INTRODUCTION

Companies face strong competition both domestically and internationally. Thus, creating challenges for companies to compete in respective business. To ensure success, companies must be appealing to the customers know how to get the right things as well as services considering the environment factors. Hence, customer-driven marketing strategies must be designed to build the right relationship with the customers. These marketing strategies should be well-planed, properly managed and have a direct impact on the company’s sales and profit.

As for one of the famous jewelry company in Malaysia, Habib Jewel, the company started its business in 1958. The first shop was set up in Penang on the bustling Pitt Street, then known as “Jewellers’ Corner”, by the founder Datuk Haji Habib Mohamed Abdul Latif. From the start, Habib did things differently. When gold was the mainstay of jewelers, Habib sold diamonds.

Years later, when the island turned into a beloved destination for visitors, Habib then soon spread its wings beyond Penang. Under the helm of our founder's son, Dato’ Sri Meer Sadik Habib, the company’s retail business soon flourished. Habib opened first shop outside of Penang in Kuala Lumpur and quickly gained a loyal following. The brand’s growing popularity beckoned the need for more showrooms and the decision was made to raise funds through a listing exercise. Habib had evolved from a family business to become Habib Corporation Berhad, making history as the country’s first public listed jeweler in 1998. Several years later, the company was taken private after a strategic corporate exercise.

With more than 55 years of rich history, we are committed to scaling new heights for our customers. To satisfy our customers’ growing desire for diamonds. In 2011, the Habib Group set the market ablaze with the world-famous, hand-finished charm