...White Paper: An Analysis of Harrah’s Total Rewards Players Rewards Program © 2006 Gaming Market Advisors December 2006 Prepared by Gaming Market Advisors 330 E. Warm Springs Rd Las Vegas, NV 89119 4340 E. Kentucky Ave. Suite 311 Denver, CO 8024 Table of Contents I. SUMMARY OF FINDINGS............................................................................................................................................1 II. PROJECT OVERVIEW..................................................................................................................................................4 Methodology ........................................................................................................................................................4 III. TOTAL REWARD PROGRAM OVERVIEW ..................................................................................................................5 Tiers and Tier Credits ............................................................................................................................................5 Reward Credits .....................................................................................................................................................7 IV. TOTAL REWARDS MARKETING STRATEGY .............................................................................................................11 V. TOTAL REWARDS TIER BENEFITS...................................................
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...expected to be released by commercial partners in spring 2008. Initial customers will be in the hospitality businesses, such as restaurants, hotels, retail, public entertainment venues and the military for tactical overviews. A projector underneath the surface projects an image onto its underside, while five cameras in the machine's housing record reflections of infrared light from human fingertips. The camera can also recognize objects placed on the surface if those objects have specially-designed "tags" applied to them. Users can interact with the machine by touching or dragging their fingertips and objects such as paintbrushes across the screen, or by placing and moving tagged objects. INTRODUCTION We are going to represent paper on Microsoft surface which is known as surface computing. Microsoft Surface is a forthcoming Multi-touch product from Microsoft which is developed as software and hardware combination technology. Minority Report meets the kitchen table in the new Surface from Microsoft. Claiming that surface computing is "as significant as the move from DOS to GUI," the company today announced a tabletop device with an integrated 30-inch screen and five cameras to enable multitouch access to music, photos, the web, and more. According to Microsoft, Surface isn't simply a regular PC with a touch interface. Itâ„¢s a whole new category of computing device that will...
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...underlying Harrah’s strategy; is it better to catch many small fish or one big whale? The most rewards should be given to the group of customers with high customer worth, or customers who could potentially transition into that category (high predicted worth). Casinos typically target high rollers with a large bank roll who play high stake games. They court these types of players, offering complimentary rooms or services. Harrah’s on the other hand chooses to target low income working class individuals or retirees. They offer individualized incentives to those players based on the customer’s spending pattern. Each incentive is crafted to be profitable for that unique customer. Harrah’s is able to capture a large sum with their Total Rewards program and catering to people who choose to play games like slots. Although these games are not high stake with large sums of money riding per bet, the odds are greatly stacked in the houses favor. Another characteristic unique to Harrah’s is that they reward not just winners but losers as well. Other casinos offer deals to people who win large sums of money in order to get those winnings back. Harrah’s, on the contrary, give out nominal rewards like a free dinner to people who loose. Those individuals see it as customer services and feel more inclined to gamble at Harrah’s rather than a competitor. These unique practices along with a sophisticated IT database targeting customers who are likely to spend a good deal of cash, has given Harrah’s the...
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...Case Analysis: Harrah’s Entertainment, Rewarding Our People Harrah’s Entertainment is one of the world’s largest casino entertainment companies. Harrahs concentrates on building customer loyalty through an optimal service, excellent products, operational excellence and technology leadership. The company decided to change its operating strategy from a more product orientated to a strategic marketing orientated company, after what products and services are based on customer data. Regarding to this the company established a bonus payout programme based on percentages improvement in customer services to maintain the motivation of its employees and lowering turnover. The objective is to implement a competitive mindset in its employees as well as to demonstrate that they are valued by the company and play an important role for the customer driven plan. The problem, which is addressed in this case is, that the created incentive plan had increased customer service metrics positively,“but not to levels that merited a payout at most properties.” The employees were told that they will receive a $200 payout regardless of the company’s operating income. However, in many properties employees did not get the incentive regardless of their hard effort, because the bonus programme was not adapted to the company’s operating income. In some properties of Harrah’s Entertainment not earn more revenue with the programme, so that they automately invalidate the value of the incentive programme and...
