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SOUTHWEST Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor | TYPE OF FACTOR | | Favorable | Unfavorable | Internal | Strengths -High capacity usage -Named the best low cost airline leader for the last three consecutive years -Diversity in upper management -Revenues increase by 8 percent to 94 billion in fiscal year 2003 -Net income increased 83 percent to $402 million in fiscal year 2003 -Dominates the short haul segment of airline industry -Fourth largest domestic airline -In 2003 Southwest posted a profit for the 31st consecutive year | Weaknesses -No international flights -No segmented seating -Dependent on a single producer -Lack of exposure towards online booking agencies -Four out of five employees are members of the union -Carry a small amount of freight and cargo -Do not use chat communication such as e-mail -Do not offer morning flights | External | Opportunities -National and international markets -Growth of older generation -Industrial research and development -Growth of Hispanic population -New technology opens the door for new products/services -Increased Internet advertising -Longer flights -Growth of business and leisure travel | Threats
-Decline of leisure travel due to economy and terrorism -Competing online ticket reservation systems. -New government regulations that make operations costlier. -Demand for air travel has dropped sharply since September 11th. -Gas and oil price fluctuations. -Terrorist attacks. -Increased restrictions to limit noise (including restrictions on types of aircraft used and limits on number of operations) -Annual airline security costs have increased |

JETBLUE Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor |

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