...How does Harley Davidson deliver value and customer satisfaction to its customers?Harley Davidson has establish their self as an industry leader as they have continued toreinvent their image. They have been at the brink of bankruptcy multiple time but continue tochange with the times by mixing a blend of traditional style bikes and freedom (Rifkin, 1997).They have been able to provide an unique experience to their customers not through thepurchasing process but through their high quality products and overall service. They do not stopsimply at the dealership when a customer buys a motorcycle or a “hog” but they sponsor ridesand events for riders across the country.This allows for their customer to experience new sights,people, and provides many lifelong friends and memories. This provides a high amount of valueand customer satisfaction because of the product and their service quality. Many of theircustomers speak of how their “hog” provide a sense of freedom being out on the open roaddriving around the country. It provides an outlook for customers to have the ability to beexplorers and see the world. The value that their product give to their customer is a differentlifestyle, “What kept Harley going in its darkest days, and what is driving it now in high gear, isthe plain fact that the motorcycle it makes is not just a product but rather the centerpiece of alifestyle” (Rifkin, 1997).How have they successfully forged their brand to create lifetime value to consumers?Harley Davidson...
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...بارييه للأغذية الزراعية: إطلاق دولي لشركة صغيرة شعر فيليب أوستن ، المدير العام لشركة بارييه للأغذية الزراعية ، بسعادة غامرة عند عودته من معرض تجارة صناعة الأغذية في كولون بألمانيا – أكبر معرض للأغذية والمرطبات في العالم. تقع شركة بارييه للأغذية في ملبورن، فكتوريا ، وهي سادس أكبر شركة أغذية في استراليا تقوم بتوزيع كل من السلع الزراعية السائبة والمنتجات الغذائية المعالجة و تبيع من بين المنتجات الأخرى ، المكسرات ، قضبان الحبوب ، الثوم ، الجنزبيل، الفواكه المجففة والعسل في سائر أنحاء أستراليا. لدى بارييه معدل نمو صحي خلال الحقبة الماضية حيث بلغت مبيعاتها 215 مليون دولار أمريكي خلال العام المنصرم. كما أن لمنتجات بارييه رواج في السوق المحلي إلا أن خبرتها العالمية ظلت محدودة من حيث الاستجابة للطلبات العرضية التي تكون غير ملتمسة من الزبائن الأجانب في بعض الأحيان. لتلبية هذه الطلبات ، كانت بارييه تعتمد على الوسطاء في ألمانيا ممن يقدمون المساعدة للإمدادات والمبيعات العالمية، ومع ذلك ظل أوستن متحمسا لتوسعة أعمال التصدير خلال السنوات القليلة القادمة. إدراك الفرصة دفع تقريرا من أوستريد - وكالة الحكومة الأسترالية لترقية التجارة - أوستن لحضور معرض كولون ، الذي ألقي فيه الضوء على إمكانات صادرات المواد الغذائية الأسترالية. وفقا لأوستريد أن صادرات المواد الغذائية الأسترالية تجاوزت مبلغ ال30 بليون دولار خلال العام الماضي وتعتقد أوستريد أن المواد الغذائية المعالجة هي الاتجاه القادم و أن لديها رغبة في تعزيز الصادرات. إلا أن ذلك قد خلق معضلة: معظم الصادرات الحالية عبارة عن أطعمة خام في المقام الأول وليست أطعمة مصنعة. إذا تمت إضافة 10% فقط من القيمة المضافة للأطعمة المصنعة في استراليا سيؤدي...
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...Emma Sergeychik Professor Peter G. Cerreta MGT230-50 October 14, 2015 Case 1: Harley Davidson 1. If I were CEO of Harley Davidson I would compare the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales. Harley’s first export was the U.S. and that was a great start. Later on Harley expanded into European countries and Japan. A great disadvantage with that was that Harley wasn't exposing the product to the rest of the world. Another disadvantage harley had when it was just starting out, was that AMF bought Harley Davidson. They did quickly increase production, however this rapid expansion lead to significant problems with the quality. Later on this gave competitors the opportunity to take over the market. On the bright side shortly after that, a group of 13 managers bought Harley-Davidson back in 1981. These managers found solutions to bring back customers. Their explanation was to know the business and customers, pay attention to details, increase the quality with time and improve service to customers and dealers. Foreign subsidiaries had a few ups and downs as well. At first Japanese motorcycles began to take over the market. This impacted arley greatly. But after it got back on its feet, Japan became one of Harley’s subsidiaries. The Japanese adapted the company’s marketing to fit local tastes. Over all Harley went through a few rough patches, but they still managed to make it on top. 2. Harley has...
