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The rules proposed by Robert B . Reich are all important in making one an invaluable employee able to sustain the organizational success over a prolonged time period in the age when change is sudden and quick . The company has to be able to manage change and at the same time provide continuity to its actions , keep its identity in all the time of its existence . To achieve this , the management and employees have to meet the needs of today 's rapidly changing society

For the company as a whole perhaps

the ninth rule is the most important : Just do it ' Indeed , many companies are losing their share of the market because they prefer to stay where they are and enjoy what they have done in the past , rather than grasp the moment and make changes that will update their products and services . Thus , Sony Corporation is in many ways losing ground to its previously more modest competitors such as Samsung because they are more proactive and are able to seize the day and put innovative stuff in the market

People are perhaps the most important factor of business because in the long run it is people that generate all the benefits . That is why the first and second rules are so useful in creating an efficient workforce I they give supervisors a chance to look at the familiar things from a new perspective . Sometimes it helps to have someone fresh to assess what has been going for years without change simply because no one gave it a thought . At the same time the legacy of the company is what constitutes its identity and has to be upheld for the sake of future generations Besides , tribal stories make the company what it is and help it to remain an organisation distinct from all others of the kind

On the personal level , it is also important to learn to `just do it Many of us are so afraid of mistakes that they are paralysed by this fear and afraid to take action when it is needed urgently . That is why one needs to achieve a necessary level of expertise in one 's field to be sure that drastic mistakes are avoided , and then plunge into implementing adequate changes in to maintain the position of the company on the market . I do not support action for action 's sake , but indeed many people who are afraid to act are doing their company a disservice because they are simply continuing what happened before them and are not brining in anything new

I believe that compensation still matters , even though scholars think that non-financial stimuli work best in motivating employees . Workers have to feel that their compensation is fair and reflects their share of work so I believe in the rule New times demand new measures . If higher compensation levels are limited to top people , those `on the fringe ' will have difficulty showing enthusiasm about the company that leaves them to fight...

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