...NOTE Please remember ALL components in ALL assignments must be submitted in order to pass the unit. You must submit assignments via Turnit In on Blackboard on or before the due date. Late assignments will incur a penalty of 10 % for each working day late. After seven (7) days, a zero mark will be recorded. E-mailed assignments will not be accepted. If you are given an extension, the details of this must be in writing from your tutor. This email needs to be attached to your assignment as an appendix. All assignments must be typed and professionally presented. All assignments must be uploaded to Turnitin on or before the due date. ASSIGNMENT ONE –AN ESSAY IN RESPONSE TO A PR ISSUE Due: Week of Module 5 Upload to Turnitin by 4pm on the Friday of that week Weighting: 20% This is an individual assignment. Suggested length 1,500 to 2,000 words excluding reference list. Your assignment requires you to examine a current issue in society and respond to the overall question being posed. Your essay should have a clear introduction and conclusion. However, the main body of your essay should address the four set questions. You are recommended to answer each of these questions in turn. Approach the assignment from a communication perspective, using the concepts and theories introduced in class and in your textbook as a framework. The internet sources provided serve only as the starting point for your assignment. You are expected to conduct your own research...
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...|[pic] |SYLLABUS | | |School of Business | | |MKT/571 | | |Marketing | | |Murrieta Learning Center | Copyright © 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is...
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...graphical representation | 7 | 8. | Core IMC objectives | 9 | 9. | Target audience | 10 | 10. | Media campaign strategy | 10 | 11. | Schedule: 16 Week media strategy | 11 | 12. | The identified mass media (Print media, Internet Interactive media and events and sponsorship) | 12 | 13. | Fund Management | 13 | 14. | Budget | 14 | 15. | Strength and weakness of the campaign | 15 | 16. | Monitoring and evaluation phase | 16 | 17. | Conclusion and recommendation | 17 | 18. | Appendix -1 (Sample questionnaire) | 18 | 19. | Appendix – 2 (Some promotional messages) | 19 | 20. | Appendix – 3 (Images of abused animals) | 20 | 21. | Appendix – 4 (Arab Times Article confirming animal abuse in Kuwait) | 21 | 22. | Bibliography | 22 | REVITALIZING PAWS: INCREASING AWARENESS, FUNDING & ENHANCING PUBLIC PARTICIPATION I. INTRODUCTION This paper is an evaluation of the PAWS, an animal welfare organization in Kuwait. This PR and IMC report is based upon an evaluation of PAWS’ current situation; particularly taking into consideration its existing problems. Upon the identification of its major problems; I will synchronize with PAWS’ PR and senior management team and recommend to them to use the most effective IMC strategies and tools to help them overcome existing problems faced. In this regard, part of the recommendation process will include formulation of the IMC objectives, and identification of the ideal media tools...
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...|[pic] |Course Syllabus | | | | | |School of Business | | |MKT/571 Version 6 | | |Marketing | Copyright © 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations. Students may find it beneficial to refer to concepts learned in Economics. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student...
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... | | | |Please note that a number of assumptions have been made in response to this assignment. These include the size of the Belcher | |Rollins business and its operations, its international locations, its listings on international stock markets and its | |financial reporting process. Assumptions have also been made about the product development process and pricing. All of these| |are as realistic as possible, having been established through detailed research of the current market leader, Reed Elsevier, | |and its major competitors. | | | |As InScope is directly comparable to the Reed Elsevier ‘Scopus’ product, it has also been assumed that Scopus does not exist | |at time of the InScope launch. | INSCOPE: A NEW GENERATION OF RESEARCH PR PLAN FOR THE LAUNCH OF INSCOPE PRODUCED FOR BELCHER ROLLINS BY CLOUD PUBLIC RELATIONS APRIL 2009 CONTENTS Page | ...
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...Business Communication in English Parts I & II TMAENG17R1(E) 2015-2016 Contents 1 Introduction - 3 - 2 Programme - 4 - Programme Block 1 - 4 - Programme Block 2 - 5 - 3. Attendance ……………………………………………………………… ……………...6- 4. Literature ………………………………………………………………………………- 6- 5 Assignments Blocks 1 & 2 - 7 - Block 1: Oral Group Assignment - 7 - Block 2: Oral assignment - 9 - 6. Written Test - 10 - 7. Assessment Blocks 1 & 2 - 11 - 1 Introduction Welcome to the first English courses at TMA. In the next four years you will acquire a lot of knowledge and many skills for your future career. You will learn how to write a marketing plan and how to implement it, how to import and export products from and to Asia and how to do business with people from another culture. In this way you will lay the foundation for a career in international business. One skill you will certainly need in Asia is a good command of business English. These courses will help you acquire the specialised vocabulary that you will need. The words and expressions that you are going to learn are different from the words used in everyday English, so most of them will be new to you. Furthermore, you will develop your reading skills through reading texts in business English. In order to be able to express yourself in proper English you will also spend some time refreshing your knowledge of the English grammar. You will do all kinds of exercises, both in class...
