...European Foundation for the Improvement of Living and Working Conditions EMCC case studies Industrial change in the textiles and leather sector: Hennes & Mauritz Company facts Market dynamics and company changes Organisation and the market Employees Virtualisation of the workplace Research and development Contact details Source list EMCC case studies are available in electronic format only Wyattville Road, Loughlinstown, Dublin 18, Ireland. - Tel: (+353 1) 204 31 00 - Fax: 282 42 09 / 282 64 56 email: postmaster@eurofound.eu.int - website: www.eurofound.eu.int Company facts Hennes & Mauritz (H&M) is well known throughout Europe as a highly successful company selling low-priced fashion clothing and accessories. Erling Persson established the company in Sweden in 1947, and today the Persson family is still on the company board. In recent years, Hennes & Mauritz has been very successful, expanding its outlets at a rapid pace. Today it is one of the most important players on the retail fashion textile market. After opening its first store (as Hennes) in Sweden in 1947, the company expanded to the Danish and Norwegian markets in the 1960s and to the British market in 1976. In 1965, following the take-over of Mauritz, the company became Hennes & Mauritz. In 1974 the company was quoted on the Swedish stock exchange. Since then, Hennes & Mauritz has been entering several other European countries at a steady pace, being present in the USA since the year 2000. Today Hennes...
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...Introduction H & M Hennes & Mauritz AB, now operating as “H&M” is a retail-clothing company, launched in 1947 by Erling Persson who just came back from United States, bringing the idea of selling fashion products for women at a low price from oversea. The first shop called “Hennes” which only sold women clothes, opened in 1947, in Vasteras, Sweden. In 1968, the founder take-over “Mauritz Widforss” shops : Hennes changes its name to “Hennes and Mauritz” and the brand will begin selling fashion clothes to men and women from that day. Then in the 70’, the brand started to sell clothes for kids “Fashion and quality at the best price” (H&M) H&M has been at the forefront of affordable chic for some time now. From its Swedish base, Hennes and Mauritz has grown into a major multinational clothes and cosmetics retailer. Nowaday, internationally known for its fast-fashion clothing, H&M offers low prices fashion products for women, men, teenagers and children including everything from modern basics to high fashion. The company has over 2,300 stores in 43 countries, in 4 continents (Africa, Asia, Europe and North America) However, the company does not have their own factories but work with plenty of designers and buyers from all around the world. In 2011, H&M employed around 94,000 people and is ranked the first largest global clothing retailer, just ahead Spain-based Inditex (parent company of ZARA). The branding consultancy Interbrand ranked the company...
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...H&M, which was formally known as “Hennes” (The Swedish word for “hers”) was founded by Erling Persson in 1947. The first store was opened in Vasteras, Sweden, and only women’s apparels were sold during that time. In 1968, Erling Persson bought Mauritz Widforrs, which was a hunting and gun store in Stockham. Soon enough, Men’s apparel was introduced and made available in the store. The company then changes its name to Hennes & Mauritz (H&M in short). Ever since then, H&M has expanded its store worldwide. H&M sells clothing and accessories that caters for women, men, teenagers and children for every occasion. It has expanded their stores around the world in Asia, Europe, Middle East & North Africa and North America and aims to increase the number of stores by 10-15% per year. In 2011, when H&M announced that they are launching their first ever outlet in Singapore, it was a much-anticipated event because their apparels are trendy, affordable and they are known for their quality. According to the data provided by the official website, there are over 94,000 employees, working in approximately 2,500 stores spread over 40 markets world wide. During the end of the financial year in November 2009, the company recorded an earning of SEK118,697 million ($15,473.3 million) which seen an increase of 14.1% over 2008. Operating profit in FY2009 was SEK21,644 million, an increase of 7.5% over 2008 whereas the total net profit was SEK16,384 million in FY2009 with an increase of 7.1% over...
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...especially in this time frame that we are living in. this is where the popular clothing brand H&M comes in. since Erling Persson acknowledges that the society is dependant and are up to date with the latest fashion trends and he has took upon himself to develop clothing to make the consumers a victim of “vanity slaves” Hennes & Mauritz which has been known H&M for decades is a very popular retail clothing company known for its trendy fashions targeted for women, men, teenagers and children. The company's founder Erling Persson traveled in 1946 and came up with the business idea which was to offer fashionable clothing at great prices. In 1947 he opened his first shop in Vasters, Sweden called "Hennes”, where he exclusively sold women's clothing. "Hennes" is Swedish and means "for her" and/or "hers". 1968 clothing retailer Mauritz Widforss took over, which led to the inclusion of a menswear collection in the offer and the name change to "Hennes & Mauritz" (H & M). In 1998, the company succeeded her initials "HM" which was the combination of both names. The company offers great items for everyone, that’s the major result of their success. The multimillion company has gained so much popularity that they have managed to branch out 2776 stores in 43 countries around the world. The company has successfully globalised their brand but they’ve done achieved this the cruel and easy way. H&M is one of the most successful affordable clothing companies worldwide. The question is how this...
