...Hard Rock Café Case Study GSCM-206 Managing Supply Operations 1. Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. Hard Rock Café is a globally recognized brand. Since its founding in 1971, Hard Rock Café has made continuous improvements and upgrades to bring the brand to where it is today, changing with the times and markets. Hard Rock started as a London Café serving classic “American” food and eventually became a “theme” restaurant chain selling memorabilia and souvenirs in tourist destinations. From there the company transformed by adding stores, upgrading menus, moving to places that were not, at the time, tourist destinations, and most effective of all, they began playing live music and hosting rock concerts, adding to the overall customer experience. Hard Rock changed dining by making it an “experience”, an event that includes a unique experience not duplicated anywhere else. To create this unique experience, Hard Rock has invested millions of dollars into creating an acoustic and visual scenario for their customers. They also introduced into their “experience” concept their own brand merchandise, souvenirs and products, which is unique to each location which in turn provides a greater income to the company. Hard Rock is known for its museum-worthy, and quite extensive amount of Rock N’ Roll memorabilia and merchandise. Today, its memorabilia collection is estimated to be worth approximately...
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...Sudhanshu Kumar e-mail:sk4724@students.poly.edu MG 6303-Operations Management CASE#1 Chapter#2 “Hard Rock Café’s Global Strategy” Q1. Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971? Ans. Hard Rock Café has been serving food and rock music with enthusiasm since the opening of its first café in London in 1971.The strategy changes that have taken place are as follows: 1. Hard Rock introduced the concept of ‘experience economy’ to its café operations .The strategy was to incorporate a unique ‘experience’ into its operations which was similar to mass customization in manufacturing. 2. The experience concept provided a unique dining event that included a unique visual and sound experience which was not duplicated anywhere else in the world as the staff of Hard Rock café served customers with enthusiasm and showed passion for rock music. 3. Special consideration was given to the supply chain management for the restaurant and its accompanying retail store by introducing collectible merchandise of various artist such as Kurt Cobain, Jon Bon Jovi, and Green Day etc and sshowcasing its collection of rock and roll memorabilia. It also introduced location specific merchandise, such as tees, apparels and fashion merchandise which contributed to 48% of café sales. 4. Special preferences was given to menus for local taste and introducing new international food items into its menu by taking reviews from customers about...
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...Hard Rock Café’s Global Strategy Hard Rock Café’s Global Strategy Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. Hard Rock brings the concept of the “experience economy” to its café operation. The strategy incorporates a unique “experience” into its operations. (Heizer & Render, 2014, p. 53). According to Heizer and Render (2014), providing an experience or theme at the different Hard Rock Café’s that cannot be found anywhere else in the world is a succeeding strategy. Even though many other restaurants have not survived Hard Rock continues to grow. They have done this by catering to local tastes and have expanded to “destination” cities since 70% of its guests are tourists. Another strategy used is having added music venues worldwide since they feel music is universal. Collection memorabilia has also been added and is changed throughout the corporation to provide a fresh experience to its visitors. The music and collection angle is used to target different age demographics and has been successful. (Amer, 2004) Merchandising shops with logos specific to that location is an excellent strategy. Customers can only get a specific shirt from a specific place. Consumers may view the shirts as a collector’s item and this in turn generates revenue for Hard Rock since 48 % of its revenue is made from merchandising alone. (Amer, 2004) Hard Rock is always researching new sites and new markets and takes a lot into consideration...
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...using creative approaches to intrigue each consumer when they are on vacation. Since we do live in Vegas, how does that work? Every structure is owned by this guy or that guy, and that’s where loyalty comes into play. My job, Hard Rock Café has everything possible for an independent company. Hard Rock Café continues to grow and flourish without changing the purpose of the café, “To create the spirit of rock and roll by using innovation” (Hard Rock Cafe', 2015 ). The market structure for the café is based on music, and the lovers of music. In 1971 Isaac Tigrett and Peter Morton wanted to create a place with Americana vibes and food. The music came later on when artists like Eric Clapton and Paul McCartney would come out and eat hamburgers after shows. Today the café does have similar companies like Planet Hollywood and Harley Davidson Café trying to fill the shoes of the original, but nothing replaces Hard Rock Café. By creating this original idea, others used the same marketing techniques but with different perspectives such as movies, TV, and automobiles. This has always been a natural competition, but how it competes with other hospitality companies is the flexibility of creating new hotels, cafes’ and venues. And if I am not mistaken Hard Rock Café would be built on a perfect competition market. A perfect market completion market is defined as, “Perfect competition is characterized by many buyers and sellers, many products that are similar in nature and, as a result, many...
