...III. External Analysis Opportunities: The second of the SWOT analysis includes a look at Harley Davidson’s biggest opportunities and threats. Harley currently operates in what is known as they heavyweight cycle market (over 650cc engines), this means that the sheer size and weight of their bikes set them apart from some of their other lighter, faster rivals. The heavyweight market can be broken down into three different segments cruisers, touring bikes, and performance models. Cruisers are the bikes that are generally associated with Harley Davidson’s, big, loud, low riders that are generally considered to be macho cycles. This style was introduced by Harley and makes up for more than half of the market. Touring bikes are motorcycles that are specifically designed for long distance riding. These bikes normally have features that include two way radios for the driver and passenger, heaters, radio, padded seats etc. This section of the market is dominated by car companies such as Honda and BMW who have engineered their bikes to provide the rider with a smoother, more comfortable ride over long distances. Lastly, performance models are modeled after racing bikes only larger. These bikes have the latest in high-tech engines and put their emphasis on speed and acceleration instead of comfort or styling. These bikes are the ones that generally dominate the European and Asian markets. One of Harley’s biggest opportunities for growth is overseas in areas such as Europe, China...
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...“Outside the Cage”: A Look at Harley-Davidson’s Culture Clinton M. Colley Shorter University LDSP 6220: Organizational Culture and Politics Dr. Craig Shull February 18, 2013 “Four wheels move the body, two wheels move the soul” is an anonymous quote that carries significant meaning to motorcycle riders. Often times motorcycle enthusiasts can be heard telling someone that drives a car or a truck to “get out of the cage.” There is a sense of freedom and independence when riding a motorcycle. For thousands upon thousands of people around the world one name comes to mind when talking about motorcycles. That name is Harley-Davidson (H-D). Even to the “non-rider” the name Harley-Davidson is often the first brand thought of when motorcycles are mentioned. Sometimes the thoughts might conjure a thought of open plains and the wind whipping through your hair. Other times the thoughts might be more sinister like the Hells Angels or other violent motorcycle gangs. One thing is certain; the Harley-Davidson “bar & shield” logo is one of the most known logos across the United States and possibly the world. Harley-Davidson has not always had the success and customer loyalty that they have today. The success that H-D has recently enjoyed can be strongly tied to its service-minded attitude and almost cult-like customer base. This paper will take a closer look at the culture of Harley-Davidson by looking at the norms, beliefs, and values of Harley-Davidson as a company, some...
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... Hells Angels expanded nationwide. Over the past 30 years, Hells Angels has continued to expand. Before one can start to understand what being a Hells Angel is about, it’s essential that one understands the role of the Harley Davison motorcycle. The Harley Davison is an American icon of freedom and power. American built with American iron, it’s a statement of all things American. The bikes are big, powerful, and flashy. The army utilized the bikes in World War II so they already had a special place the hearts of the founding members of the Angels. As the company expanded and engineered more and more powerful machines the desire for a “hog” kept increasing as well. Currently, Hells Angels claims 3000 to 3500 members and more than 230 chapters in 27 countries. Membership has increased by 10% annually during the past five years. In the United States, HAMC is active throughout the country. Due to the international scope of the organization, Hells Angels are able to coordinate drug smuggling operations with prominent drug trafficking organizations, such as the Italian Mafia and Columbian cartels. In this way, criminal connections are easily enhanced. Hells Angel’s membership is limited to male Whites, Hispanics, Asians 18 years old or older, and Harley-Davidson owners. The membership process is very involved. The preliminary stage ensures...
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...Harley Davidson has had a rollercoaster ride of success. During its earlier years, Harley quickly jumped to the top of motorcycle sales worldwide. With its simple V-Twin engine, Harley had created a bike that was both appealing and reliable. The biggest appeal was how easy the engine was to tinker with as motorcycle mechanics were far and few between, but most of all the sound of “raw power” was what owners loved. This love for raw power and made in America machinery, brought many loyal customer to Harley throughout the 40’s and 50’s. These customers were generally viewed as tough people, such as U.S. Military, Hell’s Angels, and Hollywood rebels. Harley became and America icon and was now associated with things like the U.S. Flag and bald eagles. As Harley continued to lead the way in market share and sales America, the Japanese wanted its piece of this market share. Honda’s entry into the U.S. market was nearly opposite of Harley in their marketing approach, as they stumbled onto a segment of customers being more “Family-Oriented”. In 1965, Honda was selling 1 out of every 2 motorcycles purchased in the U.S. More Japanese firms began to follow Honda, offering quieter, faster, and less expensive motorcycles and began leading the way in sales and market share in the U.S. As Harley’s bottom line began to dwindle away, they had to go public to raise capital. After as dismal IPO, Harley was eventually acquired by AMF who’s CEO tried to drastically change Harley’s handcrafted...
