...As a business professional, I should be able to recognize the fundamental components of information systems that encounter in the real world. I had chosen the Golden Screens Cinema (GSC) e-ticketing system as my research topic. Background of Golden Screens Cinema(GSC) Golden Screen Cinemas is acknowledged as the largest chain of cinemas in Malaysia and it has the credit of housing the largest 18 screen cinemas in Malaysia. The 18 screen cinemas in Malaysia comprises of Mid Valley Megamall, Utama, Berjaya Times Square, Summit USJ, Cheras Leisure Mall, IOI Mall, Selayang Capitol, Shaw Centrepoint, Terminal 1 in Seremban, Mahkota Parade in Malacca, Berjaya Megamall in Kuantan, Pelangi Leisure Mall and Summit Batu Pahat in Johor, Plaza Bukit Mertajam and Gurney Plaza in Penang, Cental Square in Sungai Petani, Ipoh Parade in Ipoh, Queensbay Mall in Penang(opening soon in 2007) and Kota Kinabalu in Sabah. The Golden Screen Cinemas in Penang is located at Gurney Plaza, Penang has all the facilities of the Cineplex’s. The movie lovers can avail various facilities in Golden Screen Cinemas in Penang like concessions on popcorn, soft drinks and other snacks and apart from these it also offers 3 Glitter cafés and gift shops featuring wonderful gift items and other trendy stuffs. Gurney Plaza Penang opened on 16, January 2004 and it is the second movie theater of Golden Screen Cinemas. Gurney Plaza, Penang is considered as the first multiplex in not only Penang but the entire Northern...
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...As a business professional, I should be able to recognize the fundamental components of information systems that encounter in the real world. I had chosen the Golden Screens Cinema (GSC) e-ticketing system as my research topic. Background of Golden Screens Cinema(GSC) Golden Screen Cinemas is acknowledged as the largest chain of cinemas in Malaysia and it has the credit of housing the largest 18 screen cinemas in Malaysia. The 18 screen cinemas in Malaysia comprises of Mid Valley Megamall, Utama, Berjaya Times Square, Summit USJ, Cheras Leisure Mall, IOI Mall, Selayang Capitol, Shaw Centrepoint, Terminal 1 in Seremban, Mahkota Parade in Malacca, Berjaya Megamall in Kuantan, Pelangi Leisure Mall and Summit Batu Pahat in Johor, Plaza Bukit Mertajam and Gurney Plaza in Penang, Cental Square in Sungai Petani, Ipoh Parade in Ipoh, Queensbay Mall in Penang(opening soon in 2007) and Kota Kinabalu in Sabah. The Golden Screen Cinemas in Penang is located at Gurney Plaza, Penang has all the facilities of the Cineplex’s. The movie lovers can avail various facilities in Golden Screen Cinemas in Penang like concessions on popcorn, soft drinks and other snacks and apart from these it also offers 3 Glitter cafés and gift shops featuring wonderful gift items and other trendy stuffs. Gurney Plaza Penang opened on 16, January 2004 and it is the second movie theater of Golden Screen Cinemas. Gurney Plaza, Penang is considered as the first multiplex in not only Penang but the entire Northern...
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...i THE CONSUMER’S BEHAVIORAL INTENTION TOWARD E-TICKETING SYSTEM OF GOLDEN SCREEN CINEMA (GSC) IN MELAKA SHAFINAZ NADIA BINTI MOHD MOTTASIR Report submitted in partial fulfillment for the Bachelor of Technology Management (High Technology Marketing) FAKULTI PENGURUSAN TEKNOLOGI & TEKNOUSAHAWAN UNIVERSITI TEKNIKAL MALAYSIA MELAKA ii VERIFICATION “I hereby declare that I have read this thesis and in my opinion this thesis is sufficient in terms of scope and quality for the award of the degree of Bachelor of Technology Management (High Technology Marketing) Signature: Name of Supervisor: Madam Azrina Binti Othman Date: Signature: Name of Panel Supervisor: Dr. Norfaridatul Akmaliah Binti Othman Date: iii CONFESSION “Hereby, I declare that this thesis entitled “The Consumer’s Behavioral Intention Towards e-Ticketing of Golden Screen Cinema (GSC) in Melaka” is the result of my own research except as cited in the reference. The thesis has not been accepted for any degree and is not concurrently submitted in candidature of other degree. Signature: …………………………………… Name : Shafinaz Nadia Binti Mohd Mottasir Date : …………………………………… iv DEDICATION I learn patience, perseverance and dedication. Now I really know myself, and I know my voice. It’s a voice of pain and victory. To my beloved Mom and Dad, My siblings, My lecturers, My friends, Those who have helped me during my rough time, Helped shape me into what I’ve...
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...GSC vs TGV Introduction GSC Golden Screen Cinema Sdn Bhd (GSC) was found in 1981 as golden communications circuit. Golden Screen Cinema is the leading cinema exhibitor and it is also the largest cinema in Malaysia. GSC is a subsidiary of PPB group. PPB group is appearing on market the stock exchange of Malaysia. It is a group with benefit in environment engineering, waste management, entertainment property, food industries and utilities. GSC has a total of 191 screens in 23 locations nationwide, which include Klang Valley, Penang, Sungai Petani, Ipoh, Seremban, Melaka, Johor Bharu, Kuantan and Kota Kinabalu. GSC operates Malaysia’s first-ever boutique cinema with only Gold Class and Premiere Class halls and also introduce digital 3-D films and digital 2-D films. This company also launched a customized co-branded credit card in 2009. For example, Hong Leong credit card and paypal have such function to process online transaction for online purchase ticket. Besides that, GSC launch a mobile application which is GSC Mobile App especially for iPhone & Android phone that enables movie-goers to purchase tickets via m2u mobile, PayPal account or “RHB Now” (Android only) on their smart phones. Customers can enjoy “ticketless” option by scanning the 2D barcode on the screen of their smart phones at the selected cinema checkpoints. TGV TGV Cinemas is formerly known as Tanjong Golden Village. It is the second largest cinema chain in Malaysia. The largest competitor of this cinema...
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...Education Initiatives 28 Community Support & Development Initiatives 36 Employee Welfare Protection of the Environment 40 The YTL Group’s Environmental Vision 42 Utilities 61 Cement Manufacturing 65 Express Rail Link 68 Property Development & Sustainable Design 85 Hotels & Resorts 87 Carbon Credit Consultancy Services 88 Biodiversity & Nature Conservation Programmes & Collaborations 102 Earth Hour 2011 105 Ongoing Outreach Through Climate Change Week 106 National Geographic Store, Kuala Lumpur 108 The Copenhagen Communiqué on Climate Change 108 The Cancun Communiqué on Climate Change 108 The 2°C Challenge Communiqué on Climate Change 109 Support For Environmental Organisations 113 Memberships Be Part of the Solution Find Out More Go Onlin e at : www.ytl. co m . m y / w w w. y t l c o mmu ni t y . co m 2 Managing Director’s Review Dear Stakeholder, You may have observed that our world is changing at an...
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