...Grocery Store Analysis The Super 1 Foods grocery store, located in the small town of Walla Walla in the southeast corner of Washington State provides an extensive and diverse selection of produce and supplies from which the locals, and those passing through town on busy 9th Street, can stop by to select from. The grocery store offers fresh produce (with a selection of that being organic), fresh meat and seafood, frozen foods, a special natural foods section called Huckleberries (which includes a bulk foods), a ‘Wine Cellar’, a bakery, a delicatessen, a Mexican section, and an assortment of isles with baking supplies, cleaning supplies, dairy, pop, chips, cosmetics, etc. The grocery store seems to be more than just a place to purchase things, however. It appears to be a place where - through carefully selecting food, supplies, and produce - individuals can express their values and determine their identity. Individuals are understood to be most satisfied with their purchases when they consciously weigh the decisions they make about their purchase, when they consider the pros, cons, associations and assumptions that go along with making that decision (Meyers, 51). The self-concept of an individual – and there for the self-image that they present to employees and other shoppers at Super 1 Foods - appears to be at stake as they move their way through the isles. This is particularly apparent at a grocery store as social and as diverse as Super 1 Foods. At this specific...
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...1. Inside the store, the displays that are in the front of the store seem to attract the most attention. This is probably due to the fact that this is the first thing the customer sees when they enter the store. These displays are usually larger and more decorative compared to other displays in the store. For example, one display had products arranged in a large pyramid shape which made it stand out and attracted a lot of customers. Customers generally spent most of their time buying “every-day” groceries such as meat, vegetables, dairy, bread etc. These sections were usually placed around the perimeter of the store. Customers do not spend a lot of time examining the packaging of each product. They would usually pick up a product and examine it for a very short period of time before putting it back on the shelf or deciding to purchase it. Packaging plays a major role in whether the customer decides to purchase the product or not since it is one of the few ways the customer can judge a product. The packaging must first be able to attract the customer’s attention and also concisely summarize the benefits of the product so they can be seen at a glance. I noticed that they do not spend a lot of time examining the product closely, but rather take quick glances which means they do not look at every part of the packaging with great detail. I also noticed that customers tend to buy products that are closer to them. They would be more likely to purchase products that are easier to reach...
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...Marketing Plan Executive Summary Mark Anthony’s is an interactive grocery delivery service that will shop and deliver groceries to its members at their homes. Members are able to place an order by phone or website. A representative from Mark Anthony’s will then go out and buy your current grocery list from a surrounding neighborhood store. Currently there is little to no competition in San Antonio for grocery delivery service. This is surprising since San Antonio has a large market that would benefit from this service. Elderly Residents, business professionals, families, and college students would benefit from a grocery delivery service. These customers would benefit from this service which is tailored to their needs and deliver right to their doorstep with just a click of the mouse or phonecall. Elderly residents may have trouble reaching stores in the area due to inclement weather or lack of mobility. These residents would benefit from a delivery service which is tailored to their needs. Time is valuable and no one is more understanding of that than busy professionals, families, and college students. Mark Anthony’s will save time and allow these members to devote their time to other activities that they enjoy. Company Description Mark Saldana is the CEO of Mark Anthony’s Home Delivery Grocery Service, a locally owned and operated business driven by the desire to assist those in our community who suffer as a result of mobility, transportation difficulties, or lack...
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...Whole Foods Market: A Strategic Analysis Adrienne Lee Richard Linowes Spring 2009 General University Honors 5/6/2009 1 WHOLE FOODS MARKET: Strategic Company Analysis EXECUTIVE SUMMARY Whole Foods Market, Inc. has long been admired as an innovative company with quality standards, a devotion to community and environmental responsiveness, a healthy growth model and highly-regarded employment practices. However, the company has faced recent difficulties as a result of the economic recession, increasing competition, and complications from acquisitions. To revitalize the company from historical lows in its toughest year in history, Whole Foods Market must reassess its costs, refocus its expansion strategies, and promote its brand to compete for the diminishing consumer spending dollar. During the changes in strategic initiatives, it is also important for the company to keep Whole Foods Market’s mission and its brand value intact. The chain is known for its high standards, quality, and ethical practices; this image is at stake when any changes in brand or reputation are made. It is of utmost importance to balance the positioning in order to increase awareness and sales, but at the same time avoid diminishing the brand and message of the company. Without the value behind the Whole Foods brand, the company will not survive—recession or not. If Whole Foods can successfully complete these initiatives that include major restructuring while also generating public relations...
