Individual Reflective Essay
Bunnings Warehouse
NEWCASTLE BUSINESS SCHOOL GSBS6005

Emma Alexandra Watts C3171012 13.04.13

Table of Contents
1. Introduction ......................................................................................................................................... 3 2. Marketing Objectives .......................................................................................................................... 3 2.1 Current Situation ........................................................................................................................... 3 2.2 Objectives ...................................................................................................................................... 4 3 Target Market and Positioning ............................................................................................................. 5 3.1 Target Markets .............................................................................................................................. 5 3.2 Positioning ..................................................................................................................................... 7 4. Marketing Mix Strategies .................................................................................................................... 9 4.1 Product and Price Strategies ......................................................................................................... 9 4.2 Distribution Strategies ................................................................................................................. 11 4.3 Promotion Strategies .................................................................................................................. 11 . 4.4 People