap on the inside of the lid for the Messi Trading Card. I decided to use the colours green and orange in the packaging because first and foremost, Green represents the colour of the field that the stars plays on, and it represents what he does and orange represents his team colour. Furthermore, Green because it represents how much Messi has grown throughout his career...
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...with the latest fashion and style in casual wear. SCHON in German means “BEAUTIFUL”. The Brand has been steadily marching ahead to meet the challenges of the fashion-conscious woman. Its zeal and vision to pioneer is being reflected by an almost self-effacing work-style, where the greater good ensures the individual good. As a result, SCHON is emerging as an elegant trendsetter for the feminine apparel industry. They are amongst the first few to modernize the traditional knitwear into the sophistication which makes a Fashion Statement every day, day by day... The Company believes in building a reliable and constructive relationship with its suppliers who provide the best quality in materials and the Consumer who has been appreciating the Product since a long time now. The success-secret of SCHON lies in its dedicated and diligent work force, led by a progressive management. The major focus remains on quality & design which has earned us the repute and appreciation of our customer. SCHON SPRING SUMMER COLLECTION- The SCHON Spring/Summer 2011 fashion collection is rich in tales that are seemingly worlds apart, but in fact have a common link: a passion for elegance. SCHON finds romantic tales of flowers; sparkling, sunny afternoons dominated by white; lively evenings ablaze with colour. CLASSIFICATION & SUB-CLASSIFICATION About the STORE…. Location: 26A, 1st floor, Iscon Mall, S.G Highway, Ahmedabad, Gujarat. Area: Total area: 1223 sq. ft. Carpet area: 850 sq. ft...
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...-------------------------------------------------------------------- pg. 14 - 15 VIII. Interview #2 -------------------------------------------------------------------- pg. 16 – 17 IX. Interview #3 -------------------------------------------------------------------- pg. 18 – 19 Introduction The psychology of color as it relates to persuasion is one of the most interesting and most controversial aspects of marketing. Using the right colors to promote a business during a marketing and advertising campaign is extremely important. In fact, researchers have found that up to 90% of snap judgments made about products can be based on color alone. (Ciotti) This is because a color can represent many different energies, emotions, and feelings. Therefore, the colors you use can send either a positive or negative subconscious message to the customer, creating a good or bad perception of your business or your product. For...
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...represent the fact that a good breakfast will promote a effective workout that you will be pleased with. ESPN continues to show the same types of ads, perfect and fit athletes who eat healthy and drink sport drinks such as Gatorade, or active women who want the tampons made specifically for athletic body movements, so they can continue to do their day to day activities. These professional athletes model their product by focusing in on the product and what is it doing for them, whether it be hydration, filling their stomachs, or getting them through that one week of mood swings and bloating. This advertisement is slightly different; the athletes are not the only main focus in the advertisement. The breakfast sandwich in the bottom left corner along with “dive into a scrumptious breakfast” in large font on the lower half of the page. This draws attention to what the rugby team would have for breakfast before training or competing. What really catches the eye in this advertisement is the color coordination. Everything needing to be noticed is colored to stand out in the dark green background, but the extra information about the sandwich and the rugby tournament are different...
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...The world of nature is colourful and bright and human ingenuity cannot hope to match it. Right from the sky above to the sea below, nature abounds in the richness of colour. The human eye and the human mind respond to this world of colour and identify themselves with it. When a person is cheerful and bright we refer to him as a 'colourful personality', similarly the different colours are used to indicate human moods and attitudes: blue is associated with depression, white is likened with serenity, green with jealousy and red with rage. Colour is also used to relieve tension. Psychologists have investigated the effect of colour on the working ability of workers and have come to the conclusion that certain colours are more conducive to Positive thinking than others. The power of colours cannot be denied, more so, as it is the soul instance of life on earth. Although sight and the human brain has helped in identifying colours and their delights, it's interesting to note what colours mean to us in totality. The power of colours and their meanings has been enlisted below. RED: More than half the globe loves this colour. We sure agree. Red is the second-most favorite colour on earth. Be it the Ferrari red or a svelte red dress, red is an intense colour, and defines many emotions and moods. The most important being, the colour of love, passion, seduction, and desire. It also defines enthusiasm, power, and heat. This colour also represents anger, violence, and aggression. Red...
