...Atos Strategic Marketing Plan Theo Gonzales Alicja Ignatowicz Yorkville University Marketing Strategy BUSI 2163 Paul Finlayson August 16, 2015 Table of Contents Company Background 4 Mission Statement 4 Products 4 Consumer Analysis 5 Competitive Analysis 6 Industry analysis 7 GTA – Home Market 7 Canada – Domestic Market 8 Foreign Market 9 Strategic Plan 10 Marketing Mix 12 Product 12 Price 12 Place 12 Promotion 13 Objectives and Goals 13 Short-term plan 13 Long-term marketing objectives 14 Market share and customers projections 14 Recommendations 16 References: 18 Appendix 1 20 Appendix II 21 Appendix III 22 Company Background Atos Shoes Inc. was founded in 2005, and the headquarters is located in Toronto Ontario with the primary manufacturing facility located in Kitchener-Cambridge Ontario area. Atos shoes offers a unique approach to athletic footwear, in its ability to offer customers different insole options to customize the fit to each individual. Atos is a new player in the running shoe market and is targeting not only the high performance runner, but also the recreational runner, especially trying to target active families. Atos shoes have seen a steady growth in the home and domestic market. The company is looking to enter the foreign market, while continuing to keep production in Canada, to maintain the level of quality and performance that...
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...Cymbalta Case Study Analysis Executive Summary Introduction: The Problem It’s April 2000 at Eli Lilly and Company where their flagship product Prozac is the leading brand of anti-depression medication and is set to expire in December 2003. Even though that is the official patent expiration date, no one within the company could be sure exactly how much time Prozac had left (Okef & Laufner, p.1). Patent expiration would mean that generic versions of the drug would flood the market and Prozac’s current $2 billion in annual sales would create a huge revenue gap (Okef & Laufner, p.1). John Kaiser, Marketing Director at Lilly is asked to give a presentation on a topic developing a successor to the now legendary anti depressant Prozac, which later on Kaiser titled “No Pain, No Gain.” He presented an overview of what depression is exactly and analyzed the effectiveness of Cymbalta comparing it to Prozac. After a four-and-a-half long marathon, some challenges and concerns were raised by some of the senior leaders of Lilly about their doubts that Cymbalta could in fact replace the leading brand. Strategic Planning In 1998, the New Antidepressant Team (NAT) was formed by two colleagues at Lilly: Mark Demitrack and Brett Schmidli, and later asked two other members Jim Lancaster and John Kaiser to join them based on their professional experience. The mission of the team was to find and develop a drug that would later replace Prozac. They quickly and efficiently narrowed...
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...|Culture Analysis | Analysis Objective |According to Eric, Van den Steen (1990), a corporate culture is the sense of shared beliefs and values, through screening, self sorting and manager-directed | |joint learning. In order to understand the organization culture of KMB, we will identify the values and assumptions share among member of KMB. The culture | |artefact and shared value demonstrated the belief of former and top management toward to the organizational goals and it gave a guideline to the employees’ | |belief, behavior and shared assumption. We will analyze the culture of KMB with the following steps: | |Identify the artefacts of KMB, and then conclude the core value of KMB with iceberg model. | |Examine KMB’s culture value with the contingencies of organizational Culture. | Culture Artefact Stories & Legends-Caring Customer, Continuously Innovating |[pic][pic][pic][pic] | |[pic][pic] |80 Years Contribution ...
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...1 CHAPTER I INTRODUCTION 1.1 Background of the Study Figurative language has been widely examined by linguist in the study of literature in recent years. It is because figurative language has the essence of style and beauty. Figurative language often provides a more effective means of saying what we mean than direct statement. In the specific sense, figurative language may take the form of figures of speech. Figurative language is used in any form of communication, such as in daily conversation, articles in newspaper, advertisements, novels, poems, etc. The effectiveness of figurative language in four main reasons, Perrine (1982) First, figurative language affords readers imaginative pleasure of literary works. Second, it is a way of bringing additional imagery into verse, making the abstract concrete, making literary works more sensuous. The third, figurative is a way of adding emotional intensity to otherwise merely informative statements and conveying attitudes along with information. And the last, it is a way of saying much in brief compass. She divides figurative language into seven types, namely metaphor, simile, personification, metonymy, paradox, overstatement, understatement, irony and illusion. 2 Keraf (1998: 129) divided majas (figures of speech) into two classifications, namely majas retoris (rhetoric) and majas kiasan (analogy). The first classification covers illiteracy, assonances, anastrophe, apophasis, apostrophe, asyndeton, polycyndenton, chiasmus, ellipsis...