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...Case Study: Hard Rock Café Steven Williams Devry University May 7, 2015 1. Identify the strategy changes that have taken place at Hard Rock Cafe since its founding in 1971. The first Hard Rock Cafe opened its approaches to individuals as a rule on June 14, 1971, in London by Isaac Tigrett and Peter Morton. The eatery originated as classic big city eatery and blossomed in a cult following with fans and patrons visiting from around the world. Now in the 21st century the Café has transformed into a really overall marvel. (Tigrett, 1998) Right when Hard Rock Café was introduced in 1971 it was just a direct diner that was focused on providing its patrons with a great dining experience coupled with the culture of Rock and Roll. After at some point or another hard shake proprietors comprehend that it wasn't adequate for be assorted and to be the pioneers on the support and incitement showcase so they realized another technique considering an inclusive experience: reinforced on preoccupation, sustenance and music. The founders decided to execute the thought of a restaurant as a diversion place where patrons could enjoy their food and could have an extraordinary visual and sound spot. 2. As Hard Rock Café has changed its strategy, how has its responses to some of the 10 decisions of OM changed? The Hard Rock has made its image selective and exceedingly looked for after. They offer dinners, they offer cabin rooms.. To attain that goal, they have assembled amid the time a forty...
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...CASE STUDY OPERATIONS MANAGEMENT – HARD ROCK CAFE CASE STUDY OPERATIONS MANAGEMENT – HARD ROCK CAFE Submitted by: Orson Gonzales Louella Malapad Olivia Kristine Pakingan Kristofer Jon Valderama Rubenstein Vallo EXECUTIVE SUMMARY Hard Rock cafe has grown from a modest London pub to a global power in the restaurant business. From its humble beginnings to its current global position, Hard Rock was driven to success by a guided Operations Management. TABLE OF CONTENTS I. Introduction 4 II. Objectives and Scope a. General objectives of the group activity 5 b. Specific objectives of the group activity 5 c. Assumptions and Justifications 5 III. Methods / Approach 5 IV. Analysis and Discussion 6 V. Findings and Conclusion 11 VI. Recommendations ? VII. Annexes ? INTRODUCTION “Operations Management or OM is the set of management activities that create value in the form of goods and/or services by transforming inputs into outputs.” As for this case study, Hard Rock café creates value in the form of good food and entertainment. From its humble beginnings by founders Isaac Tigrett and Peter Morton in London way back in 1971, to its current global status after 42 years in the industry, Hard Rock continues to expand and evolve. Modifying its menu from serving classic American - burger and chicken...
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...Hard Rock Café Global Strategy Case Study Hard Rock Café Global Strategy Strategy Changes Since the founding of Hard Rock Café in 1972 the company has gone through many changes. From a local pub in London to now having about 106 locations worldwide, one of the biggest strategy changes include the choice to incorporate globalization. The Hard Rock has created a global brand that include hotels and restaurant across the globe. With the changing of times, adopting an experience strategy was also necessary for the overall success of the company. Hard Rock realized that customer’s no longer wanted a quick bite to eat but rater wanted to have a unique experience as well. They began to incorporate music and memorabilia with delicious food. Responses to Changes Location Selection The Hard Rock has become a global sensation and the company continues to establish operations in the best tourist sites around the world. With tourist being their most visitors, this strategy fits them well as tourist are always looking for special things to do while traveling. Human Resource The Hard Rock has choose to carefully select the right candidates for each position within the company. Hiring decisions are based on who can best satisfy the needs of its customers by giving each a unique experience because of their passion and commitment to the industry. Goods and Services The Hard Rock is known for the different experiences they offer; from music venues, tasty meals, and fancy hotel...
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...Managing Supply Operation GSCM 206 Case - Hard Rock Café’s Global Strategy and Pearson Video Library Professor: Craig Williams Jameila Givens July 10, 2015 Week 1 Hard Rock Café’s Global Strategy Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. Since the Hard Rock Café was established in 1971, it has constantly redesigned itself to convey the brand where it is presently, by adjusting to the times and changing when change is requested. The organization embraced numerous changes including stores, redesigning it's menu, moving to places that are not really tourist destinations, and best of all, including live music and rock shows into the general customers experience. The Hard Rock put in millions to make a visual and acoustic situation ideal for their visitors. The company also brought into their "experience" to concept their own merchandise, which is one of a kind in every area and it gives an immense income to the organization. Hard Rock is known for its extensive and museum-worthy memorabilia and products. Today, its memorabilia collection is evaluated to be worth $40 Million. Every restaurant rotates their items to keep the experience new. Their merchandise records at 48% of its sales. . As Hard Rock Café has changed its strategy, how has its responses to some of the 10 decisions of OM changed? The strategy of Hard Rock was to change from local to international with upgrades to their Manu for each restaurant destinations...
