EXCECUTIVE SUMMARY
Zoom is a small company consist of 5 students from International Undergraduate Program of Faculty of Economics and Business,Gadjah Mada University. Zoom starting its operation since Februari 2012. We are a small enterprise company that runs in snack industry, one of the main products that Zoom offers to public is Japanese “satay” named Torichan with a side dish “O Jelly Tea” made from many flavors of tea and have jelly topping on the top. Torichan is a japanese satay with the main ingredient beef, shrimp and chicken, it is offered with various kind of flavours as well such as original, BBQ, and that is aimed to reached unserved market for the japanese snack industry.
Torichan is planned to be marketed with direct selling and consigment method in some chosen spots like ngangeni seafood, FEB UGM Canteen and also other canteens within the Gadjah Mada University, by putting so many spot like this we are hoping that it will be easier for our consumer to reach us.
Zoom positioning itself as a “Unique” and “Customer Oriented” company, means that we will always provide a differentiation in our product taste also in our services, in addition for being customer-oriented, we bring the idea of customer involvement where customer can feel the making proccess directly.
Our main promotion is by using word of mouth idea, which can be developed as well through the help of social media like twitter, facebook and broadcasting message via blackberry messanger, other promotion campaigns using pamflets and posters spread in strategic location in citywide.

* Business Information
1. Name : Zoom
2. Business : Japanese Snack
3. Tagline : Japanese says “its awesome”
4. Place : Ngangeni Seafood, Jl Samirono 25 Canteen of FEB UGM, Jl Sosio Humaniora
5. Operational Hours : 10.00 am – 14.00 pm
6. Twitter : @toritorichan1
7. Facebook : http://www.facebook.com/profile.php?id=100003689085714&sk=wall#!/profile.php?id=100003689085714&sk=wall
8. Email : chantori@ymail.com

COMPANY SUMMARY Product Background
The history of "Yakitori" dates back to the "Edo" period (1603-1867). Where it was described in a book (written in 1643) as Birds meat stuck on a skewer, grilled and flavoured with soy-sauce and sake based under the influence of European missionary and traders the breeding of chicken was introduced and became luxury food and a main ingredient for Yakitori.
Yakitori consists of chicken, vegetables and seafood on bamboo skewers with salt and yakitori sauce, and requires very delicate control of charcoal heat and seasoning. It is served and eaten on the skewer so as to enjoy the aroma and flavour. The preparation of yakitori looks simple but customer satisfaction depends heavily on the charcoal. In Japan, Yakitori is one of the most popular foods which is enjoyed at least as much as "Sushi"or "Tempura".
Yakitori nowadays can also be served as snack or for lunch even dinner because it is glut relatively .

Company Summary
Zoom is a company that provides a japanese satay named torichan. We offer our product in 3 flavours which are original, BBQ, and Teriyaki. Other product that we serve is a drink named O-Jelly Tea using lemon, original, and blackcurrent flavors. Apart from direct-selling Torichan and O jelly Tea also can be bought in Ngangeni Seafood and also FEB canteen of Gadjah Mada University, Yogyakarta

Vision:
To become the best and the most unique Japanese satay provider in Jogjakarta

Mission:
1. Maintaining good service and quality products offered
2. Using unique concept of customer involvement Keys to success
1. Continously improvement
2. Solid team

Management Summary
Zoom organizational structure is quite simple. We only have less labor since it just opened. The Zoom structural is :

Job Description 1. CEO
Coordinate the important functional such as: marketing, operation, and finance. 2. CMO a) Increasing the Brand Awareness b) Determine the distribution of marketing c) Responsible for the company website d) Responsible for the consumer research 3. COO a) Responsible for the supply chain and inventory management. b) Determine the daily operation, business process and **** c) Responsible for the quality control service d) Do the product innovation for Tori Chan 4. CFO a) Manage the cash flow and capital b) Analyze the investment opportunity c) Make the financial statement 5. Staff a) Coordinate with the CMO in doing the promotion b) Interact directly with the consumer 6. Chef a) Prepare the yakitori and jelly tea based on the standard b) Make the innovation of the menu c) Maintain the hygiene and quality of the product Ownership The ownership of the Tori-Chan is divided equally to the 5 members of the company. Each has 20% of the company so ,every profit and capital of the company are divided are distribute equally for all. The owner also contribute in the management of the company.