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...Ricky Cheers H&M in India In 2015, H&M opened its first store in India. The emerging market of India was an obvious choice for them. The Swedish retailer is actually behind its competitors of taking advantage of the Indian market. H&M opened its first store in 1947. It was located in Västerås, Sweden and specialized in only women’s clothing. The store was just called Hennes then. Hennes means “hers” in Swedish. In 1964, Hennes opened its first store outside of Sweden, in Norway. In 1968, the company’s founder Erling Persson bought a hunting apparel retailer called Mauritz Widforss. Soon they would start to sell men’s and children's clothing. The name was changed to Hennes and Mauritz and today we have H&M. After the first store opened outside of Sweden in 1964, H&M started to expand more into Europe. Next was Denmark, Switzerland, Germany and the United Kingdom. In 1976, the first store outside of Scandinavia was opened in London. In 1998, online shopping became available for H&M. The company did not expand outside of Europe until 2000, when it came to the U.S. Today there are over 400 stores in the U.S. alone. Worldwide there are over 3,700 stores in 61 different countries and it is the second largest global retailer. H&M specializes in “fast fashion”. Fast fashion is a term used by fashion retailers to express that designs move from the catwalk quickly in order to capture current fashion trends. Fast fashion clothing collections are based...
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...75 H&M ( ， ， 。 ， ， , 100029) ， 。 。 H&M H&M ， H&M ; ; ; ; Abstract:Crossover marketing is one of the most popular marketing strategies. With the continuous practice, it has been gradually becoming a global trend. As the leader of fast-fashion industry, H&M gains huge success around the world. Its fabulous fashion style and crossover marketing , these made the brand closer to consumers. This thesis has analyzed about the crossover marketing strategy of H&M and concluded some inspiration to China clothing business based on the research result. Key words:H&M ；crossover marketing ；Crossover of design ；Crossover of region ；Crossover of promotion ；Crossover of channel F274 1947 100 H&M 2009 132.65 29 。 、 CROSSOVER 。 。 / 。 。 H&M 。 1、 H&M 。 。 H&M 。 。 。 Lagerfeld 2005 Stella McCartney 11 CHLOE 、 。2004 Chanel 。 Karl Lagerfeld 500 H&M 。 。 GUCCI —— —Stella McCartney for 400 。 Karl “Karl Lagerfeld For H&M” Fendi —— —Karl Lagerfeld 。 、 。 、 H&M H&M 。 。 2004 2 73000 28 2008 。 2007 。 4 12 34 104041 H&M Millward Brown 2009 H&M 120 。 。 · 100 。 — 4 2000 2003 120 mini cooper —— —mini motion 2 part shoe。 、 1700 。 H&M 。 。 。 。 A 1671-8089 （2010 ）02-0075-03 76 H&M。 、 H&M 。 H&M 。2006 VICTOR&ROLF 2007 Roberto Cavalli 2008 H&M 。 2009 。 2、 H&M 。2007 。 。 。 H&M H&M 。 Kylie Minogue Kylie 。 H&M 2007 。 H&M 1947 。 。 H&M 。 H&M 2006 H&M Alshaya 。 H&M H&M 、 。 、 H&M H&M 。 H&M 2 。 H&M 、 、 。 2009 2 28 。 。H&M 1964 34 H&M H&M 1700 H&M H&M 《 6 。H&M 2》 H&M H&M loves Kylie 。 、 M by Madonna...
