CPA Program—professional level

Global Strategy and Leadership

Segment map and concepts

Semester 1 2013
Authors: Delyth Samuel

Published by Deakin University on behalf of CPA Australia Ltd, ABN 64 008 392 452 © CPA Australia Ltd February 2013 The contents are for general information only. They are not intended as professional advice, for that you should consult a suitable qualified professional. CPA Australia Ltd expressly disclaims all liability for any loss or damage arising from reliance upon any information in these papers.

Contents
Segment map
Segment map

4
5

Segment concepts
Module 1: An introduction to strategy and leadership Module 2: Understanding the external environment Module 3: Understanding the internal environment Module 4: Product and market development Module 5: Making strategic choices Module 6: Leading and implementing strategy

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7 8 10 11 12 13

Segment map

SEGMENT MAP AND CONCEPTS

Segment map
The following diagram shows how the study materials in Global Strategy and Leadership fit together in an overall concept map, with strategy and leadership concepts applying throughout. Strategy is an iterative process and this is reflected by the double-headed arrows.

Module 1: An introduction to strategy and leadership

Module 2: Understanding the external environment Defining the industry for analysis Past and future growth and profitability What’s needed to be successful

Module 3: Understanding the internal environment How the organisation is performing against its stated strategy Gaps or mismatches with the external environment, capabilities and stakeholder requirements The organisations's key capabilities/SWO T

Module 1 and 6: Strategy and leadership

Module 4: Product and market development Market penetration Market development Product development Diversification

Module 5: Making strategic