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...Strategic Research Project Analysis: NOBLE ENERGY, INC Respectfully Submitted to: Dr Shengsheng Charlie Huang Strategic Management MGMT 4309- Fall 2013 Table of Contents 1. Executive Summary 2. Introduction 3.1 Company Background 3.2 Purpose of the study 3. External Analysis 4.3 General Environmental Analysis 4.4.1 Demographic Segment 4.4.2 Economic Segment 4.4.3 Political/Legal Segment 4.4.4 Socio-Cultural Segment 4.4.5 Technological Segment 4.4.6 Global Segment 4.4.7 Summary of the General Environmental Analysis 4.4.8 Industry Driving Forces 4.4 Industry Analysis 4.5.9 Description of the Industry 4.5.10 Industry Dominant Economic Features 4.5.11.1 Market Size 4.5.11.2 Market Growth Rate 4.5.11.3 Industry Trends 4.5.11 Five Forces Analysis 4.5.12.4 Threats of New Entrants 4.5.12.5 Power of Suppliers 4.5.12.6 Power of Buyers 4.5.12.7 Power of Substitutes 4.5.12.8 Intensity of Rivalry 4.5.12.9 Summary of Industry Analysis 4.5 Competition Analysis 4.6.12 Industry Competitors 4.6.13 Rivals Anticipated Strategic Moves 4.6.14 Summary of Competitive Analysis 4.6.15 Key Success Factors 4. Internal Analysis 4.1 Organizational Analysis 4.1.1 Corporate Values...
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...Muscular System The muscular system is made up muscles, joints, tendons, bones, ligaments and connective tissue that help to support the body’s internal organs. They work together to perform a variety of functions. These include; stability, posture, motion, heat, circulation and digestion within the body. Essentially the muscular system provides power for movement of all body parts. It is the muscles within our body which provide us with movement via contractions and without this vital system life would completely stop. Stability and posture Our skeletal muscles attach to our bones through tendons where bones act as levers. This causes our muscles to contract, relax, effectively it controls the bone. Muscles also provide strength for stability and posture by allowing the bones to align properly. If muscles are too tight or loose then this causes the bones to become misaligned which creates poor posture. Skeletal muscles can be stretched or strengthened to support the bone correctly, allowing maximal stability. Finally, skeletal muscles are also important for providing the body with balance and coordination which is also important because they aid fluid body movement for physical skill performance which is key when taking part in sport. Good balance and coordination also improves posture and prevents injury because you will have good postural responses to a stimulus e.g putting your hands in front of your face to protect yourself. http://www.childdevelopment.com.au/home/90 ...
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...Case study C1. Oxfam Introduction: Oxfam, name formally adopt in 1965 after is abbreviation of its telegraph address, originally known as Oxford Committee for the Famine Relief. It was created in England in 1942 like many others to help during World War II. After the war Oxfam saw the need to continue helping Europe with famine and the poor, unlike others which cease to operate after the war, latter it also expanded its horizon to the rest of the world. Mission: Oxfam’s programs address the structural causes of poverty and related injustice and work primarily through local accountable organizations, seeking to enhance their effectiveness. We aim to help people directly where local capacity is insufficient or inappropriate for Oxfam’s purposes, and to assist in the development of structures which directly benefit people facing the realities of poverty and injustice Oxfam believes that poverty and powerlessness are avoidable and can be eliminated by human action and political will. The right to a sustainable livelihood, and the right and capacity to participate in societies and make positive changes to people's lives are basic human needs and rights which can be met. Oxfam believes that peace and substantial arms reduction are essential conditions for development and that inequalities can be significantly reduced both between rich and poor nations and within nations. The success of it’s grow was mainly due to many dedicated volunteers and donors who continued...
