...Tarlac City ______________ In Partial Fulfillment of the Requirements for the degree of Bachelor of Science in Business Administration Major in Marketing Management ______________ BY: Rico, Mark Jefferson S. Tipay, Erano B. Trinidad, John Nichole P. Gomez, Argie R. Sagun, Manuel Louie Baylon, Danilo Jr. H. MKM 3-A Chapter 1 THE PROBLEM: ITS BACKGROUND Introduction We live in a tropical country where climate and weather is seasonal from first month of the year to the last month. But to the existing global climate change, we often and most likely to experience a hot temperature because of sunny weather and maybe also cause of pollution. Food and beverage service is considered to be the fastest growing industry in the Philippines today. The influenced of different cultures opened the Filipino taste buds to many innovations and creative food and beverage styles. Milk tea is a beverage originating from Hong Kong but is influenced by the British in their long stint in the region. It is consist of black tea with evaporated milk or condensed milk. Unlike Chinese Tea which is served plain, milk tea uses condensed milk and sugar that gives the tea a richer feel. Milk tea is one of the two types of bubble tea also known as pearl (milk) tea or boba (milk) tea and is a Taiwanese-originated beverage. Tea fever, yes it's here and it's viral. If you haven't tried milk tea, you don't know what you’re missing. Milk tea is not a combination to be messed...
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...file attachment Please pick ONE of the topics given below: 1. Please explain the meaning of <Three Perfection>. Please explain with the aesthetic theory and achievements of two famous literati artists in Chinese art history. 2. Discuss the development of Chinese tea art from the Tang dynasty until recent times in China or overseas. 3. Describe the main features of Beijing Opera and explain why it is popular to general audience. Please discuss the special interaction between the actors on stage and the audience during the performance. attchmentCancel order5m Development of tea from the Tang Dynasty age to present day Name Institution Introduction Tea is a very common beverage all around the world. Tea is the second most popular drink in the world from water. Tea drinking is of great importance in the Chinese culture. An old Chinese saying says that the basic daily necessities are; oil, salt, rice, fuel, soy sauce, tea and vinegar. Chinese tea culture refers to the methods used to prepare tea, the occasions during which it is prepared and the equipment used to prepare the...
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... Our café's location will be in the Mall Road to provide a place where our customers can enjoy traditional tea in a quiet and relaxing atmosphere. Our company's mission is to consistently provide high quality products that traditional culture in a unique atmosphere, so our customers can experience quietness and socially interact with family and friends. We will strive to broaden our consumers understanding of tea by promoting healthier and better living style through our products. INNOVATIVE FEATURE OF OPPORTUNITY: People mostly prefer to have a tea after a long workload or when they are tired or would like to relax for a while, actually they use it as a energy drink in Pakistan but they cannot find any peaceful place in this rushy world even not in their houses ,but PIYALA POINT would offer that relaxed and peaceful place to their customer where they can sit and have a cup of tea and relaxed their mind and also we are providing a small library where the customers get daily newspapers, magazines, novels, poetries and different famous books and WIFI system would be available for customers as well. Mission Statement: To provide a friendly, comfortable atmosphere where the customer can receive good tea service and good environment. Tagline: The traditional tea house Products and Service: Piyala point provide both product and service and our products are (White Tea Black Tea ,Green Tea,Masala Tea,Pakistani...
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...an evergreen plant that grows mainly in tropical and subtropical climates. Tea plants are propagated from seed and by cutting; it takes about 4 to 12 years for a tea plant to bear seed, and about three years before a new plant is ready for harvesting Fig. 1 Leaves of a tea plant In addition to a zone 8 climate or warmer, tea plants require at least 127 cm (50 inches) of rainfall a year and prefer acidic soil. Many high-quality tea plants are cultivated at elevations of up to 1,500 m (4,900 ft) above sea level: at these heights, the plants grow more slowly and acquire a better flavor. Only the top 1-2 inches of the mature plant are picked. These buds and leaves are called "flushes". A plant will grow a new flush every seven to 15 days during the growing season, and leaves that are slow in development always produce better-flavored teas. A tea plant will grow into a tree of up to 16 m (52 ft) if left undisturbed, but cultivated plants are pruned to waist height for ease of plucking. Two principal varieties are used: the China plant, used for most Chinese, Formosan and Japanese teas and the clonal Assam tea plant, used in most Indian and other teas (but not Darjeeling). Within these botanical varieties, there are many strains and modern Indian clonal varieties. Leaf size is the chief criterion for the classification of tea plants, with three primary classifications being: Assam type, characterized by the largest leaves; China type, characterized by the smallest leaves; and Cambod, characterized...