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...Course: MNGT5650 Management Strategy Student: Stella( Hongmiao) Li Professor: Dr. Schuler Jan.12 2016 Harley-Davidson Case Study Report Harley-Davidson was found in 1903 by William S. Harley and Arthur Davidson,it is an iconic American motorcycle company. Harley-Davidson has been a publicly traded firm since 1987.It has two primary divisions:Motorcycles and Related Products and Financial Services,the company has been survived for over 100 years, it focused on it’s product and strategy. It has below external environment threats. Harley-Davidson product are considered as leisure items,it means that in many consumers’ eyes, purchasing motorcycles,performance parts,and hight-dollar apparel is a luxury rather than a necessity. Because of this,Harley Davidson’s product must compete for funds and consumers budgets.When economic conditions are changing,the motorcycle market tends to experience different in terms of generating adequate sales. While Harley-Davidson’s revenue streams originate from several sources, very few of them appeal to a cost-sensitive consumer base. HarleyDavidson managed the firm’s target market is changing,the demand for the products is changing. Individually and collectively these issues pose a real challenge to the company’s long term success. Haley-Davidson was changed to it’s target market as first step to appropriately serving the market needs. Historically, the firm’s target market has been males between the age of 29 and 55, in the last...
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...The Rising AIDS Epidemic amongst African American Females By Shameka L. Weathersby Department of Sociology Mississippi College The Abstract Our country is faced with so many challenges wars, financial meltdown, and the growing threat of the AIDS epidemic. More than 56,000 people in this country contract HIV every year. AIDS was once thought to be a white epidemic that accounted for a high percentage around the 1980’s until the late 1990’s. Today it is worst among African Americans who represent nearly half of all new HIV infections, including two-thirds of the new cases among women and 70 percent of the new cases among adolescents. In researching African American accounted for the greatest percentage for cases diagnosed among males (44%) and the majority of cases among females (68%) among the ages 20-40 years old. AIDS clearly has affected certain groups more than others have. This study of AIDS among black women has caused concern in attitudes, health awareness, and beliefs when expressed by the community level. In interviewing three women and the AIDS, association we found that education alone is not a solutions but the changing the ways of thinking can produce a better outcome. This paper describes the practical usefulness of qualitative research in HIV/AIDS prevention education. Introduction Over the past 20 years, we have heard of new diseases like Ebola virus, lime disease, chronic disease but among these new diseases, AIDS has become the most...
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...QUALITY OF Online Social Relationships ONLINE RELATIONSHIPS ARE LESS VALUABLE THAN OFFLINE ONES. INDEED, THEIR NET BENEFIT DEPENDS ON WHETHER THEY SUPPLEMENT OR SUBSTITUTE FOR OFFLINE SOCIAL RELATIONSHIPS. { By Jonathon N. Cummings, Brian Butler, and Robert Kraut} eople use the Internet intensely tor interpersonal commimication, sending und receiving email, contacting friends and family via instant messaging services, visiting chat rooms, or subscribing to distribution lists, among other activities. The evidence is clear that interpersonal communication is an important use of the Internet, if not its most important use. For example, both selt-report surveys 112] and computer monitoring studies [5] indicate that email is the most popular online application. Claims regarding the Internets usefulness for developing social relationships, however, remain controversial. Both personal testimonials (for example, []()]) and systematically collected data document the deep and meaningful social relationships people can cultivate online (for example, |8]). This evidence, however, conflicts with data comparing the value that people place on their online relationships with offline relationships and with data comparing social relationships among heavy and light Internet users. For example. Parks and Roberts [9] surveyed users of multiplayer environments called MOOs. Ninety-three percent of the users had made friends online, but when asked to compare their ...
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...NAVOTAS ADVENTIST ELEMENTARY SCHOOL, INC. 516 Gov. Pascual St., Daanghari, Navotas City First Periodical Test SCIENCE IV Name: _______________________ Date: ______________ Score: _________ Rating: _______ Choose the letter of the best answer and write them on the space before the blanks: ____ 1. The living framework of our body is called ______. a. Circulatory System c. Skeletal System b. Digestive System d. Urinary System ____ 2. How many bones are there in the human adult? a. 270 b. 206 c. 270 d. 275 ____ 3. The smallest bone in the body is called ___. a. femur b. anvil c. stirrup d. hammer ____ 4. A rounded box that encloses the brain is called ___. a. cranium b. skull c. facial bone d. crane ____ 5. The bony part of the head is called ____. a. cranium b. skull c. facial bone d. crane ____ 6. The place where the bones meet together are called ___. a. ligament b. joint c. tendon d. cartilage ____ 7. A white, stingy, tough tissue at the end of each muscle is called ____. a. cranium b. tendons c. facial bone d. crane ____ 8. Which of the following bones protect the heart and lungs? a. ribs b. pelvic bone c. cranium d. mandible ____ 9. What is the shape of the scapula? a. triangular b. circular c. rectangular d. rounded ____ 10. How many bones are there in the axial skeleton? a. 80 b. 70 c. 60 d. 50 ____ 11. How many pairs of ribs do NOT attached to the breastbone? a. 1 b. 2...
