...Group Case Paper 2-1 MAR 4503 Consumer Behavior February 7th, 2014. b. Taking in consideration Figure 7–9, the first half of the 5 percent of the population would fall in the category of innovators, as they are the quickest to adapt to an innovation. Consequently, the remaining 2.5 percent would fall into the early adopters category, which accounts for next 13.5 percent to adopt. #4 Important Note: Public government data on rural China are limited. To compensate, I have adapted and extrapolated public data on urban China that is available. As critical factors for automobile adoption I have used: per capita income, paved road infrastructure, demographics, lifestyle and values. The sources for the data are the International Monetary Fund (IMF) and University of Virginia. Basis for Adoption Curves: (1) According to the IMF, as shown in the graph, probability of a household owning an automobile is 0% before reaching per capita income over $5,000 USD. (2) After $11,000 USD in per capita income, the ability of a household to acquire an automobile reaches 100%. (3) According to the National Bureau of Statistics, in 2012 China’s rural disposable income was only $1,306 USD (7,917 Yuan) and China’s urban income was $4,051 USD (24,565 Yuan). We can appreciate how rural disposable income is 40% less than urban disposable income. Using this relation, we can adjust the income levels and adoption curve in rural China. (4) According to the Chicago Journal, about 61% of intra-village...
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...‘Yahoo Consumer Direct Marries Purchase Metrics To Banner Ads’ CASE ANALYSIS GROUP 6 What is Consumer Direct ? 1. Describe the research design for Consumer Direct. 2. Discuss the strengths and weaknesses of the research design. VASUNDHARA KEDIA MANDEEP PRADHAN SUDESHNA CHOWDHURY SOURABH SONI SHAURYADIPTA BASU NILOY BISWAS Consumer Direct, is a sequence of online advertising procedures done in conjunction with ACNielsen’s Homescan panel. In this process, Yahoo sets ads to target consumers, and the Homescan network is households that have elected to partake in such studies. From here households reflect back to the advertising agents after viewing a product on-line at Yahoo, and after a cool-down period of six weeks are then placed in the stores to see the purchasing power that the advertisement had on consumers that are part of the Homescan panel. The metrics of this advertising is to view the effectiveness of the ad targets, and the persuasiveness of the advertising to make consumers to want to go out and get the product. Consumer Direct used the descriptive research design. This design aims to observe and describe the usage of Yahoo without influencing the public in any way, in order to determine the effectiveness of the advertising on Yahoo. This design includes describing any behaviours, performing a case study, observing the amount of advertises being bought or look at through Yahoo, and lastly a questionnaire or presentation. The goal is to be more effective and efficient...
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...1. the forgotten group member case study www.scribd.com/doc/.../the-forgotten-group-member-case-study You +1'd this publicly. Undo Sep 19, 2011 – ► 2. Online Cases - Wiley www.wiley.com/college/man/schermerhorn332879/.../frame00.htmCached You +1'd this publicly. Undo 10+ items – Online Cases are updated versions of the textbook case studies ... * • Sun Microsystems – Ch. 2 High Performance Organizations – Human resource ... * • Harley Davidson – Ch. 3 Global Dimensions – Leading; corporate culture ... * • Steinway Piano – Ch. 9 The Nature of Groups – Job design; quality; innovation ... 3. Case 9 The Forgotten Group Member Essay, Case 9 The ... - Essays essaysbank.com/search/Case+9...Forgotten+Group+Member/9Cached You +1'd this publicly. Undo 250.000 FREE Case 9 The Forgotten Group Member Papers & Case 9 The Forgotten Group Member Essays at ... Case Study Of Carnival Corporation, 6 / 1450 ... 4. Case 9 The Forgotten Group Member Essay, Case 9 The Forgotten ... essaysbank.com/search/Case+9++The+Forgotten+Group+MemberCached You +1'd this publicly. Undo 200+ items – 250.000 FREE Case 9 The Forgotten Group Member Papers & Case ... * • Case 9 ? The Forgotten Group Member – 2 / 526 * • A leader or member of the group – 1 / 223 * • Journal Entry Of A Subordinate Group Member – 3 / 796 Show more results from essaysbank.com 5. Free Reports on You Have Forgotten Yourself And That | 91 through ... www.essaydepot...