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...1.0 INTRODUCTION Training is the process for provide the necessary skilled staff to do the work effectively, skilfully and qualitatively. Training employees is not continuous, but it is cyclical, given at a specified time. General training will be given to an expert or professional in a related field or work. Training is required at every stage of the work, everyone at work. In order to maintain themselves and rapidly changing technology, ideas, values and environmental updates, training plays a vital role. Training programs, the quality of work is necessary, any increase in staff at all levels of the organization. When a person moves from one assignment to another of a different nature, it is also needed. Taking into account this context, the unit is designed to provide insight into the concept of necessity and training methods, but also training assessment, retraining and organizational learning dimensions. Training is a process of learning a sequence of programmed behavior. This is the knowledge of the application and gives the rules and procedures to guide their behavior. It helps to bring the attitude of knowledge, skills and staff, positive change. Training is to get more and better quality work, investment from your talent. In this regard, training is an attempt to improve their skills or increase current levels of knowledge, so that employees do better his current work involves higher duties workflow. It bridges the gap between what the employee has & what the job demands...
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...DSS Final Review A. Descriptive Questions: 1A. what is DSS configuration? * Decision support can be provided in many different configurations. These configurations depend on the nature of the management-decision situation and the specific technologies used for support. 1B. Give a brief description of DSS? * Decision: is a choice among alternatives available to an individual. * Decision Support Systems: are computer-based systems that bring together information from a variety of sources, assist in the organization and analysis of information, and facilitate the evaluation of assumptions underlying the specific models. 2A. Draw a diagram of key characteristics and capabilities of DSS. * Diagram of key characteristics and capabilities of DSS: 2B. Describe the key characteristics and capabilities of DSS. * the key characteristics and capabilities of DSS: 1. Support for (mainly) semi structured and unstructured situations, combining human judgment with computerized information. 2. Support for all managerial levels, from top executives to line managers. 3. Support for individuals and groups. 4. Support for interdependent and/or sequential decisions. 5. Support all four decision-making phases: intelligence, design, choice, and implementation. 6. Support variety of decision-making processes and styles. 7. Users can add, delete, combine, change, or rearrange basic elements, or modify them to solve other, similar...
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...BSS003-2 Applied Integrated Business UNIT HANDBOOK 2013 – 2014 Contents 1. KEY INFORMATION 3 1.1 Introduction 3 1.2 Key Staff 3 1.3 BREO Site 3 1.4 Teaching location 4 1.5 Pod supervision 4 2. LEARNING OUTCOMES 4 3. TEACHING AND LEARNING STRATEGY 5 3.1 Approach to Learning 5 3.2 Group Work 5 3.3 Use of Technology 5 4. TRANSFERABLE SKILLS BEING DEVELOPED 6 5. ESSENTIAL AND RECOMMENDED READING 7 6. ASSESSMENT STRATEGY 7 6.1 Overview 7 6.2 Criteria for assessment 8 6.3 Quality of work 16 6.4 A note on Plagiarism 16 7. COURSE TIMETABLE 17 8. GUIDE FOR STUDENTS ON THE UNIVERSITY’S REGULATIONS 18 9. UIF Unit Information Form 19 Unit information form (UIF) 19 1. KEY INFORMATION Unit Title Applied Integrated Business Unit Number BSS003-2 Level of Study 2 CATS Points 60 Prerequisites This module can only be taken in conjunction with level 2 modules: SHR007-2 Leadership and Management AAF002-2 Management Accounting for Business MAR008-2 Marketing BSS003 -2 Management of Business Systems and Process/Operations 1.1 Introduction This unit continues the theme of integration which underpins the level one Business Studies Programme. It consists of projects based on real cases, which enable students to apply the theories and knowledge gained from the level 2 business units in a variety of realistic contexts – in service and production based organisations. The final project will be carried...
