...but if done poorly then the product, service or individual will fail. One of the first steps a company must take is to make a plan; a marketing plan. Definition of Marketing Plan According to Kotler and Keller (2009) marketing plan is “written documentation that summarizes what the marketer has learned about the marketplace, indicates how the firm plans to reach its marketing objectives, and helps direct and coordinate the marketing effort.” Basically the book is defining marketing plans as something in writing that helps solve customers’ problems profitably and includes activities that create customer satisfaction (AIU live chat, 2011). Marketing Plans: an Example of Success One example of a successful marketing plan was used by Hankook Tire America Corp. This marketing plan will help build brand recognition and accelerate its growing market share in the United States. This year the company has planned for television and printed advertisements that range from commercials on ESPN, Discovery, Spike, Speed, CNN, and many others. Their printed advertisements will be seen in Maxim, Men’s Health, Popular Mechanics, and Forbes, just to name a few. Advertisements will be seen on baseball fields, race tracks, and billboards as well as in the form...
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...Not only do they help veterans, but they also help their families when they are in need. The DAV has made such a positive impact on the community and the veterans who have been helped in a time of need. The story of Joseph Lightwies is a great example of the impact the DAV left on him as he now is a member of the DAV and serves others just like him. The DAV has multiple sources for funding such as its corporate sponsors Ford, USAA, Golden Corral, and Hankook Tires. Also the DAV takes donations, holds fundraisers, and a small amount of funding comes from membership fees. The money goes towards financially supporting veterans and their families and towards public awareness outreaches. The DAV effectively uses these funds as they are very transparent about where the money is going. The “DAV helps veterans with over 250,000 benefits claims and gives approximately $4 billion every year” (DAV). This chart shows how much of the funding went towards each area. Source of Funds: Programs: 84% Fundraising: 13% Administrative:...
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...mission is to take care of the medical, mental health and emotional needs of the veterans. I know I started to seek help at the VA when I felt my depression taking over me and anxiety of how would I function without the military. There are a lot of us who have trouble coping after discharge. Clinical services are also provided as a continuity of care for patients in need for long term care (Lambert, Michael T.). In the future we hope to have come up with a plan to decrease depression and the amount of medication need to treat it to prevent suicide. Community Partnerships/Organization The DAV have corporate partners in place for funding these events or letting us use their spaces to host. Partners such as Golden Corral, USAA, Ford and Hankook who gives proceeds to our veterans and some give discounts on purchases made at their establishments. There is a group of people who work for The Mission Continues Fellowship Program, that collects and document data on the demographics, satisfactory outcomes, impact and overall experience of our servicemembers. The findings reveal that we as a community are making progress in the right direction to help our vets overcome some obstacles. I am a full member of the Wounded Warrior Project and their mission is like that of the VA, serve those who once served. They are in place where there are not too many VA facilities and operate as a non-profit organization. In conclusion as you have read above, volunteering is not just for the individual...
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...Samsung Group (Hangul: 삼성그룹; Hanja: 三星그룹; Korean pronunciation: [sam.sʌŋ ɡɯ'ɾup̚]) is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalised its activities, and electronics, particularly mobile phones and semiconductors, has become its most important source of income. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2012 revenues),[2] Samsung Heavy Industries (the world's second-largest shipbuilder measured by 2010 revenues),[3] and Samsung Engineering and Samsung C&T (respectively the world's 15th- and 63nd-largest construction companies).[4] Other notable subsidiaries include Samsung Life Insurance (the world's 14th-largest life insurance company),[5] Samsung...
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...Gloria Davies and Gil-Soo Han KoreAn coSmetic SurGery AnD DiGitAl publicity: beAuty by KoreAn DeSiGn Abstract This article examines the relationship between digital publicity and cosmetic surgery. While focused on South Korea, it also discusses China because of the conspicuous Chinese demand for Korean cosmetic surgery in recent years. In fact, China has become the largest export market for Korean cosmetic surgery. The analysis is based on the premise that there is a vital link between cosmetic surgery and digital technology in both these countries. We argue that the celebrity culture spawned by entertainment media has facilitated the normalisation of cosmetic surgery to the extent that it is commonly viewed, quite unproblematically, as a form of human physiological enhancement. The article examines the publicity surrounding cosmetic surgery (comprising media reports, advertisements and commentaries) to see how it is presented in the Korean media and on the internet. These findings are then considered in relation to the promotion of Korean cosmetic surgery in China. In the 2000s, Korean cosmetic surgery rose as a by-product of the massive cultural phenomenon known as Hallyu, or the ‘Korean wave’. Hallyu represents Korea’s media success: its entertainment products have generated enormous revenues since the first exports of Korean popular culture in the 1990s. In 2009, Hallyu revenues were estimated to have reached US$6 billion (cited in Oh, 2010). Cosmetic surgery was first...