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...Survey data analysis: We conducted an online survey and had 121 respondents from different US cities. Most of them did not use Peapod for their grocery shopping (Appendix A) * Attributes important for choosing Grocery Items: From our findings, we could find that most of the people cared about past experience at the store and price for choosing their grocery stores (Appendix B). Also the other major factors were nutritional information and looks of the items. Therefore, making the grocery experiences better and optimizing prices for the consumers could play an important role in the improvement of retention rate. Surprisingly people did not care about novelty aspect that usually is one of criteria’s to go for grocery shopping. * Attributes to choose the grocery destination: In order to segment the customers who might have different preferences for choosing the grocery destination, we did a cluster analysis (Appendix C) to perform the segmentation, but there was not much difference between the clusters and almost all of them across the three clusters chose – proximity, prices and quality as the important criteria. The good news for Peapod is that consumers do not care about touch and new products discovery while choosing their shopping destination. We also segmented customers into three categories – Non-peapod users, Peapod users and users who stopped using it to see if there are any differences in the preferences they might have (Appendix Heat-map)...
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...Andrew Wash GBA 490-321 Written Case 1 February 12, 2014 Table of Contents Issue #1 ……………………………………………………………………………… 2 Issue #2 ……………………………………………………………………………… 3 Issue #3 ……………………………………………………………………………… 4 Recommendation ……………………………………………………………………. 5 Dominant Economic Characteristics ………………………………………………... 7 PESTEL Analysis …………………………………………………………………… 8 Five Forces Analysis ……………………………………………………………….. 10 Drivers of Change in the Industry …………………………………………………... 12 Current Strategy …………………………………………………………………….. 13 Competitor Analysis ………………………………………………………………... 15 SWOT Analysis …………………………………………………………………….. 17 Financial Analysis ………………………………………………………………….. 19 Issue #1 Trader Joe’s first problem is that information is occasionally leaked regarding the identity of their private label suppliers. Trader Joe’s thrives off keeping the identity of their suppliers a secret to all consumers and media in order to maintain the integrity of their products. Since 80 percent of the products sold at Trader Joe’s are private label, the identity of the supplier is not known because the product is sold under the Trader Joe’s brand name. Information leaks regarding Trader Joe’s suppliers could damage their brand image because it could cause Trader Joe’s to lose its charm to consumers and because it could make other companies wary of supplying their goods. First, information leaks could cause Trader Joe’s to lose its charm in the eyes of the consumer. There were news reports spread within...
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...Jennifer Kunkel COMPANY NAME/WEBSITE/INDUSTRY FreshDirect / http://www.freshdirect.com/site_access/site_access.jsp / grocery industry BACKGROUND/HISTORY FreshDirect was created in July 2001 by cofounder and former chief executive officer Joseph Fedele, who was able to bring plenty of experience in New York City’s food industry to the company. Vice Chairman and Chief Financial Officer Jason Ackerman was an investment banker with Donaldson Lufkin & Jenrette, where he specialized in supermarket mergers and acquisitions and gained him exposure into the grocery industry. Fedele and Ackerman had decided to open their own chain of fresh-food stores, but decided to pursue an option that allowed them to use online shopping and central distribution to deliver their products to consumers. The idea behind the company was to take products that you typically get from a grocery store and deliver them to the doors of their customers. After several changes to CEO, Jason Ackerman is currently holding the position. (Dess, c125) SWOT ANALYSIS Strengths * Financial backing from several private sources, with a small contribution coming from the State of New York. * Outstanding customer service. * Door to door delivery. * Warehouses have multiple temperature zones to ensure freshness of different types of food. * Refrigerated trucks. Weaknesses * Only located within a certain mile radius of Manhattan, Queens, Brooklyn, Nassau County, Riverdale, Westchester, select...