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...All in the Family a show which aired from 1971-1983 was one of the most important and influential series that aired during the time frame mentioned above. This show did not shy away from addressing controversial or socially relevant issues. MASH (Mobile Army Surgical Hospital) aired from 1972-1983, this show was revolved around the 4077th MASH which was one of the surgical units stationed in Korea during the Korean War (1950-1953). The staff of a Korean War field hospital used humor to keep their sanity in the face of the horror of war. The issues that All in the Family addressed were religious, political, social and personal issues. Archie Bunker one of the main characters, was better known as a bigot, a prejudice blue collar backlasher against liberal and permissive values. He treated his wife Edith with no respect, always argued wit his daughter, and verbally assaulted his son-in-law. MASH addressed political and social issues. This show was mostly liberal and this show often criticized politicians who mired the United States in Vietnam (Davidson, Delay, Heyrman, Lytle, & Stoff pg. 932). Both All in the Family and MASH were condemned by the religious right because they believed that shows played a major role in corrupting the family values. Religious right considered the shows of the 1970s to being permissive, having positive portrayal of unmarried women, premarital sex along with drug use, profanity, homosexuality, nudity, violence and prejudices. The religious right was...
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...MASH The first thing I noticed was the awesome theme music. I remember seeing reruns of M*A*S*H as a kid and turning the channel immediately because the opening theme made it sound like a drama and not something funny. So when the lyrics of the song are sung at the beginning of the film it catches me off guard. “Suicide is painless”, is one of the stupidest lyrics I think I've ever heard but I think that was the point of director Robert Altman. I later did some research and found out the song was written by the director's 14 year old son. Something else I noticed right off the bat was how familiar a lot of the faces were but I couldn't put a name on any of them until the credits rolled, Donald Sutherland, Elliot Gould, and Robert Duvall being the most familiar. Up until a few years ago I had no idea M*A*S*H was a movie before it was a show. So when we were assigned the film I had expectations of seeing some of the cast members of the series. Apparently I was wrong because I didn't see any whatsoever. From what I've read, the show is based on the movie, and the movie is based on the book so all the characters are exactly the same. I have to say this. Hawkeye and Trapper John are now two of my favorite movie characters of all time. Sutherland and Gould played their respective parts so nonchalantly that you forget they're both actually trained surgeons in the middle of a very bloody war. I have to admit the zaniness of the film touched a bit too close to something I would...
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...differentperspective with regard to their responsibilities. More than most Weaver employees, Higgins has athorough understanding of Japanese culture and expectations and is able toidentify with the Japanese perspective. Prescott was notsensitive to the common Japanese tradition of lifetime employment(Moriguchi & Ono, 2 4), while Higgins did not discuss his concerns orplans with Prescott. Prescott takes acompany-centered view with an American emphasis while Higgins takes anemployee-centered view with a Japanese emphasis. The advantage to this approach is that it provides universal policiesaround the world so that as managers move from one country to another, theydo not have to learn an entirely new set of policies. ReferencesMoriguchi, C., & Ono, H. Prescott and Higgins appear to have diametrically opposed viewson how to implement U.S. LeonardPrescott, vice-president and general manager of Weaver-Yamazaki has workedin a variety of countries as well as the home office for Weaver; hisexecutive assistant, John Higgins, speaks fluent Japanese and is veryfamiliar with Japanese culture. personnel policies in Japan. Prescott views Weaver as an American company withoperations around the world, whether in India, the Philippines, Mexico,Japan or someplace else. He has worked in several different countries andhas presumably been successful at implementing American personnel policieswithout much adaptation to local culture. He has married a Japanese woman, traveled extensively in Japan,foregone his...
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...Title: Case Study: H&M in Fast Fashion: Continued Success. Word count:2638 Abstract This report contains the analysis of value and culture of reputable apparel retailer H&M, as well as three analysis method, which is PETEL, Porter’s five forces, and VRIO framework, to analyse the external influence factors, competitors, and competitive advantages of H&M. Three new potential strategies are tested by using the model of Johnson and Scholes, and one proper strategy will be retained to carry out an Action Plan. 1. Introduction In 1947, the incredible apparel retailer was founded by Erling Persson in Sweden. Over half century, Persson’s 34 years old grandson, named Karl-Johan Persson, took over H&M in 2009(Regnér and Yildiz, 2014). As a pioneering ‘fast-fashion’ retailer, H&M spread in 43 countries, with 2,206 stores worldwide (Regnér and Yildiz, 2014). ‘Fast-fashion’ can be defined as a quick response to up-to-date luxury fashion trends in an affordable price, which meets the deeply held desires for young customers (Joy et.al, 2012). The store expansion has continued at several places, such as Denmark, the United States, Great Britain, also in several European Countries like Spain, Germany (Barman and Petersson, 2002). In order to sustain the growth rate of H&M, the CEO, in 2011, invested more stores and opened another 218 stores on the Champs-Élysées in Paris to strengthen their brand and ensure the future expansion. Following...