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...ADM1370 – Case Study #1, Winter 2012 Harrah's-Gambling Big on Technology The large investment made by Harrah's Entertainment Inc. in its information technology strategy has been tremendously successful. The results of Harrah's investment include: 10-percent annual increase in customer visits. 33-percent increase in gross market revenue. Yearly profits of over $239 million. Highest three-year ROI (return on investment) in the industry. A network that links over 42,000 gaming machines in 26 casinos across 12 states. Rated number six of the 100 best places to work in IT for 2003 by ComputerWorld magazine. Recipient of 2000 Leadership in Data Warehousing Award from the Data Warehousing Institute (TDWI), the premier association for data warehousing. The casino industry is highly competitive (rivalry among existing competitors is fierce). Bill Harrah was a man ahead of his time when he opened his first bingo parlor in 1937 with the commitment of getting to know each one of his customers. In 1984, Phil Satre, president and CEO of Harrah's, continued that commitment to customers. In search of its competitive advantage, Harrah's invested in an enterprisewide technology infrastructure to maintain Bill Harrah's original conviction: "Serve your customers well and they will be loyal." Harrah's Commitment to Customers Harrah's recently implemented its patented Total Hewards' program to help build strong relationships with its customers. The program rewards customers for...
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...Harrah’s Entertainment Inc. February 7, 2011 The goal of introducing the Gainsharing program was to increase employee motivation so they provide outstanding customer service. The differentiating factor in regaining and keeping bigger market share was through customer satisfaction. The Gainsharing program was effective in increasing both customer satisfaction and employee loyalty. Turnover went down from 70% to 50% in one year. It also proved to be an effective motivator to the food and beverage department of Harrah’s Las Vegas. Another great feature of this program was that it wasn’t tied to the financial performance of the company and the payout would be paid regardless of operating income results. Despite its positive features, the program had some drawbacks. The objectives that needed to be achieved in order to receive the gainsharing program’s bonus were not properly fine tuned. This led to situations where teams at most properties had missed their payout just by a small margin, leading to a feeling of let down. Also, the profits were not where they should be and the economy was dragging. Most employees were thankful to have jobs let alone bonus pay outs. The feature of getting a pay out regardless of financial performance was proving to be disadvantageous to the company. The incentive plan had cost $16 million in the previous year, and that felt like an especially big number now that revenues were dropping off because of broader economic conditions. Lastly...
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...Harrah's Entertainment case Hiroaki Tanaka 48167388 1. First, the objective of “New Business Program” was establishing relationships with new customers. The program was designed to develop the effectiveness at converting new Total Gold members into loyal customers by sending redeemable offers. Exhibit 2b showed that this program worked well. In April 1999, 1,022 new customers came to Harrah’s and the predicted worth of these customers was $31,992. In May, 125 customers of these 1,022 customers (12%) returned to Harrah’s and their predicted worth was $10,857 (34% of April).The decrease in predicted worth didn’t change so much compared to the one in customers. After that, the number of customers wend down gradually (12%→10%→8%), but the predicted worth remained stable (34%→33%→32%), which indicated that each month brought a new vintage of customers signing up. Second, Harrah’s made “Loyalty Program” to strengthen relationships with loyal customers. There were two sections for the program: Frequency Upside and Budget Upside. The former was designed to identify customers who gave Harrah’s only a small share of their spending and incentivize them to switch and visit Harrah’s more frequently instead of spending at their competitors. Harrah’s sent an offer which was different for customers of different perceived worth to Harrah’s. According to Exhibit 2c, the average frequency increased from 30 (Jan to May) to 150 (subsequent months). On the other hand, the objective of the...
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...1. Provide the following: (A) The company’s name and business, (B) name and title of the primary decision maker in the company, and (C) the company’s mission statement and the company’s actions to achieve its mission statement. HARRAH’S ENTERTAINMENT, INC. (renamed Caesars entertainment in 2010) the largest U.S. Casino emblem, is committed in the American public gaming company that retains casinos, hotels, and golf techniques under several brands (Stutz, "Harrah's opts to hail name of Caesars"., 2008-04-10). The prime conclusion maker in the business is Mr. Gary William Loveman, leader, CEO, and head person of the Board (Harrah Entertainment, Company Profile of Harrah's Entertainment, 2001). Following is the Harrah’s operation statement: “Each of our brands will be the overwhelming first choice for casino entertainment of its targeted customers.” Loveman accomplishes its operation or mission statement through his policies and activities which profited him the credibility and respect interior Harrah’s after becoming CEO in 2003, as well as in the commerce (Harrah Entertainment, Company Profile of Harrah's Entertainment, 2001). He had escort Harrah’s in the course of a evolution to a more marketing-focused company and helped the business break out of a financial presentation plateau. And he had built a set of associations and an influential support so he could hold his aim on quality clients and development opportunities for its employees in the pattern of on-going training and...