Development Since the management haven’t really know about the japanese culinary. So, to increase the performance of our company we’ll do the training for the management related to the Japanese culinary. Compensation a) From Management Since Tori chan is still new so the management didn’t ask for high salary. The owners which is also the management will get the profit after it reduced with the retained earnings. b) Franchise manager and chef They’ll get a monthly salary and bonus if the sale exceed the target. Communication System Limited employee ,benefit the Tori chan in coordinate the operation. The management has decide do the meeting routinely. The meeting expected to be the communication line between the employee so they can maintain the productivity of Tori chan. OPERATIONAL SYSTEM TORICHAN AND O JELLY TEA

Suppliers
We take some suppliers from different distributors: For Torichan
• Raw ingredients (beef, prawn, chicken) Kranggan market, especially Bu Harti Store
• Seasoning ingredients (soy sauce, sesame oil, honey, lemon, barbeque sauce, cornstarch, paper, salt, sugar, chives, garlic) Kranggan market, supermarket
• Packaging :nori + ebi supermarket Stereoform with plastic spoon Progo Store

For O Jelly Tea
• Raw ingredients (jelly, canned fruits, ice) supermarket
• Seasoning ingredients (lemon, original, and blackcurrant flavors  Johan Rinaldi’s Store
• Packaging : plastic glass with straw Progo Store

Production System
Both Torichan and O Jelly Tea are produced manualy, here is the step to make: Torichan
• Ingredients o 300 gram of chicken, take the fillet (it can be changed with beef or prawn) o 6 bars of chives o 2 paprika o 1 tea spoon of paper, salt, and sugar o 1 lemon
• Sauce o 250 cc soy sauce o 150 cc wijen oil o 150 cc barbeque sauce o 50 cc honey o 50 gram sugar, salt, paper o 1 pcs of garlic
• How to make o To make the dauber sauce, mixing well all of the sauce ingredients, cook until boiling, set aside the sauce o Stick the chicken (beef or prawn) into the satay pin criss-cross chicken, chives, paprika o Grill the Torichan until well done while one time lubricated with the dauber sauce then lift it with sprinkle it with the lemon and paper

O Jelly Tea
• Ingridients o 1 kg Nestle professional (lemon tea, blackcurrant) o 2 tea spoon of sugar o 25 gram fruit cocktail o 1 gram jelly
• How to make o Mix well the jelly with half glass of water o Add half glass of water that has mixed with lemon or blackcurrant flavor o Cook it until boiling, after that, cooling it down o Put in the plastic glass and add some cocktail fruit

Distribution System
Torichan distribution is done by:
• Indirect selling
For the indirect selling, Zoom group will sell O Jelly Tea Product. The selling process will be done with consignment method way in some chosen spots like NGANGENI SEAFOOD, FEB UGM Canteen, and other canteen. The consignment will be scheduled based on the spots. o NGANGENI SEAFOOD : 04.00 PM - 11.00 PM o FEB UGM Canteen : 08.00 AM – 04.00 PM o Other Canteen : based on the canteen operation time • Direct selling
For the direct selling, Zoom group will sell both Torichan and O Jelly Tea Product. The selling location will be done in front of D3 Economic Building UGM that next would be expected to develop in another spots.

Location
Locations that are being used to operate the Torichan and O Jelly Tea business
• Location of the production :Alann’s house, Jl. Godean, Yogyakarta
• Location of selling : Area of D3 Economic Building UGM, NGANGENI SEAFOOD, FEB UGM Canteen, another canteens.