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...msung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol . Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990s, Samsung has increasingly globalized its activities, and electronics, particularly mobile phones and semiconductors, have become its most important source of income. Notable Samsung industrial subsidiaries include Samsung Electronics, Samsung Heavy Industries, and Samsung Engineering and Samsung C&T . Other notable subsidiaries include Samsung Life Insurance, Samsung Everland, Samsung Techwin and Cheil Worldwide . Samsung has a powerful influence on South Korea's economic development, politics, media and culture, and has been a major driving force behind the "Miracle on the Han River". Its affiliate companies produce around a fifth of South Korea's total exports. Samsung's revenue was equal to 17% of South Korea's...
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...PIRELLI TYRE 2009-2011 MANAGEMENT PLAN Francesco Gori CEO & Managing Director Pirelli Tyre Agenda 2008 Tyre Results Industrial Business Consumer Business 2009-2011 Tyre Targets | 1 In 2008 Pirelli Tyre performance was adversely impacted by unforeseeable market conditions Million €, Percent Key Facts 2008 yoy Q1 Q2 31 Q3 76 Q4 74 ∆ Price/Mix +7.3% Profit & Loss Revenues EBITDA (before restructuring costs) % ∆ Exchange Rate -2.8% FY '07 4,162 549 13.2 358 8.6 358 FY '08 4,100 443 10.8 250 6.1 150 ∆% -1.5 -19.2 ∆ Volume -6.0% Impact of raw materials 14 103 88 41 18 EBIT (before restructuring costs) % EBIT (after restructuring costs) -30.2 EBIT +191 ∆ Commercial ∆ Efficiencies -4 ∆ Unit costs & other -295 A dramatic increase in all input costs (raw materials, energy, etc.) A collapse of the OE market, driving sales down by 10.2% in Q4 (5% organic) The decision to provision in 2008 results restructuring initiatives and costs worth 100 ml € Note: unaudited results, pre-closing | 2 Pirelli Tyre 2008 operating and financial performance Million € Raw materials: Labour / energy / other: (72) -195 -73 EBIT bridge (before restructuring costs) 358 263 (268) (268) (5) (15) (11) 250 EBIT 2008 EBIT 2007 Price & mix Volume Cost of inputs Efficiencies Exchange rate Depreciation / other NFP evolution * of which stock: -212 PBIT:...
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...SBFZ ICT PROFILE (For Updating) SUBIC BAY FREEPORT ZONE: ICT HUB LOCATION PROFILE Page 1 SITUATIONAL ANALYSIS (INTERNAL LANDSCAPE) ANALYSIS: CURRENT PRODUCT - SUBIC BAY SPECIAL ECONOMIC AND FREEPORT ZONE Product Features, Benefits, and Appeals Subic Bay Freeport Zone (SBFZ) has a total area of 67, 452 hectares both land and water (water area has a total of 12,350 hectares and a land area of 55, 102 hectares as defined by Proclamation No. 532 of the Subic Special Economic and Freeport Zone SSEFZ) Metes and Bound. It is comprised by the City of Olongapo, Subic Town, San Antonio in Zambales and the former US Naval Reservation. The earliest predecessor to the USFAC Subic Bay was an un finished Spanish Naval Station, acquired by the U. S. in 1898, following the Spanish American War. During World War II, most of the original station was destroyed by American rear guard action and aircraft bombing attacks. Following World War II and the achievement of Philippine independence, a decision was made to establish a U. S. Naval Base at Subic Bay. Substantial construction efforts were begun and accelerated during the Korean Conflict, resulting in the establishment of the U. S. Naval Base, Subic Bay, in 1954. Much of the area now occupied by the Freeport was previously occupied by the City of Olongapo. At that time, the Commander of the Naval Base was also in control of the City of Olongapo. During the Vietnam Conflict, construction of the facilities was again accelerated, and...