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...Human Resource Management –GBUS 403 Mid Semester Assignment Caesars Entertainment REPORT on issues related to Human Resource Management Summary: Caesars Entertainment Inc. is one of the world's leading gaming enterprise and has it's headquarter is in Las Vegas. Currently it owns 28 properties in five different countries. These properties offer casino gaming and resort facilities. This report is created to identify the major problems faced by the various properties of Caesars Entertainment. Most of these problems are interlinked and can be solved by implementing a few changes in the corporate structure and the overall policy of the organization. The se problems are analysed and different solutions are suggested. The 360 Degree Appraisal system is also discussed in the report and its pros and cons are explained. The report concludes with a brief discussion on how competitive advantage can be achieved in the long term if the suggested solutions are implemented in the organization. At the end a recommendation plan is outlined giving out a short-term and a long-term implementation plan for the organization. I tis usual for a summary to show some recommendations. Table of Contents: - 1.0 Introduction. 6 2.0 Problem Identification. 6 2.1 Lack of a unified vision in the organization 6 2.2 Decentralised Human Resource Function 6 2.3 High Employee Turnover 6 2.4 Hiring the 'right' employees 7 3.0 Contingency Plans. 7 3.1 Creating a Vision 7 3...
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...Harrah’s Entertainment Inc Abstract Harrah, a prominent name in the gambling industry, is seeking for new initiatives in order to attract and retain customers. The main focus of the company is on the database management program which will consolidate the information of customers and make a profile of each individual in order to track their preferences. Harrah has to implement additional strategies with the one mentioned above to gain competitive advantage in the industry. The importance of realization of ‘Clients worth’ has been discussed in order to highlight the major role it plays in the success of a business. The overall marketing recipe results in more profitability than the DBM alone, and hence, the company applies marketing strategies keeping in consideration the long term view of business management. In addition to the longevity of the strategies and policies, Harrah’s faces some ethical and privacy issues which are in need to be handled accordingly. What are the objectives of the various database marketing (DBM) programs and are they working? When its rivals entered new showcases with preferences of improvement throughout the era of 1990s, Harrah's topped the business development. Be that as it may, the organization rather decided to make utilization of an existing preference i.e. client steadfastness, rather endeavoring to make new assets. A showcasing database holds data about distinct clients or potential clients that are pertinent to the advertising process...
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...writing. In fact, the three universities that I have attended in the past have all required me to use the APA style of writing. As I recall my high school years, the APA style of writing also seemed to be a favorite amongst my high school teachers. They all required that term papers be written in APA style as well. This type of writing actually does not differ much from the ones included in the text reading. The text mentioned the APA style of writing several times. In my opinion, it appears to be the most popular style of writing, especially amongst college students. Based on the results of the quizzes, my grammar skills were actually a little better than average. I actually had expected to do better, but I guess my grammar skills are not as good as I thought they were. In any event I feel very confident when it comes to spelling, as I have always been a great speller. Even in grade school, I was a good speller. I learned at a very young age to challenge myself when it comes to spelling. Challenging my-self in that area really paid off as I became older, as I’ve never had a problem with spelling. However, I feel that I need more help with run on sentences and with thought patterns. Though I proof read my paper several times, it’s hard for me to see that I have several run on sentences until after I get my grade back. In general, I feel that my writing is just mediocre. However, I also believe that when it comes to writing, I am my own worst critic. Reason being, I am never...
