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CONSUMER BEHAVIOR PROJECT GUIDELINES

General Overview
All students must complete a consumer behavior project that will be due at the end of the semester. The purpose of this project is to provide you with the opportunity to: * Examine a specific consumer behavior in detail as experienced/practiced by consumers personally and directly * Gain experience in collecting and analyzing primary consumer data * Apply some of the important concepts and knowledge acquired in the course to derive practical, managerial insights about the behavior you have examined * Work through differences of opinions, work habits, schedules, and so on characteristic of a group dynamic to produce a quality final report

Group Formation Students must complete the project in self-selected as opposed to professor assigned groups of 4 students. These groups should be formed as early as possible (as soon as the enrollment stabilizes around the third week of the semester). Groups must elect one designated member, who will be responsible for all project online submissions/uploads.
For the most part of the semester, you will need to meet outside the class to work on project-related tasks. Additionally, to ensure that you have adequate time to meet with your group to work on the project, three project workshop days (refer to syllabus) have been scheduled during class time.

Topic Selection Although your group can pick the project topic, you are strongly encouraged to choose from the suggested topics below that have a higher likelihood of making your work uncomplicated rather than complicated. You will focus on usage rather than acquisition or disposition behavior. You will also focus on current end users and their consumption experiences. Recommended topics are as follows: * Consumers and their relationship to their pets * Consumers and their special

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