...Executive Summary The Groupon Case Study is generally about a man named Mason and the success of his Groupon company. Mason first started out with a website called ThePoint.org, which was designed to organize campaigns, protests, boycotts, and fundraising drives for important social issues. That idea let to the creation of Groupon launched on 2008. Groupon started out in Chicago and was later expanded to other U.S cities, and then into other countries. Today Groupon is available in 375 American cities and 40 countries. Their subscriber base has grown from 400 in 2008 to 60 million today. According to Forbes magazine, Groupon is the fastest growing company in history. Groupon is a service where subscribers are offered at least one deal in their city each day but a certain amount of people need to buy into the offer before the coupon discount is valid. Once the minimum number is met, Groupon and the merchant split the revenue. An example of how it works is that a yoga studio might offer a $100 membership for $50 if 200 people participate in the offer. Once 200 consumers have indicated interest, the deal “tips” and Groupon and the yoga studio each receive 50% of the revenue. Groupon has a policy called “The Groupon Promise” that any customer can return a Groupon, no questions asked, even if they used it. Groupon also has other services such as Groupon Stores which permits merchants to create their own deals and send them out to their own audience. Groupon also have a mobile service...
Words: 1164 - Pages: 5
...Case Study #1 Groupon 1) How has an understanding of consumer behavior helped Groupon Grow from 400 subscribers in Chicago in 2008 to 200 million subscribers in 48 countries today? Consumer Behavior: The action a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions. Types of consumer behavior: Routine Response Behavior, Limited Decision Making Behavior, Extensive Decision Making Behavior, Impulse Buying Behavior. Groupon: Uses consumers impulse buying to their advantage. 2) What is the Groupon Promise? How does the Groupon Promise affect a consumer's perceived risk and cognitive dissonance? "Nothing is more important to us than treating our customers well." "If you ever feel like Groupon let you down, give us a call and we'll return you purchase-sample as that." Cognitive Dissonance and Perceived Risk: When you ask yourself if you made the right decision or buy the right product. 3) Describe the five-stage purchase decision process for a typical Groupon user. Problem recognition: Perceiving a need. Information search: Seeking value. Evaluation of alternatives: Assessing value. Purchase decision: Buying value. Post-purchase behavior: Value in consumption or use. 4) What are possible psychological and sociological influences on the Groupon consumer purchase decision process? Psychological influences: Explain why and how consumers behave...
Words: 288 - Pages: 2
...EXECUTIVE SUMMARY OBJECTIVE OF PROJECT • To know about Groupon business module. • To know about the training and development process of the employee. • Analysis of employee attrition and retention. SCOPE OF PROJECT • All the activities of employees into an organisation come under the horizon of HRM. • The division included in HRM are recruitment, payroll, Performance Management, training and development, industrial. One important division is training and development. INTRODUCTION OF COMPANY Groupon a portmanteau derived from group coupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Groupon was launched in November 2008, and the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. By October 2010 Groupon served more than 150 market in North America and 100 markets in Europe, Asia and South America and had 35 million registered users. The idea for Groupon was created by now-CEO and Pittsburgh native Andrew Mason. The idea subsequently gained the attention of his former employer, Eric Lefk of sky, who provided $1 million in "seed money" to develop the idea. In April 2010, the company was valued at $1.35 billion. According to a December 2010 report conducted by Groupon's marketing association and reported in Forbes Magazine and the Wall Street Journal, Groupon was "projecting that the company is on pace to make $1 billion in sales faster than any...
Words: 398 - Pages: 2
...JANE P. LAUDON CHAPTER 10 E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS Groupon: Deals Galore CASE 1 (a) The Real Deal With Groupon VIDEO CASE Systems URL http://www.youtube.com/watch?v=tgeh607ZXA0; L=12:42 (b) Introducing Groupon Now! VIDEO CASE URL http://www.youtube.com/watch?v=Vgk1YfInZoM; L=1:55 continued Chapter 10, Case 1 Groupon: Deals Galore 2 SUMMARY: Groupon is the leading daily-deals site on the Internet, with nearly 50 million subscribers. In 2011 it was the fastest growing company in the history of the Internet, but in 2012 it imploded to be one of the fastest falling stocks on Wall Street. Groupon Now! is a Groupon location-based service that finds local deals you can buy and use immediately using your mobile phone. It is one of several new initiatives from Groupon as it seeks to expand beyond the vulnerable daily-deals marketspace. CASE Groupon’s business model is based on the theory that everyone loves a great deal. Groupon is a popular “deal of the day” Web site offering discounted gift certificates usable at local or national companies. Each day Groupon e-mails its subscribers discounted offers for goods and services that are targeted by location and personal preferences. Consumers can also access its deals directly through its Web sites and mobile applications. Customers purchase Groupons from the company and redeem them with affiliated merchants. The discounts are huge—usually...