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...Sensory marketing Level of emotional impact increases when involving multiple senses - enhance the product experience and increase loyalty. • Smell (customer smell the product to see if it is bearable) Fact: fragrance free, barely has sense of herb Improve: 1. Arnica Montana is a yellow and daisy-like flowers, a pleasant and congruent mint or floral scent can improve consumers’ ability to remember brand names and packaging. 2. Can try to enhance the herbal sense to deliver the information that Arnicare has high concentration of effective ingredient • Visual Fact: no color (crystal clear) Possible improvement: 1. Arnica Montana also named mountain daisy, some yellow color or light brown color might enhance the user experience 2. Option: the light blue or green color to comply with the package • Touch (focus on gel but Arnicare has cream, ointment and other texture) Fact: for Arnicare gel, it is non-sticky, non-greasy, jelly-like material, relatively soft and weak to other similar products Possible Improvement: 1. make the gel harder and tougher to provide the customer a sensory idea that the active ingredient is concentrate and the product is more effective compare to similar product 2. Enhance the cooling effect Is the package attractive? For my personal experience, the ice hot package is more attractive and appropriate, it uses the two different but congruent colors on the package to offer a direct feeling of words “ice” and ‘Hot”. Ben...
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...during autumn as a warning for trees –and many other organisms- that winter is coming. Many trees lose their leaves; but before that is done the green color of the leaves turns into yellow, red, and orange. These changes do not happen randomly; behind it there is a transformation of the pigments in leaves. One of the main pigments in leaves is chlorophyll and it absorbs the red and blue light from sunlight that falls on leaves; hence, the leaves reflect the "green light" and that is why leaves appear to be green. The chlorophyll is part of a bigger structure called chloroplasts. Photosynthesis, a process in which plants transform solar energy into chemical energy, takes place in the chloroplast; furthermore, it is thanks to this chemical energy that plats produce seeds, grow and flower. However, chlorophyll is not a stable compound because sunlight causes it to decompose; hence, plants have to synthesize it continuously. Nevertheless, this "synthesis" requires sunlight and warm temperatures and that is the reason why it is scarce during autumn. Carotene is another pigment found in plants; it absorbs blue and blue-green light and hence the light reflected from it appears to be yellow. Carotene is found in the chloroplasts of many plants and when it is paired with chlorophyll both absorb many "lights" and therefore the plant looks green. The light carotene absorbs is transferred to chlorophyll which uses it during photosynthesis. This compound is a lot more stable than chlorophyll...
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...sun-drenched highlights with high-impact shine anytime, any where.’ On the other hand, Frizz-Ease ad uses glittering generalities like ‘You will see amazing transformation’, ‘whether you have dry, wiry or fine hair, there’s a Frizz-Ease Serum perfect for you’. Beachblonde ad uses plain folks appeal, but Frizz-Ease ad doesn’t use it. Thus because of its use of propaganda devices, the Beachblonde ad is more appealing. Besides propaganda techniques, the Beachblonde ad uses better colors. In the Beachblonde ad, it uses several cheerful colors like yellow, light blue, emerald green, and white. Yellow is an attention getter and it is most visible color of all the colors. So it is the number one attention getter. And blue is one of the most popular colors. To American consumers of both genders, blue is the favorite color. In addition, in this ad they use light blue so it means they want to emphasize cheerful. And emerald green is also the color which looks cheerful. White stands for purity, chastity, and cleanness. It reflects light and keeps cool. On the other hand, Frizz-Ease uses only white and brown. It looks kind of short and dry. And I think it can’t get attentions of consumers. Even though Frizz-Ease ad has some colors, the colors in the Beachblonde ad are more effective. In addition to effective propaganda devices and attractive colors, the layout of...
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...What Factors Affect the Intensity of Color? Megan Miller, Abdullah Alturki, Meghan Nepomuceno, Jake Johnston Chemistry 113 Laboratory, Group 4 Instructor: Carutha Senaratne March 16, 2016 Introduction: A company need for group of student to determine the factors that involve the intensity of color. The company has specific background and special information about these factors as they relate to their food coloring products and that company sent to the group three samples of their food products to explore using spectroscopy as your technique for analysis. A variety of factors can affect the calculations intensity of the color of a result. In this investigation you will explore some of these factors. Materials In order to test the intensity of light, there are several different materials needed. Those materials are as follows; colorimeter probe (spectrophotometer), red food color solution, blue food color solution, green food color solution, deionized water, test tubes and rack, pipet, and a timer. Procedures: Part 1 The first part in the experiment is to pour each colored solution into a vial, then calibrate the spectrophotometer. The calibration steps are to set it on the 430nm wavelength, and to place a vial of de-ionized water inside, then press the calibration button and letting it calibrate for 10 seconds. The spectrophotometer should show a percent transmittance of 100% since it is pure water being tested. Calibration is needed before every test is completed...
