...British Petroleum (BP) Case Study Executive Summary This case study report examined a public relation management problem that British Petroleum (BP) faced since the oil spill accident happened in April, 2010. In addition, this thesis recommended possible solutions and implementation plans for BP to deal with the public crisis. On April 20, the explosion on the Deepwater Horizon drilling rig in the Gulf of Mexico led to the largest accidental release of oil into marine waters in history. As a result, a huge loss of money and life was caused and affected serious environmental damage to wild animals and water pollution. BP was accused of their irresponsibility that it took 87 days before the well was closed and sealed. BP’s shares plummeted to the lowest point since 1996. The communities around the Gulf of Mexico blamed BP for their carelessness and appealed for more actions to recover their low income life. BP has already established $20 billion fund to respond the situation in the Gulf of Mexico. However, according to recent research, the amount of the money is not enough to straighten out the crisis. In order to examine the case, we performed PEST and SWOT analysis methods. We focused on evaluating economic and socio-cultural factors that were the major elements had affects on BP’s public image. At the same time, we analyzed and key strengths and opportunities that essential for BP to revitalize its brand image. Our analysis revealed two crucial factors. First, BP’s own...
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...Sustainability Review 2011 bp.com/sustainability Building a stronger, safer BP What’s inside 2011 was a year of recovery, consolidation and change for BP. Our employees worked hard to make BP a stronger, safer company. We recognize there is more to do, but we believe important progress was achieved during the year, and we are clear on our priorities and responsibilities as we move forward. In this Sustainability Review, we look at how we are working to enhance safety and risk management, earn back trust and grow value, following the Gulf of Mexico accident. Stakeholder voices External and internal stakeholders have been essential in shaping this report. Many of their insights and opinions are highlighted here and online. We also include observations and a summary statement from our external assurance provider, Ernst & Young. During our work we interviewed staff responsible for engaging with external stakeholders and reviewed evidence of how information from these dialogues is captured. We have also attended a selection of briefings to investors and two of the roundtable discussions held in 2011 to understand the perspectives of various thought leaders on how BP should evolve its reporting and communications. We noted that stakeholders welcome this dialogue but there remains a desire for more comprehensive reporting on how BP is changing. Ernst & Young Observation Find out more online This Sustainability Review is a summary...
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...nson Paper 2 1. Double-crested Cormorant The double-crested cormorant (Phalacrocorax auritus) is a long-lived, colonial nesting water bird native to North America. One of 38 species of cormorants worldwide, and one of six species in North America, it is usually found in flocks, and is sometimes confused with geese or loons when on the water. Double-crested cormorants can be found in many locations throughout North America, including along the coast and inland on lakes, rivers, and other water bodies. The largest concentrations of double-crested cormorants are found on the Great Lakes and the lakes of the Canadian prairie provinces. Their population is the most abundant of six species of cormorants occurring in North America. The Service...
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...the Gulf of Mexico spill, and investigate how the organization response to the society. In this report, it will use Legitimacy theory to explain BP’s response to this event. Legitimacy theory can be treated as a explanation for voluntary corporate disclosures in annual report. As (Dowling&Pfeffer, 1975) says a corporation must act in congruence with norms and society value. First of all, Legitimacy theory is based on the concept of substantive rationality and replies upon the notion of a social contract. This theory asserts that organizations seek to ensure that they operate within the bounds and norms of their respective societies (Ramon Mullerat, 2010) .It aims to conform to norms and value of society. As a company, it always use annual report to legitimize the ongoing operation, however, in common situations, it often discloses good news, but its actual behaviors decline which is called legitimacy gap. 2. The case 2.1 Context In April 20, 2010, a semi-submersible drilling platform belongs to BP occurred explosion in American Mexico gulf. It caused 11people die and 17 people injured after 36 hours (CBC News, 2010). BP Company announced that it wills to response for this event. The Gulf of Mexico spill has become the worst environmental crisis in America. Except the direct cost, it will also attack people’s life, such as air and water safe. At the same time, it is a huge disaster for seaside animals. (Xinhua News Agency) reports that the United States Coast guard...
