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Hanson Ski Products

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Hanson Ski Products
I
n early July 1986, Alden (Denny) Hanson, president and chief executive officer of Hanson Ski Products, was preparing for a meeting with his executive commit¬tee on the company's current and longer-term financing needs. For one thing, Mr. Hanson wanted to review the plans for fiscal year (FY) 1987.1 Although the com-pany's bankers had provided a $4-2 million line of credit to meet the year's seasonal cash needs, Denny wanted to recheck his figures to be sure that this credit would be sufficient, particularly since Hanson Ski Products was scheduled to repay stock¬holder loans of $841,000 in November.
COMPANY BACKGROUND
Hanson Ski Products was a leading manufacturer of high-quality ski boots located in Boulder, Colorado. Although it was a relatively new entrant to the market, its rev¬enues ranked among the top 10 ski boot manufacturers worldwide by 1984. Hanson commanded a 20% share of the U.S. market for high-quality ski boots, which was growing at an estimated 10% per year. While the focus of operations was U.S. skiers, the international portion of the company's business was growing faster than the do¬mestic portion. The company expected that in FY 1987, its international revenues would represent about 30% of total sales.

One of the keys to Hanson's successful penetration of this tough market was the unique design of its ski boots. The revolutionary patented rear-entry concept, de¬signed by Chris Hanson, balanced the objectives of comfort and skiing performance sought by the experienced skier. In May 1977, Fortune named the specially engi¬neered boot in a worldwide competition "one of the 25 best-designed products avail¬able in America." By 1986, Hanson was marketing four models of adult boots, and newer models were continually being added as older models were dropped.

PAST OPERATING PERFORMANCE
Hanson Ski Products was founded in

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