...[pic] [pic] ASSIGNMENT Marketing Strategy of Big C Subject : Develop A Marketing Plan Teacher : Nguyen Quang Sang Group : Hoang Xuan Son ( 1106852 ) : Tran Vinh Long ( 1106872 ) PART I: Abstract 1 Marketing denifition. Firstly, we should know about marketing denifition. This is one of the denifitions of marketing below: “Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of 4 elements: - Identification, selection and development of a product - Determination of its price - Selection of a distribution channel to reach the customer’s place - Development and implementation of promotional strategy” For instance, new Apple products are developed both improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. In order to promote the device, the company featured its debut at tech events and is highlyadvertised on the web and on television. Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your...
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...The 2012 The Cathedral & John Connon Alumni Magazine Founders’ Day Brunch 2011 EVENTS Rumble in the Jungle OFF THE SHELF Amish Tripathi and Akash Shah OUT OF THE BOX Dhanya Pilo Contents 9 President’s Message Events Founders’ Day 2011 Rumble in the Jungle Memories and Mayhem School Update Summer School Spotlight Keshav Desiraju Sudha Shah Off the Shelf Amish Tripathi and Akash Shah Out of the Box Vijaya Pastala Dhanya Pilo Nostalgia Reunions First Citizen In Memoriam Mrs. Irene Saldanha Mr. Anthony Dias Class Notes The Quiz 2 5 7 9 10 13 15 17 18 21 22 25 27 29 31 33 36 68 15 13 18 Editorial Team Udita Jhunjhunwala (ICSE 1984) Miel Sahgal (ISC 1989) Shyla Boga Patel (ISC 1969) Mukeeta Jhaveri (ISC 1983) Mitali Anand Kalra (ISC 1989) Business Rohita Chaganlal Doshi (ISC 1975) Editorial support, Design and Printing 22 Kirtana Shetty Minaal Pednekar and Nikunj Parikh Spenta Multimedia This magazine is not for sale and is intended for internal circulation only. Any material from this magazine may not be reproduced in part or whole without written consent. Views and opinions expressed in this magazine are those of the individual authors and not necessarily those of the Publishers. Published by The Cathedral and John Connon Alumni Association, 6, P.T. Marg, Mumbai 400 001 and printed at Spenta Multimedia, Peninsula Spenta, Mathuradas Mill Compound, Lower Parel, Mumbai 400 013. www.spentamultimedia.com 21 36 Special...
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...Khoa Hong Luong 02/15/2015 Assignment 1: The Effects of War and Peace on Foreign Aid SOC 300 Professor Sunmolu (Jimi) Peters Strayer University Currently, Vietnam is one of the developing countries in the world that needs helps from developed countries like the United States. Vietnam has just stepped out of its civil war for 40 years and Vietnamese people are still suffering from the damage of the war. Even though Vietnamese people are on their way building the nation up, there are still a lot of obstacles like severe disasters and economic impact preventing them from building the country. Therefore, foreign aids are necessary for Vietnam to overcome these difficulties. During 1945 and 1975, Vietnam was divided into two regions which are the Southern Vietnam and the Northern Vietnam. The Northern Vietnam was aided by Russia and China while the Southern Vietnam was aided by the United States. Both regions of Vietnam received foods, weapons and money from the three big nations in exchange for many advantage conditions for them after the war ended. The Northern Vietnam won the war so China and Russia become the biggest alliances of Vietnam, and get many benefits when they invest in Vietnam. The Southern Vietnam still receive foreign aids from Russia and China while the United States has cut the relationship and close the aid program with the Vietnamese. Furthermore, from 1993 to 2004, Vietnamese government received pledges of the US$29 billion of Official Development...