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...Tập đoàn Samsung (Hangul: 삼성 그룹; Hanja: 三星 商会, Hàn Quốc phát âm: [sam.sʌŋ ɡɯ'ɾup̚]) là một công ty Hàn Quốc tập đoàn đa quốc gia có trụ sở chính tại Samsung Town, Seoul. Nó bao gồm nhiều công ty con và các doanh nghiệp trực thuộc, hầu hết trong số họ thống nhất dưới thương hiệu Samsung, và là Nam chaebol lớn nhất của Hàn Quốc. Đáng chú ý Samsung công nghiệp công ty con bao gồm Samsung Electronics (lớn nhất công nghệ của thế giới thông tin công ty đo 2011 doanh thu), [3] [4] Samsung nặng Industries (công ty đóng tàu lớn thứ hai trên thế giới được đo bởi doanh thu năm 2010), [5] Samsung Engineering và Samsung C & T (tương ứng trên thế giới 35-và công ty xây dựng 72-lớn nhất), và Samsung Techwin (một công nghệ vũ khí và nhà sản xuất quang điện tử) [6] công ty con khác đáng chú ý bao gồm Bảo hiểm cuộc sống Samsung (14-lớn nhất bảo hiểm của thế giới cuộc sống công ty), [7]. Samsung Everland (nhà điều hành của Everland Resort, công viên lâu đời nhất tại Hàn Quốc) [8] và Cheil Worldwide (lớn 19 cơ quan của thế giới quảng cáo được đo bằng doanh thu năm 2010). [9] [10] Samsung sản xuất xung quanh một thứ năm xuất khẩu tổng cộng của Hàn Quốc [11] và doanh thu của nó là lớn hơn GDP của nhiều nước;. Vào năm 2006, nó sẽ có được nền kinh tế 35-lớn nhất trên thế giới [12] Công ty này có một ảnh hưởng mạnh mẽ Nam của Hàn Quốc phát triển kinh tế, chính trị, các phương tiện truyền thông và văn hóa, và là một động lực chính đằng sau "Kỳ tích sông Hàn". [13] [14] Mục lục [ẩn] 1 Tên 2 Lịch...
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...November 27, 2012 Business 100, AB Investors University of the Fraser Valley SD College Sector 32C, Chandigarh Dear Business 100 – XYZ Investors, We have responded to your request regarding an analysis of the Canadian Tire Corporation and in this report you will find the information about the Company and their recent corporate activity. We have identified various points that will be useful in your decision to invest in this company. We have included information regarding Canadian Tire’s history, the products and services offered by them, and an analysis of the internal and external factors that affect the Corporation’s operations. We have also assessed the critical issues the company is currently facing along with their major implications. In order to see the direction in which the company is head, we also evaluated their vision, mission and long term objectives and strategies, followed by a sound strategy assessment. We have also analysed the company’s marketing strategy in regards to three of the products that they offer and also an overview of the marketing mix pursued by the company in general. We collected data regarding their financials of the past three fiscal years, and checked their sources of capital. Lastly, we have provided conclusions and our recommendations about the company keeping in mind the overall shape of the company’s future operations. We hope that this report guides you in your decision to invest in this company. Sincerely, Star Investors This letter...
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...Investment Opportunities in Automotive Sector in RAK -A Sector Study on Automotive Sector in UAE with Regional Perspective Photograph: Ashok Leyland’s Bus Assembly plant in RAKIA Industrial Park in Ras Al Khaimah (UAE) December 2009 Contents Executive Summary Introduction The Changing Nature of Global Manufacturing The Changing Nature of Supply Chain Global Automotive Production & Major Players Automotive Production in the Middle East GCC Automotive Sector GCC Economic Outlook-Macro-economic Indicators GCC Macro-economic Indicators GCC Auto Industry SWOT Outlook for GCC Automotive Sector GCC Competitive edge Vehicle Assembly in GCC GCC Source of imports GCC Highlights-Foreign trade in Automotive sector UAE Automotive Sector UAE Auto Industry SWOT UAE Economic SWOT UAE Business Environment SWOT UAE Automotive Sector trade Automotive Manufacturing in UAE Low cost and Luxury car market in UAE Used Car Market in UAE After- sales Business in UAE Car Rental Market in UAE Rationale for setting up projects in RAK Identified Projects UAE Auto Industry Forecast Scenario Automotive Products & Free Trade Agreements About Ras Al Khaimah About RAK Investment Authority References Annexure I II III IV V-A V-B VI-A VI-B VII VIII IX X World Motor Vehicle Production By Country And Type In 2008 World Ranking of Vehicle Manufacturers In 2008 UAE Imports & Re-exports of Vehicles in value term List of Automobile Component Manufacturers in GCC UAE Trade figures on components 2006-1008 In...
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...PV StatuS RePoRt EUR 24807 EN - 2011 The Institute for Energy provides scientific and technical support for the conception, development, implementation and monitoring of community policies related to energy. Special emphasis is given to the security of energy supply and to sustainable and safe energy production. European Commission Joint Research Centre Institute for Energy Contact information Address: Via Enrico Fermi 2749 TP 450 21027 Ispra (VA) Italy E-mail: arnulf.jaeger-waldau@ec.europa.eu Tel.: +39 0332 789119 Fax: +39 0332 789268 http://ie.jrc.ec.europa.eu www.jrc.ec.europa.eu PV Status Report 2011 Research, Solar Cell Production and Market Implementation of Photovoltaics July 2011 Arnulf Jäger-Waldau European Commission, DG Joint Research Centre, Institute for Energy, Renewable Energy Unit Via Enrico Fermi 2749; TP 450 I – 21027 Ispra (VA), Italia EUR 24807 EN Legal notice Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use, which might be made of the following information. The report does not represent any official position of the European Commission, nor do its contents prejudge any future Commission proposals in any areas of Community policy. A great deal of additional information on the European Union is available on the Internet. It can be accessed through the Europa server http://europa.eu/ JRC 64900 EUR 24807 EN ISBN 978-92-79-20171-4 ISSN 1831-4155 doi 10.2788/87966 The report...
