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Harrison Keyes

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Running head: GAP ANALYSIS: HARRISON-KEYES

Gap Analysis: Harrison-Keyes

Gap Analysis: Harrison-Keyes This paper will analyze various issues and solutions that Harrison-Keyes (HK) faced as a global print publisher. Their collection of books includes technical and business, scientific and professional and consumer books. Harrison Keyes was established in 1899 and over the last 100 years the company has shifted their focal point on meeting the demands of the market. The company is currently suffering from market woes due to low retailers exhausting the company profits. Harrison-Keyes plans to implement a strategy that will revitalize the company to be a successful and profitable industry leader.

Situation Analysis
Issue and Opportunity Identification Harrison-Keyes is a global print publisher that is facing challenging issues. Harrison-Keyes anticipates launching a strategy that will revitalize the company and make them a leader in the industry. Meg McGill was hired by Harrison Keyes to initiate the revitalization process because of Meg McGill knowledge of the technologically advanced industry. Meg McGill began the first phase of her e-publishing strategy. In the course of the implementation strategy Meg ran into numerous issues. The implementation process lacked defined scope. “Project scope is the definition of the end result or mission of your project—a product or service for your client/customer” (Gray and Larson, 2006, p.4). The outsourcing segment of the strategy Meg McGill faced many issues. Asia Digital was chosen as the outsourcing company for the e-publishing strategy. Asia Digital is currently out of business due severe flooding. Meg McGill has resigned from Harrison-Keyes. William Guardo is the new CEO for Harrison-Keyes. William Guardo gives

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