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...NSCI 101 Lab Report Form Name: Date: Class Name/Number: NSCI101 Section E801 Semester 1006 Lab Activity Title Input the title of the activity. Statement of the Problem What are the ph levels for items we come into contact with on a daily basis? Hypothesis I expect the 7 sample items to have a wide variety of ph Levels. However, I expect that items we consume as humans will be closer to the neutral range of the ph scale while items we use to clean around the house will be inversely proportional to the items we consume. I believe the household items will be on the extremes, either extremely basic or extremely acidic. Methods Items for experiment were purchased from the Commissary and the Nhetto. They include: 1 x .608 kg head of red Cabbage 2 x Melitta white coffee filters 1 x 12 oz coke 1x Tums antacid 1x Tilex Mold and Mildew Remover 1x 22oz bottle of Clorax bleach 1x bx of Arm and Hammer Baking Soda 1x toilet bowl cleaner 1x hohes C orange juice 750ml of tap water The following steps from the guide was followed (with changes from the instructor): 1. Using a standard cheese grater, I took the entire head of red cabbage and shredded it into small pieces. After shredding was complete the pile of cabbage was placed into a stainless steel cook pot. 2. In order to attempt to get the most accurate results I used my fish tank ph test to identify the ph level of my tap water. The result was my tap water is about a 7.8 (slightly higher than the 7.0 that...
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...uk/newsroom/press-releases/coca-cola-life-marketing-campaign/ ---intro http://www.dailymail.co.uk/news/article-2811978/Introducing-GREEN-Coke-exclusive-taste-Coca-Cola-Life-soft-drink-35-cent-sugar-revolutionise-beverage-industry.html ---encoding http://refrigerators.reviewed.com/news/coca-cola-tests-out-a-new-unified-look-for-cans --encoding http://www.cuckoodesign.com/blog/2014/07/coca-cola-launch-new-product-green-packaging/ ----encoding http://www.thebrandingjournal.com/2014/06/coca-cola-launches-coca-cola-life-drink-natural-sweeteners-fewer-calories/ ---receiver https://www.cokecce.com/news-and-events/news/coca-cola-enterprises-announces-the-launch-of-coca-cola-life -35-55 https://www.boston.com/news/business/2014/06/17/is-the-new-coca-cola-life-healthier-than-regular-coke-and-will-it-come-to-the-us age 35-55 https://www.marketingmag.com.au/news-c/pepsi-next-coca-cola-life-green-cola-wars/ --receiver aged 30-40 http://www.thewire.com/business/2014/06/coca-cola-life-isnt-actually-good-for-you/372962/ ---decoding the green colour meaning http://www.theguardian.com/media-network/media-network-blog/2014/sep/11/coca-cola-life-brands-obesity ---noise http://www.campaignlive.co.uk/article/1315388/coca-cola-life-pepsi-trues-green-branding-devalues-colours-ethical-heritage ----noise http://www.treehugger.com/economics/coca-cola-launches-organic-coke-coca-cola-life.html ----cognative green colour , outdoor http://www.slate.com/blogs/the_slatest/2014/06/17/coke_green_can_have_vegetables_infiltrated_our_beloved_sugar_juice...
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...shriveled as I look at it. Skin of the fruit is covered with the thin, short, and fuzzy little hair, almost like it’s wrapped with moss that is of brown color with the dark green layer underneath of it that is evidently flat and plain. The overall color of kiwi is a mixture of brown with dark green. As I grabbed a fruit in order to touch it and hold it, I experienced that the whole fruit is very soft and pleasant due to its hairy texture. I also felt that it is dry and subtle as well, so the fuzz present on the surface of the fruit tends to fall down while touching it. Although it seems pretty soft while holding the kiwi in hands, when I put the fruit closer to my face and touched it with my cheek, I felt a little rough skin of the kiwi fruit. When I held kiwi, I noticed that the fruit itself is massive and heavy; I would say that it was almost like holding an egg. When I squeezed it, it got softer for a moment and automatically came back to its original shape because its stable texture makes that even while pressing on it, the shape stays the same and there are no concaves or any traces of pressure. As I shook it in order to check if there is any sound present like for example a sound of a liquid or seed inside, I didn’t notice any tone at all. Similarly to sound, there was also no smell in the outer layer of this product. Although the skin of the fruit from what I know is uneatable, I decided to lick it to see if it has any taste....
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...Physical Security The devices are highlighted in red and placed in a green box represent the DMZ which is needed to establish secure email and web ingress traffic. The green box around the red devices represents the physical security of the devices in the DMZ. The devices that are highlighted blue and placed in the yellow box represents the devices on the network that controls egress traffic. The yellow box represent the physical security for those devices. Filtering Schema The Ingress traffic will flow through the router where its filter through the firewall then Proxy Server. After its filter by the Proxy Server it will flow to the Web and Email Servers where it makes contact with the switch-first network device. Anti-virus, malware, and intrusion detection software will be implemented to discover any harmful traffic that may have been missed by the firewall or was a product of an end-user inadvertently downloading malicious malware onto the network. It’s critical to close all unused ports on the network to reduce the risk of attack. There will be a policy in place that updates patches for all VPN and remote-access end-users to ensure that the devices security corresponds with the rest of the network. A layered approach would be to also implement account threshold, attempts, and reset authentication policies. The Diagram below is an example of what devices would be in a DMZ and the position that the Ingress traffic would flow to in order to maintain security...
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