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...CANADIAN TIRE CORPORATION, LIMITED 2012 Annual Information Form February 21, 2013 ANNUAL INFORMATION FORM CANADIAN TIRE CORPORATION, LIMITED TABLE OF CONTENTS 1. 2. Corporate Structure Description of the Business 2.1 Retail Business 2.2 Financial Services Business 2.3 Seasonality of the Business 2.4 Intangible Properties 2.5 Economic Dependence 2.6 Lending 2.7 Financing of the Business 2.8 Risk Factors 2.9 Employees 2.10 Social and Environmental Policies General Development of the Business 3.1 Retail Business Developments 3.2 Financial Services Business Developments 3.3 Other Business Developments Capital Structure 4.1 Description of Capital Structure 4.2 Market for Securities Dividends Security Ratings Transfer Agents and Registrars Directors and Officers Interests of Experts 1 1 2 10 11 12 12 13 13 13 15 15 16 16 21 21 23 23 24 25 26 27 27 32 32 33 i 3. 4. 5. 6. 7. 8. 9. 10. Legal Proceedings and Regulatory Actions 11. Additional Information ANNEX A – Audit Committee Mandate and Charter Certain brands mentioned in this report are the trade-marks of Canadian Tire Corporation, Limited, Mark’s Work Wearhouse Ltd., FGL Sports Ltd. or used under license. Others are the property of their respective owners. CAUTIONARY NOTE REGARDING FORWARD LOOKING INFORMATION This Annual Information Form, and the documents incorporated by reference herein, contain forward-looking information that reflects management’s current expectations related to matters such as future...
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...VIZIO GV52L FHDTV10A User Manual Dear VIZIO Customer, Congratulations on your new VIZIO GV52L FHDTV10A LCD Television purchase. Thank you for your support. For maximum benefit of your set, please read these instructions before making any adjustments, and retain them for future reference. We hope you will experience many years of enjoyment from your new VIZIO GV52L FHDTV10A Television. For assistance, please call 949-428-2525 or email us at techsupport@vizio.com. To purchase or inquire about accessories and installation services for your VIZIO LCD HDTV, please visit our website at www.vizio.com or call toll free at 888-VIZIOCE (888-849-4623). We recommend you register your VIZIO GV52L FHDTV10A either at our website www.vizio.com or fill in your registration card and mail it in. For peace of mind and to protect your investment beyond the standard warranty, VIZIO offers onsite extended warranty service plans. These plans give additional coverage during the standard warranty period. Visit our website or call us to purchase a plan. Write down the serial number located on the back of your GV52L FHDTV10A. __ __ __ __ __ __ __ __ __ __ __ __ __ __ Purchase Date _____________________ VIZIO is a registered trademark of V, Inc. HDMI logo and “High Definition Multimedia Interface” are registered trademarks of HDMI Licensing LLC. Manufactured under license from Dolby Laboratories Dolby and the double-D symbol are trademarks of Dolby Laboratories Version...
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...What a marketer want???? N how he get there???? Types of marketing… Societal marketing Traditional marketing Word of mouth Sales promotion Gorilla marketing Viral marketing n so n so on….n what not…many more YYYYYY DY NEED TO STUDY ALL DEZ…YYYY…ITNI CARE TO HMRI HMRY PARENTS B NHI KRTY…JTNA YE LOG KRTY HY… R DEZ REALLY THE CUSTOMERS OR THE PROFIT????? TOPIC…….BIRD EYE VIEW OF HOW P & G TACKLES ITS CUSTOMERS…. SUBJECT….MARKETING MANAGEMENT SUBMITTED BY…..SADAF, FARAH ,MARYAM,RUBINA DATE OF SUBMISSION…30 APRIL 2014 SUBMITTED TO….MAAM SADI AZIZ Mahatma Gandhi > Quotes > Quotable Quote “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. CUSTOMER PSYCHOLOGY……HOW IMPORTANT FOR A MARKETER TO STUDY????? Companies use marketing to promote and sell their products or services, and consumer behavior is how consumers act and respond in the retail environment. In order for a company to create a strong marketing campaign, it is important to understand how and to what the consumer will respond. This relationship between marketing and consumer behavior involves studies, focus groups, psychological analyses and other methods of studying the market for a particular...
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