...at 322 Karen Avenue, invites residents to see Las Vegas from a different point of view. All dwellings have stunning panoramic vistas, courtesy of generously sized windows and spacious balconies. Ranging in size from one bedroom to three bedrooms, total square footage starts at 915 square feet, including balcony, and ranges to an impressive 1,891 square feet for the largest floor plans. Proximity to the Strip and upmarket comforts make Turnberry Towers condos a must-see for those seeking value without compromise. ## Condos for Sale at Turnberry Towers Turnberry Towers, open to buyers in 2008, is nestled on ten acres of lushly landscaped land. Prices start in the 200’s, and a wealth of perks and upscale elements accompany...
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...RVH uses a patient-centered comprehensive care approach for patient management. All considerations of the patient’s personal preferences and values, their family situations, and their lifestyles are made. The patient and their loved ones are an integral part of the treatment team in that they collaborate with their health care professionals in making clinical decisions for patients. This is evident across the continuum of care with all focus on the patient and by extension to their family. When analyzing this organization using the Patient- and Family-Centered Care Organizational Self-Assessment Tool, low marks are received across the board except in the area of communication with hospital staff. RVH spear headed a Patient-Center bedside report years ago and encourage patients and their family to be actively involved during nurse to nurse report. This has become a standard of care across the continuum of all hospitals and proven to save time, improve communication and care, but most important save lives. Daily meetings or phone calls with family are the expectation for doctors while patients are in the hospital. This coupled with 24 hour visitation on all units encourages family involvement in patient care. In RVH outpatient settings, patient/family centered care is evident with the introduction 3 years ago of MYChart where patients and family can receive up to date information specific to their care, and have direct communication with their doctors. However, patients...
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...Global Marketing Level 6 44-6979-00L-A Module handbook 2014 to 2015 Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Contents 1. | Welcome to global marketing | Page 3 | 2. | Code of conduct | Page 4 | 3. | About your module | Page 5 | 4. | Teaching and learning strategy | Page 6 | 5. | Resources for reading and research | Page 7 | 6. | Assessment | Page 8 | 7. | Lecture and seminar programme | Page 11 | 8. | Module prize | Page 37 | 9. | The SHU Marketing Student Society | Page 38 | 10. | Appendices:Task one assessment criteriaTask two assessment criteria | Page 39Page 41 | Welcome to global marketing Contact details Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Your seminar tutor: Learning time: On the successful completion of this unit you will receive 20 credit points at level 6. As in all units you are expected to devote 150 hours learning time to this unit, some of which will comprise lectures and seminars. These will be important for introducing and discussing new materials and for you to gauge your level of understanding of the subject. You will need to spend several hours per week in private study getting to grips with the pre-seminar tasks and necessary post-lecture reading and the associated activities. It is expected that the remainder of the time will be spent on assessment related activities such as reading and...
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...Macquarie Dictionary, Profit, para.1). Community Development International, a Not-for-Profit organization, and Home Depot, a For-Profit organizations, are two different kinds of organizations, yet have similarities when it comes to ethical perspectives. Three ethical perspectives that were utilized to generate this study are Consequentialism, Deontology and Virtue Theory. Each organization will be analyzed utilizing these perspectives to examine the issues they are facing and what can be done to better them. A company should always be ethical. They should provide a list of Code of Ethics and well as a Code of Conduct. In this article, they speak about “a five-step ethics job-screen process and an ethical decision-making framework.” (Business Wire, 2009, para. 1)....
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...T-BONE TEXAS Steak House Business plan Meno : Lucia Škutová ROK : 2010 Špecializácia : EMP PP Table of Contents 1.0 Executive Summary 3 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to success 4 2.0 Company Summary 4 2.1 Company Ownership 4 2.2 Start-up Summary 4 3.0 Market Analysis Summary 5 3.1 Market Segmentation 5 3.2 Competitive Edge 5 3.3 Main Competitors 5 4.0 Marketing Strategy 5 4.1 Marketing Program 5 4.2 Sales Strategy 6 4.3 Sales Forecast 6 5.0 Management and Personnel plan 6 6.0 Financial plan 7 7.0 Menu 7 1.0 Executive Summary T-BONE TEXAS Steak House is a 115 seat restaurant with a special menu which contains a lot of different kinds of steaks prepared in all kinds of way. This restaurant will be located in a new shopping mall Aupark –which will be opened in Košice next year. There will be a total of 34 000 sq. m. of commercial space for this particular shopping mall. In addition, there will be over 11000 sq. m of space for offices. Our restaurant, providing a touch of all America cuisine, will be the perfect place to go for a bite to eat, for a drink or for a small business meeting. The menu will be inspired by the American specialties and offer to a diverse clientele. Besides various kinds of steaks we offer also some popular dishes as Crispy seafood mix, Bar-b-que ribs, Steak Tartare, Chili y quesadillas. The most diverse...