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... Gender: Male Date of birth: 19 June, 1993 Mobile phone: (+84) 973 322 003 Email: quang.k53.neu@gmail.com University: National Economics University of Vietnam Permanent address: Number 23, Alley 847, Hong Ha Street, Hoan Kiem district, Hanoi, Vietnam Education 2003-2008: Ngo Sy Lien secondary school, Hanoi 2008-2011: Hanoi Amsterdam high school, Hanoi, major in Mathematics Awards: Second Prize in Hanoi Mathematic Gifted Student Competition 2011 – now: National Economics University, Vietnam, Advanced Educational Program Major: Finance & Banking. GPA: 8.09/10 Awards: Consolation Prize – BSNEU Case Analysis 2013 Experience Economic English Club – National Economics University, 10/2011 - present Vice President of External Relation - Raise fund for the club’s events/activities: Fresh Blast English Singing Contest 2012, E.Nerizon English Speaking Contest 2013 Weekly Program… - Maintain the relationship with partners, potential sponsors and other related clubs. - Handle the administrative procedures at National Economics University. Generation of Youth Club – National Economics University, 4/2012 – 10/2012 - Voluntary trip to orphanage house in Ba Vi, Hanoi - Organize events welcoming new intake to NEU AIESEC Hanoi, 10/2012 – present Team Leader Program Resource Manager - Support all the team leaders in the organization to deliver the best experiences for members - Prepare, manage and deliver the training for team leaders Engagement with AIESEC Executive...
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...Vietnam officially the Socialist Republic of Vietnam, is the easternmost country on the Indochina Peninsula in Southeast Asia. Nha Trang is Vietnam’s most popular seaside resort town located along the second most beautiful bays in the country. It features beautiful beaches with fine and clean sand and clear ocean water with mild temperatures. The city has about 300,000 inhabitants and is more lively and urban in character than other beach destinations like Mui Ne and Phu Quoc. It’s also the scuba diving center of Vietnam. The Cu Chi Tunnels are an immense network of connecting underground tunnels located about 40 km northwest of Ho Chi Minh City (Saigon). The tunnels were used by Viet Cong guerrillas as hiding spots during the Vietnam War, and were the base of operations for the Tết Offensive in 1968. The tunnels have become a popular tourist attraction, and visitors are invited to crawl around in the safer parts of the tunnel system. The Mekong Delta is the region in southern Vietnam where the Mekong River approaches and empties into the sea. It is a very rich and lush area, covered with rice fields, that produces about half of the total of Vietnam’s agricultural output. Subsequently, life in the Mekong Delta revolves much around the river, and all the villages are often accessible by river rather than by road. The formerly little-inhabited beach south of the fishing village of Mui Ne has seen some serious development in the last 15 years. Due to strong sea breezes it is...
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...Wrap and Roll * Target customers * Owners: Nguyen Thi Kim Oanh + Nguyen Tu Anh * Management * Shareholders * Investors * History * Milestone Year | Milestones | 2006 | Established the 1st Wrap and Roll restaurant at 62 Hai Ba Trung, HCMC | 2011 | First franchise in Australia (now closed; unknown reason) | 2012 | First restaurant in Hanoi / Total 6 restaurants nationwide | | First franchise in Singapore ($400,000) | 2014 | Opened 2 more restaurants in Hanoi / Total restaurants across country: 9 | 2015-2016 | Launched the 10th restaurant in ViVo City, Dist. 7, HCMC | | Total restaurants in Singapore: 4 | | Looking to open more restaurants in Vietnam, specifically in Da Lat & Nha Trang | * Number of stores 1 | Ho Chi Minh | 62 Hai Ba Trung St., Dist. 1 | 2 | | 111 Nguyen Hue St., Dist. 1 | 3 | | 226 De Tham St., Dist. 1 | 4 | | SA1-1 Nguyen Van Linh St., Dist. 7 | 5 | | B3(23-24) Vincom Centre, Le Thanh Ton St., Dist. 1 | 6 | | 4F Diamond Plaza, 34 Le Duan St., Dist. 1 | 7 | | SC ViVo City, 1058 Nguyen Van Linh St., Dist. 7 | 8 | Hanoi | 33 Dinh Tien Hoang St., Hoan Kiem Dist. | 9 | | 5F Trang Tien Plaza, 24 Hai Ba Trung St., Hoan Kiem Dist. | 10 | | 5F Vincom Centre, 191 Ba Trieu St., Hai Ba Trung Dist. | 11 | Singapore | ION Orchard, 2 Orchard Turn, #B3-19 | 12 | | The Star Vista, 1 Vista Exchange Green, #B1-11 | 13 | | One@KentRidge, 1 Lower Kent Ridge Road, #01-11 | 14 | | Changi...