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...Problem Set: Introduction to Operations Management (IOM OS) IOM1 Differences between Goods and Services [20 pts] Explain differences between goods and services in terms of: * Customer contact for goods is low because a customer buying goods will never come in contact where the goods are being produced. Versus for services its high because the customer is usually present during the formation of the service. * Opportunity to correct problems for goods is high because they may be exchanged or tailored versus for a service low because you can’t reconstruct a service that has already been performed. * Variability of input is low because you can always fix or change the goods being produced and output is high because you can’t change the finished product. * Measurement of productivity for goods is simple because you can count the amount of finished goods and inventory, and for services difficult because you can’t keep track of all the services being given. * Evaluation of employees for goods is easy as you can monitor the outcome but for services it is difficult because you can’t supervise all services performed. IOM2 Customization [10 pts] Discuss the impact of higher customization on complexity of manufacturing or service processes, level of worker skills, and productivity. The impact of higher customization compared to standardized products and services is that it is more labor-intensive, and more time-consuming resulting in a slower workflow. In...
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...HARD ROCK CAFE In its 39 years of existence, Hard Rock has grown from a modest London pub to a global power managing 129 cafes, 12 hotels/casinos, live music venues, a rock museum, and a huge annual Rockfest concert. This puts Hard Rock firmly in the service industry —a sector that employs over 75% of the people in the U.S. Hard Rock moved its world headquarters to Orlando, Florida, in 1988 and has expanded to more than 40 locations throughout the U.S., serving over 100,000 meals each day. Hard Rock chefs are modifying the menu from classic American—burgers and chicken wings—to include higher-end items such as stuffed veal chops and lobster tails. Just as taste in music changes over time, so does the Hard Rock Cafe, with new menus, layouts memorabilia, services, and strategies. At Orlando’s Universal Studios, a traditional tourist destination, Hard Rock Cafe serves over 3,500 meals each day. The cafe employs about 400 people. Most are employed in the restaurant, but some work in the retail shop. Retail is now a standard and increasingly prominent feature in Hard Rock Cafes (since close to 48% of revenue comes from this source). Cafe employees include kitchen and wait staff, hostesses, and bartenders. Hard Rock employees are not only competent in their job skills; they are also passionate about music and have engaging personalities. Cafe staff is scheduled down to 15-minute intervals to meet seasonal and daily demand changes in the tourist environment of Orlando. Surveys are...
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...133307 Hard Rock Café The first Hard Rock Cafe opened its doors to the public on June 14, 1971, in London, England. Founded by Isaac Tigrett and Peter Morton, two enterprising and music-loving Americans, beginning with a guitar, it is only a joke among the friends at first, later on founder of the band -Cream and Derek & the Dominoes sent a guitar of his here, and has booked a desk for a longtime. From then on, the other guitars were sent here continually, have not stopped at all times. Hard Rock Cafe was an instant classic, attracting droves of customers with its first-rate, but moderately priced casual American fare, warm service and ever-present rock 'n' roll music and sensibility. At that time it has been doing things its own way. It was initially decorated with an eye toward eclectic American. What started as an American dinner in the heart of London has blossomed into a way of life. Hard Rock In 2007, Hard Rock was sold to the Seminole Tribe of Florida, and is headquartered in Orlando, Florida. Currently, there are 191 Hard Rock locations in 59 countries including 145 cafes, 21 hotels and 10 casinos. Mission: “To spread the spirit of rock ‘n’ roll by creating authentic experiences that rock.” To spread the spirit of Rock 'n Roll by delivering an exceptional entertainment and dining experience. Hard Rock Services 1. Hard Rock Cafes 2. Hard Rock Hotels 3. Hard Rock casinos From their services I took the Hard Rock Café services Hard Rock Café Locations...