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...researched and disseminated by the Marine Corps Institute, all lessons learned have come from real life and death situations and passed down to younger generations of Marines. These ‘soldiers of the sea’ continue to fight on active duty and contribute to their communities as civilians. Keywords: Leadership, Motivation. " " " " " " " " " LEADERSHIP AND MOTIVATION 3 " “Serious sport is war minus the shooting.” -George Orwell Robert Stevens, from Lockheed Martin, joined the Marines when he was only 18 years old. During a 2010 acceptance speech, he told a story of an MBA student at Columbia who asked him, “what was the most important lesson you learned in business school.” Stevens replied, "I did not learn about leadership in business school. I learned about leadership when I was 18 years-old and first introduced to the United States Marine Corps, where leadership is not taught by a favored professor in a...
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...was started to serve Londoners authentic Lebanese foods when people were beginning to explore world cuisines and other people’s culture through trying out their food. The food is prepared in the traditional Lebanese ways where hospitality, generosity, and sharing are the leading pillars and hallmarks of Lebanese culture. There are excellent varieties of magical tastes that are can be enjoyed anytime Maroush restaurant prides itself in the perfect preparation of food; everything is dazzlingly fresh and exotic, a perfect epitome of the Mediterranean diet which has abundance of fresh food, seafood, vegetables, fruits and starches. Poultry is more often consumed than meat, and when red meat is consumed it is more likely to be lamb. To keep up the quality that they have become accustomed to, Maroush restaurants takes great care in cooking using only natural ingredients. Meat comes from its butchery and cannot take the risk of cooking low quality food. Maroush is part of a chain of up market Lebanese restaurants which own several other restaurants in London. From the first restaurant started in 1981, sixteen more have been established. This includes a more formal dining at Maroush Gardens ,Maroush Vere street where there is live entertainment and more relaxed atmosphere while at Ranoush Juice, fresh juice is offered to accompany the food .The most recent restaurant is Maroush Bakehouse, where customers can get freshly baked artisan and Lebanese bread , cakes and sweets along...
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...Chapter 2—Strategic Planning for Competitive Advantage TRUE/FALSE 1. The manufacturer of Macho brand martial arts products was implementing a strategic plan when it sponsored a local karate tournament for teenagers. ANS: F Such a short-range decision is typically a tactical plan or operating decision, not a strategic plan. PTS: 1 REF: 35 OBJ: 02-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 2. The marketing plan is a written document that acts as a guidebook of marketing activities for a marketing manager. ANS: T PTS: 1 REF: 36 OBJ: 02-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Marketing Plan 3. A firm's mission statement should answer the question, "What products do we produce best?" ANS: F Mission statements should not focus on specific product offerings but on the market or markets served. PTS: 1 REF: 37 OBJ: 02-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 4. A production costs analysis could be a part of a company’s SWOT analysis. ANS: T PTS: 1 REF: 38 OBJ: 02-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 5. Environmental scanning entails the collection and analysis of information about factors that may affect the organization as well as the identification of market opportunities and threats. ANS: T PTS: 1 REF: 39 OBJ: 02-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 6. To be useful, marketing objectives should meet four criteria:...
