...Exclusive brands for Nordstrom – 119 !iT Collective | 1.State | 1:Face | 10 Crosby Derek Lam | 1901 | 2(x)ist | 2550° | 32 Oral Care | 3LAB | 47 Brand | 4moms | 6397 | 7 Diamonds | 7 For All Mankind® | A Gold E | a. drea | Acorn | Adam Tucker | aden + anais | adidas Originals | Adina Reyter | Adrianna Papell | Aetrex | Agave | AHAVA | Ahnu | Aigle | Alainn | Alberto Fermani | ALDO | Alegria | Alex and Ani | Alex Evenings | Alex Woo | | ALEXANDER OLCH | Alfred Sung | Algenist | | Alivia Simone | Allen Edmonds | Alo | ALOR® | ALTERNA® | Alternative | | American Needle | Ames Bros | AMI Alexandre Mattiussi | AMITY HOME | | Amour Vert | Amsale | Anastasia Beverly Hills | ANATOMIC & CO | | Andre Assous | | ANDROID HOMME | Anita International | | Anna Beck | Anna Sui | Anne Klein | | Another Line | Anthony | | Anyi Lu | Anzie | Apolis | Aquatalia by Marvin K. | Aramis Gentlemen's Collection | Aravon | Arche | Archipelago Botanicals | ARCONA | Arc'teryx | Arc'teryx Veilance | Argento Vivo | Ariat | Ariella Collection | | | Articles of Society | | ASHISH | ASICS® | | ASTR | Athena Alexander | | Attilio Giusti Leombruni | Austen Heller | | Aveda | AX Armani Exchange | AYR | B. the Product | Babiators | Baby Aspen | Baby Jogger | Baby-G | Bacco Bucci | | Baggu...
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...30 May 2010 Pg 2 THE YOUTH RULE! Pg 9 KNOWLEDGE IS POWER Pg 17 NIKE BOUNCES BACK 2. GENERATION NEXT 30 May 2010 MASTERS OF THEIR UNIVERSE: MEET THE GROUP THAT ACCOUNTS FOR MOST OF OUR POPULATION WHETHER YOU LIKE IT OR NOT ... Today’s youth rule! Picture: JEREMY GLYN HOW AND WHY THE STUDY WORKS ● Their annual direct spend, as per the study, is over the R95bn mark ● They are the key household inf luencers — to the tune of more than 60% ● They are the future consumers of all brands “They are mavens who give a good sense of the ‘next big thing’. They provide strong indicators of where the market is going” JASON LEVIN, MD OF HDI YOUTH MARKETEERS W HY should the world care if nine-year-olds prefer Milo cereal to Coco Pops? So what if teens want to watch Trace this year when they were hooked on MTV last year? And if youngsters’ primary device is a cellphone, is that really going to change the world? Although less often than before, we are still confronted by “youth cynics” after the Sunday Times Generation Next study is published every year. Their concern, generally, is that youth are still a relatively marginal market segment, so why do a brand preference study? South Africa, like most developing countries, has a very young population — more of our citizens are 22 — the age limit of the study — or younger than those who are older. So, with a sample set aged between eight and 22, the study tracks the consumer behaviour and...
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...Generated by ABC Amber LIT Converter, http://www.processtext.com/abclit.html Go Ask Alice By Anonymous If you purchased this book without a cover you should be aware that this book is stolen property. It was reported as "unsold and destroyed" to the publisher and neither the author nor the publisher has received any payment for this "stripped book." First paperback edition March 1998 Go Ask Alice taken from "White Rabbit," written by Grace Slick. Copyright 1967. Irving Music. Inc. Copper Penny Music Publishing Co., by permission, all rights reserved. Go Ask Alice Author anonymous Copyright © 1971 by Simon & Schuster Inc. Simon Pulse An imprint of Simon & Schuster Children's Publishing Division 1230 Avenue of the Americas New York, NY 10020 All rights reserved, including the right of reproduction in whole or in part in any form. Also available in a Simon & Schuster Books for Young Readers hardcover edition. Printed and bound in the United States of America 20 19 18 17 16 15 14 13 12 The Library of Congress has cataloged the hardcover edition as follows: Library of Congress Catalog Card Number-. 74-159446 Generated by ABC Amber LIT Converter, http://www.processtext.com/abclit.html ISBN 0-671-66458-1 (hc) ISBN 0-60-81785-1 (Pulse pbk.) Go Ask Alice is based on the actual diary of a fifteen-year-old drug user. It is not a definitive statement on the middle-class, teenage drug world. It does not offer any solutions. It is, however, a highly personal and specific chronicle...