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...Tea is a beverage that is enjoyed by many people around the world and has major production in four countries being China, Kenya, Sri Lanka and India. India is the world’s fourth largest producer of tea. The purpose of this report is to analyses the external Indian tea industry. The analysis is carried out by considering the PESTEL analysis tool to understand the macro environment in addition to PORTERS five forces analysis tool to explore the micro environment surrounding the tea industry. Furthermore, the report concludes with a recommendation to improve production of the Indian tea industry thus ensuring its growth and survival of the industry. BACKGROUND India is the world’s largest producer, consumer and exporter of tea. In 1823 tea plants were discovered in India’s north-eastern region in the state of Assam. Fifteen years later the first Indian tea from Assam was exported to Britain in 1838. India ranks with the world’s top four exporter of teas and has complete control over the Darjeeling and Assam orthodox teas Grant, Butler, Orr, and Murray (2014). There are three types of tea which depend on the fermentation that the tea has gone through. Unfermented tea is known as green tea and is the healthiest option of the three. Oolong tea is partially fermented. Lastly there is black tea which is fermented. All types of tea come from the same green plant known as the camellia sinensis. In 1954 the Indian government created the tea board to regulate...
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...S.W.O.T. Analysis of Coffee Bean & Tea Leaf STRENGTH * Company’s marketing strategy All the stores of The Coffee Bean & Tea Leaf were located at high traffic, high visibility locations in each market. The market entry strategies use by the coffee shop in managing their foreign franchisees when expanding into Asia including master franchising and company owned-stores. A master franchise is a person or entity that provides services to franchisees in a specified territory, typically a major market, geographical region or even one or more countries. The marketing approach is essential to gain a competitive advantage in the foreign market. The construct included market entry, site location, and market positioning. The reason is to choose master franchise as its form of franchising is because of that the master franchising was the most popular mode of entry into distant band cultural dissimilar market such as Asia. The Coffee Bean & Tea Leaf found that the sale of a master franchise as a quick method of establishing a franchise operation. Instead of sub-franchising the units, the master franchisees prefer to own and run the entire unit. The reason also is too attributed largely to be limited size of the marketplace as the products are targeted at specific niche rather than the general public. It entered Singapore, Malaysia, and Taiwan by master franchising. In the other hand, the coffee shop prefers to use company-owned stores in Hong Kong, Australia and United...
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...tea and is the central component in the assessing of a money value for the various types of tea This classifying of tea into grades is an important tool for the tea experts in their task of making evaluations and comparisons between the different varieties of tea that are grown and manufactured throughout the world. The accepted methods of grading tea relate to the grading of Black tea only. The two main factors which affect the grading of tea are: 1. The size of the tea leaves: Whole, large tea leaves gain a higher grading 2. The method of production of the tea: There are 2 methods of manufacturing tea.Manufacturing of tea and these are the traditional method of production of tea by hand and the more modern mechanized method which is aptly called the CTC process (Crush, Tear and Curl). It is considered that the mechanized method damages the tea leaves and as a result the tea leaves bear a lower grading. In respect of Green tea and Oolong tea, as opposed to black tea, no single accepted method of grading has been developed. For these teas there exists a whole range of grading systems and these differ from tea grower to tea grower, from tea growing region to tea growing region and so on. These tea grading methods are based on and depend on factors different from those that affect the grading of Black tea . The grading of Green tea and Oolong tea is affected by factors such as the variety of the tea plant , the region and area in which the tea was grown and the stage at which...