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...En el año 2003 Harley-Davidson, bajo el liderazgo de Jeffrey Bleustein, celebraba su centésimo aniversario. La compañía, que casi había caído en bancarrota en 1970, había esparcido exitosamente su producto y superado los baches del mercado, y era nuevamente líder en el mercado de la industria de motocicletas pesadas. En los últimos 18 años, la compañía había liderado la industria en ventas al por menor con una posición dominante del 50% en el mercado de acciones en Estados Unidos y 32% a nivel global. La revista Fortune destaco: “Harley …. se encuentra entre las acciones americanas de más crecimiento desde su oferta pública inicial (OPA en español o IPO en inglés) en 1989. su porcentaje del 37% de crecimiento anual corre justo detrás del paso del 42% de otro debutante en el 86: Microsoft.”*1+ Mientras que la exitosa historia de la compañía estaba en sus pensamientos, Bleustein estaba conciente de los tremendos asuntos que enfrentaban él y su principal equipo de gestión. La base de compradores del producto había envejecido considerablemente desde los inicios del 90, y el promedio de edad de los pilotos de Harley’s rozaban los 35 a 47 años en la década pasada. Los jóvenes americanos(hombres de 25 a 45 años), parecían preferir las motocicletas de deporte más ligeras ofrecidas por Suzuki, Honda, Yamaha y Kawasaki. Bleustein reconoció estas preocupaciones acotando: “Lo único que puede pararnos es si nos ponemos complacientes. A pesar de haber sido exitosos, n o podemos permanecer...
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...1. Kapittel 1. Intrigert markedskommunikasjon Give a brief overview of the instruments of the communications mix a. Annonsering: er en form for ikke-personlig /enveis kommunikasjon en type masse kommunikasjon, for eksempel tv, aviser, radio b. Salgskampanjer: er salgsstimulerende kampanjer, kan være pris avslag, kuponger, lojalitetsprogrammer, konkurranse og gratis smaksprøve c. Sponsing: Den sponsete organisasjonen eller personen vil være med på å skape en synagieffekt mellom personen og organisasjonen som for eksempel Petter Notrug og red bull. Dette er med på å bygge/forsterke merket. d. PR – kommunikasjon som kommer ut fra bedriften vi media, alt fra pressemeldinger til konferanser. Ofte gratis, men faren for at ”pressen skriver noe negativt er alltid til stede” e. Kjøpssted: inkluderer flere ”verktøy” som for eksempel displayer, reklame i butikken, salgsfremende tiltak som vareplassering, merchandising, (selg av egen merkevare) mekanisk informasjon, butikk oppbygging.. ect f. Messer og utstillinger, viktig i ”B2B” markedet g. Direkte markedskommunikasjon: er en personlig og direkte måte å kommunisere til kunder, (med muligheter for 2 veis kommunikasjon) kan være direkte e-post, telefonsalg, etc. h. Personlig salg. Er en personlig kontakt mellom en ansatt i en bedrift og en kunde i. E-kommunikasjon, tilbyr en ny måte å kommunisere på, via annonser på nettet etc. 2. To what extent do business-to-business...
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...THE PROBLEM WITH WORK A JOHN HOPE FRANKLIN CENTER BOOK THE PROBLEM WITH WORK Feminism, Marxism, Antiwork Politics, and Postwork Imaginaries KATHI WEEKS Duke University Press Durham and London 2011 © 2011 Duke University Press All rights reserved Printed in the United States of America on acid-free paper co Designed by Heather Hensley Typeset in Minion Pro by Keystone Typesetting, Inc. Library of Congress Cataloging-in-Publication Data appear on the last printed page of this book. THIS BOOK IS DEDICATED WITH LOVE TO JulieWalwick (1959-2010) Contents ix Acknowledgments INTRODUCTION i The Problem with Work i CHAPTF1 37 Mapping the Work Ethic CHAPTER 2 79 Marxism, Productivism, and the Refusal of Work CHAPTER 3 113 Working Demands: From Wages for Housework to Basic Income CHAPTER 4 151 "Hours for What We Will": Work, Family, and the Demand for Shorter Hours 5 CHAPTER 175 The Future Is Now: Utopian Demands and the Temporalities of Hope EPILOGUE 227 A Life beyond Work 235 255 Notes References 275 Index Acknowledgments thank the following friends and colleagues for their helpful feedback on versions of these arguments and portions of the manuscript: Anne Allison, Courtney Berger, Tina Campt, ChristineDiStefano, Greg Grandin, Judith Grant, Michael Hardt, Stefano Harney, Rebecca I would like to Karl, Ranji Khanna, Corey Robin...
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