...Viability report Submission details Candidate’s Name | | Candidate’s ID number | | Assessor’s Name | | | | Assessment Date/s | | Time/s | | PART B VIABILITY REPORT COST AND BENEFITS OF JOINT VENTURE WITH HAIG’S - Haigh’s sell chocolate at mid ranged prices, so customer could enjoy greater access to all of the product groups, including thecheaper range of chocolate. - Low cost combined media of Haigh’s will help in creating brand awareness for cocoa delight. - Haig’s already have knowledge of market in three capital cities. - Advertisement will be cheaper using Haig’s extensive media. - Market segments are complimentary rather than competitive. - Rollout to 100 stores is expected to take in 5-7 years. - Decrease in disposable income due to increase in interest. COST AND BENEFIT OF FRANCHISING - Franchisee will bring capital so provide ready solution to store manager’s shortage. - Proven Melbourne stores provide easy marketing and sales. - 100 stores target can be achieved in 3 years. - Introduction to greater legal issues. - Greater conflict between local minded business and brandinterests. PEST ANALYSIS The pest analysis is very helpful for understanding marketgrowth or decline and such as position .potential and direction for thebusinesses analysis is a business measurement tool. Pest is an acronym for political, economic factors, which are used to assess the market for a businessor organization. 1. POLITICAL Government is currently passing...
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...Appendices Appendix 1: Cocoa Delights media plan ‘Get in touch with your dark side’ MEDIA PLAN Period: July 2010–June 2011 10 Chocolate Parade Melbourne, VIC, 3181, Australia Phone: 12 3456 7890 Fax: 12 3456 7890 Email: mediaplanning@cocoadelights.com Website: www.cocoadelights.com Contact: Coco Jones Table of Contents Executive Summary ........................................................................................................ 117 Business description ............................................................................................... 117 Vision for the future ................................................................................................. 117 Business goals/mission .......................................................................................... 118 Business philosophies/identity ............................................................................... 118 Main objectives ........................................................................................................ 118 Situation Analysis ........................................................................................................... 121 Marketing analysis ................................................................................................... 121 Customer analysis ................................................................................................... 123 Product benefits...
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...growww.businessmonitor.com Q4 2010 AUStrALiA food & drink report INCLUDES 5-YEAR FORECASTS TO 2014 iSSn 1749-2580 published by Business Monitor international Ltd. AUSTRALIA FOOD & DRINK REPORT Q4 2010 INCLUDING 5-YEAR INDUSTRY FORECASTS BY BMI Part of BMI’s Industry Report & Forecasts Series Published by: Business Monitor International Copy deadline: July 2010 Business Monitor International Mermaid House, 2 Puddle Dock, London, EC4V 3DS, UK Tel: +44 (0) 20 7248 0468 Fax: +44 (0) 20 7248 0467 Email: subs@businessmonitor.com Web: http://www.businessmonitor.com © 2010 Business Monitor International. All rights reserved. All information contained in this publication is copyrighted in the name of Business Monitor International, and as such no part of this publication may be reproduced, repackaged, redistributed, resold in whole or in any part, or used in any form or by any means graphic, electronic or mechanical, including photocopying, recording, taping, or by information storage or retrieval, or by any other means, without the express written consent of the publisher. DISCLAIMER All information contained in this publication has been researched and compiled from sources believed to be accurate and reliable at the time of publishing. However, in view of the natural scope for human and/or mechanical error, either at source or during production, Business Monitor International accepts no liability whatsoever for any loss or damage resulting from errors...
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