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...Gulf of Mexico Progress of We have made significant progress cleaning the Gulf Restoration shoreline and supporting economic and environmental restoration efforts in the Gulf. We have spent Efforts approximately $26 billion in claims payments and response, clean-up, and restoration costs. No company has done more to respond to an industrial accident. And, based on information from third-party sources, the Gulf is undergoing a robust recovery. Tourism records set in 2011 were broken again in 2012 as visitors from across the country and around the world flocked to the Gulf region; commercial and recreational fishing landings continue to out-pace pre-spill levels; and the environment is returning to its baseline condition. Economic Restoration Efforts BP is supporting economic recovery efforts along the Gulf Coast by paying legitimate claims and supporting two of the region’s most vital industries – tourism and seafood. We have also reached settlement agreements with the Plaintiffs’ Steering Committee to resolve the substantial majority of legitimate private economic loss, property damage and medical claims. Compensating the People and Communities Affected As of Dec. 31, 2013, BP had paid approximately $12.8 billion in claims, advances, settlements and other payments. This includes approximately $11 billion for individual and business claims; $1.5 billion for government claims, advances and settlements; and $329 million for other payments such as tourism promotion, seafood...
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...Analysis of BP’s Response to the spill in the Gulf BP’s Response to the Deepwater Horizon Spill On April 20, 2010 an unprecedented oil spill occurred in the Gulf of Mexico. BP suffered not only personnel and equipment loss, but public relations loss as well. Many Americans felt outraged at BP for the effects of the spill on the Gulf Coast communities. Although the media immediately discussed the environmental implications of the disaster, many people felt that the impacts on the Gulf Coast communities, such as the negative effects on the seafood and tourism industries, received inadequate attention. An article that came out less than two months after the spill in The Working Waterfront mirrored the feelings of many Americans, “Each day we are confronted with media coverage of oiled birds, coastal wetlands, beaches and aggrieved local politicians, but little about the personal and community impacts ” (Herz, 2010). BP lost its good reputation and needed to create an initiative to show its commitment to the communities in which it resides. In an attempt to rebuild its reputation, BP’s “Gulf of Mexico Restoration” website uses these three strategies: it uses testimonies of Gulf Coast locals to highlight BP’s understanding of Gulf communities; it uses images of its sponsored events to highlight BP’s involvement and immersion in those communities, and it uses repetition of the word “engage” to emphasize its commitment to the Gulf and the people in it. BP uses testimonies of southern-accented...
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...Ethics in the Workplace Case Study: BP Oil Spill On April 20, 2010 off the Gulf of Mexico, there was a blowout of the Macondo well which is owned by British Petroleum also known as BP. When the blowout took place it got immediate media attention because aspects of the event were known over the world. Within events transpiring it was discovered how limited the resources and reaction to the disaster was going to be. This paper will detail aspects of the event from symptoms of the problem, the root cause, important unresolved issues, roles of the organization’s key players and stakeholders, and explain the focus of specific ethical systems. Also discussed in this paper are relevant strategies and alternatives, the effect of globalization on the choice of preferred alternatives, the most valid alternative and resolution recommendations, and an example of a successful implementation of the solution. Symptoms of the Problem Natural disasters or any disaster of any kind is hard to manage just for the purpose that these is no real planning for the situation and there is no real way to say who is in charge when a disaster happens. Concerning the oil spill with British Petroleum (BP) symptoms for the situation was that there was a delayed response, the impact on the environment and the citizens, federal regulations were lax, and the recovery efforts were not adequate. According to Griggs (2011), OPA 90 is a federal statute that holds all the responsible parties in containment, clean-up...