Words: 977 - Pages: 4
...Executive Brief for Groupon To: Board of Directors From: Lindsay P Re: Strategic Development Plan Date: August 7, 2013 Executive Summary Groupon is an online daily deals company that originated in Chicago and quickly expanded internationally through acquisitions. As growth was enormous, Groupon became the market leader in the daily deal industry and decided to go public. However, since its IPO, Groupon has struggled to demonstrate profitability for its shareholders and stabilize its rapid growth. Two recommendations that will help Groupon create long-term value and profitability for its company are to strengthen its core business by operating only in the daily deals industry, and to develop a customer loyalty program in order to differentiate itself against competitors and gain loyal subscribers. Current Strategic Position Initially, Groupon started as a daily deals company that offered discounts on local services in large cities. Recently, however, Groupon has attempted to expand its strategic focus into the mobile payment and e-commerce industries in order to become the “operating system” for local commerce. In order to reduce competition and quickly build revenue, another one of Groupon’s strategies is to acquire copycat companies operating in large cities. Currently, Groupon is operating in 35 countries worldwide. Last year, Groupon was valued at $15.8 billion and is currently valued at $5.7 billion. If Groupon continues to focus on expansion...
Words: 969 - Pages: 4
...GROUPON VIDEO CASE 1. What features of contemporary e-commerce does Groupon Now! utilize? * Ubiquity: Groupon now offers local deals at any moment of the day. * Global Reach: Groupon features a daily deal on the best stuff to do, see, eat, and buy in 48 countries, and soon beyond (read: Space). We have about 10,000 employees working across our Chicago headquarters, a growing office in Palo Alto, CA, local markets throughout North America and regional offices in Europe, Latin America, Asia and around the world. * Interactivity: Since the payment information is saved with the Groupon account you can just tap on a deal to purchase it. The app will give you a scannable barcode that the shop offering the deal can read using the Groupon NOW app. * Personalization and customization: Groupon personalizes “deals” for users who supply some information about themselves, such as their zip code, gender and age, and it will make sure you see the deals most relevant to you. * Information density: Groupon now share with the user many promotions according to the place, so the user can compare options and select the one he likes more. * Richness: If the user finds a deal he or she likes, that person “buys” the deal online via Groupon. The user can print the voucher or bring it up to display on a mobile device. 2. What value does this service provide subscribing merchants? What value does it provide customers? SUBSCRIBING MERCHANTS * A deal in Groupon...
Words: 1388 - Pages: 6
...technology, the rapid growth of the online market is no surprise. Groupon, like sites such as Expedia and Priceline, is an “e-tailer” (Growing Pains at Groupon) in which the site acts as the “middleman” who is responsible solely on transaction of goods and services between the customer and the supplier, or referred as “merchant.” Groupon’s business model is quite simple. The merchants, goods suppliers or services providers, agree to give Groupon’s customers, the subscribers, a discounted price for their goods and services if Groupon attracts enough subscribers to be qualified for the discount deal. This business model takes the full advantage of unit of scales, which means it maximizes profits and minimizes cost if the quantity of customer increases. Typically, the sale goes through Groupon who notifies the merchants of the transaction. As the result, the merchant can provide the goods to the customers at the promised date. The revenue of the sale is split 60-40 where Groupon keeps 40% of the total revenue. Wal-Mart’s business motto is “Everyday Low Prices,” and Wal-Mart constantly negotiates with the suppliers to fill up their gigantic inventory pools and keep up with their business motto (Weiderman). Knowing that Wal-Mart is one of the world’s biggest corporations, suppliers oftentimes find themself uneasy to reject offers from Wal-Mart to maintain a long-time customer relationship (Weiderman). Similarly, Groupon also attempts to drive down the price of goods and services for...
