...ZIMBABWE SCHOOL EXAMINATIONS COUNCIL (ZIMSEC) ADVANCED LEVEL SYLLABUS BUSINESS STUDIES 9198 EXAMINATION SYLLABUS FOR 2008-2012 2 BUSINESS STUDIES ZGCE Advanced Level 9198 CONTENTS Introduction Syllabus Aims Assessment Objectives Scheme of Assessment Curriculum Content Notes for Guidance Resource List PAGE 2 2 2 3 3 10 25 3 INTRODUCTION 1.1 The aim of this syllabus is to enable Centres to develop Business Studies courses that are suitable for Advanced Level candidates. The syllabus contains largely the same body of curriculum content as the Management of Business Advanced Level syllabus (9368) and AICE Business Studies syllabus (0128) which previously were examined by UCLES. Although no previous study of the subject is assumed by the syllabus, it would be recommended that students should have done 'O' Level Business Studies 1.2 1.3 2 SYLLABUS AIMS The syllabus is intended to lead to courses that will encourage students to: 2.1 2.2 Understand and appreciate the nature and scope of business and its role in society; Develop critical understanding of organisations, the markets they serve and the process of adding value. This should involve consideration of the internal workings and management of organisations and, in particular, the process of decision making in a dynamic environment; Be aware of the economic, environmental, ethical, governmental, legal, social, technological etc issues associated with business activity; Develop skills in:...
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...MODULE: NBS- MC03 Marketing and Strategy: Markets, Competitors, and Customers – REASSESSMENT COURSEWORK Note: This is an individual assignment in which all of the work must be done by you alone. Question: “How well will the company do? Analyse the strategy and marketing of an existing company of your choice. Use your analysis to predict how successful it might be in future and make specific recommendations on how and why it should change its strategy and / or marketing” You are required to write a discussion paper that includes your strategic and market based analysis of the company, its competitive environment now and in the future, how successful you believe it will be in the future based upon its existing strategy and marketing, and how you would recommend it change its strategy and/or marketing to be more successful in the future. Submission deadline: 15th April 2013 no later than 3pm Word limit: 2,000 words This is a discussion paper and not a business plan. In addition to your main analysis and discussion, your paper you should include: • An Executive Summary (max 200 words) • Appendices – where you can put your supporting information. These are not marked but are helpful for the marker to see. They are not part of the word count. Suggestions for how to use the appendices, e.g. if you do a PESTLE analysis you put the detailed PESTLE in the appendix and then list and discuss the key points from your PESTLE analysis in your main report...
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...7734) Cohort 11 Assessment This assessment is in THREE PARTS and consists of: 1) Activity 1: Service Encounter Diary (1,000 words) Worth 25% of overall module grade. Submission is online ONLY via Turnitin by 12.00pm Friday 29th May 2015. 2) Activity 2: Strategic Service Marketing in context (1,000 words) Worth 25% of overall module grade. Submission is online ONLY via Turnitin by 12.00pm Friday 26th June 2015. 3) Activity 3: Application of Service Marketing principles (2,000 words) Worth 50% of overall module grade. Submission is online ONLY via Turnitin by 12.00pm Friday 17th July 2015. APA Referencing must be adhered to in ALL University academic work. All University of Chester Business School assessments are now subject to scanning via Turnitin which is software designed to detect possible plagiarism. If you do not correctly reference somebody else’s work, you may be accused of plagiarism. If in any doubt, please attend class when guidance will be given and consult the University regulations on Turnitin and the use of APA Referencing. Do not cite websites such as Wikipedia or tutor.com as these are not acceptable academic sources and will result in marks being deducted. Assignment Explanation Activity 1: - Service Encounter Diary (mark weighting: 25%) ...
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...China TRADE Marketing Ricardo Fu MGMT 3105V GBC – Global Business in the 21st Century Walden University Instructor Juan Ortiz October 21th 2012 TABLE OF CONTENTS china TRADE marketing 4 Introduction 4 Business Concept 4 Vision 4 Mission Statement 4 Goals and Objectives 4 Market Analysis…………………………………………………………...…5 Domestic Market Opportunities 5 Foreign/Global Market Opportunities 5 china marketing Introduction China Trade Marketing will be a marketing research company focus on the guidance to trade in China to those companies that are interested to make business in this oriental country. It main purpose of this paper is to show the reader how this company will be structure in terms of vision, mission, goals and objectives. Also we will see the target market or the niche that China Trade Marketing focuses and considering the different opportunities and cultural aspects. Business Concept The name China Trade Marketing emerged from the specialization of the company that is consulting, marketing and research. Nowadays China has become a potential country in which different manufactures moved there due to a low cost labor. Foreign companies saw the opportunities to reach that market but they don’t have the right tools such as language and broad geographic knowledge to start make business in China, that’s why China Trade Marketing, Ltd born. Vision Being one of the first companies to effective support for successful internationalization of...
