...Mary Verdure B. Tolentino Writer/Doctor Green Tea, Green Life Possibly one of the most celebrated successes in the field of modern day integrative medicine is the discovery that green tea has cardioprotective, immune-boosting, cancer fighting and slimming properties. So many extraordinary benefits from an herbal remedy that has been a staple of traditional Chinese, Japanese, Ayurvedic, and Korean medicine for hundreds of years! Colors of Life All teas regardless of color basically came the same plant, Camellia sinensis. It derives its color from the fermentation process: hence there are green, white, red, oolong and black teas with green and white unfermented and having the most antioxidant power. Steeping Technique The benefits of green tea are dependent not just on fermentation but on brewing time as well. Steeping 1-2.5 grams of dried in one cup of water for 3-5 minutes will draw out the alkaloids or xanthins similar to the caffeine in coffee. This is responsible for the “stimulant” effect of tea. However, steeping green tea for 15-20 minutes maximizes the extraction of the catechins which are very potent anti-oxidants. Green tea will have a slightly bitter taste if steeped this long and will also be an effective diuretic and anti-diarrheal. The Benefits of Green Tea If you prefer to drink or eat your medicine then green tea is for you especially when you are older, stressed and had a history of smoking or alcohol consumption. Clearly, this beats “eating an apple...
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...• GREEN TEA is an Anti Carcinogen. It contains 'catechin', which can suppress human cell mutating substances, thus helping in the prevention of cancer. (Ref.. Japan National Genetics Research Center, Hamamatsu Public Health Center, Shizuoka Pharmaceutical College and Shizuoka Women’s College research findings) • GREEN TEA contains `Tannin` which has a very high success rate in interfering with the production of lipid peroxide in human bodies, thus helping slowing down the ageing process. In comparision, Vitamin E has much lower success rate in doing so. (Ref.. Okayama University Department of Pharmacology) • GREEN TEA has Enzymes that combat the causes of high blood pressure. It is also helpful in combatting cerebral apoplexy, heart disease and other geriatic diseases. (Ref.. Tohoku University Dr. Meguro Nihon Medical College Dr. Fukui Nagoya City University Dr. Aoki) • GREEN TEA provides ZINC, one of the necessary elements for meeting the nutritive demands of pregnancy. (Ref.. Kagoshima University Department of Medicine) • GREEN TEA contains vitamin C an essential nutrient for human body. • GREEN TEA contains Fluoride which is especially helpful in fighting tooth decay. Even just rinsing the mouth out with Green Tea, after meals, is highly effective in preventing tooth decay. (Ref.. Tokyo University of Medicine and Dentistry) Green Tea Benefits The benefits of green tea range from its potential role in reducing the risk of Alzheimer's Disease, certain...
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...Introduction to Bone Health and Vitamins/Minerals – Week 5: iLab A. Where are they found or come from? B .What are they recommended for? C. What is the dose? D. Are there any warnings about this use of the substance? E. Include personal experience with any of these substances if you would like to disclose 1. Cascara Sagrada A. Cascara sagrada is the dried bark of the buckthorn Rhamnus purshiana tree. B. Relieving occasional constipation (irregularity). C. 300 mg capsule is taken in early evening D. Cascara sagrada should not be taken for more than 7 days, if pregnant or nursing, if you have intestinal bowel problems or blockages, such as inflammatory bowel disease, ulcers or diarrhea. Finally, children under 12 should not use the herb. E. No known personal experience. 2. Dong Quai A. Dong quai is a plant. People use the root to make medicine. B. Dong quai is used for menstrual cramps, premenstrual syndrome (PMS), and menopausal symptoms. It is also used orally as a “blood purifier”; to manage hypertension, infertility, joint pain, ulcers, “tired blood” (anemia), and constipation; and in the prevention and treatment of allergic attacks. Dong quai is also used orally for the treatment of loss of skin color (depigmentation) and psoriasis. Some men apply dong quai to the skin of the penis as part of a multi-ingredient preparation for treating premature ejaculation. C. Applied to the glans penis 1 hour before sex and washed off...
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...Miracle of green tea Tea, especially green tea, has a host of beneficial health properties. THE practice of drinking tea is believed to have originated in China some 4,000 years ago although there is archaeological evidence to suggest people consumed tea leaves steeped in boiling water as far back as 500,000 years ago. The young shoots of a tea shrub. The polyphenols in tea are potent antioxidants. People in Asian countries more commonly consume green or oolong tea, while black tea is more popular in the United States and Europe. In fact, tea is second only to water in terms of global consumption. Green, black and oolong teas are all derived from the leaves of the Camellia sinensis plant. Originally cultivated in East Asia, this plant grows as large as a shrub or tree. Today, Camellia sinensis grows throughout Asia and in parts of the Middle East and Africa. Green tea is prepared from unfermented leaves, while the leaves of oolong tea are partially fermented, and black tea is fully fermented. The more the leaves are fermented, the lower the polyphenol content and the higher the caffeine content. Green tea has the highest polyphenol content while black tea has roughly two to three times the caffeine content of green tea. The healthy properties of green tea are largely attributed to polyphenols, chemicals with potent antioxidant properties. In fact, the antioxidant effects of polyphenols appear to be greater than that of vitamin C. Antioxidants are substances that scavenge...
