...INTRODUCTION Good morning/afternoon/evening. I’m __________________________ from Roberto & Associates, a market research organization. We are conducting a survey in your neighbourhood about people’s opinions and experiences regarding how they take care of their hair. SCREENING: 1. How many adult members of this household are 13 years old and above? 2. Who are they and what are their respective age, sex, starting from the oldest down to the youngest? (Interviewer: Record answers in your probability selection key table. To choose your probability respondent, use this selection key table. Talk to the chosen qualified respondent but first ask the following three additional screening question.) 3. Do you have a member of the family or a close relative who works for a shampoo company? Have (Terminate Interview) 1 Not have 2 4. Do you have a member of the family or a close relative who works for an advertising agency? Have (Terminate Interview) 1 Not have 2 5. Do you have a member of the family or a close relative who works for a market research agency? Have (Terminate Interview) 1 Not have 2 (Interviewer: If respondents answer to Q3 to Q5 are all “not have,” then he/she is qualified for further interviewing.) I would now like to ask you for your cooperation in answering a number of questions. Our pretest of this questionnaire showed we are able to complete it in about 30 to 40 minutes. That’s about how much time I am asking you...
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...Lipogaine Review – Will this Achieve Results? Read Review! We have reviewed some Lipogaine products in the past, but men's ones. This time, the review will cover the Lipogaine formulas for women. The fact that hair loss is a universal issue (men and women sufferers) makes it important we always take a look at the hair loss treatment products for men as well as for women. The manufacturer of Lipogaine for women claims that the products will offer unrivaled benefits as regards hair loss treatment and enhancement. Are there unique substances in this formula that makes it this effective? Or could it be amongst the conventional fake products marketed here and there? This review is designed to gather as much information as possible about the...
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... Shorter University Rachelle Bell Dr. Janet Grier Light-Skin Women v Dark-Skin Women In today world some people will only hired women who is light-skinned. Why? They want someone who is pretty and can bring more people to the company. The company thinks women who is light-skinned are pretty. A light-skinned woman have nice long hair, make-up is flawless, nails is well kept, clothes are the latest business suits. The woman might not have all of the qualifications but she will learn the ropes of the business. So they hired her and to top if off her salary is the highest and comes with a nice package. In back in the bosses mind he hopes that she can catch on quick, but he will show her off to all his business partners. Now will a dark-skinned woman, who have all the qualifications they will not hired her, because the company does not see her pretty enough. They see a dark-skinned woman as greasy, nappy hair, and ghetto, and that’s to get to the point. This beautiful lady that the company will not hired, will have been a great asset to the company. The lady would have given 110% of her time, and even had ideas on how to make the company grow, she wouldn’t be concern about when is pay day and how long is her lunch so she could go the nail shop. Some women have a hard time dating, because some men will not date a woman who is dark-skinned. I think some men just want a pretty girl on his arm. They don’t even care...
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...to talk about is a hair supply store by the name of AQ Beauty. I have been a licensed cosmetologist for 20 years and I have been a faithful customer to this establishment for at least the past 10 years. Here are some of the strengths and weaknesses that I believe are affiliated with this company: Strengths Weaknesses A. Always fully stocked A. Higher prices B. Convenient location B. Customer service C. Longer store hours C. Store cleanliness | | The potential opportunities for this business would be to create a better atmosphere for the consumers by cleaning up the store a little bit more. It is always fully stocked but the merchandise is a little unorganized. I have been shopping there for years so I know how to make my way around the clutter. A potentially new customer may not be as understanding and they could lose business that way. They should also improve on customer service because as people are searching for items on the unorganized sales floor the workers are just sitting behind the desk and not offering much help. There could also be a potential threat for losing more business aside from the cosmetic look of the store but also because of the cultural demographics. A lot of the African American culture is now changing their hair styles to a more natural lifestyle. The store can potentially lose more business because the store does not carry many natural hair products. A lot of...