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...weightings) (see assessment details and guidance pg19-20) Assessment 2 Weighting: 60% Date/Time/Method of Submission: Week 14 Full details of submission will be provided in class and on BlackBoard Word count or equivalent: 2500 words Assessment 2 Criteria: See Level 7 Marking Grid (see overleaf) Assessment 2 briefing: Week 11 Marking grid: Level 7 Marking Grid (see overleaf). Timing of feedback for Assessment 2: Feedback provided on request. Overall module grade available from Myregistry and TC375 as per programme timetable. http://www.uwl.ac.uk/MyRegistry.jsp Level 7 Marking Grid ORGANISATION AND COHERENCE | 10 | * The study must be clearly structured and presented. * The introduction must state an aim and explicitly identify the relevant arguments and areas to be addressed. * These areas, once identified must be followed up logically in the main body of the study. * There must be a firm conclusion of the areas discussed. | | CONTENT | 25 | * The contents must clearly relate to the area of study, and the learning outcomes being tested, and demonstrate originality and creativity. * Knowledge and understanding must be applied to practice. | | CLARITY OF EXPRESSION | 10 | * Areas must be clearly expressed, articulate and fluent. * Accurate spelling and grammar. | | LEVEL OF ANALYSIS AND SYNTHESIS | 30 | * There should be a clear critical analysis and synthesis of issues, which are...
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...Research report on Future Market prospects of Asian paints in Bangladesh B.B.A Dissertation Supervised by Mr. Sajeeb Saha Lecturer, Department of Business Administration IBAIS UNIVERSITY Submitted by Sk Md Alauddin Student ID: =2001070807 A dissertation submitted in partial fulfillment Of the requirements of the degree of BACHELOR OF BUSINESS ADMINISTRATION (Marketing) OF IBAIS UNIVERSITY Dhaka,Bangladesh Submitted date 28.02.2010 CERTIFICATE OF THE SUPERVISOR This to certify that the Internship report on “FUTURE MARKET PROSPECT OF ASIAN PAINTS IN BANGALDESH LTD” is done by Sk Md Alauddin as partial fulfillment of requirement of “Bachelor of Business Administration” degree from “IBAIS University” The thesis has been carried out under my guidance and is a record of the bonfire work carried out successfully Signature: ………………………. Supervisor’s Full Name Mr. Sajeeb Saha Date:…………… ……………………. Faculty/School: Business Administration DECLARATION I hereby do solemnly declare that the work resented in this dissertation project/thesis has been carried out by me and has not been previously submitted to any other University / College / Organization...
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...Global Marketing Level 6 44-6979-00L-A Module handbook 2014 to 2015 Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Contents 1. | Welcome to global marketing | Page 3 | 2. | Code of conduct | Page 4 | 3. | About your module | Page 5 | 4. | Teaching and learning strategy | Page 6 | 5. | Resources for reading and research | Page 7 | 6. | Assessment | Page 8 | 7. | Lecture and seminar programme | Page 11 | 8. | Module prize | Page 37 | 9. | The SHU Marketing Student Society | Page 38 | 10. | Appendices:Task one assessment criteriaTask two assessment criteria | Page 39Page 41 | Welcome to global marketing Contact details Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Your seminar tutor: Learning time: On the successful completion of this unit you will receive 20 credit points at level 6. As in all units you are expected to devote 150 hours learning time to this unit, some of which will comprise lectures and seminars. These will be important for introducing and discussing new materials and for you to gauge your level of understanding of the subject. You will need to spend several hours per week in private study getting to grips with the pre-seminar tasks and necessary post-lecture reading and the associated activities. It is expected that the remainder of the time will be spent on assessment related activities such as reading and...
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...Marketing Strategy MKT306 Guidance on the Assignment Task This assignment is a single report in two parts. (As a guide only; each part should form approximately half of the final report) a) Investigation and analysis Choose a brand of wristwatch either a single product or a product line. Investigate and evaluate the marketing strategy of the producer/brand owner using contemporary marketing tools and techniques. This may however be illuminated using examples from other companies/ organizations. You can demonstrate the effectiveness of the reported policies for the chosen company by giving performance data against competitors in the market (e.g. market share, sales, profitability, etc.). b) Recommendations Your remit is to put forward your own suggestions covering changes in marketing strategy that will improve the future performance of the brand/ product/ product line for the benefit of the parent company and its stakeholders. Justify your choices again using contemporary marketing methods and techniques. These suggestions should be your own ideas but may include marketing tactics and strategies used by other successful organisations but in different industry sectors. You will put these suggestions, forward in a written report. Please do not just restate the strategies used buy your chosen firm but outline your own ideas for improved performance. What should your assignment contain? * Title page * Table of contents * Summary * Introduction ...
