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Guillermo Furniture Analysis

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Guillermo Furniture Analysis

University of Phoenix

Abstract

Guillermo Furniture stores had a dominate position in custom furniture. They were could sale their furniture at premium prices. New competition has caused Guillermo to rethink its strategy. The store must analyze the most advantageous way to stay competitive in their current market. Their choices are to stay the current course, become hi-tech, or a brokerage company. Guillermo Furniture Analysis
Guillermo Furniture store was dominant in its region in developing customize furniture. However, they are starting to lose money because of competition from overseas and rising labor cost. The company must make a decision on how to proceed in the future. To ease their decision process they can use the following: five steps as a project moves from idea to reality:
1. Generating ideas for capital budgeting projects
2. Reviewing existing projects and facilities
3. Preparing proposals
4. Evaluating proposed projects and creating the capital budget, the firm has set of planned Capital expenditures
5. Preparing appropriation requests (Douglas R. Emery, 2007)
In generating ideas for capital budgeting projects Guillermo has come up with three possible choice. They can stay with their current activities, become hi-tech, or be a brokerage firm for a company in Norway.
Reviewing existing projects and facilities: new competitor from overseas entered the furniture market. Using a high-tech approach; One of the largest retailers in the nation’s headquarters was just a few miles down the road, and its influence had expanded considerably; consolidating into larger organizations by merger or acquisition; becoming a distributor.
Preparing the proposal-task is to determine which option would be better for Guillermo Furniture store and its investors. This will be a mutually exclusive project. Mutually

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