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Guillermo

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Introduction
Guillermo Navallez is from the beautiful state of Sonora, Mexico. In Sonora is one of the largest furniture manufactures. Guillermo has been working in the furniture business for many years. Since Sonora has a big selection of timber it has helped to create different styles of furniture. Labor is inexpensive and Guillermo has priced his furniture for the quality of the design. As time pass there changes in the business and Guillermo has seen this effect his business. By all the changes that where happening Guillermo saw his profits go down and cost go up. Now Guillermo has to look at his choices he has to make to be able to compete (University of Phoenix, 2013).
Choices
Guillermo learned that there was a competitor overseas that is using high-tech approach. By using this high-tech approach competitor is able to make furniture to the exact specifications and at low prices. Guillermo looks into this choice to see what changes it would create. The second option for Guillermo is to work as distributor of furniture and keep some of high end custom work. Guillermo can also create the coating for flame-retardant and add this to his furniture (University of Phoenix, 2013).
High-Tech Choice
By Guillermo using the high-tech choice he would be able to use a computer controlled laser to create exact cuts in the wood. Norway high-tech company’s equipment uses highly automated and uses little labor. Since robots perform most of the precise movement and assembly functions. The cost to switch to this method would be big but it would reduce the cost for labor needed for production. This method also makes production go by faster, and would create a 24-hour environment. By using the method the extra shifts would be cover by the reduction of labor. By using this method it could cost a lot to change into this method but it would make Guillermo’s production cost to be

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