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...REPORT ON GREEN TEA IIFT 2012-14 VIKUL TYAGI (46) MBA (IB) IIFT KOLKATA ABOUT TEA Tea is an evergreen plant that grows mainly in tropical and subtropical climates. Tea plants are propagated from seed and by cutting; it takes about 4 to 12 years for a tea plant to bear seed, and about three years before a new plant is ready for harvesting Fig. 1 Leaves of a tea plant In addition to a zone 8 climate or warmer, tea plants require at least 127 cm (50 inches) of rainfall a year and prefer acidic soil. Many high-quality tea plants are cultivated at elevations of up to 1,500 m (4,900 ft) above sea level: at these heights, the plants grow more slowly and acquire a better flavor. Only the top 1-2 inches of the mature plant are picked. These buds and leaves are called "flushes". A plant will grow a new flush every seven to 15 days during the growing season, and leaves that are slow in development always produce better-flavored teas. A tea plant will grow into a tree of up to 16 m (52 ft) if left undisturbed, but cultivated plants are pruned to waist height for ease of plucking. Two principal varieties are used: the China plant, used for most Chinese, Formosan and Japanese teas and the clonal Assam tea plant, used in most Indian and other teas (but not Darjeeling). Within these botanical varieties, there are many strains and modern Indian clonal varieties. Leaf size is the chief criterion for the classification...
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...Benefits of Green Tea Tea is one of the most popular beverages in the world, with some reports stating that tea is second only to water in worldwide beverage consumption. Tea is embedded in culture: the British have tea time, and Asian communities still practice ancient tea ceremonies. There are several health benefits of green tea in particular, due largely to the way it is processed. Unlike black and oolong tea leaves, which are fermented, green tea leaves are steamed, leaving a higher concentration of antioxidants, called polyphenols. These antioxidants are why green tea is widely promoted for its health benefits. Studies have indicated several benefits to green tea. One of the benefits is drinking green tea can help prevent heart disease. Research has shown that the antioxidants in green tea help block the oxidation of “bad” cholesterol (LDL) and increase the “good” (HDL) cholesterol, which helps improve artery function and stave off heart disease. Next, green tea assists in weight loss. Some small studies have shown that drinking green tea has helped with moderate weight loss, possibly because of the diuretic properties of green tea and those powerful antioxidants. In the other hand, the antioxidants in green tea can help protect against certain types of cancer. It can reduce the risk of esophageal cancer, but it is also widely thought to kill cancer cells in general without damaging the healthy tissue around them. Ultimately, green tea prevents...
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...Chai (which is pronounced as a single syllable and that rhymes with 'pie') is the name for tea in many parts of the world. It is a centuries-old hot drink which has played an important part in various cultures. Chai from Pakistan is a spiced milk tea that has become increasingly popular throughout the world. It is commonly made up of: Rich black tea, Heavy milk, Combination of various spices and Sugar. The spices used for making the tea varies from region to region and among different households in Pakistan. The most common are cardamom, cinnamon, ginger, cloves, and pepper. Pakistani chai produces a warming, soothing effect, which also acts as a natural digestive aid for the people and gives one a delightful sense of well-being. Drinking...
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...A marketing plan for TWG Tea to enter China market Table of contents Executive Summary 3 1.0 Introduction 4 1.1 Product background 4 1.2 Company background 4 1.3 Country background 4 2.0 Business Evnrionment 5 2.1 PESTEL analysis 5 2.2 SWOT analysis 6 2.3 Market analysis 8 3.0 Marketing strategy 8 3.1 Objectives 8 3.2 Target market 8 3.3 Positioning 8 3.4 Marketing mix 8 3.4.1 Product 9 3.4.2 Price 9 3.4.3 Place 10 3.4.4 Promotion 10 4.0 Implement and control 11 4.1 Implement 11 5.2 Control and evaluation 12 5.0 Conclusion 12 6.0 Reference 14 Executive Summary This marketing plans aims to help TWG Tea, a well-known tea brand operating in Singapore, to enter tea market in China. Through using PESTEL and SWOT analysis models, it finds that China is a high potential market for TWG to earn new growth. However, fierce competition and poor advertising performance of TWG and other limitations all can be big barriers to the entry of the brand. Considering the strong demand and satisfied purchasing capacity, TWG can target upper income groups who have strong beliefs in the health effects of tea to make greater sales. 1.0 Introduction 1.1 Product background TWG Tea is a premium and luxury team brand provided by The Wellness Group. As a well-known tea brand in the international world, this brand provides...
