...and its business 8 3.2 Firm’s Strategy 9 3.3 Under the present stage of industry life cycle, what is the key factors that impacting the firm’s strategy 9 3.4 Suggestion for maximizing the potential of present stage 10 3.5 Suggestion for positioning strategy that preparing enter of next stage of life cycle 11 4 Conclusions 11 Bibliography 12 1 Introduction This essay will thoroughly examine the competitive environment of fitness industry in Singapore. Fitness first made its way into the lives of Singaporeans in the sixties and seventies, and the majority of gym-goers were mainly men, who were mostly serious body-builders. The popularity of fitness training in Singapore only took off at 21st century, when every one wants to live a healthy lifestyle. Nowadays, the fitness industry has truly influenced everyone’s life through various fitness training group exercises, personal training and bodybuilding. (Singapore Fitness Blog, 2011) The famous and large fitness centers emerging are True Fitness, Fitness First, Virgin Active, Amore Fitness and Celebrity Fitness. The focus of this essay will be on Amore Fitness. Being a female-only fitness center, Amore Fitness provides a confortable environment, as women do not need to worry about the awkwardness of being surrounded by a male crowd. Also, Amore’s Kid Fit Club will make their children busy with many interesting...
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...My company Change Your Life Fitness is a non-typical gym. Our goal at Change Your Life Fitness is to put fun back into fitness. Change Your Life Fitness has been formed to meet a specific need in an ever increasing competitive market. How is Change Your Life Fitness different? We offer a plethora of services, but you only pay a small fee for the services that you want to take advantage of. Our fitness center has no sign up fee(s) and only a ten dollar a month membership fee, which can be cancelled at any time. We offer nutritional assistance for the people that want to lose weight, we offer professional trainers for people that wish to increase muscle mass, we offer yogi for people that want to learn proper stretching and relaxation techniques, we offer different types of Jazzercise as well as Zumba. We offer child care services for single and working parents. Regardless of your fitness level you can find something at Change Your Life Fitness that will appeal to you. Our mission statement at Change Your Life Fitness is- “Change Your Life Fitness- We will help you achieve results that will change your life”. I want to make our fitness center someplace that has something for everyone. Fitness is such an important part in all of our lives, and I want Change Your Life Fitness to be part of that. I am aware that a mere ten dollar a month fee is not enough to get rich with. I plan on selling nutritional supplements, sports drinks, snacks as well as calorie correct prepared meals...
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...1119 Nelson Street, Vancouver, BC T6E 3H3 Phone: xxx-xxx-1024 Email: xxxxxx_k@hotmail.com January 27, 2013 Mr. James Weaver, Chief Executive Officer Gold's Gym International 125 E. John Carpenter FWY, Suite 1300 Irving, TX 75062, United States Dear Mr. James Weaver: BUSINESS INNOVATION PLAN FOR GOLD’S GYM Gold’s Gym International has been credited as one of the best performing companies in the fitness industry. The company has been able to cope well with changing trends, while remaining competitive. However, due to an increase in the number of fitness clubs, it is currently faced with a lot of competition. In response to this competition, Gold’s Gym International has opened new facilities in various locations, and has also renovated existing gyms to provide its members with cutting-edge equipment and a better environment. I believe that this is a critical time for you and for the company in order to continue to enjoy long-lasting success well into the future. On behalf of Sage Consultants, I have done some research and found various ways that the company can improve its performance through innovation and adapt to the changing market. Thank you in advance for taking the time to read this report. Sincerely, xxxxxxxxxxxxx Lead Consultant Current Situation Gold’s Gym International (Gold’s) is an international fitness company that was established by Joe Gold in 1965, and has evolved to become one of the largest in its industry. The company focuses...