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...Loi E-mail: loina@fpt.edu.vn Phone: 0979521941 1) Main objectives and goals of the course This course introduces students to a number of research methods useful for academic and professional investigations of business practices. By examining the applications, strengths, and weaknesses of methodologies drawn from both the qualitative and quantitative traditions, this course permits an understanding of the various steps involved in designing and executing a research project so that students will be able to conduct their research later. The course aims to provide learners with knowledge and skills in designing and implementing an independent business research project. After the course, students will be able to: 1. Formulate research questions and objectives. 2. Conduct an appropriate literature review. 3. Design and implement appropriate qualitative and/or quantitative research methods. 4. Write a research proposal that can form the basis for their final dissertation. 5. In overall, learners will know necessary steps to carry out a research project and to write a structured report/dissertation. 2) Course Textbook(s)/Resources: a) Mark Saunders, Philip Lewis, and Adrian Thornhill, 2012, Research Methods for Business Students, 6/E, Financial Times Press. (ISBN-10: 0273750755; ISBN-13: 9780273750758) For instructors: Instructor manual with solutions, PPT Transparencies, Test Bank, and additional cases http://wps.pearsoned.co.uk/ema_uk_he_saunders_resmethbus_6/ ...
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...the end of the second week of class. Please call the Associate VP for Student Support- 872-3178. My intention is to honor all legitimate requests. The deadline is necessary to allow sufficient time for a meaningful solution. Exceptional circumstances will also be considered at any time during the semester. Student Evaluation: Tests – 2 tests (mid-term and final- 100 pts each) 200 pts Cases: 6 total cases Group Cases: You are leader- 1@ 50 pts 50 pts You are group member- 2@25 pts 50 pts Individual Cases- 3 @ 33.33 pts 100 pts Total Points 400 pts Textbooks: Arens, Elder and , Auditing & Assurance Services: An Integrated Approach 15th ed., Prentice-Hall, 2014 Trussel, John M. and Frazer, J. Douglas The Lakeside Company: Case Studies in Auditing, 12th edition, Prentice-Hall , 2012 Student Learning Objectives- The student will be able to: 1. incorporate professional standards into case analyses and essay responses. 2. perform as a group leader and as a group member to organize work and present it in a professional manner. 3. develop solutions in light of both general business ethics and the AICPA Professional Code of Conduct. 4. demonstrate facility with basic audit steps and the documentation of such work. 5. demonstrate how...
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...College of Business Administration Bowling Green State University Spring 2014 Instructor: Dr. David A. Reid Phone: (419) 372-3410 Office: 285 Business Administration Building Fax: (419) 372-8062 E-Mail: dreid@bgsu.edu Class Hours: MW 1:30 - 2:45 p.m. (in BA116) Office Hours: MW 12:30 - 1:15 p.m.; 3:00 – 4:15 p.m., and other times by appointment “Marketing…is the whole business seen from the point of view of its final result, that is, from the customer’s point of view. Concern and responsibility for marketing must, therefore, permeate all areas of the enterprise.” - Peter F. Drucker, People and Performance, 1977 Required Textbook • Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy, 3rd ed., by Noel Capon (www.axcesscapon.com, 2012). Available through www.axcesscapon.com (as a PDF file or in paperback), as well as Amazon.com or BN.com in either paperback or electronic format and in paperback through the University Bookstore. Required Cases • Harvard Business School Cases: listed in course outline. Cases are available for purchase online through Harvard Business School Press (Coursepack Link for purchasing cases listed below with list of cases). Introduction and Overview In their never-ending search for the ultimate secret to business success, many businesses continue to overlook the most fundamental premise of all business. While their search for the ultimate “secret to success” has provided...
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...|MODULE M 5 CREATING HIGH PERFORMANCE PROJECT AND PROCESS TEAMS | |OB in Action Case Study 1. Executive Summary General Electric Co is setting out to apply considerable financial and technological innovation to the field of wind energy. James Lyons in charge of sourcing talent from around the world has the task of forming a team that is culturally diverse and innovative enough to design and research new techniques for developing alternative methods of harnessing wind energy. In question within this case study is the application of teamwork competencies to maximise efficiency and effectiveness in achieving specific outcomes for developing solutions. Different methods of effective group performance are discussed and elaborated upon as well as the interaction of the leader in establishing guiding principles in getting results. Contrasted within this report are the views and opinions of 3 different authors in defining group and teams within organizational behaviour, describing the various groups found in organizations, stages of group development, characteristics of effective work groups and teams. Factors that may be attributed to possible failure and the various contingency factors that have a direct relationship to a leader’s behaviour in particular to achieving specific outcomes are also discussed. OB in Action Case Study GE’s Global Virtual Team Wants to Reap the Wind. An emphasis...