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...U.S. households have used pawn credit.3 Although pawnshops predate biblical times, researchers know surprisingly little about this ancient form of banking and its customers.4 We fill this gap by documenting detailed information on pawnshop loan repayment and default, and by discussing how pawnshop borrowers’ behavior is consistent with various behavioral economics phenomena. Pawnshop loans are small, short-term, collateralized loans typically used by low-income consumers. The borrower leaves a possession, or “pledge,” as collateral in exchange for a loan, typically of $75–$100.5 Interest rates vary by state and range from 2 Assistant Professor, Office of Economic and Manpower Analysis, United States Military Academy. susan.carter@usma.edu. The views expressed in this paper do not necessarily represent those of the United States Military Academy, the United States Army, or the Department of Defense. ** Associate Professor of Law, Vanderbilt University Law School. paige.skiba@vanderbilt.edu. We would like to thank Margaret Blair, Anna Skiba-Crafts and Kip Viscusi for valuable feedback. 1 JOHN P. CASKEY, FRINGE BANKING: CHECK CASHING OUTLETS, PAWNSHOPS, AND THE POOR 13 (1994). 2 Pawn Stars, THE HISTORY CHANNEL, http://www.history.com/shows/ pawn-stars (last visited Nov. 19, 2012); Hardcore Pawn, TRUTV,...
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...U.S. households have used pawn credit.3 Although pawnshops predate biblical times, researchers know surprisingly little about this ancient form of banking and its customers.4 We fill this gap by documenting detailed information on pawnshop loan repayment and default, and by discussing how pawnshop borrowers’ behavior is consistent with various behavioral economics phenomena. Pawnshop loans are small, short-term, collateralized loans typically used by low-income consumers. The borrower leaves a possession, or “pledge,” as collateral in exchange for a loan, typically of $75–$100.5 Interest rates vary by state and range from 2 Assistant Professor, Office of Economic and Manpower Analysis, United States Military Academy. susan.carter@usma.edu. The views expressed in this paper do not necessarily represent those of the United States Military Academy, the United States Army, or the Department of Defense. ** Associate Professor of Law, Vanderbilt University Law School. paige.skiba@vanderbilt.edu. We would like to thank Margaret Blair, Anna Skiba-Crafts and Kip Viscusi for valuable feedback. 1 JOHN P. CASKEY, FRINGE BANKING: CHECK CASHING OUTLETS, PAWNSHOPS, AND THE POOR 13 (1994). 2 Pawn Stars, THE HISTORY CHANNEL, http://www.history.com/shows/ pawn-stars (last visited Nov. 19, 2012); Hardcore Pawn, TRUTV,...
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...My Personal Nursing Philosophy Hope G. Slate Fresno Pacific University NURS/310 August 27, 2012 Brenda Laing, R.N., M.S.N., F.N.P. Abstract “Nursing theories are the creative products of nurses who seek (or sought) to thoughtfully describe the many aspects of nursing in ways that could be studied, evaluated, and used by other nurses. Theories provide structure and order for guiding and improving professional practice, teaching and learning activities, and research.” (Sitzman, 2011) In this paper I will explore nursing theories. I will examine my own personal nursing philosophy based on reading of theorists, personal values and my own personal experiences. Everyone has values, ideas, and beliefs that are unique and different from others. I am challenged to seek and understand how I incorporate my own values into the professional practice. The professional values that guide nurses as listed in (American Association of Colleges of Nursing, 2008), are as follows: Altruism, Autonomy, Human Dignity, Integrity, and Social Justice. My Personal Nursing Philosophy As I attempt to present my own personal nursing philosophy, I contemplate. I close my eyes; dig deeply into my soul as I search for an answer. My heart feels warm and my mind is overwhelmed. Having had many years of working in the nursing profession I have many of experiences. I am challenged to narrow and express my philosophy. I believe that first one must decide what philosophy means to them...
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...CONTENT Abstract 2 Introduction 2 Mechanistic Role Formalization & Functional Specialization Increases Performance 3 Excess control often stifles innovation. 4 Employee motivation: The crisis of bureaucratic control 5 Summary 8 Reference 10 Abstract In this paper I will critically evaluate the statement “Organizations seek to control” from both mechanistic and culture perspective, using my own placement experience in Great Eastern Life Assurance (Singapore) as an example to examine the extent of compatibility and conflict between these two perspectives in the sense of control. Introduction Control is a set of activities to determine an actual state of affairs, compare it to appropriate models, and then formulate conclusions which should contribute to assure efficient and effective functioning of an organization. A mechanistic view of organizations assumes that organizations operate in a consistent machine-like manner. Control in mechanisms perspective, primarily aimed at detecting irregularities. A culture view of organizations treats organizations as mini societies which have a system of strongly-held shared value among members. Control by corporate culture views people as emotional, symbol-loving, and needing to...