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...health. In Can you be fat & healthy Jeffrey Kluger states that it is possible to healthy even though your weight is above 200 pounds and that the body mass index (BMI) which many people use to measure their health isn’t accurate at all. An example is Kelly Bliss, a 5 foot 2-inch woman who weighs nearly 200 pounds and her BMI is higher than 35. Despite her BMI is this high, she is a very active person “… Bliss never misses a day, walking 10 to 20 miles a week and teaching an aerobics class…”. In A weight in their shoulders explains that the difference between men and women when they’re at the gym. Chriss Moss explains how the training environment is in an old-school gym “You went to a gym and there was no carpet, no fancy machines, just rusting weights” where as the more modern gyms is a bit more “girly” “Even now, some of my old bodybuilder friends think of the new health club gyms as fluffy and feminine.” But most women aren’t Interested in building muscles but just keeping a fit figure. “Men are twice as...
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...Courtney Albertson PHL/320 30 March 2015 Matthew Hazlett SWOT Analysis: Fitness Center Industry It today’s society, “going to the gym” has become a normal phrase heard around the world; however, the fitness center industry is not exactly in the spot light of today’s media and headline news. So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future; are there weaknesses that could ultimately cause them to fail as a whole? What about opportunities that could add to their success? Are there threats that lean on the shoulders of those managing such an industry? With all this curiosity, a SWOT analysis needed to be done. Are you curious about those results? Are you curious about the future of your gym? Industry Background The fitness center industry only came to light in the 1970s and 1980s with simple cardio (running), and aerobics. Though, in the early 2000s an enormous growth occurred in the industry; in the beginning of the decade there were 16,938 combined gyms and clubs, and by January 2008, there were 29,636 combined gyms and clubs (Franchise Help, 2015). This industry comes in many shapes and colors, so to speak; there are large name-brand franchises such as LA Fitness, 24 Hr. Fitness, and the YMCA, there are small local gyms that are ran by neighbors and friends of a small town, and of course the private, elite country clubs and spas (First Research: Mergent, 2015)...
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...Gym Cleanliness Florida International University By: Crystal Gonzalez Table of Contents Goals and Objectives 3 Planning, Implementing & Evaluating Stage 3 Facts/ Information that shows research backing up reason 4 Data Finding and Analysis 4 Monitoring and Follow-up for the Future Phases 6 Lessons learned, Benefits from the Project Personally/Professionally 6 Needs Assessment 6 Barriers and Challenges 6 GYM CLEANLINESS Goals and Objectives Our objective for this project is to assess individuals who attend fitness centers, on how efficient they are at cleaning gym equipment. We organized this study to teach the effects of cleanliness, and what people should do in taking the appropriate precautions to avoid being affected by germs. Poor sanitation in fitness centers can cause serious health concerns. The goal for our project is to inform members and restore their attitudes to cleanliness while improving their physical wellbeing. Planning, Implementing & Evaluating Stage Our group plotted on how we should go about collecting and analyzing data from this study. First we wanted to go around and observe a few fitness centers and monitor how members and stuff clean the equipment. We went to two fitness center’s Plant Fitness and 24 Hour Fitness. We did not advertise on day one that we were observing because we wanted nothing but authenticity to want we would discovery. After working out we read the rules and regulation of the centers...
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...BACKGROUND AND OVERVIEW Bally Total Fitness was created in 1996 with Lee Hillman as its first CEO. Bally traces its existence to the Health and Tennis Corporation, run by Dave Wildman. Wildman had begun to purchase ailing gyms and aggressively expanded and acquired several other brands as well. In the 1990s, as part of a diversification move, Bally Manufacturing, a gambling equipment company, decided to purchase Wildman’s collection of gyms and other brands. This diversification of brands created what was known as Bally Entertainment. Bally Total Fitness was then created in 1996 as the health club portion of Bally Entertainment. Lee Hillman started the company off in an unusual path, Mr. Hillman used a retrenchment strategy by selling off outlets, rationalizing Bally’s brand portfolio, and closing several clubs, which then returned the business to profitability. During Hillman’s course of leadership, Bally developed a very broad range of products and services, which increased revenues out of the company’s existing membership base and added profit to the bottom line. The company faced a triggering event when Bally’s CEO Lee Hillman stepped down suddenly in December of 2002. Bally’s chief operation officer at the time, Paul Toback, replaced Mr. Hillman and moved to the top of the company. Toback’s started as CEO explaining that he expected changes to the company to be “more evolutionary than revolutionary”. Under Hillman’s lead, Bally was operating essentially as two different...