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...1. Was linking the software selection process to the overall supplier management strategy appropriate? That was appropriate to do that because the process will bring in the requirement and capabilities necessary so that the company could recognize the strategic vision. Also, linking the software process may take more time than usual but " when your strategy is deep and far reaching, what you gain by your calculations is much. So you can win before you fight." Besides that, software selection process was necessary to build the necessary trust, enthusiasm and engagement in SMS. That process seemed to be a good chance that to get the organization to "think out of the box" and considered as a good foundation to start getting everyone think about procurement differently. Overall, the process played a key role in the company's strategy. They had more time to think and interact with the problem which may incur. Other than that, they can recognize their need and be able to make some changes or improvement. As working on the process, they understand the criteria of the software provider they need for their strategy. The software selection seems to be efficient and appropriate the the overall supplier management. 2. Did all the steps the team took during the selection process add value to their decision? Every step which the team had done during the selection did add a certain value to their decision. As the first step, they formed a project team by handpick influential...
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...Harley Davidson May 17, 2011 Introduction Harley Davidson is a worldwide known motorcycle manufacturing company. The company was started in 1903 when two gentlemen named Bill Harley and Arthur Walter Davidson from Milwaukee, Wisconsin built a one-cylinder motorcycle. They created a reputation for beautiful and reliable motorcycles and with that combination their company has been able to survive for over 100 years. Harley Davidson was incorporated in 1981 and in 1986 it became a publicly held company. Harley Davidson now operates in two segments. They have the motorcycle and a related products segment that sells the motorcycles and in addition sells Harley Davidson merchandise such as t-shirts, leather jackets, and other riding gear. This segment Which segment?? of Harley does sales in North America, Europe/Middle East/Africa, Asia/Pacific and Latin America. Harley also has the financial segment that provides financing insurance to Harley Davidson dealers and to the retail customers. The financial segment is only offered in the United States and Canada. (pg. 6) In this report we are going to look at the Harley Davidson Corporation and discuss their financial performance in 2010. For a better understanding on how the corporation performed, we will also take a look at the 2009 financial statements and use it as a reference to show how the company improved or declined in 2010. We are going to look...
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...Final Examination Question Last Month Quentin lost his job working in the UNSW Law School photocopy room, and on his way home purchased a lottery ticket. He won big and bought a business, called Abdo ’s Diamond Cutting Works. Quentin places an order with Abdo ’s cousin in Damascus, Syria, Mussa, to buy 3 newest model diamond cutting machines at a price of $150,000 per machine “Delivered Duty Paid” at Darling Harbour, Sydney. (At the time of the order, Abdo only had one machine.) These cutting machines can only be purchased in Syria. Each new machine is to be delivered at Darling Harbour, Sydney, at the end of each month commencing June 2011. The Mussa Machines Ltd purchase order form that Quentin signs says in relevant part: “13. Time is of the essence for payment. 14. Delivery must occur within 30 days of scheduled delivery dates.”” After delivering in June, Mussa tells Quentin that he will deliver no more machines. Mussa says that because Syria has cut off diplomatic relations with Australia because the Australian Government has unlawfully interfered in Syria’s internal affairs, and he has been ordered by the Syrian Government to deliver all goods destined for Australia to the Syrian Government stores in Damascus instead. He says that the Syrian secret police are already investigating him, and he cannot say any more about it. Quentin does not want to pay for any of the machines at all. He tells you he has decided to keep using Abdo ’s old diamond cutting machine...