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...Breakout Strategy Meeting the Challenge of Double-Digit Growth Sydney Finkelstein Charles E. Harvey Thomas C. Lawton (McGraw-Hill, New York, 2006) Table of Contents Dedication Acknowledgements Table of Contents List of figures Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Breakout Strategy Getting on the Fast Track Staying out Front Breakout Dynamics Putting Vision to Work Being a Magnet Company Delivering the Promise Executing Breakout Breakout Leadership Appendix: case study companies Index List of Figures Figure 1.1 Figure 2.1 Figure 3.1 Figure 4.1 Figure 5.1 Figure 5.2 Figure 5.3 Figure 5.4 Figure 5.5 Figure 6.1 Figure 6.2 Figure 6.3 Figure 6.4 Figure 7.1 Figure 7.2 Figure 7.3 Figure 8.1 Figure 8.2 Figure 8.3 Figure 9.1 The Breakout Strategy Cycle Companies Getting on the Fast Track Companies Staying Out Front Types of Capital and the Capital Accumulation Process The Vision Wheel State Transition for Harley-Davidson: Organization State Transition for Harley-Davidson: Culture State Transition for Harley-Davidson: Relationships State Transition for Harley-Davidson: Markets The Six Pillars of a Value Proposition Leveraging up the Apple Value Proposition Reconciling Different Value Propositions Leveraging up Samsung Electronics’ Value Proposition Components of a Business Model Aligning the Business Model and Value Proposition Business Model Needs Analysis Delivering Strategy System Balance and Strategy Delivery at...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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...The media’s watching Vault! Here’s a sampling of our coverage. “For those hoping to climb the ladder of success, [Vault's] insights are priceless.” – Money magazine “The best place on the web to prepare for a job search.” – Fortune “[Vault guides] make for excellent starting points for job hunters and should be purchased by academic libraries for their career sections [and] university career centers.” – Library Journal “The granddaddy of worker sites.” – US News and World Report “A killer app.” – New York Times One of Forbes' 33 “Favorite Sites” – Forbes “To get the unvarnished scoop, check out Vault.” – Smart Money Magazine “Vault has a wealth of information about major employers and jobsearching strategies as well as comments from workers about their experiences at specific companies.” – The Washington Post “A key reference for those who want to know what it takes to get hired by a law firm and what to expect once they get there.” – New York Law Journal “Vault [provides] the skinny on working conditions at all kinds of companies from current and former employees.” – USA Today VAULT GUIDE TO RESUMES, COVER LETTERS & INTERVIEWS © 2003 Vault Inc. VAULT GUIDE TO RESUMES, COVER LETTERS & INTERVIEWS HOWARD LEIFMAN, PhD, MARCY LERNER AND THE STAFF OF VAULT © 2003 Vault Inc. Copyright © 2003 by Vault Inc. All rights reserved. All information in this book is subject to change without notice. Vault makes no claims as to the accuracy and reliability...
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...to edit and no individual advising to do (which was quite frequently) I would sit at my desk, (like some old character out of a Charles Dickens’ novel) and prepare language materials to be used for helping professionals who had learned English as a second language—for even up to fifteen years in school—but who were still unable to follow a movie in English, understand the World News on TV, or converse in a colloquial style, because they’d never had a chance to hear and learn common, everyday expressions such as, “It’s a done deal!” or “Drop whatever you’re doing.” Because misunderstandings of such idioms and expressions frequently caused miscommunication between our management teams and foreign clients, I was asked to try to assist. I am happy to be able to share the materials that follow, such as they are, in the hope that they may be of some use and benefit to others. The simple teaching device I used was three-fold: 1. Make a note of an idiom/expression 2. Define and explain it in understandable words (including synonyms.) 3. Give at least three sample sentences to illustrate how the expression is used in context. For instance, Idiom: “It’s a done deal.” Definition: “We agree. Everything has been decided. We’re ready to sign the contract.” Examples: 1. “The bank has confirmed the loan agreement, so It’s a done deal.” 2. “The court has approved the restructuring plan, so it’s a done deal.” 3. “The Senior Partner has signed my promotion papers, so it’s a done deal.” If a student...