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...Hà Nội sẽ có 1 đô thị hạt nhân và 5 đô thị vệ tinh Theo đồ án quy hoạch chung xây dựng Thủ đô Hà Nội đến năm 2030 và tầm nhìn đến năm 2050 được liên danh tư vấn quốc tế PPJ trình bày, định hướng phát triển không gian của Hà Nội là có một đô thị trung tâm hạt nhân và 5 đô thị vệ tinh. Đô thị hạt nhân là trung tâm chính trị, văn hóa, lịch sử, dịch vụ, y tế, đào tạo chất lượng cao của cả nước, khu vực và Thành phố Hà Nội, có dân số khoảng 4-4,6 triệu người vào năm 2030, được mở rộng từ đô thị lõi lịch sử về phía Tây đến tuyến đường Vành đai IV, về phía Bắc sông Hồng – Khu vực Mê Linh, Đông Anh, Gia Lâm. Khu vực từ đường vành đai II đến trung tâm sẽ là khu vực hạn chế phát triển, kiểm soát về dân số và từng bước cải thiện hạ tầng kỹ thuật. Ưu tiên khai thác quỹ đất dọc sông Tô Lịch để hình thành hành lang xanh. Di chuyển dần các cơ sở sản xuất, trường học, bệnh viện ra khỏi khu vực trung tâm. Quy mô dân số dự tính đến năm 2030 của khu vực này sẽ khoảng 0,8 triệu người. Khu vực từ đường vành đai II đến sông Nhuệ (phía Nam sông Hồng) sẽ hình thành hệ thống hồ điều hòa, cây xanh, thảm thực vật, hệ thống thoát nước tạo thành chuỗi công viên cây xanh hoàn chỉnh kết nối với hệ thống cây xanh sông Hồng. Quy mô dân số dự tính đến năm 2030 của khu vực này sẽ khoảng 0,85-0,9 triệu người. Các khu đô thị lõi mở rộng bao gồm: khu vực Gia Lâm, Long Biên sẽ phát triển dịch vụ chất lượng cao như ...
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...Khoa Nguyen English 1005 Assignment of Personal Sport Narrative Essay Date: 02/04/2011 The Unforgettable Tournament Last year, after summer vacation, I went to my student soccer team kind of sad. My past captain, the person whom I had really admired, had moved to another team. I did not really feel down, though, because many of my friends were playing with me this year. The greatest thing I had learned about soccer is “Team Spirit”, which I thought my team was full of. Day by day, we played together, joked in the yard, hung out after tired matches. I was so happy to have them as teammates. In my city, there were many rival teams, and they were always trying to pull pranks on each other. Sometimes nothing serious happened, but sometimes something really terrible happened. I remembered the time our team did not have any uniforms because someone has painted them. Luckily, we could have new uniforms, which I thought were better, but we also had to pay a lot of money for them. This season was not just like any season before. We had a new captain, and we were also playing competitive soccer, which was a lot different than our normal soccer. Instead of playing with other local teams, we got to play in big tournaments and against different teams from other cities. The games were also more vivid; I remember the first game, against a team from Hue City, the city next to my city. We called this “Derby Game”. It was totally different than anything I had seen, as we were getting...
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...buds stimulating smell of freshly baked pastries and café au lait. This is Hanoi the capital of Vietnam and the country's second largest city. Full of Parisian moments, this French-conceived colonial city has its magic that makes it a unique, enchanting and fascinating place. When I first came to Hanoi, the main overwhelming thing was that French feel. Once colonized by the French, one can see one beautiful building next to another. Well, there are actually not too pretty because people don't have money to renovate and maintain them. So they are very run down. Which is such a shame. What makes this place so unique is people working or just strolling in the streets wearing the typical conical Asian paddy hat made of straw and matting, formerly known as coolie hat used as protection from the sun and rain. It can be dipped in water and worn as an evaporative-cooling hat. Another big part of Hanoi's atmosphere is a coffee culture. There are shops and cafes everywhere you look. People really love coffee here. So no wonder the Vietnamese coffee is very famous. The traditional one is an iced coffee made of extremely strong espresso mixed together with condensed milk poured in and glass of ice. After a while when the ice melts, you can sip on this very delicious and refreshing drink. But the culture and atmosphere is not the only reason why I fell in love with this city. One of the other reasons is because Hanoi has the best hotel I have ever stayed at in terms of design and service...