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...2 Introduction •Harley Davidson’s (HD) heritage is symbolic of the American dream •HD’s unique potato-potato-potato sound created by its famous V-twin engine is still a trend among riders •HD was formed in 1903 in the Davidson family’s backyard •During both World War I and II, HD’s contribution to U.S efforts increased its sales and popularity in US and became a prominent symbol of so called American Dream •HD operates in two segments that are financial services and motorcycles and related products 3 Vision & Mission Vision: Harley Davidson is an action oriented international company , a leader in its commitment to continuously improve its mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government and society). HD believes to key the success is to balance stakeholders’ interests through the empowerment of all employees to focus on value-added activities. Mission: HD fulfills dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public and expending line of motorcycles, branded products and services in selected market segments. Philosophy of HD: • • • • • Tell the truth Be fair Keep your promises Respect the individual Encourage intellectual curiosity. 4 Strategical Targets of HD The main strategical targets of HD are as follows: • Focusing on Harley Davidson brand image • Customer-led management strategy (more people, in more places to choose...
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...I. Batman and Joker represent each other’s opposite who help balance and define one another through their values and beliefs, abilities, and actions. II. Values and beliefs a. Justice vs. Injustice I. Roots 1. Tragic loss of parents lead to Batman a. “It took the tragedy of losing your parents to buy you that life” – Hush (Dini 13) b. “i swear, by the spirits of my parents, to avenge their deaths by spending the rest of my life warring on all criminals” – Bruce Wayne (“Chill”) 2. Tragic loss of (pregnant) wife leads to Joker c. “But I can’t do anything tonight. Th-there’s no reason anymore…Jeannie’s dead” – Joker (Moore 23) b. Moral vs. Immoral II. Batman cannot kill (Joker) 3. Afraid that he will not stop d. “If I allow myself to go down to that place, I’ll never come back” – Batman (Red hood) 4. Against his morals e. “your role models. The beliefs they instilled in you. And think of how the joker could never understand that” – Gordon (Loeb) f. “you and I have seen more than our fair share of tragedies and thirsted for revenge. If batman wanted to be a killer, he could have started long ago” – Gordon (Loeb) III. Joker takes lives, assaults, to get results 5. Jason Todd g. “You’re thinking about when I died. How there’s blood on your hand because you couldn’t...
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...Batman: Arkham City Cheats & Codes Code to Unlock Every Skin Using the below cheat, you can select any alternative Batman skin and play them in the main game, without having to complete the full game. To unlock this, simply press the following combination on the Main Menu screen (after you have selected your save slot): Left, Left, Down, Down, Left, Left, Right, Up, Up, Down. You will get an audio confirmation and when you continue your game, you will get the option to select your favorite skin. Submitted by:crashpyro Hidden Cryptographic Sequencer Message If you use the cryptographic sequencer and tune in anywhere in the general range of 700.00/500.00, you will hear a disembodied voice repeating a sequence of numbers over and over. Every time the sequence ends a tone chimes, and then the number sequence starts over again. The numbers are 9 23 9 12 12 18 5 20 21 18 14 2 1 20 13 1 14. If you assign a letter to each number (A=1 B=2 C=3 etc.), the message translates to "I WILL RETURN BATMAN." On station 500.00/900.00 you get a different numeric string: 5 15 9 7 21 18 18 14 3 5 24 15 12 7 22 3 10 5 15 9 22 3 8 25 26 15 16 25 10 15 17 25 *music c... Submitted by:IGN_Cheats Reference to Batman: Arkham City in Arkham Asylum In the Warden's Office, head back to the room with the Warden's portrait on the far wall. Turn left as soon as you enter the doorway and approach the wooden wall. You can destroy this with Explosive Gel. It may take a bit of trial and error, but...
