ABSTRACT
This paper examines the phenomenon of the Internet and its effect on consumer marketing of the Daily Deal/ Internet Coupon Industry.

ABSTRACT
This paper examines the phenomenon of the Internet and its effect on consumer marketing of the Daily Deal/ Internet Coupon Industry.

The Effects of the Internet on the Daily Deals Industry
Groupon

The Effects of the Internet on the Daily Deals Industry
Groupon

ABSTRACT
This study examines the role of the Internet, and as a result – the impact of the Internet (or world wide web) on the Internet and Catalog Industry, specifically, the Daily Deals market. As a result of a revolutionary trend in couponing, savings, and daily deals, the Internet and Catalog Industry have experienced substantial growth and popularity amongst consumers. Nonetheless, there has been a substantial decrease in growth for vendors in the industry due to increases in competition and consumer demand. Companies such as Groupon and Livingsocial, amongst the many currently competing in the industry, have not only created a niche industry, but have also transformed the couponing, savings, and daily deals market.
Groupon is a key player in the industry and via an in-depth analysis, can provide ample representation of the industry as a whole. The trend for online daily deal and consumer savings market generated consumer interest, propelled local business marketing and profits, and stimulated consumer spending. To explore the role of the daily deals vendors in the Internet and catalog Industry, this thesis analyzes the daily deal model, which will provide a more concise assessment of the longevity and popularity of the daily deals companies.
Taken together, our results find substantial evidence in the deterioration in the performance of daily deal promotions. As a result of the research conducted and findings analyzed,