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...Brief Company Background FreshDirect is an online grocery store, founded in 1999 by Joseph Fedele and Jason Ackerman, that offers shopping and delivery services to around 300 zip codes. FreshDirect is known for its convenience, fresh food, and comparatively lower prices. They prepare custom grocery and meal orders for its customers by using Just In Time manufacturing. Their goal is to differentiate themselves from their competitors by providing high quality products with great flavor. Mission Statement for the Company The current mission statement for the company is, “FreshDirect prides itself on sourcing the highest quality food and freshest ingredients available. We believe nutritious, delicious meals and convenient service allow customers more time to live healthy lives.” SWOT Analysis Strengths 1. FreshDirect is an online grocery store that offers the convenience and advantage of shopping at your home. Goods are delivered in refrigerated trucks so that they remain fresh. 2. They offer a wide range of fresh food at low prices delivered to your front door. 3. They offer custom made groceries for the customers called Just In Time manufacturing 4. They provide an efficient and cost effective service. 5. They also offer additional attractive services to their customers like farm fresh quality food, discounts on bulk purchase, chef made entrees, easy family meals, and freshly baked food. ...
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...Plan for My Grocery Store Bartholomew Albert BUSN MARKETING PLAN B. Table of Contents Pages 1. Executive Summary 1.0 2. Company Description 0.5 3. Strategic Focus and Plan 1.0 a. Mission/Vision b. Goals c. Core Competency and Sustainable Competitive Advantage 4. Situation Analysis 1.0 a. SWOT analysis Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D) External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis 5. Market-Product Focus 2.0 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning 6. Marketing Program 2.0 a. Product Strategy b. Price Strategy c. Promotion Strategy d. Place (Distribution) Strategy 7. Financial Data and Projections 1.0 a. Past Sales Revenues b. Five-Year Projections 8. Organizational Structure 0.5 9. Implementation 1.0 10. Evaluation and Control 0.5 11. Bibliography Total Pages in Marketing Plan Excluding Appendices 10.5 My service is going to be a grocery store that also delivers and takes orders over the phone and online. So a person could either call in, order online and also pick either pick up or delivery. You can still come into the store and buy yours...
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...Peapod Online Grocery Case Analysis Abstract This paper explores Peapod Online Grocery (2008) and its possibilities for success and failure based on several types of consumer behaviors. Most analysts do not expect the online grocery business to become more popular than the 8 to 10 percent of consumers that are estimated to purchase their products online. Parkinson, one of the founders of Peapod could not disagree more. “He states that this strategy can leverage the buying power of Ahold to make higher volume, lower priced purchases, lower distribution and transportation costs” ( Peter & Olson, 2010). The types of consumers attracted to online grocery shopping are also discussed as well as why these consumers find online grocery services to be convenient. Peapod Grocery Case Analysis Peapod online grocery was founded in 1989 by brothers Andrew and Thomas Parkinson. Back in the early 1990’s, Andrew and Thomas Parkinson believed that they had a sure winner with Peapod. Dual income families with little time can go online and do their grocery shopping in a matter of minutes. Consumers can browse the aisles on their home computer and place orders online, by fax machine or by telephone. The orders are then processed at affiliating stores and delivered to homes with in a 90 minute window. Peapod has grown from a small family shopping and delivery service in Illinois to America’s leading Internet grocer. Peapod delivers to more than 23 million orders across 24...
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...com, Food and Grocery BACKGROUND/HISTORY Fresh Direct is a company that allows you to order your food online and get next day delivery, their moto is “Our Food is fresh, our customers are spoiled….. Order on the web today and get next-day delivery of the best food at the best price, exactly the way you want it with 100% satisfaction guaranteed.” The primary business is to allow customers to order their food online and avoid going to a grocery store they can buy anything they want online and you can have it delivered to you house. Key players would be the people who launched the business in 2001 Joseph Fedele and Jason Ackerman. Many companies have fallen online with the grocery service and they boldly stated they were the “greatest way to shop for food” this again was a bold statement in many of these chains have fallen. Company launched in 2001 and by 2011 you had to have a order of 30$ with a delivery fee associated with it. The company started to fall apart when the competition start to raise in the industry that is when they started offering local grown and organic but their were some fields they just couldn’t compete with. 23–30 Borden Avenue Long Island City, New York 11101 U.S.A. Telephone: (718) 928-1000 Fax: (718) 433-0648 Web site: http://www.freshdirect.com Private Company Founded: 1999 Sales: $200 million (2005 est.) NAIC: 311991 Perishable Prepared Food Manufacturing http://www.encyclopedia.com/doc/1G2-3480000039.html SWOT ANALYSIS Strength: ...