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...Required text: 1. Pearlson, K.E. and Saunders, C.S, Managing and Using Information Systems, Wiley, 2006 (3nd edition) 2. A package of Harvard Business School Case Studies Additional Readings and Cases: Class handouts as needed. Course Description and Goals This course is designed to provide the current and future managers with understanding and appreciation of the issues that are related to the organization’s information technology assets. The course is not to educate technical specialists, rather, it is to give students a managerial perspective on the use of, design of, and evaluations of information systems that exist in organizations today. The objective of this course is to prepare students to manage information services in both today’s and tomorrow’s environment with its managerial, social, political, ethical and global issues. Conduct of the Course All students are expected to read the assigned materials (text, end-of-chapter discussion board questions (DBQ) and Harvard Business School case studies- HBC) before coming to the class. Some days we will discuss the materials in the text book. You are expected to be prepared to actively participate in this discussion, answering questions such as “What are the issues involved in ...?”, “What do the authors mean by ...?”, and “Give an example of...?” The second use of class time will be group presentation on the selected cases from the case study package. You will be assigned a group and lead the...
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...ACCG340 AUDITING AND ASSURANCE SERVICES SESSION 2, 2013 Group Registration Form TUTORIAL DETAILS TUTORIAL DAY & TIME TUTORIAL LOCATION TUTOR’S NAME GROUP MEMBER DETAILS STUDENT ID LAST NAME FIRST NAME(S) EMAIL CONTACT NUMBER(S) 1 2 3 4 5 ACCG340 Auditing and Assurance Services Session 2, 2013 Case Study Assignment 1 Case Study Assignment (20% of the total assessment) This assignment consists of two (2) separate components, a group based component and an individual component. The first component (group case study assignment) is based on Harvey Norman Holdings Limited and its controlled entities (ASX code HVN) and consists of a written report to be completed in groups. Groups of four (4) students are to be formed within your tutorial groups. Only one submission per group is to be made by the due date and time i.e. you should nominate one member to submit. The objective of the group case study component is to develop your communications skills and to test your ability to integrate skills learnt in this unit of study, i.e. to analyse a real company from the auditor’s perspective. The successful completion of this case study requires extensive research on HVN’s internal and external environments, operations, strategies and an analysis of the 2012 annual report (the 2013 annual report is not expected to be available until late September 2013 and as such students are not expected to use it for their assignment). You are expected to demonstrate ability to ...
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...edu : 1:30 p.m. – 5:00 p.m. (Monday through Friday) : July 14, 2008 – July 31, 2008 : CSH 208 Required: David, Fred R. (2009) Strategic Management: Concepts and Cases (12th edition) Upper Saddle River, New Jersey: Prentice Hall. Course Description: Strategic Management requires that students integrate relevant knowledge gleaned from previous core business-course experience. Extensive case work and library research are demanded. Students work with a real organization to develop a comprehensive strategic plan. The student should have completed all MBA core requirements or be currently enrolled in the remaining courses. 1 Course Objectives: At the end of the course students should be able to: 1. Use the strategic management process to understand competitive forces and to develop competitive advantages. 2. Analyze complex business situations from management’s perspective. 3. Appreciate the interdependence of all business functions and operations. 4. Be more proactive in ascertaining and acting upon opportunities that may occur in the macro-environment. 5. Identify what an organization wants to achieve and know how they will do it. 6. Develop creative alternatives to resolving business problems, choose a strategy from among the alternatives generated, and effectively and efficiently implement the proposed course of action. 7. Work cooperatively in a group and collectively communicate results and recommendations based on objective and subjective analyses of business case problems...
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...22nd | | 08:30 – 08:55 | Group DiscussionFinancial Reporting & Analysis I Break Out (1-6) | | | 09:00 – 10:30 | Financial Reporting & Analysis I Dr. Zeeshan Ahmed Venue (Lecture Room 1) | | | | Topic : 1) Long lived assets and their amortization | | | | Case : 1) Depreciation at Delta and Singapore Airlines | | | | Reading : 1) Long-lived Fixed Assets | | | 10:30 – 10:45 | Tea Break | | | 10:45 – 11:10 | Group DiscussionMarketing Management I Break Out (1-6) | | | 11:15 – 12:45 | Marketing Management I Dr. Jawaid Abdul Ghani Venue (Lecture Room 1) | | | | Topic : 1) Brand Extensions | | | | Case : 1) Flare Fragrances | | | | Reading : 1) Ch 7: Identifying Market Segments and Targets | | | 12:45 – 13:45 | Lunch & Prayer Break | | | 13:45 – 14:10 | Group DiscussionManagement Practice Break Out (1-6) | | | 14:15 – 15:45 | Management Practice Dr. Rizwan Amin Sheikh Venue (Lecture Room 1) | | | | Topic : 1) How to Create Motivation in Organizations | | | | Reading : 1) HBS Note: The Motivation for Creativity in Organizations | | | 15:45 – 16:00 | Break | | | 16:00 – 18:00 | Decision AnalysisDr. Ali K. Malik Venue (Lecture Room 1) | | | | Topic : 1) Data Sampling | | | | Reading : 1) Chapter 5 | | | Tuesday...
