Table of Content:
CE Mark Section: 3
The Instruction and Safety Manual: 5
Marketing in Japan: 9
Marketing in Europe: 11

CE Mark Section: CE Marking is the Symbol . (Wellkang Group) The letters “CE” are the abbreviation of the French phrase “Conformite Europeene”, this means European conformity. This term is in all official European Union documents. The main objectives of the CE Marking are to harmonize all varying national regulations for consumer and industrial products making a single market, also by having this create a cost savings for producers and enhance the safety of products for consumers. Now once you have the CE marking you are able to market to any country that uses it without further cost or legal issues. For any business in the USA a great place to start researching and preparing for the steps needed for CE marking is www.Export.gov (US government). We have attached a pamphlet from the site they created for US companies trying to sell in this market at the end of the report. Also, attached to the end of this report from the site is an example of a Declaration of Conformity, which we will go over later. When researching Hammerhead sleds and the problems you were having in this market, it became clear very early on that the major problem is the lack of CE Marking on your product. This is required on all Toys attempting to be sold in any of the EU countries. Sleds such as your product fall under the Toy Directive, which is Directive 88/378/EEC of May 3, 1988. Provided at the end of this report is a copy of that Directive for you in its entirety. Since your product is in the CE, required products you must in order to sell it follow the steps to place the CE marking on it. The main scope of the toy Directive covers any product that maybe used in play by any child under the age of 14. While your product is not directly