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Hassan

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Hassan Gulzar

B-13733

Supply Chain Process of Nike

To, Sir Imran Hussain

Nike’s supply chain, and its emphasis on sustainability – along with its aim to cut emissions – has been well-reported. But it goes far deeper than merely calculating the carbon cost and asking its transport providers to try to cut emissions. No, this is a company well ahead of the curve in sustainability. And there’s a lot other companies can learn from it. If its vision of the future comes to pass, then logistics providers seriously need to take note. It could change everything. Company Overview NIKE, the world's biggest shoe company, has a reputation for fancy footwork, especially in the arena of marketing. With both Forrest Gump and Michael Jordan sporting NIKE's athletic shoes, NIKE's appeal is wide ranging. The shoe giant still holds nearly 37% of the US market, a giant lead over #2 Reebok, which has 20.5%, and #3 Fila, with only 5.1%. NIKE - a powerhouse in the world of sports, the designer and international marketer of athletic shoes, casual footwear, apparel, and accessories - is looking for new growth opportunities. Founders: Bill Bowerman and Phil Knight. First year-sales totaled $ 8,000 (1962). Employees: NIKE employs approximately 26,000 people worldwide with 650,000 workers are employed in Nike contact factories around the world. Revenue FY05: $ 13.7 billion ( 12% increase from FY04) Manufacturing: Nike brand had 137 factories in Americas (including US), 104 in EMEA, 252 in North Asia and 238 in South Asia. Subsidiaries: Cole Haan Holding, Inc, Bauer Nike Hockey, Hurley International LLC, Nike IHM, Inc, Converse Inc, Exeter Brands Group LLC.
Forecasting & Planning
In the modern supply chain, forecasting is necessary for Nike to manufacture items for inventory and that are not made to order. Nike will use material forecasting to ensure that they

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