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...2015 Course Number: MKTG 315-201 Course Title: New Product and Service Management Credit: 3 credits Class Days: MW 11:00-12:15 p.m. Instructor: Professor E. Yoon E-mail: eunsang_yoon@uml.edu Office: Pasteur 308 Phone: (978) 934-2814 Office Hours: MW 1:00-3:00 p.m. and also by appointment CATALOG DESCRIPTION This course focuses on the process of new product and service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing. Preference: Marketing concentrators. Group Project: A product development and marketing plan. Career relevance: Developing and marketing new product or service. PREREQUSITES: MKTG 201: Marketing Principles and MSB filter courses. MSB 300/400 level courses are restricted to the MSB students who have completed the filter courses. COURSE OBJECTIVES This course is designed to familiarize students with the principles and practices in the conceptualization, design, testing, forecasting, and launching of new products and services. Course objectives include comprehension and application of: 1. Strategic elements of new product development 2. Concept generation, evaluation, testing, and screening 3. Product protocol, design, development, and sales forecasting 4. Teamwork, product use testing, and market-entry strategy, and 5. Launch...
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...Students 1. Introduction:- ■ In this activity students have to make presentation on Cases by analyzing them on different parameters (qualitative information and quantitative data) & solve them logically. Identify the course of action that management might take by keeping in mind the objectives of the organization. 2. Objectives of Activity:- • To solve the cases by analyzing them on internal & external environment of the company / situation in given case. • To provide solutions that assist organizations in managing the vast quantities of unstructured information that drive their businesses to profit by minimizing processing costs, ensuring legislative and regulatory compliance and providing security and accountability of information. 3. What is required to be done & how:- • Student has to choose 9 cases individually of their choice. To choose the case they might also refer case study books, journals in our library & from Ebsco too. • Students are expected to choose the cases from their respective specialization but there is no compulsion to it. Moreover the student has the freedom to choose cases relating to companies he / she wants to join after semester examination. • Out of these 9 cases student has to give presentation on 4 cases while forming a group with one more student i.e. group of two students would be formed (which they can form by themselves). Out of the 18 cases selected by the two students in a group, each group has to...
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...product/service receiver (buyer). Management (internal dynamics) and marketing (Sales/Costs/Profits etc) problems within the business market will be systematically synthesised, analysed, and managed. LEARNING OUTCOMES Upon completion of this unit, students should be able to have: 1. An understanding of the scope of business market especially the differences between Consumer and Business to Business Market; 2. An appreciation of management, marketing, costs etc problems emerges in an organizational context; 3. An ability to solve problems arise in a business environment;& 4. A concept in business planning of marketing activities in a business marketing environment. EVALUATION 1 small case presentation (no written report)10.0% 1 bigger case presentation and written report 15.0% 1 group project with individual component25.0% 1 final Examination50.0% 100% LEARNING APPROACH 1. The lecturer will present the individual business marketing concept to students; 2. Students are encouraged to cite real life examples and discuss their business marketing implications in class with other student members and the lecturer; 3. Students are expected to learn from lectures, group presentations, and interactions among lecturer and themselves; 4. Because video is limited in this unit and...
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...Syllabus International Business 1 (IB-1) 2012-2013 1-IBMS 1. INTRODUCTION This International Business (IB-1) course is designed to provide students with a basic understanding of the international business environment. In order to be successful, IBMS Students need to familiarize themselves with the basic concepts and definitions of today’s competitive business world. Students must become aware of the major actors and forces that help shape the international business context. The course covers a variety of topics, which include the theoretical foundations of global trade and investment, the political environment, foreign direct investment and market entry, international business strategy and operations. The course is structured around lectures and workshops. Students are expected to attend all lectures and workshops. In the lectures, students will learn about the field of international business. In the workshops, students are expected to present and discuss international business cases. These business cases provide helpful examples and insights towards an understanding of the International Business theory taught in lecture classes. Students are encouraged to contribute to meaningful discussions, develop the ability to defend their position and apply knowledge to “real life” situations based on the cases presented in class. Attendance IB-1 is not a spectator sport. Attendance and contribution accounts for 10%...
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