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...Date: 3. 11. 2011 – until at 17.00 to Room B408[2] HARD ROCK CAFE: OPERATIONS MANEGEMENT IN SERVICE In its 39 years of existence, Hard Rock has grown from a modest London pub to a global power managing 129 cafes, 12 hotels/casinos, live music venues, a rock museum, and a huge annual Rockfest concert. This puts Hard Rock firmly in the service industry —a sector that employs over 75% of the people in the U.S. Hard Rock moved its world headquarters to Orlando, Florida, in 1988 and has expanded to more than 40 locations throughout the U.S., serving over 100,000 meals each day. Hard Rock chefs are modifying the menu from classic American—burgers and chicken wings—to include higher-end items such as stuffed veal chops and lobster tails. Just as taste in music changes over time, so does the Hard Rock Cafe, with new menus, layouts memorabilia, services, and strategies. At Orlando’s Universal Studios, a traditional tourist destination, Hard Rock Cafe serves over 3,500 meals each day. The cafe employs about 400 people. Most are employed in the restaurant, but some work in the retail shop. Retail is now a standard and increasingly prominent feature in Hard Rock Cafes (since close to 48% of revenue comes from this source). Cafe employees include kitchen and wait staff, hostesses, and bartenders. Hard Rock employees are not only competent in their job skills; they are also passionate about music and have engaging personalities. Cafe staff is scheduled down to 15-minute intervals to meet...
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...Date: 3. 11. 2011 – until at 17.00 to Room B408[2] HARD ROCK CAFE: OPERATIONS MANEGEMENT IN SERVICE In its 39 years of existence, Hard Rock has grown from a modest London pub to a global power managing 129 cafes, 12 hotels/casinos, live music venues, a rock museum, and a huge annual Rockfest concert. This puts Hard Rock firmly in the service industry —a sector that employs over 75% of the people in the U.S. Hard Rock moved its world headquarters to Orlando, Florida, in 1988 and has expanded to more than 40 locations throughout the U.S., serving over 100,000 meals each day. Hard Rock chefs are modifying the menu from classic American—burgers and chicken wings—to include higher-end items such as stuffed veal chops and lobster tails. Just as taste in music changes over time, so does the Hard Rock Cafe, with new menus, layouts memorabilia, services, and strategies. At Orlando’s Universal Studios, a traditional tourist destination, Hard Rock Cafe serves over 3,500 meals each day. The cafe employs about 400 people. Most are employed in the restaurant, but some work in the retail shop. Retail is now a standard and increasingly prominent feature in Hard Rock Cafes (since close to 48% of revenue comes from this source). Cafe employees include kitchen and wait staff, hostesses, and bartenders. Hard Rock employees are not only competent in their job skills; they are also passionate about music and have engaging personalities. Cafe staff is scheduled down to 15-minute intervals to meet...
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...FASTFOOD / RESTAURANT INDUSTRY Introduction Indian QSR (quick service restaurants) Industry is growing very rapidly. It is a reflection of the change in the lifestyle, food habits and consumption pattern of the population. The incidence of Dining out, ordering from home as well as takeaways is rising creating an opportunity to cater to a wide mass of population. What was the domain of upper class, singles or forced bachelors, has percolated to all echelons of society. The incidence and value differ substantially, but penetration of such consumption habits is wide spread and is on the increase. Although largely an urban phenomenon, the pattern is also emerging in rural areas with better road connectivity, increased vehicle ownership and rise in income levels. In a country with more than a billion people, opportunities in India are abound. This has led to a rapid growth of the QSR industry. However, simultaneously, it has also created a canvass that has many failures and carcass. Several outlets have been closed, a large number are struggling, still a large number are just about surviving and lot many of them have not been able to find their feet. There are a lot who are successful, but, more importantly, there is almost a complete absence of national chains. This indicates to the fact that just having a lot of opportunities is not enough. These opportunities need to be harnessed and converted into profitable enterprises. This paper is an attempt to understand the industry, its...
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...operations and supply chain management? What career opportunities would you be interested in pursuing in the field of operations and supply chain management? DQ 2 How do operations and supply chain processes provide a competitive advantage in the global arena? How is a firm’s mission related to its strategy? Devry GSCM206 Week 2 Discussion DQ 1 & DQ 2 Latest 2015 November DQ 1 How can forecasting improve your operations and supply chain processes? What are the differences between independent and dependent demand? DQ 2 How important are the product design and the voice of the customer? How important are the product design and the voice of the customer during a new product development? What is the impact of the product life cycle on managing the supply chain? Devry GSCM206 Week 3 Discussion DQ 1 & DQ 2 Latest 2015 November DQ 1 Identify management’s role in linking operations and supply chain processes with quality improvement. Identify how improving quality can lead to reduced costs. DQ 2 Consider the different process strategies and technologies to improve effective and efficient operations. What are the many advantages and disadvantages in using process strategies? Devry GSCM206 Week 4 Discussion DQ 1 & DQ 2 Latest 2015 November DQ 1 Describe the concept of capacity and how managing capacity can improve operations and the supply chain flow of goods and services. DQ 2 Identify...
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