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...Marketing Strategy MKT306 Guidance on the Assignment Task This assignment is a single report in two parts. (As a guide only; each part should form approximately half of the final report) a) Investigation and analysis Choose a brand of wristwatch either a single product or a product line. Investigate and evaluate the marketing strategy of the producer/brand owner using contemporary marketing tools and techniques. This may however be illuminated using examples from other companies/ organizations. You can demonstrate the effectiveness of the reported policies for the chosen company by giving performance data against competitors in the market (e.g. market share, sales, profitability, etc.). b) Recommendations Your remit is to put forward your own suggestions covering changes in marketing strategy that will improve the future performance of the brand/ product/ product line for the benefit of the parent company and its stakeholders. Justify your choices again using contemporary marketing methods and techniques. These suggestions should be your own ideas but may include marketing tactics and strategies used by other successful organisations but in different industry sectors. You will put these suggestions, forward in a written report. Please do not just restate the strategies used buy your chosen firm but outline your own ideas for improved performance. What should your assignment contain? ■ Title page ■ Table of contents ■ Summary ■ Introduction ...
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...FINAL PROJECT ` Statistical Analysis of Marketing Questionnaire pertaining to small business success in Karachi Submitted By: Asad Ali Beenish Aslam Madiha Saleem Sunniya Zehra Rizvi Course: Methods in Business Research Instructors: Ejaz H.Mian Saima Husain Class: BBA (MIS) IV Date: November 26, 2008 Table Of Contents Acknowledgements 2 1. Introduction 3 2. Analysis Methodology 4 3. Questionnaire Data 5 4. Analysis 9 4.1 Simple Observations and Correlations 9 4.2 Expectations v. Observations X 4.3 Limitations X 6. Conclusions x 7. Appendix X Acknowledgements The following people have been very influential in the smooth running and development of this project report. We would like to thank them for their help and guidance during the making of this project: • Mr. Ajmal Hussain, nephew of the owner of Akhtar compound. We thank him for allowing us to visit and carry out our survey in his compound. He provided assistance and guidance to us in carrying out our survey in the compounds. • Mr. Faiz and Mr. Farhan. Their help is was indispensible towards the completion of this project. They took us around the different...
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...AUTHORITY OF INDIA LIMITED AN FINAL REPORT ON SALES AND DISTRIBUTION CHANNELS AT STEEL AUTHORITY OF INDIA LIMITED SUBMITTED BY: R.N.MUKHERJEE (07BS3134) A Report Submitted In Partial Fulfilment Of The Requirements Of MBA Program Of ICFAI BUSINESS SCHOOL, HYDERABAD DISTRIBUTION LIST: PROF. SUBHASIS RAY (FACULTY MEMBER-MARKETING, IBS Hyderabad) MR. TANMOY SEN (SR. MANAGER (Mrkt-MS), SAIL, KOLKATA) 2 ACKNOWLEDGEMENTS I express my gratitude to Mr. M.R.Rath, Sr. Manager (HRD), Steel Authority Of India Limited (Kolkata) for giving me an opportunity to work with SAIL and for extending support in the form of knowledge and guidance. I would also like to thank my company guide, Mr. Tanmoy Sen, Sr. Manager (Mrkt-MS Division), Steel Authority Of India Limited (Kolkata) as well as other employees of Steel Authority Of India Limited, Kolkata, namely, Mr.R.M.Suresh, Mr. Pankaj Singh, Mr.D.K.Sinha, Mr. N.M.Padhy, Mr. H.Hembram and Mr. M.R.Rath for being a constant source of encouragement as well as for providing guidance throughout the project. I also sincerely acknowledge the guidance and esteemed advice extended by Prof. Subhasis Ray, Faculty Member - Marketing Area, IBS (Hyderabad). Finally, I would like to thank all those people who in the course of my project have knowingly or unknowingly helped me, especially the channel members I interacted with during the course of my interactions while doing the fieldwork. 3 TABLE OF CONTENTS 1. 2. ABSTRACT……………………………………………………………………...