Words: 957 - Pages: 4
...With these developments, it is obvious that conflicts between parties of different nationalities occur and liability to tax on income of foreigners especially among those engaging in trading venture. Whilst the laws affecting domicile and residence may be sufficiently settled, it is paramount for courts to pursue a detailed analysis to ascertain specific preliminary issues so as to avoid controversial rulings. Courts often handle numerous financial cases that involve what can be best described as foreign or international elements. In such cases, court must decide whether it has the jurisdiction under the Family Law Act 1975 to make a decision on such cases. In the event that it is determined that the court is invested with the jurisdiction to determine the case, the court has to consider whether there is a system of law in foreign country that also has the jurisdiction to handle the case. As it was addressed in the case Attorney General of New Zealand v Ortiz [1984] AC 1, these benefits and costs to either party if the case resolution is made in foreign country as compared with the apparent country should also be a subject of concern. [1] Legal systems in most countries around the world adopt community property regime, which takes effect at the inception of marriage or at the time of divorce. For instance, California and Massachusetts in the United States have adopted community property regimes that support equal division of assets upon divorce. However, this provision...
Words: 659 - Pages: 3
...Adapted from Bernhardt & Kinnear (1988). Cases in marketing management, pp. 6-16. Plano, TX: Business Publications, Inc. Pay careful attention to the following points. They are often used by instructors to evaluate either a written or oral analysis. 1. Be complete. Each area of the situation analysis must be discussed, problems and opportunities identified, alternative presented and evaluated using the situation analysis and relevant financial analysis, and a decision must be made. An analysis that omits part of the situation analysis or only recognizes one alternative is not a good analysis. Second, each area must be covered in-depth and within insight. 2. Avoid rehashing case facts. Every case has a lot of factual information. A good analysis uses facts that are relevant to the situation at hand to make summary points of analysis. A poor analysis just restates or rehashes theses facts without making relevant summary comments. 3. Make reasonable assumptions. Every case is incomplete in terms of some piece of information that you would like to have. A good case analysis must make realistic assumptions to fill in the gaps of information in the case. For example, the case may not describe the purchase decision process for the product of interest. A poor analysis would either omit mentioning this or just state that no information is available. A good analysis would attempt to present this purchase decision process by classifying the product and drawing upon real life...
Words: 487 - Pages: 2
...are given. It is understandable then that we should seek out more opportunities to apply our skills and make more positive impacts within our jurisdictions. It is this general attitude that led us to get involved in investigating cold cases. How We Got Started Mark had, for several years, been consulting with our Coroner’s Division as a forensic anthropologist. During this time he came to learn that there were numerous coroners’ cases in which the identity of the decedent was unknown. These cases were kept in three-ring binders on a shelf in the Sergeant’s office. Over the years, in the course of this forensic work, we would discuss these cases and the progress that was being made on them. The conversation usually ran along the lines of us asking “any luck with that 1980 homicide victim?” and the sergeant answering “well, we’ve gotten so many new cases that I haven’t been able to even look at it yet.” This went on for a few years and through two different sergeants. One day we, as a crime analysis unit, were brainstorming about how we could broaden our “client base”, as it were. We had been successful in integrating ourselves into our Investigations Bureau and had been involved in numerous major cases. And, of course, we had always been active in producing tactical and strategic analyses for our patrol personnel. But we knew that we could be doing more, particularly given the size and responsibilities of our agency. It was during...
Words: 412 - Pages: 2
...BUSINESS CASE Presented to the Accountancy Department De La Salle University In partial fulfillment Of the course requirements In ACCTBA2 (C33) March 2, 2015 A stakeholder is typically concerned with an organization delivering intended results and meeting its financial objectives. In general, a stakeholder can be one of two types: internal (from within an organization) or external (outside of an organization). The stakeholders in this situation are Lanie Marquez and Tim Rodriguez who are also partners in the retail distribution business and their capital contributions are as follows P500,000 and P300,000 respectively they are an internal stakeholder since they are also the owners. The total Capital of both stakeholders is P800,000 and with a monthly salary for both partners at P15,000 on the assumption that both of them will contribute to manage the business equally. Assuming that both managed the business equally the total salary for the year for Lanie and Tim are P180,000 each. They share profit and loss equally and no interest will be given on capital contributed. The problem for this situation is that Lanie is starting to get concerned with the behavior of her other partner Tim. He only manages the business 50% of the time, which will mean that his salary of P15,000 will need to decrease by also 50% since he does not manage the business equally with his partner. The business has seen a downturn in the profit outcome and for the current financial...