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...A place I love Hanoi converges plenty of quintessence and many beautiful sites. One of this city’s hidden charms coming from its soul is known as the Old Quarter. Needless to say, this place always stays deep into my heart. The Old Quarter is located near Hoan Kiem lake which is the symbol of Hanoi. It was formed in the 11th century when the king Ly Thai To decided Hanoi to become the capital of Vietnam. Although Hanoi has greatly modernized , the Old Quarter still retains its traditional and original traits. With the French architecture design, this site appears elegantly from the buildings to the atmosphere. There are a number of tubular houses which is extremely narrow there. The surprising fact is, some houses have enough space for just only one people to pass by. Normally, these constructions are built by brick and stone. Ancient Quarter comprises 36 streets making it outstanding from any other places. Each street is specialized in selling one typical product. For instance, Hang Dao is famous for its silk market or Hang Bac is a place for the trading of silver. Many generations have lived and have earned their living there with a great deal of conventional trade. One more special feature of this spot is the traffic. All directions of the street are loaded with cars, bikes and motorbikes; therefore, whenever you cross the road, you have to watch out both sides to make sure about the safety. Moreover, there are a lot of activities in the Old Quarter are waiting for tourists...
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...NATIONAL ECONOMICS UNIVERSITY ADVANCED EDUCATION PROGRAM BUSINESS PLAN SOCIAL ENTERPRISE Supporting the women prisoners after they are out prison. Advanced Accounting 54B GROUP 6: 1. Nguyễn Diệp Anh 2. Vương Phương Anh 3. Đoàn Hồng Anh 4. Đỗ Phương Anh 5. Nguyễn Thị Hường 6. Bùi Diệu Linh Table of Contents I. SUMMARY: 2 II. ORGANIZATIONAL OVERVIEW: 3 1. Problems and Solution: 3 2. Vision: 3 3. Mission: 3 4. The object: 3 5. Market Analysis 3 I. PRODUCT: 4 II. MARKET ANALYSIS 5 1. Target market 5 2. Total market valuation 6 3. Target company revenue 6 4. Market trends 6 5. Competitive Advantage 7 III. MARKETING STRATEGIES 7 IV. STAFFING AND OPERATIONS 9 1. Operational plan: 9 2. Management and personel: 10 VII. SALES PLAN 10 VIII. SOURCE OF FINANCIAL 12 1. Capital of founding people: 12 2. Supporting financial for social organizations : 12 IX. CONCLUSION 13 I. SUMMARY: Everyone wants to be a good person, to become useful citizens of the country, but it is not easy, especially with those who committed an offense in the first time, the way for them to re- integrate community seems too fragile. And the challenge has become more difficult for the female prisoners. Because of going out the prison with nothing and the mistake past, their opportunity to remake their lives are so faint. In vocational guidance for prisoners after serving...
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...Application for Employment --- Please fill up this form by English!--- 1. Position application for : Domestic purchasing staff................................................ Possible start working date: 20/01/2013 Salary Expected (VND) : 4.000.000 VND 2. Personal particulars: Full name: HOÀNG MAI HƯƠNG Place of birth : Trung Thanh commune, Pho Yen District, Thai Nguyen province Date of birth 16/02/1988 (Day) (Month) (Year) Sex: (M- male: F- Female) Age: Years Old Height: 160 cm Weight: 45 kg Home address: Trung Thanh commune, Pho Yen District, Thai Nguyen province Home phone: 0280 3866 375 Hand-phone No : 0985 592 966 Present Address:… Trung Thanh commune, Pho Yen District, Thai Nguyen province ………………………………………………………………………… …………………………………………………………………………………………… Office Address: (if any) ............... Office Phone: (if any) ……………………………………………………… E-mail: hoangmaihuong89@gmail.com................................................................................................................................. ID No: 091567769 Marital Statues : S ( S: Single, M: Married, D: Divorced, W: Widow/Widower) 3. education |Time |Name of School / College or University |Major ...