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...INFORMATION RESOURCE GUIDE Computer, Internet and Network Systems Security An Introduction to Security i Security Manual Compiled By: S.K.PARMAR, Cst N.Cowichan Duncan RCMP Det 6060 Canada Ave., Duncan, BC 250-748-5522 sunny@seaside.net This publication is for informational purposes only. In no way should this publication by interpreted as offering legal or accounting advice. If legal or other professional advice is needed it is encouraged that you seek it from the appropriate source. All product & company names mentioned in this manual are the [registered] trademarks of their respective owners. The mention of a product or company does not in itself constitute an endorsement. The articles, documents, publications, presentations, and white papers referenced and used to compile this manual are copyright protected by the original authors. Please give credit where it is due and obtain permission to use these. All material contained has been used with permission from the original author(s) or representing agent/organization. ii T eofContent abl 1.0 INTRODUCTION........................................................................................................................................................... 2 1.1 BASIC INTERNET TECHNICAL DETAILS ........................................................................................................................ 2 1.1.1 TCP/IP : Transmission Control Protocol/Internet Protocol .........................................
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...Table of Contents Title Page Copyright Page Dedication Introduction Chapter 1 - Priming Chapter 2 - Confabulation Chapter 3 - Confirmation Bias Chapter 4 - Hindsight Bias Chapter 5 - The Texas Sharpshooter Fallacy Chapter 6 - Procrastination Chapter 7 - Normalcy Bias Chapter 8 - Introspection Chapter 9 - The Availability Heuristic Chapter 10 - The Bystander Effect Chapter 11 - The Dunning-Kruger Effect Chapter 12 - Apophenia Chapter 13 - Brand Loyalty Chapter 14 - The Argument from Authority Chapter 15 - The Argument from Ignorance Chapter 16 - The Straw Man Fallacy Chapter 17 - The Ad Hominem Fallacy Chapter 18 - The Just-World Fallacy Chapter 19 - The Public Goods Game Chapter 20 - The Ultimatum Game Chapter 21 - Subjective Validation Chapter 22 - Cult Indoctrination Chapter 23 - Groupthink Chapter 24 - Supernormal Releasers Chapter 25 - The Affect Heuristic Chapter 26 - Dunbar’s Number Chapter 27 - Selling Out Chapter 28 - Self-Serving Bias Chapter 29 - The Spotlight Effect Chapter 30 - The Third Person Effect Chapter 31 - Catharsis Chapter 32 - The Misinformation Effect Chapter 33 - Conformity Chapter 34 - Extinction Burst Chapter 35 - Social Loafing Chapter 36 - The Illusion of Transparency Chapter 37 - Learned Helplessness Chapter 38 - Embodied Cognition Chapter 39 - The Anchoring Effect Chapter 40 - Attention Chapter 41 - Self-Handicapping Chapter 42 - Self-Fulfilling Prophecies Chapter 43 - The Moment Chapter 44 - Consistency...
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...Hundreds(of(real(personal(accounts(of Group'Discussions'&'Personal'Interviews during(MBA(admissions(to(India’s(best(B9schools Written'by Compiled'by Loads'of'MBA'Aspirants The'PaGaLGuY'MadCapz'Group PaGaLGuY.com Antholo gy Hundreds of real personal accounts of Group Discussions and Personal Interviews during MBA admissions to India’s best business schools. In this edition: The IIMs at Ahmedabad, Bangalore, Calcutta, Lucknow, Indore & Kozhikode. Written by Loads of MBA aspirants Compiled by The PaGaLGuY MadCapz Team PaGaLGuY GD-PI Anthology Copyright © 2011, PaGaLGuY.com All text and content in this document is solely owned by PaGaLGuY.com. Reproduction without permission in any form or means is illegal. Special copy prepared exclusively for mustafa rokerya Get your own Free personalized copy (with your name on it) of this book from http://www.pagalguy.com/books/ What this book is about What is a real IIM interview like? What kind of questions do they ask and what judgments do applicants have to make while answering them? Since 2003, those with real Group Discussion and Personal Interview calls from India’s top bschools have been posting entire and detailed transcripts of their admission interviews immediately after they happen, so that others slotted for later interviews can learn what GDPI is going to be like this year. This book is a collection of dozens of handpicked GDPI experiences from the country’s top bschools during the admission...