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...computer and communications equipment (owned by MIS) magnetic media (owned by Manager) power supplies and plant, such as air-conditioning units (owned by MIS) Software assets (owned by MIS) • • • • application software system software development tools utilities Information assets (owned by Manager or MIS) ‘Information’ means information held by the Company on its own behalf and that entrusted to it by others. The following are examples of the media which may contain or comprise information assets. • • • • • • • • • • databases and data files system documentation user manuals training material operational or support procedures continuity plans and fallback arrangements back-up media on-line magnetic media off-line magnetic media paper Services • • computing and communications services (owned by MIS) heating, lighting and power (owned by Manager or Building Services Manager) 1 17/01/03 First•Base Technologies Town Hall Chambers High Street Shoreham-by-Sea West Sussex BN43 5DD UK Tel: +44 (01273 454 525 Fax: +44 (0)1273 454 526 info@firstbase.co.uk Guidance on Information Classification Categories for classifying document security Category 1 : Routine (non-confidential) documents Description: All documents of a routine nature. Effects of disclosure: No measurable damage to the company or a department. Examples: Normal memos, routine reports, circulars. Estimated occurrence of this classification: More than 80% of all documents would be within this class...
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...TO: FROM: SUBJECT: DATE: CC: [CLICK HERE AND TYPE NAME] SAMUEL NEWMAN-BREMANG [CLICK HERE AND TYPE SUBJECT] OCTOBER 22, 2013 [CLICK HERE AND TYPE NAME] C R E A T I N G W A T E R M A R KS I N M I C R O S O F T W O R D [Note: Some steps may vary in Word 97. For additional help, search for “watermark” in the product help or on the Microsoft support site at http://support.microsoft.com.] A watermark is any text or graphic image (such as the “Draft” in the background of this document) that is printed to overlap existing text in a document. A logo printed lightly behind a letter or the word "Confidential" printed lightly on a contract are other examples of watermarks. The rotated “Draft” watermark on this page was created using the Word Art feature. You can insert pictures (such as a logo) from a file or using Clip Art. All three features can be found by clicking on Picture in the Insert menu. To view a watermark as it will appear on the printed page, click Print Layout on the View menu or click Print Preview on the File menu. The watermark will print on every page of this document, just like headers and footers. To edit the watermark or insert a new one, you need to click Header and Footer on the View menu. TO FORMAT A WORDART WATERMARK (LIKE THIS “DRAFT” EXAMPLE): Use the WordArt… command on the Format menu to choose your desired settings for your watermark. There are multiple tabs in that dialog. Use the “Colors and Lines” tab to set the color and transparency. (This “draft”...
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...How to Write a Good Academic Paper? That is a question which most students ask and most of them are new to academic writing. Academic writing if taken as a whole, then it would help you figure its significance and what is more important is, it would help you understand the purpose of it. Any good academic writer’s quality is his/her mind is loaded with creative set of ideas that help him navigate through the whole topic of academic paper. Ideas lead you to somewhere and only a few good students are gifted by nature and if you are not then you can also build up a good rhythm of academic writing. Secondly, you should also have a good sense of your audience; you should know what element of your academic writing would entice them and also create some space for your write-up for reading in their schedule. You then research for resources and data that would be of great use to enlighten your readers. Knowing what you audience wants, should be in your priority because readers enjoy what they seek in your writing. Usually what they look out for is something that could either bring them a smile or get them to think over the subject. Having creative ideas doesn’t guarantee a good and well-researched academic writing. You need to able to figure out ways of putting your research in a proper format so that readers don’t feel deviated from the focal point of your write-up. You should use your sources with proper attentiveness else it would completely ruin your efforts from top to bottom....
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...Hey Jessica, I’m glad your interested in attending the University of Phoenix let me tell you about some of the great resources that are available. First of all they have all kinds of hands on workshops that you can sign up for. They have ones for writing, math, computer skills, exam prep and plenty more. Some other resources are the Center for writing excellence and the Center for mathematics, there are grammar tutorials and plagiarism tutorials and a plagiarism checker as well to help make sure your papers have the proper grammar and the plagiarism checker reviews your paper and tells you how much similarities there is with your paper and other papers so you don’t accidentally plagiarize your paper. Riverpoint writer is a tool to help make sure you are citing your papers properly. In the center for mathematics center they have running start which gives you a review of math concepts to help you brush up on your skills, build math confidence gives you tips to deal with math anxiety it also has study tips, test tips, worksheets and videos. They also have live online math coaching which is only available two weeks before your math class starts through the end of your class. Hope reading about all these resources makes you want to come to the University even more. gotta go talk later. Hello Everyone, I want to review some of the great resources available here at the University of Phoenix. First off I want to go over the workshops that are available to you. There are all...
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