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...the white tops of her black pants showing. She could not have been pregnant, you see, because her husband had been gone for years. No one said anything. We did not discuss it. In early summer she was ready to have the child, long after the time when it could have been possible. "The village had also been counting. On the night the baby was to be born the villagers raided our house. Some were crying. Like a great saw, teeth strung with lights, files of people walked zigzag across our land, tearing the rice. Their lanterns doubled in the disturbed black water, which drained away through the broken bunds. As the villagers closed in, we could see that some of them, probably men and women we knew well, wore white masks. The people with long hair hung it over...
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...market by establishing their brand in Vietnam. Up to now, Unilever Vietnam has spent almost USD 300 million on Home and Personal Care brands, Oral Care products, Foods and Tea-based Beverages (Unilever Vietnam 2014). According to W&S Company Limited (2012), brand awareness of Sunslik in Vietnam was 88.3% and rank third after Dove which was 88.8% and the first rank Clear with 96.5% of brand awareness. Sunsilk Shampoo is a convenient product which is consumed by a large numbers of people in Vietnam because of its reasonable price and premium quality. Sunsilk shampoo is the typical kind of hair care products, which is launched by Unilever’s company in 1954. Currently, there are three popular options for Vietnamese customers to choose including Black, Pink and Yellow Sunsilk which have different functions and benefits to use. Moreover, this product tends to target customers in the middle and low income group. The targeting of this report is to provide an insightful looking into the business situation and performances of Unilever Vietnam. After that, this report will analyse the current situation of Sunsilk brand and then come up with recommendations to improve and expand their business in the next one year. 2) Situation Analysis a) Company description with a focus on VN. In 1995, Unilever established the first two brands in Vietnam, Lever Haso and Lever Viso, with the acceptable prices to Vietnamese people. In next two years, Unilever Bestfoods and Elida P/S have established...
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...com/reports/1173330/ The Professional Hair Care Market in South Africa 2010 Description: Supremely confident market registering strong growth rates. South African salons unaffected by economic downturn Chemical relaxing and African hair styling most popular services accounting for almost all salon business. Products formulated to suit new service combinations – such as colouring relaxed hair – in demand, command premium prices in salons The South African haircare market - both professional and consumer - is growing in double digits and this strong growth is expected to continue for 2010 and beyond. Hosting the World Cup may have inspired the country but the economic fundamentals are extremely positive. The economy develops and employment expands in South Africa. The number of people in image or appearance conscious workplaces - such as consumer service industries, media sector and the professions - is growing strongly. The middle classes, in particular the black middle class, are increasing in size and influence. In South Africa patterns of consumption of hair services and products differ by consumer segment and by ethnic group. The ethnic African segment is the single largest consumer group and this market has the most potential. As one salon expert in Johannesburg explained, “There is a big market for ethnic hair. These needs have to be addressed” Chemical relaxing and African hair styling are the most popular services accounting for almost 80% of salon business. Hair relaxing is the leading...
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...Retail Hair Care & Color; Mary Lynn Ferguson-McHugh, Group President-Western Europe and Global Discounter & Pharmacy Channels; and Teri L. List-Stoll, Senior Vice President and Treasurer, Procter & Gamble COMPANY BRIEF Employing approximately 129,000 people working in approximately 80 countries worldwide, Procter & Gamble (www.pg.com; P&G) has one of the strongest portfolios of trusted, quality leadership brands, including Always®, Bounty®, Dawn®, Pringles®, Downy®, Iams®, Duracell®, and Braun®. An Interview with Colleen E. Jay Mary Lynn Ferguson-McHugh Teri L. List-Stoll EDITORS’ NOTE Colleen Jay joined Colleen E. Jay P&G in July of 1985 as Brand Assistant, Food & Household Cleaning Products, Canada. For hair care specifically, our focus will From there, she assumed various roles includ- be to continue to deliver winning product ining Assistant Brand Manager, Brand Manager, novations for all major consumer hair needs, Marketing Manager, Marketing Director, General which will win with consumers in every market Manager, and Vice President, and undertook the around the world. role of President of Global Female Beauty in How do you differentiate P&G’s Global 2010 before assuming her current post. Retail Hair Care & Color business from its competitors? Would you provide an overview of the We have built our hair care business by Global Retail Hair Care & Color business for delivering superior products and breakthrough P&G? innovation, brought to life for consumers with Our Hair Care...