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...Running head: GROWING THE GAME Growing the Game Callaway Golf (Marketing Plan) Abstract This proposal discusses the promotion of and the expanding of the Custom Club Fitting service to more markets. This proposal will also discuss and give a brief overview of the company’s history, overall philosophy, the current market condition, the competition, performance, customers, a SWOT analysis, marketing strategies, and marketing mix strategies. The objective of this proposal is to develop and implement an effective marketing plan to expand Custom Club Fitting to more markets to increase performance in the market. Growing the Game Contents Executive Summary……………………………………………………………………… 4 I Introduction 5 a. Background 5 b. Purpose and Objectives 6 II Analysis of the Environment 6 a. External Analysis 6 a.a. Market 7 a.b. Competition 7-8 b. Internal Analysis 8 b.a. Performance 8 b.b Customers 9 III SWOT Analysis 9 a. Opportunities 10-11 b. Threats 11-13 c. Strengths 13-14 d. Weaknesses 14-15 IV Fundamental Marketing Strategies 15 a. Positioning Strategies 16 b. Competition Strategies 16 V Marketing Mix Strategies 17 a. Product 17 b. Price 17 c. Place 17 d. Promotion 17 VI Implementation and Control 18 a. Implementation 18-19 b. Control 19 VII Conclusion 19 Executive Summary Every golfer's...
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...Droid 2 Marketing Plan Sanford Walker MRKT 5000 Mr. Fox December 15, 2011 Table of Contents Executive Summary……………………………………………………………………………..3 Analysis of company…………………………………………………………………………….3 Company Profile…………………………………………………………………………4 Marketing environment…………………………………………………………………………..4 Competitive forces….……………………………………………………………………4 Politics...………...………………………………………………………………………..5 Economics………………………………………………………………………………...5 Customer segmentation and Target positioning…………………………………………………..6 Droid 2 Marketing Mix…………………………………………………………………………...6 Product……………………………………………………………………………………6 Price and Place……………………………………………………………………………7 Promotion…………………………………………………………………………………7 SWOT Analysis…………………………………………………………………………………...8 Strength…………………………………………………………………………………...8 Weakness………………………………………………………………………………….8 Opportunities………………………………………………………………………………8 Threats……………………………………………………………………………………..8 Recommendations…………………………………………………………………………8 References………………………………………………………………………………………..10 I. Executive Summary The purpose of this report is to provide an analysis of the mobile phone segment of Motorola, Inc., which was separated from the rest of the company as Motorola Mobility Inc. on January 4, 2011. After analyzing Motorola’s financial position and their marketing strategy for their Droid 2 product, it was several opportunities identified for the company to improve their brand and product offering (Motorola, 2010.) The following are recommendations...
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...SYNOPSIS Marketing Analysis Anand Milk Union Limited (AMUL) Group 8 Ajit Singh (13IB308) Jay Dodia (13IB324) Nishtha Goyal (13IB334) Nyshidha Nekkanti (13IB335) Ratnesh Kumar Gupta (13IB338) Shubhashish Sinha (13IB352) Submitted To: Dr. Kartik Dave For POST GRADUATE DIPLOMA IN MANAGEMENT-IB (2013- 2015) BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY GREATER NOIDA (U.P.) Background & Importance: Amul is a joint ownership of 3 million milk producers, established in 1946, in Anand, a small town in the state of Gujarat, India. It is managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF). The exploitive and egregious trade practices of the local trade cartel triggered off a White Revolution. During this time, the milk producers the area went on milk strike refusing to be cowed down by the cartel. Under the guidance of Sardar Vallabhbhai Patel, an Indian social leader, the milk producers got rid of the middlemen and formed their own cooperative which included procurement, processing and marketing. With the assistance of great social reformers such as Morarji Desai and Tribhuvandas Patel, the cooperative was registered on 14th December, 1946 as the ‘Kaira District Co-operative Milk Producers Union Limited’. This co-operative, which began with only two village dairy co-operative societies producing 247 litres of milk, is today better known as Amul Dairy. Currently AMUL has about 3.1 million producer members with an annual turnover of US $ 2...
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...This is the html version of the file http://www.gtu.ac.in/circulars/11DEC/Comprehensive_Project.pdf. Google automatically generates html versions of documents as we crawl the web. Page 1 | Gujarat Technological University Frequently Asked Questions (FAQs) FAQs related to Comprehensive Project for MBA Sem III & IV 1 How many students can undertake CP in a Group? Ans There should be a group of two students only for one project report. However, considering the significance of the research topic or indispensability of the institute, in exceptional case the institute may allow one student or a group of three students for one project. 2 Is it mandatory to be associated / work with any organization / company for CP? Ans Since the Comprehensive Project is a part of Research, it can be a part of any specific organisation / company / Industry. But it is not necessary to work in the company/organisation. But, the student is excepted to visit the company/organisation for data collection purpose. 3 As per the guidelines mentioned in the MBA Syllabus, is it mandatory to identify the problem of the company / industry and try to solve it as a part of CP like in engineering courses? Ans In MBA course, problems identification is not mandatory. But the students have to find out the general / specific problems of company / organisation / industry and give practical suggestions to overcome these problems. 4 Whether obtaining the Formal Certificate from the Industry to...
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