...The Volkswagen Beetle The Beetle Volkswagen is an old car that has been around for decades. The first Beetle was made by Adolf Hitler in Germany in the year of 1938. That makes this car over 75 years old. They prices the first Beetle at $106 on average to an average family. Not like the cars at the time, it had an engine that could go over 100km without using more than 7 liters of gasoline. For that reason it was presented the nickname “the people’s car”. Now, the Beetles have been modified to be different. Since there are so many different models in different years, I chose one that when I think beetle, I think the Volkswagen New Beetle GL Hatchback 2b. Most people don’t know what it is called but see the picture below to get a good idea. This particular car has a 1984cc, 2 liter in-line 4 engine with 82.5 mm bore, 92.8 mm stroke, 10 compression ratio, and overhead cam, three valve per cylinder, air-cooled and with a torque of 122ft at 2600rpm. As well as a horsepower of 115mph at 5208rpm. Also, this car goes 21 mpg on city roads and 28mpg on the highway with a 14.5 gallon tank. For this particular car, the pricing varies. If you want a brand new, 2015, beetle, the price would average at about $24,993. If you were to get a used, 2000, beetle, the price would average at $3920. Now, the oldest beetle you can get is from 1998, still, that is over 15 years old. Anyway, it wouldn’t be as long as you think. The average for that year and model of the beetle would be $2953....
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...series of TV commercials, which show up the unique and competitive features of Micra to public, to gain the brand awareness of unknown Nissan Micra. In addition to the TV commercials, they also partnered with Kapoor producing a film, The New Star of India, to engage younger consumers and jumpstart sales. During the film producing process, they associated with Facebook to select co-actors, in order to receive a high social media popularity. Furthermore, since Nissan Micra has lots of competitors, such as Maruti Swift, Ford Figo, and Hyundai i10 and i20, Nissan also wanted to become the most popular car in B2 category by using social media. For Tata Nano, because of the long history of Tata company and the exist brand awareness of Tata, their goals are different from Nissan. Tata company wanted to let public use Nano to alter their two wheel motorcycle, because Nano is the cheapest car in the world. In addition, Tata partnered with MTV to conduct a TV show, Nano Drive with MTV, obtain public awareness of Nano. Most importantly, during this process, Nissan also used Facebook to connect people, which led them receive lots of fans(or potential customers). Because of the low price of Nano, the youth of India...
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...Both Subaru and Toyota have had an impressive success history in automobile industry and have become the world’s leading car brands. This case study memos attempts to define the market segments the Subaru Forester and ToyotaYaris are targeting. It also examines the pricing strategies and the overall generic strategies regarding product quality and attributes for these cars. The Toyota Yaris targets ‘small but practical’ segment. Young urban audience, who wants a small, reliable and economical car with convenient interior, to commute to work and travel across the country. Its hatchback works well as the urban automobile for singles, young professionals or childless couples. The company’s ‘Bigsmall’ campaign has been a winning formula for this ‘cleverpractical’ market segment which is a crucial element in the current vehicle market. Similarly, the Subaru Forester targets ‘functionality’ group segment which can be categorized based on their needs than ‘style’. The Forester would satisfy people with children who are looking for a medium-sized, better-priced and fuel-efficient station wagon. The Forester also targets ‘brand loyalty’ behaviouralistic segmentation as consumers move on from a first-car-buyer to a mature driver with family. This four-wheel-drive recreational vehicle allows the loyal Subaru buyers with active lifestyles to remain in the Subaru community by compromising their needs and preferences. Pricing is a pivotal strategy as it is related to product positioning...
