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Guillermo Furniture Analysis

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Guillermo Furniture Store Analysis
Jay Jones
FIN/571
September 27, 2011
Joseph Lyons DBA, CPA

Guillermo Furniture Store Analysis Guillermo Furniture is facing a tough decision about what direction to take the business over the next several months and years. This paper will present several alternatives Guillermo Furniture may use and will include a sensitivity analysis. Financial and valuation topics covered will include net present value (NPV) and weighted average cost of capital (WACC) and will discuss how these alternatives, or techniques, are used to reduce risk. Guillermo Navallez is the successful owner of Guillermo Furniture for many years now. Located in Sonora, Mexico, Guillermo's store is specialized in custom made chairs, tables, and many other handcrafted products. Business for Guillermo has been very good through this point and there have been no outside obstacles to challenge Guillermo until two competing entities began giving Guillermo fierce competition forcing Guillermo to reevaluate his current business model. Guillermo is beginning to see a shift in his profit margin because of these competitors offering similar products for a lower cost, which is also gaining attention of the local and surrounding consumers. After some market research Guillermo feels he is left with some choices: (1) leave business operations as they currently stand; (2) invest capital to transition his business using a high-tech approach as his over-seas competitors have done, or; (3) become a broker for one or multiple over-seas furniture producers by employing his knowledge of local supply routes and economies. Guillermo must determine the best course of action by utilizing alternative analysis. Alternative analysis is simply achieving a desired objective by evaluating choices available (Business Dictionary, 2011). Based on the choices

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