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...Prostate cancer Introduction Prostate cancer is a cancerous tumor in the prostate gland, a small walnut-sized gland in men that makes seminal fluid, which helps carry sperm out of the body. The prostate is located beneath the bladder and surrounds the urethra, the tube that carries urine out through the penis. Prostate tumors can be benign or cancerous. With benign tumors, the prostate gets bigger and squeezes the urethra, interrupting the normal flow of urine. This condition, called benign prostate hyperplasia or BPH, is common and not usually life threatening. Prostate cancer -- one of the most common kinds of cancer in men -- can spread beyond the prostate gland and be life threatening. Prostate cancer is the third most common cause of cancer deaths in men of all ages and the most common cause in men over 75 years old. Men younger than 40 don't usually get prostate cancer. Some are at higher risk, including African-American men older than 60, farmers, tire plant workers, painters, and men exposed to cadmium. Most cancerous tumors in the prostate grow slowly and either don't spread or don't cause harm for decades. When caught early, prostate cancer can be treated successfully in more than 90% of cases. Men 50 years old and older should talk to their doctors about being screened for prostate cancer. Signs and Symptoms Many people with prostate cancer have no symptoms at all, especially in the early stages. Some symptoms that may indicate prostate cancer...
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...Sector overview Tea Michael Groosman Oct 2011 Table of Content Acronyms and Abbreviations ........................................................................................................................... 2 Introduction ..................................................................................................................................................... 1 Supply Chain .................................................................................................................................................... 1 Producers ............................................................................................................................................................ 2 Processors ........................................................................................................................................................... 3 Trade Phase ......................................................................................................................................................... 3 Blenders .............................................................................................................................................................. 4 Retail ................................................................................................................................................................... 4 Market Overview .........................................................................
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...Tree Common ash (Fraxinus excelsior), a broad-leaved tree European larch (Larix decidua), a coniferous tree Lepidodendron, an extinct lycophyte tree In botany, a tree is a plant with an elongated stem, or trunk, supporting leaves or branches. In some usages, the definition of a tree may be narrower, including only woody plants, only plants that are usable as lumber, only plants above a specified height or only perennial species. At its broadest, trees include the taller palms, the tree ferns, bananas and bamboo. A tree typically has many secondary branches supported clear of the ground by the trunk. This trunk typically contains woody tissue for strength, and vascular tissue to carry materials from one part of the tree to another. For most trees it is surrounded by a layer of bark which serves as a protective barrier. Below the ground, the roots branch and spread out widely; they serve to anchor the tree and extract moisture and nutrients from the soil. Above ground, the branches divide into smaller branches and shoots. The shoots typically bear leaves, which capture light energy and convert it into chemical energy by photosynthesis, providing the food needed by the tree for its growth and development. Flowers and fruit may also be present, but some trees such as conifers instead have pollen cones and seed cones, and others such as tree ferns produce spores instead. Trees tend to be long-lived,[1] some reaching several thousand years old. The tallest known specimen on Earth...
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...and Extracts report is a formatted version of a news and information bulletin prepared by the International Trade Centre to promote international trade in medicinal plants and botanical extracts. The revised version of the report includes substantially more information on the structure and function of the market. These additional features have been included after extensive consultation with existing subscribers and trade experts. For subscription details please contact MNS in Geneva at the address given below. Coverage: Issue No. 18 includes six regional reviews and a special features section. 1. North America 2. Western Europe 3. Eastern Europe 4. China 5. India 6. Africa The regional reviews cover the six main producing regions of the world. Information on Latin America, Caribbean and Pacific countries will be covered from time to time in the special features...
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...The Employee Buy out: Case of Tata Tea Dr Deepika M G, Faculty, Icfai Business School, Bangalore, India ABSTRACT The article discusses about the Employee Buy Out business model adopted by Tatas on their exit from plantation business in their southern plantation operations in Munnar district of Kerala in India. Tata Tea had sold off 17 tea estates in southern India to the company formed by its employees named Kanan Devan Hills Plantation Company Pvt. Ltd.(KDHPCL). In sharp contrast to the situation in the tea industry experiencing closures affecting thousands of employees, KDHPCL with 13,000 employees could not only recover within a year the loss of $ 24 million run up by Tata Tea, but could also register a post tax surplus of $ 50,000 as on March 31st 2006. However, when Tata Tea went onto implement a similar model in the North Indian Plantation Operations, it met with considerable resistance. The article discusses about the crisis that was facing the tea industry in India, the role played by Tatas in the formation of the KDHPCL and the challenges faced by the employees of South Indian Plantation Operations in accomplishing this unique business model. It also critically reviews the factors that are essential for the success of Employee Buy Out, by enumerating the factors that led to the success of EBO in southern operation of Tatas and its failure in their northern operations. INTRODUCTION In February 2007, Tata Tea, an INR 3500 crore beverages company, decided to divest...