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...Pro Side Debate Summary Marlon D. Ector BCOM/275 2/23/2015 Michael Frank Introduction The Keystone XL Pipeline is a massive 875 mile pipe that goes across the United States from the lands of Alberta, Canada to the lands of Nebraska to connect to and exsisting pipeline and go on to the Texas Gulf Coast. It further is a costly project where numbers have totaled the values of trillions of dollars and years of work to complete this project. Pro’s When looking at this project of building a pipeline we have to look at all the things this project would do for the economy within the United States. A con to this project allows us to produce more energy and gives us the opportunity to compete in the world by moving oil at its lowest cost. Now, with all that we have been going through in these last few years of high gas prices, that bring good news to have a hope of lower prices. Then when looking at the massive size of this project through the length of time it will take to build through 1 country, and 3 states, allows you to see the vast ability to create jobs. According to the International Brotherhood of Teamsters in a 2014 article they were in agreement because it would produce 2,500 jobs for workers closer to the project and support 42,100 jobs. This would really aid the gross domestic product in a large way and help the United States in becoming major player within the market. The pipeline is one that will allow us as a Nation to...
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...How Does the BP Oil Spill Impact Wildlife and Habitat? Scientists are still assessing the effects of the estimated 170 million gallons of oil that flooded into the Gulf after the explosion of BP's Deepwater Horizon oil rig. More than 8,000 birds, sea turtles, and marine mammals were found injured or dead in the six months after the spill. Learn How Oil Impacts: * Birds * Mammals * Sea turtles and other reptiles * Fish and aquatic invertebrates * Wildlife Refuges The long-term damage caused by the oil and the nearly 2 million gallons of chemical dispersants used on the spill may not be known for years. Immediate Impacts In the months following the Gulf oil disaster, wildlife managers, rescue crews, scientists and researchers saw many immediate impacts of the oil impacting wildlife. * Oil coated birds' feathers, causing birds to lose their buoyancy and the ability to regulate body temperature. * Mammals could have ingested oil, which causes ulcers and internal bleeding. * Sea turtles were covered in oil * Dead and dying deep sea corals were discovered seven miles from the Deepwater Horizon well. Long Term Impacts Though oil is no longer readily visible on the surface, it isn’t gone. Scientists have found significant amounts on the Gulf floor, and the oil that has already washed into wetlands and beaches will likely persist for years. We likely will not see the full extent of impacts for many years, which makes creating and implementing...
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...the internal operations of the organization, or influence business decisions that effects the organization and its stakeholders. BP has experience more than one issue that could influence the interactions outside of the United States. In 2005 the Texas City Refinery explosion killed fifteen workers in which lead to the organization being fine by the OSHA, and the oil spill on Prudhoe Bay which happened in the Alaska North Slope back in 2006. However, one of the major environmental disasters that will go down in U.S. history is the Gulf Oil Spill of April, 2010. The Gulf of Mexico was paralyzed by an explosion to the oil rig off the coast of Louisiana in which injured seventeen people and killing eleven; in addition to, spewing at least 3 million barrels of oil into the Gulf of Mexico. The BP oil spill not only paralyzed the organization within the states, but the oil spill affected everyone globally. For instance, after the oil spill in the Gulf of Mexico this...
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...Gulf Coast Hospital Gulf Coast Hospital (GCH) is a 350-bed facility that is located in the heart of New Orleans, Louisiana. Louisiana is located on the gulf coast of the United States. The gulf coast is subject to severe storms including hurricanes. On August 29, 2005, Louisiana was struck by Hurricane Katrina. The flooding from Katrina destroyed most of the patient files stored in the basement of the facility. Measures were put into place prior to the catastrophic event that allowed patients to obtain their medical records to be treated at another facility and to help with the identification process of those who lost their lives. These measures will be discussed in detail in this paper. Management Plan Plans should be in place to make sure that patient records are secure in case of catastrophic events. A way to address this is to institute using an electronic medical record (EMR) and scan all paper-based medical records into an online system that will be maintained at an offsite area ("Paper-plagued to paperless", 2003). Paper charts, after the conversion to an online system should be stored until the time in which disposal can take place either by shredding or burning to make them “rendered essentially unreadable, indecipherable, and otherwise” reconstructed (U. S. Department of Health and Human Services [U. S. DHHS], n.d., p. 1). GCH, in response to the possibility of this type of catastrophic event, began moving to EMR in 2000. Staff training began immediately...
