...482 IEEE TRANSACTIONS ON SYSTEMS, MAN, AND CYBERNETICS—PART B: CYBERNETICS, VOL. 42, NO. 2, APRIL 2012 An Adaptive Differential Evolution Algorithm With Novel Mutation and Crossover Strategies for Global Numerical Optimization Sk. Minhazul Islam, Swagatam Das, Member, IEEE, Saurav Ghosh, Subhrajit Roy, and Ponnuthurai Nagaratnam Suganthan, Senior Member, IEEE Abstract—Differential evolution (DE) is one of the most powerful stochastic real parameter optimizers of current interest. In this paper, we propose a new mutation strategy, a fitnessinduced parent selection scheme for the binomial crossover of DE, and a simple but effective scheme of adapting two of its most important control parameters with an objective of achieving improved performance. The new mutation operator, which we call DE/current-to-gr_best/1, is a variant of the classical DE/current-to-best/1 scheme. It uses the best of a group (whose size is q% of the population size) of randomly selected solutions from current generation to perturb the parent (target) vector, unlike DE/current-to-best/1 that always picks the best vector of the entire population to perturb the target vector. In our modified framework of recombination, a biased parent selection scheme has been incorporated by letting each mutant undergo the usual binomial crossover with one of the p top-ranked individuals from the current population and not with the target vector with the same index as used in all variants of DE. A DE variant obtained...
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...assessing the complementarity/similarity of market segments, (3) exploring market segment weights in an optimized portfolio, and (4) isolating the reward on variability that individual customers or segments provide. Using a seven-year series of customer data from a large business-to-business firm, the authors demonstrate how market segments can be characterized in terms of risk and return. Next, they identify the firm’s efficient portfolio and test it against (1) its current portfolio and (2) a hypothetical profit maximization portfolio. Then, using forward- and back-testing, the authors show that the efficient portfolio has consistently lower variability than the existing customer mix and the profit maximization portfolio. The authors provide guidelines for incorporating a risk overlay into established customer management frameworks. The approach is especially well suited for business-to-business firms that serve market segments drawn from diverse sectors of the economy. Keywords: customer portfolio management, market-based assets, financial portfolio theory, return on marketing, market segmentation The advantage of knowing about risks is that we can change our behavior to avoid them…. Optimal behavior takes risks that are worthwhile. (Engle 2004, p. 405) A lthough risk management is central to financial portfolio theory and occupies much of chief financial officers’ time, researchers have given sparse attention to risk in the theory and practice...
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...UNIVERSITATEA ROMÂNO-AMERICANĂ BUCUREŞTI MARKETING ELECTRONIC 2011 Structura cursului 1. Marketingul electronic – concept, dezvoltare şi implementare 1.1. Contextul dezvoltării activităţilor de marketing electronic 1.2. Conceptul de marketing electronic 1.3. Adaptarea marketingului la noua economie 1.4. Comparaţie între conceptul de marketing electronic şi marketingul tradiţional 1.5. Internetul mediu de marketing 1.5.1 1.5.2 Componentele micromediului de marketing online Componentele macromediului de marketing online 2. Instrumente de marketing electronic utilizate la nivelul organizaţiei 2.1. Site-rile web 2.2. Publicitatea online 2.3. E-mail marketing 2.4. Grupurile de discuţii 2.5. Blog marketingul 2.6. Search marketingul 3. Politica de marketing în mediul online 3.1. Strategia de marketing online 3.2. Politica de produs în mediul online 3.3. Politica de preţ pe Internet 3.4. Politica de distribuţie în mediu online 3.5. Politica de promovare prin Internet 3.5.1. Comunicarea de marketing în contextul Internetului 3.5.2. Publicitatea online 3.5.3. Promovarea vânzărilor pe Internet 3.5.4. Relaţii publice prin Internet 4. Campania de marketing online 4.1. Importanta planificarii activităţilor de marketing online 4.2. Etapele realizării unei campanii de marketing online 4.2.1. Identificarea segmentelor de consumatori/utilizatori vizate 4.2.2. Stabilirea obiectivelor campaniei online 4.2.3. Conceperea mesajului 4.2.4. Alegerea canalelor de comunicare online...
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...Introduction to Supply Chain Management Technologies Second Edition Introduction to Supply Chain Management Technologies Second Edition David Frederick Ross CRC Press Taylor & Francis Group 6000 Broken Sound Parkway NW, Suite 300 Boca Raton, FL 33487-2742 © 2011 by Taylor and Francis Group, LLC CRC Press is an imprint of Taylor & Francis Group, an Informa business No claim to original U.S. Government works Printed in the United States of America on acid-free paper 10 9 8 7 6 5 4 3 2 1 International Standard Book Number-13: 978-1-4398-3753-5 (Ebook-PDF) This book contains information obtained from authentic and highly regarded sources. Reasonable efforts have been made to publish reliable data and information, but the author and publisher cannot assume responsibility for the validity of all materials or the consequences of their use. The authors and publishers have attempted to trace the copyright holders of all material reproduced in this publication and apologize to copyright holders if permission to publish in this form has not been obtained. If any copyright material has not been acknowledged please write and let us know so we may rectify in any future reprint. Except as permitted under U.S. Copyright Law, no part of this book may be reprinted, reproduced, transmitted, or utilized in any form by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying, microfilming, and recording, or in any information storage or retrieval...
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...edhat® ® Te r r y C o l l i n g s & K u r t W a l l UR ON IT OOLS IN Y T C E CD-R L TH O ED UD M Linux Solutions from the Experts at Red Hat ® ® P R E S S™ SEC Red Hat® Linux® Networking and System Administration Red Hat® Linux® Networking and System Administration Terry Collings and Kurt Wall M&T Books An imprint of Hungry Minds, Inc. Best-Selling Books G Digital Downloads G e-Books G Answer Networks e-Newsletters G Branded Web Sites G e-Learning New York, NY G Cleveland, OH G Indianapolis, IN Red Hat® Linux® Networking and System Administration Published by Hungry Minds, Inc. 909 Third Avenue New York, NY 10022 www.hungryminds.com Copyright © 2002 Hungry Minds, Inc. All rights reserved. No part of this book, including interior design, cover design, and icons, may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording, or otherwise) without the prior written permission of the publisher. Library of Congress Control Number: 2001093591 ISBN: 0-7645-3632-X Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 1O/RT/QT/QS/IN Distributed in the United States by Hungry Minds, Inc. Distributed by CDG Books Canada Inc. for Canada; by Transworld Publishers Limited in the United Kingdom; by IDG Norge Books for Norway; by IDG Sweden Books for Sweden; by IDG Books Australia Publishing Corporation Pty. Ltd. for Australia and New Zealand; by TransQuest Publishers Pte Ltd. for Singapore, Malaysia, Thailand...
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