Hannaford introduced new chains in the industry with its ever growing name. In the 1970s and 1980s they continued to rapidly expand the business by opening Wellby Drug stores which were mostly a part of Shop 'N' Save retail outlets. Hannaford was known for offering market-specific products and services to meet the consumer demand.
Hannaford supermarkets operating 156 stores in different states of U.S took the initiative of partnering with FoodPlay a co-branded nutritionist show associated with healthy communities which proved to be a critical juncture in its success story. The creative heads behind Hannaford thought about supporting the health of the community and neighbourhood schools by introducing FoodPlay. This proved to be an added bonus