Words: 758 - Pages: 4
...Ralph’s Grocery and United Food and Commercial Workers Union The case that I chose for the week 6 critical thinking assignment concerns Ralph’s Grocery Company, located in California. It applies to this week’s material due to the fact that the case involves unlawful suspension and discharge of an employee, as reviewed by the National Labor Relations Board. Background In May 2011, Vittorio Razi was an employee at Ralph’s Grocery and was suspended and terminated after he refused to take a drug test without first consulting with his UFCW Local 324 representative. The company (Respondent) says that on the day in question, Razi’s behavior was in question, acting nervous, anxious, agitated, and slurred speech. After a couple managers discussed the...
Words: 750 - Pages: 3
... Many people wonder why their own teeth stain so easily. The enamel on your teeth and chromogens are what stains your teeth, but what exact beverage stains teeth the most? I chose this topic because I was curious to know what stains teeth the most. It affects us daily because it could rot your teeth or you can’t pick up hot chicks anymore. So what causes teeth to stain? The temperature causes teeth to expand or contract making it easier for stains. So hot and cold drinks affect that. Color in foods and beverages come from chromogens. Chromogens are intensely pigmented compounds that stick to teeth enamel. Chromogens cause a lot of trouble when they mix and react with other stain causing and stain promoting factors. Tannis may be natural or synthetic tannis is another factor that stains teeth. Tooth enamel is porous making it extremely susceptible to stains. The darker the liquid the darker the stain. There are some examples that stain teeth. Not only sodas bad but also Gatorade. Beets are bad for you also. Mostly cause they’re concentrated. Berries dark skins stain teeth. Ketchup is also really bad because of its bright red color and high levels of acid. Dark liquids and sauces you put on your foods also stain teeth. Colored candy and popsicles both contain colorants that will transfer to the teeth and embed in the porous enamel. Fruit juices, especially grape and cranberry, leave a colorful tinge on the teeth and tongue. Colored sodas instantly discolor teeth. The citric acids...
Words: 594 - Pages: 3
...efficient investigative products and services. As a result, the coverage requirements for ANACI and NACLC investigations have been enhanced to support a common content baseline for all agencies. Note that these enhancements apply only to those ANACI and NACLC cases submitted on an SF 86. The purpose of this FIN is to provide you with information concerning what case coverage changes have been made. The case price adjustments necessary to support these changes will be reflected in the FY 2007 case prices. ANACIINACLC Cases Currently, listed and developed issues which are identified in ANACI and NACLC cases (for non-DoD customers) are not pursued beyond the normal scope of the investigation. These cases are returned to the requesting agency so that the agency may decide whether to adjudicate the case based upon the information in hand, conduct additional follow-up themselves, or request a Reimbursable Suitability Investigation (RSI) from FISD to cover the additional issues. Beginning with FY 2007, expansion of these issues will become a standard part of both the ANACI and NACLC products. Effective October 1, 2006, issues apparent at scheduling or developed during the course of the investigation and which fall within the 5-year case coverage period, unless otherwise noted, will be expanded upon according to the following chart (exception: issues which are known to have been covered in previous investigations, or which would reasonably have been expected to...
Words: 772 - Pages: 4
...find that you would like even more time. I recommend that you enter the exam promptly since I will make deductions for those exceeding the 9:00 o'clock end time even if you enter late. Third, know that the legal reasoning essay will come from Module 4 on immunity. The variety of scenarios in that question will force you to think about and explain the nuances between sovereign and personal immunity, between absolute and qualified immunity, about loss of immunity, etc. You will want to understand all four cases from that module well before the exam. I will expect specific citations to the cases and the principles that they enunciate. An additional case that might be useful for you to look at is Canton v. Harris. A second question will address the rulemaking process and the principles underlying it. You should "walk into" the exam (in a virtual sense) with a clear sense of a fully articulated rulemaking process, so that you can pick and choose elements as appropriate in the case you will be presented. The third question will be drawn from the text regarding the Constitutional framework. Finally, remember that "open book" exams can be as challenging as closed book because the "bar" (the expectation) is higher. I think you will find that prior preparation will make a good deal of difference. As stated before, when you open the exam, answer the questions initially in word and copy it back to the exam. That way, you will not lose work, time...
Words: 342 - Pages: 2