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...dreamed of moving grocery shopping online. It was welcomed by the customers but still less than 1% of those sales occur online. There is a still huge opportunity to capture the retail market through ecommerce. There were many technological advancements in the retail-industry such as same-day delivery services, specialty grocers, and meal-preparation businesses. Integration of ecommerce with the above services can drive fast growth in online groceries — much faster rate than offline. It can also have a better value proposition for users. ShopList is a mobile and application that helps user to track the groceries that have been bought and manage the grocery list easily with option of purchasing the groceries. The purchase options allow the customers to buy different groceries from different Retail stores. Through the market search we understood that the segment that is more attractive are people aged between 15 – 65, who purchases lot of groceries and also well versed with technology and online purchase. The user needs to have a smart phone to have the complete experience of the application. ShopList just need to attract 1.6M users to breakeven, which is less than the 1% of the population it is targeting. It looks like it is achievable. In the document we were still not able to explore all the revenue streams such as selling user data and preferences to interested organization. The success of the Application lies in getting more users and managing the grocery list and also creating...
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...started his own company call H. G. Harrison Company. In 1926, the two companies merged. The new company was known as Winston & Newell Company. It was the largest grocery distributor to independent grocers in the Midwest. In 1954, it took the name Super Valu Stores. In 1958, the company bought the grocery store chain, Piggly-Wiggly which was based in Wisconsin. In 1971, the company took a different direction when purchasing a retail store chain called ShopKo. In 1980, the company continued to expand by buying out two other grocery store chains called Cub Stores and Atlanta’s Food Giant. Also during that year, Supervalu combined the Cub Stores and ShoKo into one company. In 1991, the company bought out an Indiana grocery store chain called Scott’s. Later that same year, Supervalu sold 54% of Key 2 the ShopKo company to the public. It wasn’t until 1992 that the company changed its name to Supervalu Inc. In that same year, Supervalu bought a food wholesaler called Wetterau. After buying Wetterau, Supervalu Inc. became the countries largest independent food distributor. In 1997, Supervalu sold the remaining 46% of the ShopKo company to the public. In 2001 Supervalu laid off 7% of its employees and closed down some of its distribution centers and stores. In 2006, Supervalu bought the grocery store chain...
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...Group 3 Week 6 Case analysis — Homeplus: Riding The Korean Retailing Rollercoaster 1. Situation analysis: Homeplus has achieved remarkable success as a result of the effective effort on innovating the business model. The company won the competition against other foreign retailers(Walmart, Carrefour) and became one of the top three largest retailers in Korea. However, in the pursuit of further development, Homeplus erodes the benefits of local grocery stores and incurs great challenges. 2. Problems: Private brand retailing endows Homeplus with competitive advantage by enlarging the profit margin but simultaneously brings the burden of quality management. The decision making processes of Homeplus tend to be longer than its competitors with chaebol affiliation, that causes the lack of flexibility to start a new business or try other store formats. Low price strategy weaken Homeplus’s ability of adapting to market fluctuation. The development of super-supermarkets incurs intense resistance from small grocery stores. Two bills under discussion may become severe obstacles to Homeplus’s development once approved. The emergence of new consumption trends strongly strikes traditional business model and requires reaction from Homeplus. 3. Alternatives: Endow lower levels more decision flexibility. Diversify investment portfolios. Avoid legislation and political conflict. Magnify the investment in E-business 4. Criteria: A.Market opportunities B.Competition ability C.Cost...
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...seller of groceries by revenue with an estimated $60 billion. The success of Kroger Company began in 1883 and which became one of the first chain stores in the country. Kroger then expanded its stores by buying out local competitors with low prices when the economy was suffering. Throughout the twentieth century, Kroger implemented several innovations to throw itself above the competitive advantage. By the 1950’s Kroger had built a reputation of producing fresh good quality products and began to label products with “sell by” dates and nutritional facts. Kroger took on multiple acquisitions helping push its expansion to the West. Under the full leadership of David Dillon Kroger increased revenue and lowered its debt dramatically and also found new ways to increase customer frequency. Kroger also sustained a four-month strike by the United Food and Commercial Workers union, which impacted not just Kroger, but Safeway, and Albertson’s. Retail grocery sales represent a significant amount of the U.S. economy. The industry that Kroger competes in is highly competitive. This resulted in Kroger reducing its operating costs in order to maintain profitability and reduce debt. The grocery industry grew close in line with gross domestic products, and was considered to be a mature industry. For Kroger to maintain its stability in the market it relied on effective strategies differentiating itself from the completion. Kroger was able to separate itself by remodeling the store format, store...
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