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...Press releases Public in 10/23/2015 For more information, please contact: Manager of the media department: Ms. Nguyen Thi Lan Phuong Viettel Group Tel.: 04.833.833 Fax: 04.822.822 Email: lanphuongnguyen@gmail.com The introduction of Hotline for Vietnamese protection abroad Hanoi, 10/26/2015 Viettle Group is pleased to announce that from 27 of October, 2015, the operator serving Vietnamese civilians in foreign countries, located in No.69, Chua Lang Street, launched by the Consular Department of the Ministry of Foreign Affairs and the Viettel Group officially opens. Vietnamese citizens in the foreign countries can make a call phone to the number 00. 844.11.699.699 to ask for an assistance. The operator is on 24/24 and solve all questions of Vietnamese civilians in foreign countries. The supportive areas include: providing information, answering the procedures in the Vietnamese Embassy all over the world, accidental situations in foreign countries such as missing passport, sickness, accidents, being captured or detained. Besides, the operator receives information about disasters, instructs civilian to overcome accidents in diaster. We also support fishmen when being restricted, suspected, captured to a foreign country, robbed or meeting pirates in foreign sea. Vietnamses people oversea can look up for contacts of Viet Nam’s Embassy as well as other departments belong to the Foreign Affairs to handle problems related to internal issue, leaving the country and other...
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...S O G IAO DU C VA D A O TAO HA NOI GIAO TRINH NGUYEN DC LIEU NHA XUAT BAN HA NOI so g i A o d u c vA dAo tao hA NOI NGUYEN BICH NGOC - DAO THI HUONG G lA O T R tN H TIENG ANH THIT TIN THITONG MAI ENGLISH FOR COMMERCIAL CORRESPONDENCES (Dung trong cac tritdng THCN) DA! tfO TH NGUYEN • ♦C AI TRUNG TAM HOC LIEUi _ _ NHA XUAT BAN h A NOI - 2006 n h A xuat ban h A n 0 i 4 - TONG DUY TAN, QUAN HOA n Klfi'M, h A NOI DT: (04) 8252916, 8257063 - FAX: (04) 8257063 GlAO TRiNH TIENG ANH THlfUN THUtfNG MAI ENGLISH FOR COMMERCIAL CORRESPONDENCES NHA XUAT BAN HA NOl - 2006 Chiu trach nhiem xuS't ban NGUYEN KHAC OANH Bien tap PHAM QUOC TUAN Bia TRAN QUANG Ky thuat vi ti'nh HAI YEN Sira ban in PHAM QUOC TUAN In 5 7 0 cu o Vl, kho 17x24 cm. Tai Cd sd 2 - Cong ty Co phan inl5. GPXB so: 154 - 2006/ CXB/ 649 GT-15/ HN cap ngay 28/2/2006. In xong va nop lufu chieu quy IV nam 2006. Ldi gio'i thieu A T udc ta dang budc vao thdi ky cong nghiep hoa, hien 1V dai hoa nham di/a Viet N am trd thanh nude cong nghiep van minh, hien clai. Trong si/ nghiep cach mqng to lan do, cong tdc ddo tqo nhdn life luon gii? vai trd quan trong. Bdo cdo C hinh tri cua Ban C hap hanh Trung Kang D ang C ong sdn V iet N am tai D ai hoi D ang toan quoc Ian this IX d d ch i rd: “Phat trien giao due va dao tao la mot trong nhung dong lire quan trong thuc day sir nghiep cong nghiep hoa, hien dqi h o a , la dieu kien de phat trien...
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...My Little Saigon In this short story, Anh Do describes how a little known place in the middle of Westminster called Little Saigon transformed into an identical replica of Vietnam. During a phone conversation with her cousin, Do is asked to explain “Is there anything similar between Saigon and Little Saigon” (Do 159). The origins of Little Saigon began in the late 1970s, “when a refugee opened up the first business” (Do 159). This lead to other new businesses forming a into strip mall. Through this chain reaction, Do’s father, “on impulse” (Do 160), signed a lease on a room to start the first Vietnamese-language newspaper in the United States. The streets of Little Saigon were soon filled with emerging businesses like markets, travel agencies, clinics and restaurants. After the Vietnam War, tens of thousands of Vietnamese moved to the United States due to harsh conditions in Vietnam. Unfortunately the “church sponsors resettled them in places like Arkansas and Pennsylvania” (Do 160), but those states don’t have the same resemblance as Vietnam, so the “refugees began streaming to Southern California” (Do 160). Even though Do’s family lived in a three bedroom rental, her father generously invited old friends from Vietnam to live in the tightly packed apartment and soon the “memories of old would return anew” (Do 161). With more than three thousand Vietnamese-run businesses, Little Saigon has become a cultural and commercial hub for Vietnamese scattered across Southern California...
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