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...የተሰብሳቢና ተከፋይ ሂሳብ አፈፃፀም የውስጥ ኦዲት ሪፖርት ላይ የተሰጠ ምላሽና የድርጊት መርሃ ግብር | የውስጥ ኦዲት ሪፖርት | የተሰጠ ወቅታዊ ምላሽ | በቀጣይ መወሰድ ያለበት እርምጃ | ፈፃሚ አካል | የሚፈፀምበት ጊዜ | 1. | ቆይታቸው ከ2 ዓመት እስከ 10 ዓመት የሆኑ በድምሩ ብር 4,260,112.21 የሆኑ ከ 52 ድርጅቶች የሚፈለግ የንግድ ተሰብሳቢ ሂሳብ መኖሩ የታየ ሲሆን ከዚህ ውስጥ ከኢትዮጵያ መድህን ድርጅት የሚሰበሰብ ብር 32,427.82 እና 29 (ከየኢትዮጵያ ምግብ ለመድሀኒት) ከተባለ ድርጅት የሚሰበሰብ ብር 47,840.00) በልማት ድርጅት ሚኒስቴር መ/ቤት ደረጃ እርምጃ ይወሰድበት ዘንድ በደብዳቤ የማሳወቅ ሥራ ተሰርቶ ውጤቱ እየጠበቀ ያለ ሲሆን ከዛ ውጭ ያሉት ከ50 ድርጅቶች የሚፈለጉ ተሰብሳቢዎች በሙሉ እርምጃ ያልተወሰደባቸው መሆኑ፣ | * በሪፖርቱ ላይ ከተገለፁት 52 ተሰብሳቢ ሂሳቦች ውስጥ በ32 ደንበኞች ስም በተሰብሳቢነት ተመዝግቦ የተያዘ በጥቅሉ ብር 549,911.50 ከ 6 ዓመት በላይ የሆነ እድሜ ያላቸው ሂሳቦች ሲሆኑ ለነዚህም ሂሳቦች ያለመሰብሰብ ሥጋት መጠባበቂያ ተመጣጣኝ ወጪ ቀደም ሲል የተያዘላቸው ሲሆን በቀጣይ የማጣራት ሥራ ተሰርቶ በትክክል ተሰብሳቢ ሂሳብ ከሆነ የመሰብሰብ ጥረት የሚደረግ ሲሆን ነገር ግን የምዝገባ ስህተት ከሆነ በእኛው በኩል የሚታረም ይሆናል፡፡ ከዚህም ሂሳብ ስረዛ ወይንም ማስተካከያ ጋር በተያያዘ በበጀት ዓመት ትርፍ ላይ ሊኖር የሚችል የተጨማሪ ወጪ ስጋት አይኖርም፡፡ * በ20 ደንበኞች ስም ተመዝግቦ የሚገኝ በጥቅሉ ብር 3,710,200.70 ውስጥ ይኸ ሪፖርት በወጣበት ሰዓት ሂሳቡ ሙሉ በሙሉ ተሰብስቧል፡፡ | በቀጣይ በተቻለ የሚሰበሰቡበትንሁኔታ ማመቻቸትና ፕሮቪዥን ላልተያዘላቸው በመያዝ፣እንዲ ሁም አካውንታቸውን በመፈተሽ የእርምት እርምጃ እንዲወሰድ መመሪያ ተሰጥቷል፣ | ኮ/ፕ/በ/ፋ/ዳ | በአራተኛው ሩብ ዓመት | 2. | በበጀት ዓመቱ ከታዩ ከ 8 ዓመታታ በላይ የሆነ ነባር የቅድመ ክፍያ ሂሳቦች መካከል ብር 197,577.70 የያዙት አራት ሂሳቦች ከሶስት እስከ ስምንት ዓመት ቆይታ ያላቸውና እርምጃ ያልተወሰደባቸው ሆነው ተገኝተዋል፡፡ | በኦዲት አስተያየት ከተሰጠባቸው የቅድመ ክፍያ ሂሳቦች ውስጥ 3 ሂሳቦች ከ1999 ዓ.ም ጀምሮ በቅድመ ክፍያ ተመዝግበው የሚገኙ ሲሆን ቀሪው አንድ ሂሳብ የ3 ዓመት እድሜ ያለው ነው፡፡ ከ1999 ዓ.ም ጀምሮ ተመዝግበው የሚገኙት 3 ሂሳቦች እያንዳንዳቸው ከ 1,000 ብር በታች ዋጋ ያላቸው ሲሆን በቀጣይ ከመዝገብ እንዲሰረዙ የውሳኔ ሃሳብ ለቦርድ የሚቀርብባቸው ይሆናል፡፡ በሂሳቦች ባህሪ ሲታይ በተለይ በጡረታ ሚኒስቴር...