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...COMPUTER NETWORKING SIXTH EDITION A Top-Down Approach James F. Kurose University of Massachusetts, Amherst Keith W. Ross Polytechnic Institute of NYU Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Vice President and Editorial Director, ECS: Marcia Horton Editor in Chief: Michael Hirsch Editorial Assistant: Emma Snider Vice President Marketing: Patrice Jones Marketing Manager: Yez Alayan Marketing Coordinator: Kathryn Ferranti Vice President and Director of Production: Vince O’Brien Managing Editor: Jeff Holcomb Senior Production Project Manager: Marilyn Lloyd Manufacturing Manager: Nick Sklitsis Operations Specialist: Lisa McDowell Art Director, Cover: Anthony Gemmellaro Art Coordinator: Janet Theurer/ Theurer Briggs Design Art Studio: Patrice Rossi Calkin/ Rossi Illustration and Design Cover Designer: Liz Harasymcuk Text Designer: Joyce Cosentino Wells Cover Image: ©Fancy/Alamy Media Editor: Dan Sandin Full-Service Vendor: PreMediaGlobal Senior Project Manager: Andrea Stefanowicz Printer/Binder: Edwards Brothers Cover Printer: Lehigh-Phoenix Color This book was composed in Quark. Basal font is Times. Display font is Berkeley. Copyright © 2013, 2010, 2008, 2005, 2003 by Pearson Education, Inc., publishing as Addison-Wesley. All rights reserved. Manufactured in the United States of...
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...PERCEPTIONS OF RURAL COMMUNITY COLLEGE STUDENTS OF THE TRANSFER PROCESS TO A FOUR-YEAR INSTITUTION: AN EXPLORATORY STUDY by ELIZABETH E. SACKSTEDER LACLAIR A DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the College of Education in the Graduate School of The University of Alabama TUSCALOOSA, ALABAMA 2010 Copyright Elizabeth E. Sacksteder LaClair 2010 ALL RIGHTS RESERVED ABSTRACT Utilizing the current literature base on rural community colleges, transfer student adjustment, academic advising and articulation issues, the purpose of this research study was to ascertain the adjustment issues and experiences of rural community college students who have the intent to transfer to a four-year baccalaureate degree granting institution. The perceptions these rural community college students have regarding the transfer process are the focus of the study. Students from ten rural community colleges, who participated in the Alabama College Transfer Advising Corps, a project of The University of Alabama and funded by the Jack Kent Cooke Foundation were used in the study. The survey instrument used in this study is a variation of Laanan Transfer Student Questionnaire (L-TSQ). Survey questions were reframed such that those regarding university experiences and the students’ potential transfer to a four-year college/university were treated as reflections on the meditational transition, or transition that has not...
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...Anthropology Lecture 1 introduction Common Misconceptions with Drugs . The effect of a drug is caused solely by its pharmacological properties and effects. . Some drugs are instantly addictive . The gateway/ stepping stone theory - the use of 1 drug leads to the use of other more dangerous drugs What are drugs ? Krivanek's definition : Drugs are substances that are introduced into the body knowingly but not as food. Therefore illicit drugs, legal recreational drugs and legal but regulated pharmaceutical drugs that aren't recreational at all. - Whether if a drug is considered bad and is prohibited depends on the culture of the society in a particular period. What is culture ? The definition of culture = Through Roger keesing and Andrew Strathern's definition it is a system of shared ideas, rules and meanings that underlie and are expressed in the ways that human live. - This includes : law, beliefs, political economy, media and popular culture - this perceives ideas about what is normal and abnormal to society. " Culture is always changing and contested, not unified" Enthography as a method for studying drug use It is a process of observing, recoding and describing other peoples way of life through intimate participation the community being studied". - Participation observation, involving yourself in the life of the community , taking up the life of the other person, observing their actions, asking questions and learning what questions...
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...Dominic O’Brien is renowned for his phenomenal feats of memory and for outwitting the casinos of Las Vegas at the blackjack tables, resulting in a ban. In addition to winning the World Memory Championships eight times, he was named the Brain Trust of Great Britain’s Brain of the Year in 1994 and Grandmaster of Memory in 1995. He has made numerous appearances on TV and radio and holds a host of world records, including one for memorizing 2,385 random binary digits in 30 minutes. In 2005 he was given a lifetime achievement award by the World Memory Championships International in recognition of his work to promote the art of memory all over the world; and in 2010 he became the General Manager of the World Memory Sports Council. By the same author (all published by Duncan Baird Publishers) How to Develop a Brilliant Memory: Week by Week How to Pass Exams Learn to Remember Never Forget: A Name or Face Never Forget: A Number or Date This edition published in the UK in 2011 by Watkins Publishing, Sixth Floor, Castle House, 75–76 Wells Street, London W1T 3QH Copyright © Watkins Publishing 2011 Text copyright © Dominic O’Brien 2011 Illustrations copyright © Watkins Publishing 2011 Dominic O’Brien has asserted his moral right under the Copyright, Designs and Patents Act 1988 to be identified as the author of this work. Mind Maps® is a registered trade mark of Tony Buzan in the UK and USA. For further information visit www.thinkbuzan.com. All...
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