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...11 Project risk management Planning for the unknown Gee whiz, Bobby! What if these ropes break? Don’t worry, Sally! I took care of it with risk planning. You can swing away without a care in the world! Even the most carefully planned project can run into trouble. No matter how well you plan, your project can always run into unexpected problems. Team members get sick or quit, resources that you were depending on turn out to be unavailable—even the weather can throw you for a loop. So does that mean that you’re helpless against unknown problems? No! You can use risk planning to identify potential problems that could cause trouble for your project, analyze how likely they’ll be to occur, take action to prevent the risks you can avoid, and minimize the ones that you can’t. this is a new chapter 543 risks might occur What’s a risk? There are no guarantees on any project! Even the simplest activity can run into unexpected problems. Any time there’s anything that might occur on your project and change the outcome of a project activity, we call that a risk. A risk can be an event (like a fire), or it can be a condition (like an important part being unavailable). Either way, it’s something that may or may not happen... but if it does, then it will force you to change the way you and your team will work on the project. If your project requires that you stand on the edge of a cliff, then there’s a risk that you could fall. If it’s very windy out or the ground is...
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...more MIT Sloan Management Review articles by electronic or mechanical means (including photocopying or archiving in any information storage or retrieval system) requires written permission. To request permission, use our Web site (www.sloanreview.mit.edu), call or e-mail: Toll-free in U.S. and Canada: 877-727-7170 International: 617-253-7170 e-mail: smrpermissions@mit.edu To request a free copy of our article catalog, please contact: MIT Sloan Management Review 77 Massachusetts Ave., E60-100 Cambridge, MA 02139-4307 Toll-free in U.S. and Canada: 877-727-7170 International: 617-253-7170 Fax: 617-258-9739 e-mail: smr-orders@mit.edu How Social-Cause Marketing Affects Consumer Perceptions A market research technique called conjoint analysis can help managers predict what kind of affinity marketing program is likely to offer the best return on investment for their brand. Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller and Carlos E. Basurto Meza H ow should companies determine the best way to allocate marketing dollars between conventional promotional programs and affinity marketing programs? The former simply stress the benefits of buying a specific brand, while the...
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...to get to those consumers? 8 Price 9 What will your major pricing strategy be? 9 WASP 1 Bundle: 3 year GI implant 9 WASP 2 Bundle: 8 month Oral implant 9 WASP 2bee Bundle: two consecutive 8 month Oral implants 10 What factors influenced your pricing strategy decision? 11 What price adjustment strategies will you choose? 11 Place 12 How will the product be manufactured? (For services, describe where the service will first develop.) 12 What type of channel system will you use, and why? What types of stores will the product be sold in? 13 Why would you decide to sell the product in certain stores and not in others? 13 Promotion 14 What will your IMC strategy be? Describe each component you plan on using. 14 SWOT analysis 15 Executive Summary Wellness Solutions is preparing to launch a new interactive devise that will provide assistance to those who are concerned about their health. Our product offers cutting-edge technology to keep track of the body’s caloric intake with the use of an implantable microchip embedded in the body. With the assistance from intricately designed software the microchip W.A.S.P® records daily calorie intake in great detail and will show vital nutritional deficits or overindulgences to the individual person the devise is linked to. This is new technology and is able to function in ways that are unimaginable and never been done before. The primary marketing objective is to achieve U.S. sales of 250,000 microchips within the...
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...Strategic analysis of corporate social responsibility practices Bhupesh Manoharan (0086/49) DESIGNING CORPORATE CITIZENSHIP INITIATIVES ASSIGNMENT 2 Industry overview – Health care Industry in India In India, the health care industry is split into public sector, private sector and a wide network of informal healthcare providers operating together in a large and unregulated network. This irregularity has caused wide disparities in access, especially in the regional and rural distribution of healthcare infrastructure. The Indian healthcare industry was valued at US$ 79 billion in 2012, and is expected to reach US $160 billion by 2017. The Indian healthcare sector is expected to grow at about 15 percent year-on-year, on account of factors such as rapid growth in infrastructure development, creation of demand for higher levels of healthcare and rising awareness of end users. The growth of the Indian healthcare sector is further driven by the 300 million strong middle class with significant disposable income, which is likely to demand superior healthcare services. According to the World Health Organization rankings, India’s healthcare system ranks 112th in the world .The quality of Indian healthcare are varied. In major urban areas, healthcare is of adequate quality, approaching and occasionally meeting Western standards. However, access to quality medical care is limited or unavailable in most rural areas. Rural India contains over 68% of India's total population, and half of all...
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