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Harrison Keyes

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Problem Solution: Harrison-Keyes Inc.
Harrison Keyes, Inc. has a few problems that need to be dealt with. One of the problems is production related. The implementation plan called for some overseas outsourcing to cut some costs. Asia Digital Publishing is not working out for the company. Another problem that exists is the reluctance of the authors to move in the direction that the company is looking for. The e-commerce software that the company had planned on using to sell the e-books directly from the Web site is not functioning properly. This will delay the launch of the sales Web site. These problems are worth solving but it might take some time to do this. Harrison-Keyes, Inc. will become the world's most dynamic publishing company, packaging innovative information solutions essential to communities of interest. Harrison-Keyes, Inc. will need to sell e-Books directly from Harrison-Keyes website in order to meet deadlines and have success and select the appropriate e-Book technology for the specific book and target audience. Harrison-Keyes, Inc. strategic planning is as much about the content of the strategy as it is about the process of research, development, documentation, and implementation. Strategic planning is a process of collective and informed decision-making that (a) helps management and leadership teams position their enterprise for lasting competitive success and (b) helps these teams intelligently implement changes to their processes, systems, and structure. Strategic planning is one of the few ways a top management team can plan for economic, demographic, competitive, technological, and regulatory changes that affect the way Harrison-Keyes, Inc. operates. Harrison-Keyes, Inc. planning process needs to start by providing management with accurate information and insight into their strengths, weaknesses, opportunities, and threats. If

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