As we read the book “Gruerrilla Markeding for Nonprofits” by Jay Conrad Levinson, Frank Adkins and Chris Forbes (2010) we see openly to the significance of the state of mind as it relates to marketing. They tell us through givine the quote, “There are 12 personality qualities found in those who make an impact and find success in nonprofit guerrilla marketing” (pg.39). The text also give one a the idea that somethings in Guerrilla marketing my already be a inbeded portion of your life. “Many of these traits may already be a part of your persona. Others are qualities you must cultivate in yourself to experience the best you can be in marketing your nonprofit” (p g.39). We see from the authors that imagination, innovation, and focus are elements