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...absorbs more water than a regular towel. This is why Gladiator believes this product will be a success. People are becoming for health conscious and have been eating healthier and exercising more often. This is why Gladiator Tough believes now is the time to hit the market while it’s expanding. Gladiator Toughs marketing strategy will be the strength of creating brand and product awareness to a specialized market. Market Summary Even in the midst of the economic downturn, the fitness industry has maintained steady growth, with gym membership rates growing consistently and profit remaining solid. Demand for gyms health, and fitness clubs will continue to grow over the next five years. The reason for the growth is the general public is becoming more health conscious and the aging population places a greater emphasis on staying fit (http://www.ibisworld.com/industry/default.aspx?indid=1655). People who are fitness savvy will be found in gym facilities, marathons, runs, relays, sport recreations,...
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...FITNESS FIRST EXECUTIVE SUMMARY COMPANY SUMMARY- The fitness first center is a modern gym which is centrally located and can be easily accessible. Our fitness center is 10,000 square feet which is specially designed. The Fitness first center is located at center of the city in Dublin. The focus of Fitness first Center is to keep every customer get involved in the numerous activities and the services provided by the club. Fitness first center will provide fitness and health services which are high in quality and pocket friendly in cost. SERVICES- The Fitness first Center has the following activities and services: * volleyball * Table Tennis * Fitness center with protein supplement * badminton * Massage * cafe * spa Market Analysis Summary Dublin is the capital and most famous city. The population of Dublin is grown by 1.6% each year for the past five years. The actual population of Dublin is approximately 5,456,123.In general, the city population is increasing employment in the city's high-tech companies. This has attracted a type of professional that is the target customer for the Mountain Brook Fitness Center. 4.1 Market Segmentation The Mountain Brook Fitness Center will focus on the young urban professionals as its primary customer base. Market Analysis | | | 2002 | 2003 | 2004 | 2005 | 2006 | | Potential Customers | Growth | | | | | | CAGR | Young Professionals | 10% | 100,000 | 110,000 | 121,000 | 133,100 | 146,410...
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...physically fit and healthy thereby enhancing a healthy lifestyle. Our gym will be smaller and less rowdy than some of the other gyms in the area. By so doing our target market which will be older working and retired adults can work out and exercise in a peaceful environment that is not as noisy and overcrowded as the average gym. Basic Fitness’s sustainable competitive advantage is that we are a smaller gym that will focus more on our customers and try to make them feel special and get to know them on a personal level thereby providing outstanding customer service. Furthermore, since we will be a smaller gym we will have adequate but not too much equipment so as to prevent overcrowding. Product At Basic Fitness, we intend to provide standard equipment for customers to use at our gyms. Our equipment includes treadmills, exercise bikes, benches, free weights and stretching mats. We try to provide equipment that is easy to use and not too sophisticated for the average adult and senior citizen to use. Placement For our location we would plan to use the old Aldi building on South Avenue in Worthington. We think this is a good location because there is a lot of traffic passing by while on their way to some of the bigger shopping complexes in Worthington. That location is very visible and doesn’t attract too much traffic that will inhibit customers from coming and going. It is easily accessible. Additionally the closest gym to that location is about 3 miles away so that will give us...
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...Gym Survey Report Bangalore Vaibhav Sharma 10 Table of Contents Page No 1. Introduction.......................................................................................................... 1 2. About the Study....................................................................................................1 3. Aims and Objectives...........................................................................................1 4. Gender wise Distribution in Gyms.................................................................2 5. The Nutritional Supplements..........................................................................8 6. The Gym Trend..................................................................................................13 7. The Fitness Trainers........................................................................................15 7.1 Gym Index..................................................................................................................16 8. Interesting information gathered from the survey...............................19 9. Estimates of Sampling Errors.......................................................................19 10. References........................................................................................................20 Exhibits....................................................................................................................21 Gym Survey Report - Bangalore 2010 ii Appendix...