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...It asked these questions in this order. 1. Are you typically more self conscious about facial or bodily features? Response: Facial 17%, Bodily 67%, Both 16%. Our analysis of these results is that students are, by far, more self conscious about their bodies. 2. What facial characteristics are you most self conscious about? Response: Skin 28%, Eyes 5%, Hair 6%, Nose 20%, Lips: 2%, Ears 5%, Teeth 13%, Facial structure 14%, Facial hair 5%, None 2%. Our analysis of these results was that nose and skin is the most common. These results are very plausible considering that skin is problematic for college age students and nose jobs are one of the most common plastic surgery procedures in the United States. 3. What bodily feature are you most self conscious about? Response: Arms 6.06%, Shoulders 1.01%, Chest 3.03%, Back 3.03%, Thighs 11.11%, Calves 1.01%, Feet 1.01%, Hands 0%, Midsection 65.66%, None 4.04%, Other: 4.04% (three responded “butt”, one answered hair on body). Analysis: midsection is, by far, the most commonly stated bodily feature. This result was not surprising. 4. How do you attempt to hide these perceived imperfections? Clothing 89.69%, Makeup 45.36%, Posture 34.02% other: 2 responses, “I don’t try to hide them at all” and “workout”. These results again the tendency to be self conscious about the...
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...Overall Cleanliness * Hair * Nails * Teeth * Uniform * Make-up Hair * It is your crowning glory. * Keep it at a length and style at which you can maintain it. * Wash your hair at least once a week. For women: * Hair pulled back from face. * Hair should be tied into a bun. * Apply Oil or Gel. It gives a professional look * Should be well groomed with a neat appearance at all times * Hair pins should be plain and black For men: * Not fall over the ears / eyebrows * Should be 02 inches above the back of the collar * Apply Oil or Gel. This gives a professional look * Must Shave Daily * Facial hair should be neatly trimmed (moustache, sideburns), beards are not recommended Nails * Clip nails short, along their shape. * A healthy body ensures healthy nails. * Brittle or discoloured nails show up deficiencies or disease conditions Teeth * Brush teeth twice a day and rinse well after every meal * Remember to rinse your mouth after every meal * For those who smoke it is important you rinse your mouth after every smoke and use a mouth freshener Uniform * First impressions are made within the first 5 seconds of meeting someone * Uniform – Neat, clean and well ironed Make-up * Makeup should be natural looking. * Nail polish and lip color should be light red. * Women: stay away from extremely dark, bright reds and fluorescent colors. * Hair color should not be more...
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...identified a compound that could be used for the treatment of Male Pattern Hair Loss (MPHL) and the company planned to market it under the name of PROPECIA. - PROPECIA prevents hair follicles from deteriorating, thereby preventing hair loss. - PROPECIA is to be used only by men and can be extremely harmful for women, especially pregnant women as it can result in birth defects in the male foetus. In fact, women should be careful to avoid contact even with broken or crushed pills. - As per the clinical studies, 83% of the men retained their current hair count and 66% experienced re-growth within a period of 1 year with the help of PROPECIA. - PROPECIA took around 3 months to show substantial results and if stopped, any benefits would be reversed within a year. - Although there were no major side effects, around 2% of the men in the study suffered from sexual side effects. Again, when the use of the drug was stopped, the side effects disappeared. Given the psychae of the target customers, the current market conditions and the competition, the decision that lay ahead was to devise the launch strategy for PROPECIA. target market: The opportunity for this product was very vast as about 50% of the male population suffered from hair loss. Although there was quite a variation in the way men perceived the situation and their thought process behind dealing with the situation, the hair loss market accounted for $1.5 Billion in annual sales. Prior to...