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...Introduc.on • Introduce H&M and explain what type of business it is o In which market does it operate? o Describe who their typical customers are • History: o Name the founder o When did the business begin (year), and where? • In which countries/con@nents do H&M operate? • What is the annual turnover for H&M? • Using Porter’s ideas, explain which generic strategy H&M is following – explain your ideas using suppor@ng evidence Faculty of Higher Educa@on City College Plymouth in conjunc@on with the University of Plymouth 10 marks 2 Assignment 1 • What are corporate values? Give a defini@on then cite those for H&M • Describe some theore@cal concepts about organisa.onal culture • Analyse the case study to determine the culture you believe prevails in H&M. Give specific examples...
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...buying/selling of property/land for a higher realised value than what it was worth previously, an increase in disposable incomes and generous lending offerings by mortgage lenders. However as the UK economy slipped into decline, the industry stagnated. The role of the estate agent is to act on behalf of a client in marketing residential property and undertake related activities to obtain offers in exchange for a fee (percentage of sale price of the property). This can also include associated services for example; valuations, surveys, conveyance services, mortgage advisory etc. 2. INDUSTRY ANALYSIS Porter’s 5 Forces framework has been applied to this industry over two time periods. 2.1 Porters 5 Forces Analysis *H/M/L refers to...
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...| | External Environment Macro Environment Analysis using PESTEL The macro environment analysis will be done through the PESTEL model. Its factor are divided as follows, Political Primary political factors that may affect H&M and the fashion apparel industry are a. Political Stability b. Liberalisation of the world c. Taxes and Tariff a. The political stability of any country affects any business operation. H&M operate in 43 countries and hence its political risk is highly diversified. This diversity allows H&M to minimal political risk. b. The liberalization of the world to the clothing and textile industry is an important incident. This greatly increases the number of supplier globally and competition among them intensified. This is an opportunity to the industry as with large number of supplier, it allows the industry to choose the lowest cost supplier. c. The taxes and tariff that are regulates by the authority of the country affects company after-tax income. H&M who operate in 43 countries, any country changes it tax and tariff regulation will affect the company overall profit. The political stability and the liberalization of the world bring opportunity to the industry. Liberalization although bought competitor but also bought a large amount of supplier and opportunity which overall bring the operation cost down. Economic The...
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...This report is based on the selected company that is Cotton On Pte Ltd and Singapore is the selected country. The purpose of this report is to conduct environmental analyze followed by the PESTEL analysis and Poster’s 5 forces on both company and country. In this report includes the strategic and recommendation. Cotton On Pte Ltd is an Australia retail chain and the largest value of fashion brand in Asia as it has started twenty years ago. Cotton on have been maintaining and improving the service and the standards of the merchandise. (Cotton On company profile, Rebecca, 6th June 2005). Cotton On Pte Ltd first retail store was opened in 1991 at Geelong and Nigel Austin, who grew up in Geelong, founded it and at the age of 18, he decided to design a denim acid jacket and sell it at Beckley Market. (Cotton On Pte Ltd, (N.D).) Cotton On have other few retail stores with other brand names such as “Typo, Cotton On Kids, Rubi”. As for this report the country that has been chosen is Singapore. Although Singapore is a small country/island, it is an economic giant. (About Singapore (N.d).) For a long time ago, Singapore are known as "Pu-luo-chung" . Afterwards, it was named “ Temasek “ when the first settlement established in the 1298 – 1299. Singapore gained its independence on 1965. Singapore is a multi racial country and it consists of different races that is Chinese, Malay and Indian. In terms of education, Asian country took the top five rankings. (Singapore tops biggest global...
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...Economy Anonym PESTEL-Analysis of BMW Seminar paper Bachelor Business Administration Seminar paper Strategic Management Topic: PESTEL-Analysis for BMW Course of studies: Business Administration Table of Content Table of Content ............................................................................................ I Table of Figures............................................................................................ II 1. Introduction ........................................................................................ 1 2. Automotive industry in the 21st century ........................................... 1 3. PESTEL Analysis for BMW ................................................................ 2 3.1 Political ................................................................................................. 3 3.2 Economical........................................................................................... 3 3.3 Social ................................................................................................... 4 3.4 Technological ....................................................................................... 5 3.5 Environmental ...................................................................................... 6 3.6 Legal .................................................................................................... 7 4. Conclusion...
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