...Overview Case The Gril-Kleen Corporation are efforts to market its innovative product and the product is a liquid restaurant grill cleaner had been extremely successful. The product is a chemical solution which could be applied directly to a working grill and would clean off bumt-on food and accumulated grease in a matter of minutes. It appeared to have several major advantages over competing product. Gril-Kleen Corporation had been developed by Ryan Warren and two brothers who owned a small, busy restaurant in Eastern Massachusetts. In early, had two method of cleaning grills used in a market it is carborundum “stone” or a wire mesh screen to scrub the grill clean. In dissatisfied with the product on the market, the two brothers decide to develop their own grill cleaner can be quickly, easily, and use at normal operating temperature. In early 1997, the three of them formed the Gril-Kleen Corporation and working based of the restaurant. Less than a year, the Gril-Kleen Corporation moved to a new and large headquarter in a near by Industrial Park. In that time, the companies can produces 450 gallons per day. The Gril-Kleen Corporation operation with no regular system of record-keeping, orders often went unfilled, or customer were never billed for orders that had been shipped, so company has hire a local politically ambitious individual to run the company, and offered him a 25 percent interest in the business. When the sales are declining, Ryan and the two brothers bought...
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...“THE GRIL-KLEEN CORPORATION!” In Partial Fulfillment Of the Requirements in Corporate Entrepreneurship Presented to: Ms. Valery Mendiola Decision Sciences and Innovation Department RVR- College of Business Submitted by: Dizon, Alyssa Lazaro, Arisa Perillo, Joana Sayon, Nico Ting, Jovy July 7, 2015 SUMMARY Gril-Kleen is pioneered by two brothers who owned a restaurant. They were very hands-on on their business. They oversee everything that is going on in their restaurant even in cleaning their workstations in the kitchen. Being in the restaurant business, cleanliness is very important. According to the case, it takes several hours in order to clean their grills. Because of the time it takes to clean their grills, the restaurant’s sales are being affected. The cleaning agents that were currently available in the market require a lot of effort and time. That is why the brothers tried mixing solutions that would be effective and very easy to use. After several trials and errors, they now have the perfect formula that can clean their grills in a short period of time. Not long after, their friends in the restaurant business heard about the formula that they have discovered and started asking for sample in order for them to try the cleaning agent for themselves. After trying the cleaning agent, they went back and asked for more. Soon, demand increased and the brothers began selling the product by gallon in a price they think fit for their product. They...
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...Gril-Kleen Corporation Case Analysis James Bayly Gallagher MGT350 University of Maryland University college Q1. What alternative methods of distribution of the product should be considered? What would be the most effective means of distribution given the present company situation? Ans. Distribution is for the facility of the customer. It makes sure that the product is available for the customer to buy when needed. The availability of any product should be inline with other variable of the marketing mix (Hisrich, Peters & Shepard, 2008). Grill-Kleen, is typically an industrial product. It is evident in the case however that its uses are far more reaching than its single current use as currently marketed by the corporation. Since the customer base is not too dispersed over a wide geographic area, Grill-Kleen, for its current market of restaurants would best be sold directly to them through a sales force. This is the technique employed currently by other big firms as well. Although it might be expensive to train and pay a sales force, this will result in higher profits and market recognition of the market. If traditional distribution channels are used, the product would then be sold at a higher price to the end customer resulting in lesser profits for the firm itself. Secondly, Grill-Kleen will have to hand over the distribution to the middlemen and risk letting go the ownership of the distribution channel. Gril-Kleen should thus concentrate...
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