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...A charter school like Gulf Coast Academy of Science and Technology is a better opportunity for my education than regular public school. Gulf Coast Academy is a better school for me because it is a hands-on school. Hands on work helps with understanding the work I’m doing. Hands on work on can help activate my brain. At Gulf Coast Academy, I will have frequent field experiences. Frequent field experiences will help me learn better. Kids like me see differently in real life than in a books or pictures. I learn better if I do things in real life. Gulf Coast Academy has limited class sizes. The smaller class sizes help with distractions and talking because some kids get distracted easily. I know I get distracted sometimes. Increase on time...
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...Gulf Coast Hospital Eva Michelle Carlin HCS/533 October 20, 2014 Dr. Kevin Lett Gulf Coast Hospital The Gulf Coast Hospital, a 350-bed facility, is located in New Orleans, Louisiana along the Gulf coast. The Gulf coast has been hit with numerous hurricanes and tropical storms and in 2005 Katrina hit land. Hurricane Katrina was the deadliest and most destructive Atlantic tropical cyclone of the 2005 season and made her way onto the shores of the Gulf coast on the morning of Monday, August 29, in southeast Louisiana. The storm surge was the cause of much of the destruction. The levee system catastrophically filed resulting in major flooding and destroyed the patients files stored in the basement of the hospital. It is managements plans to keep patients records secure by implementing new policies and procedures for responding to an emergency that has the potential of damaging systems that contain electronic protected health information by scanning paper medical records into the computer, establishing procedures for creating and maintaining backups of any electronic protected health information, (backups that are exact copies and retrievable at any time, but also kept secure from unauthorized access) and storing the backups off site. In 2000 Gulf Coast Hospital started moving the paper files to the EMR and started staff training on the use of EMR. Part of the job as administrator of a hospital in hurricane prone areas is to train the staff for the future hurricane...
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...Natural disasters happen periodically throughout different regions of the world. Electronic disaster recovery plans preserve the accuracy, integrity, and validity of patient medical records when emergencies destroy original doctor notes, and hand-written patient charts. Many businesses lost important records during Hurricane Katrina in 2005, however; “Until the overwhelming destruction of Hurricane Katrina occurred, most businesspeople never even thought about their records management needs” (Cadence Group, 2005, p. 1). However, record management must occur if businesses expect to maintain accurate records of transactions that occurred with customers, clients, or patients. Many organizations currently encourage electronic record storage because “Recent events have put a spotlight on the problems and heartache caused by not protecting your vital records from damage and loss” (Cadence Group, 2005, p. 1). Organizations face challenges when converting records to electronic format, however; credible information technology specialists oversee the process to ensure accuracy, integrity, and the ability to access, update, and retrieve records efficiently. During Hurricane Katrina Golf Coast Hospital in New Orleans, Louisiana, lost most of the patient records stored in the basement because of water damage on August 29, 2005. The 350-bed facility managed to implement measures allowing patients to obtain medical records to seek treatment at other medical facilities and to aid in the loss...
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...access to the large refining areas located in the Midwest and along the US Gulf Coast. It has been six years since TransCanada has applied for approval for this project and the project itself has gone through three revisions, including two reroutes of the pipeline itself. This article will attempt to dissect the benefits of the Keystone XL project and what it could mean to the American people if construction is approved. The implementation and construction of any project having to do with dangerous chemicals and oil is a frightening thought for any environmentally concerned person. These feeling are usually amplified when the construction site includes the Gulf Coast, being that the last spill is still wrecking havoc on our environment. But these feeling can all be set aside because according to Russ Girling, the president and CEO of TransCanada, “The environmental analysis of Keystone XL once again supports the science that this pipeline would have minimal impact on the environment” (Triplett, 2014). If and when President Obama grants the approval for construction, TransCanada is already planning an incorporation of extensive spill prevention training and mitigation measures that will ensure that Keystone XL will have a degree of safety over other typically constructed domestic oil pipeline systems. One might think that there would be an alternative to transporting the crude oil to the Gulf Coast instead of constructing a massive 1,179-mile pipeline through the center of...
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