Working Systems
The selling process would be done by all of the members that have cooperated with the consignment spots (NGANGENI SEAFOOD, FEB UGM Canteen, another canteens) also the direct selling by all of the members alternately or together.

Design Planning and Development
• Product Development
Torichan would be developed continuously with: o Taste Variation
The Torichan taste variation would be developed not only with the taste of barbeque but also with the taste original, BBQ, o Ingredients Variation
The Torichan ingredients that has already existed like chicken, beef, and prawn would be developed with squid, meatball, and mushroom

• Service Development
Zoom group would develop the Torichan business not only by the direct selling but it is already planned to have booth that is a car as the new spot from the business. Another development would be done with the delivery service in area of Jogjakarta not exceeding until 10km

Marketing Analysis
• Segmenting
Tori Chan do the segmentation based on:
a. Age
b. Income
c. Buying behavior
d. Geographical
e. Profession

• Targeting
The main targets of Tori Chan are the Yogyakarta citizens at the range of age 18-23 years old with monthly cash allocation around Rp 750,000–Rp 2,000,000. We assume that at this range, which is equal to the age of college students, are the most substantial market. In addition, there are many college students that come from out of Yogyakarta that will be an extra potential target. In more specific for the geographical segmentation, Tori Chan targets are college students from UGM, UNY, Sanata Dharma, UII, and Atma Jaya.
Moreover, our general targets based on profession are citizens at the age of 23 years old or more who works as an employee or housewife. Based on the buying behavior, Tori Chan targets people with a simple life style. Their characteristics are busy people who do not have much time and likes simple things that are not wasting time.
• Positioning
Tori Chan make efforts to introduce the image of “unique” and “customer oriented”. The image of Tori Chan will be reach by providing unique menu which involve customers on the process of making the food. Tori Chan has a tagline “Japanese says it’s Awesome”. This tagline intends to persuade customers to try Japanese food.
Industry Analysis Tori Chan engaged in the culinary industry. In Yogyakarta, there are still a few of Japanese kinds of food. Tori Chan try to enter the available niche market. We try to be a pioneer of one of the Japanese snack which is yakitori. We think that it will be an opportunity in the culinary industry. The industry participants are the traditional satay seller and some restaurants that sell satay as their main menu such as Sate Samirono and Sate Klathak. For the competitors, we see that all the industry participants that sells satay as their menu is our competitor but the main competitor for our yakitori itself is Takigawa Restaurant.

SWOT Analysis
Strength
• Pioneer of Japanese yakitori.
• Customer involvement in the food processing.
• The variety of food complementary (sauce and side dish).
Weakness
• The difficulties to introduce and develop new brand.
• The distribution range is limited.
Opportunities
• There a still few yakitori seller.
• The possibilities of innovation for this product are still relatively open.
Threat
• There are many products that could be substituted of the Tori Chan products.
• Lack of public information about the Tori Chan products.

MARKETING MIX PRODUCT | PRICE | Torichan * Beef / pcs * Chicken / pcs * Prawn / pcs * Rice + Nori + Ebi | Rp 5.000 , 00Rp 4.000, 00Rp 4.500 ,00Rp 5.000,00 | O Jelly Tea * Original * Lemon * Blackcurrant | Rp 4.000,00Rp 5.000,00Rp 6.000,00 |

* SPECIAL OFFERS * We are providing paket “ChanChan” with 3 satay ( beef, chicken, and prawn ) + Rice + Nori +O jelly Tea Original with price Rp 20.000,00 * PROMOTION
Email : chantori@ymail.com
Facebook : Toritori Chan
Twitter : @toritorichan1
Word of Mouth
Pamflets
Posters

* DISTRIBUTION
Buying ingredients from Suppliers Producing Torichan and O jelly Tea Final consumers

FINANCIAL ANALYSIS