...The current issue and full text archive of this journal is available at www.emeraldinsight.com/1352-2752.htm YouTube: an opportunity for consumer narrative analysis? Stefano Pace ` Universita Bocconi, Milano, Italy Abstract Purpose – The aim of the paper is to discuss a possible extension of narrative analysis to a new medium of expression of consumer behaviour, specifically YouTube. Design/methodology/approach – Marketing and consumer behaviour studies often apply narrative analysis to understand consumption. The consumer is a source of introspective narratives that are studied by scholars. However, consumption has a narrative nature in itself and consumers are also storytellers. YouTube is a new context in which subjects tell stories to an audience through self-made videos and re-edited TV programs. After defining the pros and cons of different approaches to the study of YouTube, narrative analysis is presented as a possible means of understanding YouTube. Findings – Some preliminary evidence is presented by discussing several YouTube videos. These indicate that YouTube content can be better understood as stories, rather than example of other approaches, such as visual analysis, media studies, videography, and others. Research limitations/implications – From the analysis conducted, preliminary managerial implications can be drawn. It seems unlikely that normal TV broadcasters will be substituted by YouTube videos. For the most part, YouTube content draws its sense and shared...
Words: 7435 - Pages: 30
...DECLARATION I certify this report of the Study Project entitled: “The difficulties and some solutions to Vietnamese-English translation” to total fulfillment of the requirement for the report of graduation practice. Son La, April 2011 Nguyễn Thị Thiện ACKNOWLEDGEMENT First and foremost, I would like to express my sincere thanks to my supervisors, Mrs. Nguyen Thi Ngoc Thuy and Mrs. Nguyen Mai Huong, lecturers of the Foreign Languages Department of Son La College. This report could have probably not completed without their patient, enthusiastic and instructive supervision and encouragement. I also would like to show my profound gratitude to all the lecturers in the Foreign Languages Department in Son La College for tirelessly devoting time and efforts to enrich, broaden and deepen my knowledge over the past three years. My special thanks go as well as to the Foreign Languages Department of Son La College for giving me the opportunity and permission to implement this report. I also would like to delicate my special thanks to my classmates in English course 45, who have supported, cooperated and provided me with valuable suggestions. Especially, I am obliged to my friends who looked closely at the final providing me their translation exercises and assignments to use as version of the report for English style and...
Words: 8842 - Pages: 36
...nd Ontology aa e ysics of Ide etaph as M rn de o Id An Ess M Marc A. Hight ay i nE ar ly Idea and Ontology Idea and Ontology an essay in early modern metaphysics of ideas marc a. hight t h e p e n n s y l va n i a s t at e u n i v e r s i t y p r e s s u n i v e r s i t y p a r k , p e n n s y l va n i a Library of Congress Cataloging-in-Publication Data Hight, Marc A., 1969– Idea and ontology : an essay in early modern metaphysics of ideas / Marc A. Hight. p. cm. Summary: ‘‘Provides an interpretation of the development of the ontology of ideas from Descartes to Hume that reaffirms the vital role metaphysical concerns played in early modern thinking’’—Provided by publisher. Includes bibliographical references and index. isbn 978–0-271–03383–9 (cloth : alk. paper) 1. Ontology. 2. Idea (Philosophy). 3. Metaphysics. I. Title. BD301.H54 2008 110.9—dc22 2008002466 2008 The Pennsylvania State University All rights reserved Printed in the United States of America Published by The Pennsylvania State University Press, University Park, PA 16802–1003 Copyright The Pennsylvania State University Press is a member of the Association of American University Presses. It is the policy of The Pennsylvania State University Press to use acid-free paper. This book is printed on Natures Natural, containing 50% post-consumer waste, and meets the minimum requirements of American National Standard for Information Sciences—Permanence of Paper for Printed Library Material...
Words: 122775 - Pages: 492
...NOTE: This PDF document has a handy set of “bookmarks” for it, which are accessible by pressing the Bookmarks tab on the left side of this window. ***************************************************** We are the last. The last generation to be unaugmented. The last generation to be intellectually alone. The last generation to be limited by our bodies. We are the first. The first generation to be augmented. The first generation to be intellectually together. The first generation to be limited only by our imaginations. We stand both before and after, balancing on the razor edge of the Event Horizon of the Singularity. That this sublime juxtapositional tautology has gone unnoticed until now is itself remarkable. We're so exquisitely privileged to be living in this time, to be born right on the precipice of the greatest paradigm shift in human history, the only thing that approaches the importance of that reality is finding like minds that realize the same, and being able to make some connection with them. If these books have influenced you the same way that they have us, we invite your contact at the email addresses listed below. Enjoy, Michael Beight, piman_314@yahoo.com Steven Reddell, cronyx@gmail.com Here are some new links that we’ve found interesting: KurzweilAI.net News articles, essays, and discussion on the latest topics in technology and accelerating intelligence. SingInst.org The Singularity Institute for Artificial Intelligence: think tank devoted to increasing...
Words: 237133 - Pages: 949