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...delicious flavors Known for their nutritious value Indulgent treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to family favourites like our Selection range of Red Tubs, Italian Gelato and Viennetta are available • • Manufactured using international processes Product Line includes Cornetto, Feast, Paddle Pop, Selection the award winning parlour concept, Swirl’s. Price • The prices range from low cost i.e. Paddle Pop which costs Rs 8 to Viennetta which costs Rs 150 • • The most popular Cornetto Walls is priced at Rs 20 to Rs 30 Feist is in the range of Rs 15 to Rs 20 Place • It is has a four step distribution system. From production units the lot is taken to the distributors, then wholesalers, then company salesmen and they take the lot finally to the retailers • It has major presence currently in the 30 big cities across India 3 • It is sold extensively by push carts since most customers are impulse buyers and it believes in giving maximum visibility to the products Promotion • • • Promoted as the “ice cream with the big heart” which is taken from its logo A “good, honest, daily scoop of pleasure” Extensive publicity campaigns especially organised by Cornetto Walls like “luv reels” and “just one cornetto” promote the youthfulness of this brand • • Feist had also undergone extensive innovative advertising via iPod Nano advertising Cornetto Walls is famously promoted as “true love never fails” Brand 2: Closeup Product It was...
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...disease involving the thinning or complete loss of hair. Alopecia’s affects differ based on gender. Males suffer from the loss of hair at the hairline or top of the head. Females, on the other hand, suffer from hair loss that is often only at the top of the head, with the hairline staying in tact. There are many causes contributing to the diagnosis of alopecia. This list includes aging, genetics, illness, or malnutrition. Alopecia is not to be confused by baldness caused by “the hairless gene”. “A congenital disorder called atrichia is caused by the ‘hairless’ gene." Alopecia, though it can be genetically passed down, is very different from general balding in that it is caused by actual damage to the hair shaft or follicle. Damage can be caused by a major illness, particularly a fungal infection, stress to the root, injury, or even medications such as chemotherapy. Our world today is constantly changing. New diseases are discovered, old diseases disappear, and cures or vaccines are developed for the millions we have affected by one thing or another. Today there are 53 million people affected by a disease know as Alopecia. I would like to explore the most common forms of Alopecia's that effect millions today. These include Universal Alopecia, Androgenetic Alopecia, Traction Alopecia, Anagen Effluvium, Telogen Effluvium, Alopecia Areata, Scarring Alopecia, and Alopecia Totalis. Universal Alopecia is total loss of hair on the body. This affects both men, women, and...
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...and my sibling was a boy and 11 years older than me in fact; it was difficult growing up without a girl to look upon on.. My brother the oldest grandson, 20, was still a huge kid who loved to pick on us. His name is Raul but we call him Omar because of his middle name. He was wearing his favorite, black and silver Raiders jersey. Back in time when jean shorts for males were cool he would wear those with some Nike tennis shoes. Then came my cousin who was 2 years older than me, he was 11 at the time, I was still taller than him by an inch; he was stronger and picked on me a lot because I was a girl and taller than he was. His name is Abraham but called him Abe for short. Abe’s brother was only 2 months younger than I am and had long hair, smelled bad because he would never take a shower. He smelled like rotten cheese it was a strong disgusting order he would carry in his presences, we even gave him a nick name and it was Queso, cheese in Spanish which we still call him to this day; but his real name is Marcos. My cousin Ony was only one year younger than my brother, he was 19 years old he loved to wear basketball shorts and a white t-shirt which was...
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...(5’10″) for Swedes, and 1,843 m (5’11″) for the Dutch, the tallest Caucasians. The tallest nation in the world is the Watusis of Burundi: 1.98 m (6 feet 6 inches) tall. If the amount of water in your body is reduced by just 1%, you’ll feel thirsty. It is impossible to sneeze and keep one’s eyes open at the same time. 55% of people yawn within 5 minutes of seeing someone else yawn. Hippocrates, the Father of Medicine, suggested that a woman could enlarge her bust line by singing loudly and often. A person can live without food for about a month, but only about a week without water. You’ll drink about 75,000 litres (20,000 gallons) of water in your lifetime. After a certain period of growth, hair becomes dormant. That means that it is attached to the hair...
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