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...is organized: owner-operated clubs, franchised clubs, Design and management companies and health spas. We have some explanations about pricing, ways of sales, general operations and an analysis about the different trends within this industry. We In a second part, we have a deep presentation of Bally Total Fitness. We have information about its foundation, generated revenues, growing, current CEO (Paul Toback). We have a description of the process to sign in with Bally Total Fitness, how a typical club is organized. This part is about the strategic decisions of Bally Total Fitness about its marketing, accounting policies to attract clients. In a third part, we have a quick presentation of Bally Total Fitness’ competitors (YMCA, Gold’s Gym, 24 Hour Fitness and Curves International). We have crucial information about their histories, main leaders, policies, revenues and differences from Bally Total Fitness. Finally, there are some comparative financial tables about revenues evolution. This case offers a general view about strategies and positioning within a specific market. We can observe each brand evolution depending their strategic choices. 2. Segment the US Health Club industry (combining applications, clients and technology variables), select the most relevant segments and identify their respective Key...
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...from shareholders, complaining of financial misrepresentation. As a result, Bally Total Fitness faced a drop in their stock price, lawsuits from current shareholders, and a damaged repute. The following analysis will evaluate how the general external environment affects Bally Total Fitness, examine Bally Total Fitness’s current standing in the health club industry, options on how to rebuild its status in this industry, and solutions to implement for eliminating any skepticism among shareholders and increasing membership numbers. Macro–Environment Analysis Gym and exercise equipment manufacturers are constantly upgrading current models of exercise machines as well as developing innovative designs for new machinery. The new machinery supplies health clubs with the opportunity to introduce new ways to “get fit” and “get healthy”, a sociocultural trend that will soon be addressed. Aside from the cultural health trend, gym and exercise equipment manufacturers are provided with the opportunity to incorporate advanced technological developments in the creation of new machinery. New...
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...industry is growing at a remarkable rate in spite of the turbulent economy. According to a 2011 IBISWorld study, revenue for the health and fitness industry is expected to rise 2.6 percent each year to annual earnings of $28.2 billion by 2016. Combine that with growing concerns about obesity and associated health issues and there has never been a better time to own a fitness facility. Most gyms offer a variety of services to address the needs and convenience of the customers but UR UMUC Healthy Fitness Center will seek to differentiate itself from its competition by introducing a new business model that revolves around attracting young, affluent customers. We will provide outstanding service, invest heavily in the newest technology to enhance the client experience, keep the center spotlessly clean and well maintained, and enhance the aging facility with up-to-date equipment and innovative and imaginative programs. Porter’s Five Forces Analysis Buyer Power: Buyer power is high because customers have many different fitness products and facilities to choose from and typically choose a gym based on individualized needs. Customers can have a positive impact on the business. Attracting and retaining them will be the most important part of the new business strategy. Supplier Power: Supplier power is high since the fitness center will be changing its strategy to focus on elite clientele. Procuring only the best products available will be a key part of the new business strategy...
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...Monterey Sports Center Loyalty Leader Project BUS 323 Presented To: Sanjay Lanka Presented By: Jesse Olson Jeff Owen Kolby Teare Troy Blank Table of Contents Introduction 3 History of Company 3 Marketing Strategy and Promotion 4 Finance and Memberships 4 Suppliers 7 Human Resources 7 Hiring Process 7 Employee Empowerment 8 Organizational Development and Training 9 Operations 10 Technology and Software 11 Customer Service 12 Conclusion 13 Appendix 14 Interview Questions 14 References 15 Introduction For a business to be considered a leader in a given industry it takes a mixture of many different service industry tools. A loyalty leader is a company that delivers a quality service while maintaining a good rapport with customers, employees and the community as a whole. This includes, but is not limited to, excellent customer service, a healthy work environment, and a strong, positive reputation within the community. It is for these reasons that we have chosen the Monterey Sports Center as a loyalty leader in the Monterey area within the fitness industry. History of Company The Monterey Sports Center is a city building that was established in 1992. As a city entity, it is overseen by the City of Monterey’s council members and is a non-profit organization. When the facility opened it was roughly 40% of the size that it is today. It has expanded through grants and funding from the City of Monterey to include...
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