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...Chapter 4 TECNICAL STUDY “Technical analysis is the study of market action, primarily though the use of charts, for the purpose of forecasting future price trends” In its purest form, technical analysis consider only the actual price behavior of the market or instrument, based on the premise that price reflects all relevant factor before an investor becomes aware of them through other channels . Product Description Mariveles Menu Sinigang - Pork Sinigang or Sinigang na Baboy is a sour soup native to the Philippines. This particular soup dish uses pork as the main ingredient though beef, shrimp, fish, and even chicken (this is known as sinampalukang manok) can be used. Bony parts of the pig known as “buto-buto” are usually preferred for this dish. These parts can be either of the following: pork neck bone, chopped spare ribs, chopped baby back ribs, and pork belly. Sometimes pork kasim and pigue (pork ham) are also used. Bicol Express - Is a popular Filipino dish which was popularized in the district of Malate, Manila but made in traditional Bicolano style? It is a stew made from long chilies (siling mahaba in Tagalog, lada panjang in Malay/Indonesian), coconut milk, shrimp paste or stockfish, onion, pork, and garlic. It is said to have been inspired by the fiery Bicolano dish gulay na may lada, which is nowadays presented as one of the many variants of Bicol Express. Bicol Express was named after the passenger train service[ from Manila to the Bicol region, a region...
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...Energy Drinks: An Assessment of Their Market Size, Consumer Demographics, Ingredient Profile, Functionality, and Regulations in the United States M.A. Heckman, K. Sherry, and E. Gonzalez de Mejia ABSTRACT: The consumption of energy drinks is rapidly increasing, as demonstrated by their large market growth. The targeted demographic group is teenagers, young adults, 18 to 34 y old; although expansion into nontraditional markets is also occurring. It is claimed that energy drinks can offer an increased energy boost related to their ingredient profile of caffeine, taurine, herbal extracts, and vitamins. Research suggests that energy drink formulations, in addition to increasing energy utilization, may also improve mood, enhance physical endurance, reduce mental fatigue, and increase reaction time. However, in most cases, the corresponding mechanisms of action are not clear. In addition, concerns have been raised over their safety and with a currently weak regulatory environment, efforts need to be made to ensure consumer safety. The objective of this article is to review the current U.S. energy drink market with emphasis on its market size, target demographic, active ingredients, potential benefits, safety, and regulations. Introduction Energy drinks refer to beverages that contain, besides calories, caffeine in combination with other presumed energy-enhancing ingredients such as taurine, herbal extracts, and B vitamins. They first appeared in Europe and Asia in the 1960s in...
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...ACKNOWLEDGEMENT In the name of Allah the Most Gracious and the Most Merciful. Alhamdulillah, all praises to Allah for the strengths and His blessing completing this group project for this subject IBM530/535 (International Business) Firstly, we would like to express our deepest thanks to our dedicated lecturer, Miss Riza Emifazura Bt Jaafar who had guided us a lot during this semesters session March-July 2013. Her invaluable help of guidelines support and suggestion in order to finish up our project. Not forgotten deepest thanks and appreciation to staff from Adabi Consumer Industries Sdn Bhd, Madam Azatul Izan Bt Mohamed Nordin as a product manager for giving us details information about Adabi’s product in local market and international market. We also thanks to all of group member that have been contributed by supporting this work and give fully cooperation, commitment and help during this project progress till it is fully completed Last but not least, thanks to our parents, family and friend for their constructive suggestion, idea and full of support for the report completion from the beginning till the end. Thank you. PART 1: MARKET ANALYSIS i. General Information The country that our company chooses is Indonesia. The name Indonesia has its roots in two Greek words: "Indos" meaning Indian and "Nesos" which means islands. It is an appropriate description of the archipelago as there are estimated to be a total of 17,508 islands, of which only about 6...
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