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Greggs Pest

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Submitted By firthuk
Words 260
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Their Strategy
Now focusing on "bakery food-to-go"
215 stores will have been refitted by the end of the year
No increase in the number of shops and not expanding overseas
Bringing to a halt their collaboration with Iceland for frozen products
Longer opening hours to appeal to commuters
Online loyalty scheme
They are focusing on their current capabilities rather than expanding to new locations
Weakness
Seasonal weather
Lack on online presence
Threats
• Competition from other bakers/supermarkets
• Tough economic climate
• Substitute products
• Change in consumer tastes
• Government regulations/policies

Opportunities
• Creating more of an online image
• International expansion/globalisation
• Creativity and innovation
• Mergers and take-overs

Strengths
Brand Name
Customer Loyalty
Market Share Leadership
•Unique Products
•Efficient logistic solutions
Social
• Health conscious
Technological
The Need for Updated Technology
Legal
• Health and safety law
• Pensions?
Environmental
• The need to focus on CSR
• Check suppliers are all just as ethically responsible as Greggs

Political
• Healthy eating policies
• “Pasty tax”

Economic
• Less disposable income
• Economic growth

Porter's 5 Forces
Threat of substitute products - High
1 Other Outlets E.g. supermarkets and bakeries

Threat of entry of new competitors - High
1 New bakeries
2 New supermarkets

Competitive rivalry within the industry - High
1 Operates in multiple industries
2 However market leader in the UK for baking

Bargaining power of customers - High
1 Many supermarkets with the same product offering
2 Alternative bakeries - E.g. Percy Ingle & Oliver Adams

Bargaining power of suppliers - Low
1 Number of key suppliers across the UK
2 Investing in the most practical and viable ones

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