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...The human being is a social creature with an essential need to socialize, but in our modern society many people feel that they are isolated and lonely in a world surrounded by people. The people of modern society are prejudice and judgmental towards the ‘unknown’ person, and we will rather observe and assume things about each other than getting to know one another. This is also the case for the main character and her neighbors in Joanne Harris novel ‘Tea with the birds’ from 2001. The narrator lives in a flat in Mortimer Street. The narrator describes Mortimer Street as being “busy without being comfortable; crowded without being friendly” .Mortimer street has a sense of coldness around it, and no-one really knows their neighbors even though they “live like birds in cages” . The coldness suits the narrator, because she enjoys the solitude, privacy and silence of her own flat. This has aroused her neighbors’ curiosity and suspicious towards her, because as she describes “I’m a completely different race from my neighbors” . Both the narrator and her neighbors consider her as an outsider, but this does not bother the narrator. Her neighbors consider her as being snobby cause of her reluctance to speak with them. Therefore her neighbors observe her and presume, she is a student nurse and she doesn’t bother to correct them. Mortimer Street is a reflection on the narrators own personality. She is very introverted and doesn’t have an interest in getting to know her neighbors. The...
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...The goal of this experiment was to find the concentrations of caffeine in the energy drink purple rain. The research question for this experiment was, what is the concentrations of caffeine in purple drink? The hypothesis for this experiment was, the concentration of the caffeine in the purple rain will be.05 because it is the same concentration as the red 40. The data in the experiment supported the hypothesis, but was about .01 off. The concentrations of caffeine in the purple rain was found to be .041. This number was found by watering down a food dye that is found in the purple rain called red 40. Before doing this experiment its was found that the amount of caffeine in the purple rain was the same as the red 40. Also with the equipment that was available wasn't able to measure the amount of caffeine directly because the light needed to measure the caffeine isn't in the color spectrum that can be shone in the spectrophotometer. To create the standard curve, the red 40 was watered down to find the Absorbance of the red 40. Three data points were found at 1mL of red 40 to 4mL of water, 2mL of red 40 to 3mL of water, and 3mL of red 40 to 2mL of water. These data points created a formula in the form of y=mx+b, I turn making it able to find the concentration of caffeine in the purple rain. After finding the standard curve, the purple rain was watered down to 1.5mL of purple rain to 1.5mL water and the Absorbance was measured. The Absorbance was found to be 1.46 and this number...
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...not only sweet and tasty, but refreshing as well. Shen Nong felt less tired, so he went on to drink all the water from the pot that was how tea is found (Liu, 2012). In Tang Dynasty, the Chinese tea and tea culture was spread to eastern countries, especially Japan. Though tea originated in China, but it was carried forward in Japan. Nowadays, tea has become a famous drink in the world. There are many types of tea in China and Japan. The main Japanese tea is Sencha, Genmaicha and so on. (Stevens, 2013). In China, the Green tea, Black tea, Oolong teas are very popular. There can be various mixtures of flowers with green tea, black tea and oolong tea (Liu, 2012). In China, tea can be used as a gift for business and etiquette. However in Japan, tea is a kind of art. Japanese tea art is famous all over the world. In my portfolio, I will compare and contrast the Chinese and Japanese tea types. The quality of tea and tea arts. As I am a tea lover, I would gain more tea knowledge about the two types of tea and its culture. 2. Background information At first，tea was valued for its medicinal qualities. It has long been known that tea aids in digestion, which is why many Chinese prefer to consume it after their meal. Tea hastens the discharge of nicotine from the body, this is an interesting side effect for smokers who like drinking tea. Chinese tea culture has been spread to Japan in the Emperor Wendi of the Sui Dynasty (581-601) by some monks who studied...
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...EXTRACTION CAFFEINE FROM TEA PURPOSE: This experiment is designed to introduce students to the use of another separation technique, which is the solvent extraction. In this experiment you will isolate a compound from a natural source. You will extract caffeine from the tealeaf by using both solid-liquid and liquid-liquid extractions. INTRODUCTION: Caffeine is a natural product found in coffee, tea, soft drinks, and chocolate. The tea and coffee leaves are composed of approximately 4% of caffeine. Caffeine can also be isolated from natural sources. Extraction is a chemical method of separating a specific component of a solution from the rest of the solution. Caffeine was chosen in this experiment because caffeine is relatively easy to extracts from tea leaves. The reasons are there is approximately 5% of caffeine by weight of dry tea leaves, which is a large amount for a natural product. And the bulk of the tea leaf consists mostly of cellulose, which is a water-insoluble polymer of glucose. Caffeine is also soluble in both hot water and dichloromethane. In this experiment, all caffeine dissolves in the tea when the tea leaves are extracted with boiling water, which is the first extraction. The second extraction uses dichloromethane to separate the caffeine from the polar inorganics in the water. This is done two times; therefore, there is a minimal amount of caffeine left in the discarded tea. Sodium sulfate will serve to absorb the small amount of water from the...