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...Ashvin Shetty, an automobile analyst with Ambit Capital, started tracking Eicher Motors four years ago when the stock was priced at Rs 1,300. It hit a new record of Rs 21,580 on July 3, two days after the company reported 48 per cent growth in the sales of its Royal Enfield motorcycles in June, and closed at Rs 20,367 on Tuesday. This growth is over 15-fold, way ahead of all other two-wheeler companies. During this period, the Hero MotoCorp stock grew 36 per cent, Bajaj Auto grew 79 per cent and TVS Motors 408 per cent. "Its volumes," Shetty says while explaining the phenomenal rise in the Eicher Motors stock, "have grown quickly in the last two to three years. The improved mileage and refinement have changed Royal Enfield from a bike for weekend leisure to everyday use. It has started appealing to buyers across age groups unlike earlier when someone in his 20s would not identify strongly with the brand." Above all, he says, it is the commitment of promoter Siddhartha Lal that has made Eicher Motors the favourite of investors. For Lal, the 41-year-old managing director and chief executive officer of Eicher Motors, May 15 was an extraordinary day. On that day the company became the second most valued company in the Indian two-wheeler space, overtaking the Munjal family-promoted Hero MotoCorp that enjoys a market cap of Rs 51,000 crore. Bajaj Auto remains the most valued two-wheeler maker at Rs 74,500 crore. At Rs 55,000 crore, analysts say Eicher Motors is 'fairly valued'...
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...imaginations of its engineers rather than by goal-oriented strategic decisions. Minoli described Ducati’s top management as operating in “a structured chaos” (Gavetti, 2004, pp.861). He believed that by incorporating certain basic structural changes and by redefining company’s strategic goals, it could be turned into a profitable brand-driven company. Ducati’s turnaround focused on brand building which was supported by the reconfiguration of a number of activities ranging from increased efficiency in the production process to broadening its customer base. Having almost doubled its market share in 2001, Minoli wanted to find new sources of growth. Among others he considered the cruiser market, currently dominated by Harley Davidson. His goal was to compete directly with Harley Davidson in Europe by introducing a cruiser that combined Ducati’s high performance engine with its own unique design. This essay will begin with a SWOT analysis of Ducati as it stands at the end of its turnaround program. The analysis will bring to light Ducati’s strategic position in the industry as well as any potential that the company may...
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...concern into a global brand; a fast motorcycle into a symbol of Italian design and tradition, extreme performance, and technical excellence. Under Minoli, Ducati had enjoyed explosive growth and profitability. Revenues had quadrupled since 1996; EBITDA had grown from 33.4 million Euros in 1997 to around 60.0 million Euros in 2000; the market share had gone from 5.1% in the sport bikes segment in 1997 to 6.7% in 2000 (see Exhibit 1). Despite this success, Minoli was concerned with the future of the company. He knew that Ducati could not grow indefinitely, and was struggling with what strategy might overtake these bounds. Minoli and the rest of Ducati’s top management team were considering different alternatives. One alternative was to attack Harley Davidson’s niche with a Ducati interpretation of a cruiser. Was this broadening of Ducati’s traditional niche the right move to sustain the profitable growth of the company? The Market for Motorcycles in 2001 The roots of the motorcycle industry date back to 1868, when Louis Perraux installed a steam engine on a rudimentary bicycle. In 1894, the Hildebrand brothers and Alois Wolfmüller produced the first motorcycle with an internal-combustion, two-cylinder gasoline engine. The motorcycle quickly became a cultural icon. As T. Krens, the curator of “The Art of the Motorcycle” exhibition at the Guggenheim Museum in New York, observed: The motorcycle is a perfect metaphor for the twentieth century. Invented at the beginning of the industrial...
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...international business environment Harley faces? What types of risk does the firm face? The nature of international business environment Harley faces is domestic and international with complexly and risk involve. This is clearly shown in the variation of sales in its two major markets, one at home in the U.S and the other in Europe. As shown in the in the graph chart in 2006, Custom models accounted for 47.4% in the U.S while only 13.4% in the European market. Other sales based on style of bikes are in the U.S performance 15.1%, touring 35.5%, and standard 2.1% while its other market sales in Europe were performance 41.4%, touring 26.1%, and standard 19.2%. The reason Harley faces such diversification is clearly due to consumer preferences. The European markets desires performance bikes made for the open roads and high speed demands. The four main risk which are cross-cultural risk, country risk, currency risk, and commercial risk. 2. How can Harley benefit from expanding abroad? What type of advantages can the firm obtain? What advantages acquired abroad can help Harley improve in its home market? Harley’s can benefit from expanding abroad because it will allow them to separate their business from domestic economic slumps, but also diversifying their product to adjust with the demands of the consumers. The advantages of expanding international sales include maintaining a more sensible business archetype. By increasing internationally Harley can widen its international appeal...
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