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...portray your message. Purpose- what do you want your audience to do and you are doing it. Presentation- is almost always a physical thing. What is public relations? Public Relations- is the management function that identifies, established and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. * Communication can be external and internal. Keywords: Deliberate Planned Performance Public Interest Two-way Management function Challenges * PR is multifaceted Global * An estimated 3 million people practice public relations world wide Definitions * A number of definitions; often defined as publicity in a newspaper, television interview, or red carpet events Learning the ROPES Research-identifying and learning the client, what their problem is, and what there is. Objectives- Setting objectives to solve your problem. Programming- Planning out how you’re going to do the project. Evaluation- how you adjust and making sure you are addressing the objectives. Stewardship- Making sure it all flows together. Areas of public relations: Counseling Research Media relations Publicity Employee/member relations Community relations Public affairs Government affairs Issues management Financial relations Industry relations Development Multicultural relations Special events Marketing communications Comparing Public relations to: Journalism * Objective observer...
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...[pic] Assessment Book (Credits 10) | |Eddie Maylor | |Student Name | | |Start of Unit Date |24 September 2012 | |Completion of Unit Date | | | |Unit Tutor: James McQueen | |Group / Course |Diploma in public services | Learning Outcomes • Know the different levels of government I the UK • Understand the democratic election process for each level of government in the UK • Understand the impact of UK government policies on the public services • Be able to demonstrate how government policies are developed Unit Criteria Passed |Pass |1 |2 |3 | | | | | ...
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....... 2 INSTITUTE CERTIFICATE .......................................................................................................................... 3 ACKNOWLEDGEMENT ............................................................................................................................. 4 EXECUTIVE SUMMARY ............................................................................................................................ 5 1 Company Profile:............................................................................................................................. 6 1.1 1.2 1.3 1.4 Introduction ............................................................................................................................ 6 A Brief History ......................................................................................................................... 6 Milestones:.............................................................................................................................. 7 Vision....................................................................................................................................... 7 Companionship: .............................................................................................................. 7 Tangible differentiation: ................................................................................................. 8 1.4.1 1.4.2 1.5 1.6 2 Key strengths of Eveready: .........................
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...tutor: Learning time: On the successful completion of this unit you will receive 20 credit points at level 6. As in all units you are expected to devote 150 hours learning time to this unit, some of which will comprise lectures and seminars. These will be important for introducing and discussing new materials and for you to gauge your level of understanding of the subject. You will need to spend several hours per week in private study getting to grips with the pre-seminar tasks and necessary post-lecture reading and the associated activities. It is expected that the remainder of the time will be spent on assessment related activities such as reading and researching for your coursework assessment. Code of conduct Marketing subject group code of conduct We expect you to: * Make every effort to work collegially with your fellow students and tutors, and make a positive contribution to the creation of a supportive learning community. * Communicate with fellow students and tutors via email and verbally in a professional manner....
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...AFX 5860 Assignment International Studies in Banking & Finance Visit 1: UN Food and Agricultural Organization [pic] Place: Rome Italy Brief Introduction: The Food and Agriculture Organizaiton of the United Nations (FAO) is a special agency of the United Nations that leads international efforts to defeat hunger. FAO acts as a forum where all nations meet equally to negotiate agreements and debate policy, it also a source of knowledge and information which help developed and developing countries in transition modernize and improve agriculture, forestry and fisheries practices and ensure good nutrition for all (FAO, 2010). Rome Italy is head quarters. It has 191 member states as well as Europe Union and the Faroe Islands, which are associated members (FAO, 2010). FAO is composed of 8 different departments, the meeting is conducted by finance division. Relevant Key Points & Issues The fist half of the presentation briefly introduced the FAO’s role as UN’s agency, its structure, business environment and management. FAO’s mandate is contribute to the growth of world economy and to increase the level of nutrition, with the mission of helping build a food secure world. In order to achieve such mandates, they involves 4 activities which are putting information within reach, sharing policy expertise, providing a meeting place for nations and bringing knowledge to the field. It used result- based management which is an approach that integrates strategy, people,...
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...EDLHODM/101/3/2015 Tutorial letter 101/3/2015 The Educator as Leader, Manager and Administrator EDLHODM Semesters 1 & 2 Department of Educational Leadership and Management IMPORTANT INFORMATION: This tutorial letter contains important information about your module. CONTENTS Page 1 INTRODUCTION .......................................................................................................................... 3 2 PURPOSE OF AND OUTCOMES FOR THE MODULE .............................................................. 3 2.1 Purpose ........................................................................................................................................ 3 2.2 Outcomes ..................................................................................................................................... 3 3 LECTURER(S) AND CONTACT DETAILS .................................................................................. 4 3.1 Lecturer(s) .................................................................................................................................... 4 3.2 Department ................................................................................................................................... 4 3.3 University ...................................................................................................................................... 5 4 MODULE-RELATED RESOURCES ........
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