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...Partie 1 – Evaluation des actions d’Honest Tea Pour plus de clarté, nous avons procédé comme suit : Premièrement nous verrons quelle méthode nous avons choisi et pourquoi. Deuxièmement nous nous consacrerons sur les hypothèses générales et inhérentes au modèle. Dans un troisième temps, les hypothèses sur tous les postes seront explicitées. Enfin, dans une dernière partie, nous verrons le prix trouvé et donnerons des commentaires sur celui-ci. Choix de la méthode Nous désirons évaluer les actions seulement. Ainsi nous ne prenons pas en compte le point de vue de l’ensemble des bailleurs de fonds mais seulement le point de vue des actionnaires. Toutes les méthodes ne concernant pas seulement le point de vue des actionnaires sont donc caduques. Une décision doit donc être faite entre ces trois méthodes : Bénéfices caractéristiques, Actualisation des flux de trésorerie libres et la méthode des multiples. Notre choix s’est de suite porté vers l’Actualisation des flux de trésorerie libres car c’est la seule façon d’incorporer dans le calcul de l’évaluation la croissance phénoménale future. Les hypothèses de base • Les entrées dans le capital : On évalue dans l’état actuel des choses. Nous supposons qu’il n’y aura aucune entrée dans le capital. Nous voulons ainsi calculer la valeur intrinsèque des actions si rien ne change. C’est une hypothèse forte mais importante. • Les phases de vie et la croissance : Nous utilisons les Etats Pro Forma fournis pour les 2 prochaines années...
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...lan | SoRen Tea | Marketing Analysis and Strategy | | | | | | | Table of Contents 1.0 Executive Summary………………………………………………..... 3 2.0 Situational Analysis…………………………………..…….. …….... 4 2.1 Market Summary………………………………………..…………... 4 2.2 SWOT Analysis……………………………………………………... 6 Strength……………………………………………………….. 6 Weakness……………………………………………………… 6 Opportunities……………………………………….................. 7 Threats………………………………………………………… 7 2.3 Competition……………………………………………….................. 8 2.4 Product (Service) Offering………………………………………….. 10 2.5 Keys to Success……………………………………………………... 11 2.6 Critical Issues……………………………………………………….. 11 3.0 Market Strategy……………………………………………………... 12 3.1 Mission……………………………………………………………… 14 3.2 Marketing Objectives……………………………………………….. 14 3.3 Financial Objectives………………………………………………… 14 3.4 Target Markets…………………………………………………….... 15 3.5 Positioning …………………………………………………………. 18 3.6 Strategies …………………………………………………………… 18 3.7 Marketing Mix ……………………………………………………... 20 3.8 Marketing Research ………………………………………………… 22 4.0 Controls …………………………………………………………….. 23 4.1 Implementation …………………………………………………….. 24 4.2 Marketing Organization ……………………………………………. 24 4.3 Contingency Planning ……………………………………………… 25 5.0 Conclusion …………………………………………………………. 25 Reference……………………………………………………………… 26 1.0 Executive Summary SoRen Tea is a new start-up...
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...Camellia Sinensis Tea originated 5,000 years ago and now has more than 3,000 different variations. Ever since it was originated, it has made a historical and a cultural significance in the world. All classes of tea derived from the same plant, Camellia Sinensis. Isn’t it surprising that teas with different flavor and aroma are made from the same leaf? As time passed, tea began to be drunk as something that satisfies thirst and as a table luxury. Tea also has many medical applications as Bencao Shiyi, a Chinese classical pharmaceutical book, has states, “Drinking tea for a long time will make one live long to stay in good shape without becoming too fat and too heavy.” It is said that tea was first discovered by the second emperor of China, Shen Nung. Legend has it that while boiling some drinking water, tea leaves blew into his pot. He found the flavor pleasant. He then experimented with the leaves and discovered that it has some medicinal properties. He acknowledged it gave one "vigor of body, contentment of mind, and determination of purpose." He began cultivating the plant for the benefit of his nation. In the early days tea was primarily used as medicine and was very bitter. It took three centuries for the drink to become popular in China. Due to its popularity during the Tang Dynasty it became taxed commodity. Preceding Ming Dynasty, tea was manufactured for strictly for import in China. It was not until the early 1600s that the Dutch introduced tea into Europe. Even...
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