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...As You Like It Summary How It All Goes Down Sir Rowland de Boys has recently died, leaving behind sons Oliver and Orlando. Since Oliver's the eldest son, he's inherited just about everything. This includes the responsibility of making sure his little bro finishes school and continues to live the kind of lifestyle he's become accustomed to as the son of a nobleman. (By the way, this lifestyle looks like a sixteenth-century version of MTV's Teen Cribs.) Oliver, however, treats his little bro like a servant – he refuses to pay for Orlando's education and never gives the kid any spending money. Also, he tells the local court wrestler it would be a good idea to snap Orlando's neck, but Orlando doesn't know about this. Naturally, Orlando is ticked off that Oliver treats him so badly and he's ready to "mutiny" against his older bro. Instead, he channels all of his pent up anger into a wrestling match, where he beats the court wrestler to a bloody pulp. Orlando's wrestling skillz catch the eye of a local girl named Rosalind, who has her own family drama to worry about. (Ros is the daughter of Duke Senior, who used to rule over the French court but was overthrown by his snaky, backstabbing brother, Duke Frederick. Because Rosalind's dad is living in exile in the Forest of Arden, Rosalind has been crashing at the palace with her BFF/cousin, Celia. Did we mention that Celia is the daughter of snaky, backstabbing Duke Frederick? And you thought your family had issues…) Rosalind...
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...February 2013 US Airways and American Airlines announced their plans to merge the airlines creating the largest airline in the world. US Airways was founded in 1937 as All American Aviation and in 1996 commenced operations as US Airways with its parent company being US Airways group. The headquarters is located in Tempe Arizona. US Airways operates an intensive international and domestic network and has 198 destinations throughout North and South America, Middle East and Europe. Us Airways is a member of Star Alliance Network with a fleet of 346 mainline jet aircrafts and 256 regional jet and turbo prop aircrafts. Us Airways has a shuttle that provides hourly service between Boston, New York, and Washington, D.C. that is known as US Airways Express that is operated by contract and subsidiary airline companies. As of January 2013 US Airways employed 32,213 individuals worldwide and operated 3,028 daily flights. American Airlines, Inc. is owned by the AMR Corporation headquartered in Fort Worth, Texas. It operates and extensive international and domestic network as US Airways. American Airlines has scheduled flights throughout North America, South America, Europe, the Caribbean, and Asia/Pacific. The Dallas/Fort Worth International Airport is the airlines largest hub with American Airlines accounting for about 85% of the traffic and 83% of landing fees and travel to more destinations than any other hub. American Airlines operates maintenance bases at Tulsa, and Fort...
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...CHAPTER ONE INTRODUCTION One of the most important industries in Nigeria is the food industry. The food industry consists of everything from food processing plants to fast food and it affects nearly every living person. That is why it is so critical that the products of this industry should be at their highest quality, free of bacteria and ensure that the consumer will not face any detrimental consequences. Total Quality Management (TQM) plays a big role in promoting these results. Total Quality Management seems to be a confusing term for the layperson. TQM is a philosophy advocated by Dr. Edward Deming, an international quality management expert. It was widely accepted by Japan from 1950 onwards. Since then many organizations around the world have adopted TQM or similar organisational processing methodologies. There have been many successes but also many reported failures. Success of the system depends on the total commitment of the people to quality from top to bottom within the organization. TQM implementation is based on team work and the philosophy of continuous improvement. Statistics need to be used extensively to analyse and reduce the variation in the process. In Nigeria today, we have different fast food joints springing up everyday, we have the likes of Mr. Biggs, Sweet sensation, chicken liken, chicken republic, finiki, tasty fried chicken, tantalizers as the front runners of the industry. Basically there is a greater need for us to examine, the extent to which these...
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...Market Research 3 Market Research For Business Planning & Growth 4 Tanishq – An Introduction 5 Locating Tanishq 6 Product Line & The Collections 7 Tanishq For You 8 Tanishq Retailing 9 Marketing 10 Tanishq Marketing Strategy 11 The Jewellery Market 12 Some of Tanishqs Competitors 13 Tanishq – Market Research 14 Tanishq – The Turnaround Story 15 Promotion, Advertising & Public Relation 16 Tanishq In The News 17 Globalization INTRODUCTION As we see it, research in advertising and marketing is very crucial in understanding, speculating on, and ultimately determining the position of the product in the consumer's mind. It is like a homework task that a good advertising/marketing/sales person would always carry out before (and after) implementing the said product's advertising/marketing strategy. By collecting data with the help of research methods, the researcher can manage to understand the consumer, what he wants, when he wants it, and how he wants it. Research methodologies, more or less, aim to reveal consumers’ different perceptions of the product, in large part about the way it is advertised. The researcher wants to know how effective the advertisement is on his listeners, where the strategy falls short, and where it can improve. Ultimately, it can be said that the most important task of advertising/marketing research is to increase the sales of the product. This requires a well developed marketing plan, a good know-how of the prospective...
