The report is to be presented to board of Hallenstein Glasson Holdings ltd. The report analyses company with respect to its internal and external environment and the strategic direction the company is headed in. The report is based on past statistics and forecasted results, which need to be verified and evaluated intermittently.
The report finds that HGL had created a sustainable competitive growth for over 50 years by leveraging its internal resources and capabilities. However, with new international players in market, the sustainable advantage is no longer sufficient to maintain that growth, the results of which are presented in terms of lowered company, brand and profits value.
The report makes recommendations to company to take explore further markets, market segments and better leverage their brands. The report also suggests to the board to have a coherent and consistent brand image – all giving the same message. This report forms the basis of strategies to be derived and implemented.
Table of Contents
Executive Summary 1
1. Background / Introduction 3
2. Company Vision, Mission and Strategy 4
3. Company Analysis (1200) 5
3.1 Macro Environment Analysis 5
3.1.1 Does the industry offer attractive opportunities for growth? 5
3.1.2 What Kind of Competitive forces are industry members facing and how strong is each force? 5
3.1.3 What factors are driving changes in industry and what impact will these changes have on competitive intensity and industry profitability? 6
3.1.4 What market positions do industry rivals occupy? 6
3.1.5 What strategic moves are rivals likely to make? 7
3.1.6 What are the key factors for competitive success in industry? 7
3.1.7 Does industry offer good prospects for attractive profits? 7
3.2 Internal Environment Analysis 8
3.2.1 How well is the Company’s present