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...The Hershey Company Presents Bucket of Chocolate The Hershey Company Presents Bucket of Chocolate Table of Contents Situational Analysis Executive Summary 4-5 Introduction 5-6 Industry Analysis 7 Product Category 7 Nature of Demand 7 Product Life Cycle 8 Top Competitors 9 Company Analysis 9 The Hershey Company Background 9-10 The Hershey Company Mission Statement 10 The Hershey Company SWOT Analysis 10-16 Competition 17 Nestlé Background & SWOT Analysis 17-21 Mars Background & SWOT Analysis 21-25 Objectives for the New Product Plan 25-29 Segmenting, Targeting, Positioning 29 Segmenting 29-30 Demographic 30-32 Geographic 32-33 Psychographic 33 Behavioral 34 Target Market 34-35 Positioning 35 Marketing Mix Product Decisions 36 Product Description/Classification 36 Branding, Packaging, and Labeling 37 Hershey’s New Product vs. Hershey’s Existing Products 38 Hershey’s Bucket of Chocolate vs. Competitors 38-39 Price Decisions 39 Pricing Strategy 39-40 Hershey’s Bucket of Chocolate vs. Competitors 40-42 Place Decisions 43 Distribution Channel and Physical Distribution 43 Distribution Intensity 43-44 Placement Decisions Fit Positioning and Pricing Goals 44-45 Hershey’s In-Store Placement vs. Competitors...
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...Supplemental Case 16-1: Waking Up the Coffee Industry 16.64 Supplemental Case 16-2: The New Breed of Salesperson 16.67 Brief Chapter Outline CHAPTER 16 Today’s Promotional Techniques GETTING TO KNOW DAN WIEDEN OF WIEDEN AND KENNEDY I. PROMOTION AND THE PROMOTION MIX. II. ADVERTISING: PERSUASIVE COMMUNICATION. A. The Growing Use of Infomercials. B. Advertising and Promotion on the Internet. C. Global Advertising. III. PERSONAL SELLING: PROVIDING PERSONAL ATTENTION. A. Steps in the Selling Process. 1. Prospect and Qualify. 2. Preapproach. 3. Approach. 4. Make Presentation. 5. Answer Questions. 6. Close Sale. 7. Follow Up. B. Using Technology to Practice Consultative Selling. C. The Business-to-Consumer (B2C) Sales Process. IV. PUBLIC RELATIONS: BUILDING RELATIONSHIPS. A. Publicity: The Talking Arm of PR. V. SALES...
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...For the exclusive use of S. WANG 9-704-027 REV: JULY 20, 2004 GUNNAR TRUMBULL LOUISA GAY Wal-Mart in Europe “Never resist change… We have to be able to place a store or club side-by-side with the competition and beat them every time.” —!David Glass, Director and Chairman of the Board, Wal-Mart1 “In Germany, we know how retail is spelled.” —!Holger Wenzel, Director, German Retail Federation Introduction “What are the 10 worst things we can do to fail?”2 This was how Lee Scott, CEO of Wal-Mart, summarized Wal-Mart’s approach to working in Germany. Wal-Mart had entered the German retail market in 1997, with the acquisition of the failing German retail chain Wertkauf, and had quickly encountered problems. Wal-Mart’s EveryDay Low Price (EDLP) guarantee, inventory control, and efficient distribution strategy, so strong in the United States, had each been a source of headaches. Wal-Mart went through protracted struggles with labor unions, with suppliers, and with local zoning boards. It also weathered a major pricing scandal, had been fined for failing to return used bottles to producers, and, in a case that was on appeal at Germany’s constitutional court, faced a 330,000 euro fine for failing to release financial data for Wal-Mart Germany. This was not the first time that Wal-Mart International had run into problems with overseas expansion. It had quickly pulled out of Indonesia after a disappointing ‘test project’ in the early 1990s. Yet in most cases, time had worked...
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