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...| 2013 | | | [Research proposal]SUBMITTED BY: GROUP 11 1) AKSHAT SINHA 13A3HP030 2) ABHISHEK GUHA ROY 13A2HP063 3) RAVI GUPTA 13A1HP105 4) ABHINAV PANDEY 13A1HP039 5) ANIMESH RAJ 13A3HP040 | | PROJECT TITLE PERCEPTION OF POTENTIAL BUYERS (first time) OF HATCHBACK CARS IN HYDERABAD PROBLEM STATEMENT The research is aimed to know the preference of first time buyers of hatchback cars based in Hyderabad on different parameters. JUSTIFICATION/BENEFITS The research carries the potential to analyze and determine the consumer’s perception and their buying behavior on the basis of different parameters like design, comfort, safety, fuel efficiency, brand preference, loyalty etc among the following three hatchback cars:- a.) Maruti Suzuki Wagon R b.) Hyundai i10 c.) Ford Figo The research also aims to dig out following benefits:- a.) Based on the different ages of employability like newly employed (22-30 years), well settled (30-60years) and retired (60plus) people, what are their perception and preferences as the first time buyers. b.) What are the differences in the preferences of people in both the demographic segments i.e. rural and urban areas of Hyderabad. SCOPE OF PROJECT The scope of the research is limited to following three limitations:- 1. The research...
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...We recommend 3-series touring wagon development project as a target of Digital Car Project. The ultimate objective of the project is to halve lead time of product development in BMW from 60 months to 30 month. As a result, the firm can incorporate reflect fickle customers’ tastes and the latest technology to their product development quickly and it enable them to fit the market needs strategically. If this change is successful, the experience and knowledge can be transferred to 7-series and all other new projects. It will make BMW in front of the competition. And it will save huge money and time of the firm. 1-2. Digital technology, such as CAD, is considerably effective to reduce product development lead time even in other competitors. Considering digital technology as hardware, its directions and capability of staff operating the technology, however, might be critical issue on product development using digital technology. Moreover we should not ignore the fact that the capability and experience would be brought as a result of learning and accumulated experience and knowledge. 1-3. 3-series touring wagon will inherit platform and basic design concept from 3-series sedan. Fortunately the current 3-series sedan has been developed through computer design process. Therefore, it can be thought that there is some accumulated experience of product development using computer design. Additionally, the staff had realized its untapped potential as strategic product development tool....
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...Brand Blunder A brand blunder is an error associated with the branding of a product, especially a new product in a new market. Reasons for such slips include the lack of understanding of the language, culture and consumer attitudes in the new market. There are numerous examples of brand blunders in marketing history; there are also numerous urban legends surrounding brand blunders, where there is little evidence of an actual blunder. TRUE CASES An April 2002 Starbucks ad featured twin cups of their Tazo drinks with the caption "Collapse into cool" and an airborne dragonfly, imagery and wording which reminded many of the recent 9/11 attacks. Though the ads were created before the attacks and the resemblance was coincidental, the company apologized and pulled the posters. A 1997 direct mailer from Weight Watchers featuring Sarah Ferguson with a caption stating that losing weight was "harder than outrunning the paparazzi." appeared in mailboxes in the days before and following the death of Princess Diana, an incident in which paparazzi were at the time suspected to have played a role. The company quickly pulled the ads. In 2006 Sony had a limited Dutch billboard campaign promoting the then-upcoming arrival of the white PlayStation Portable by featuring a black woman and white woman with respectively colored clothing and hair in confrontational poses. After accusations of racism, Sony pulled the ads. In 2008, Greyhound Canada...
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...the company than he and his sons did. In 1979, Aldo developed the Gucci Accessories Collection, or GAC, intended to bolster the sales for the Gucci Parfumes sector, which his sons controlled. GAC consisted of small accessories, such as cosmetic bags, lighters, and pens, which were priced at considerably lower points than the other items in the company’s accessories catalogue. Aldo relegated control of Parfums to his son Roberto in an effort to weaken Rodolfo’s control of the overall operations of the company. Aldo Gucci expanded into new markets including an agreement with American Motors Corporation (AMC). The 1972 AMC Hornet compact "Sportabout" station wagon became one of the first American cars to offer a special luxury trim package created by a famous fashion designer. The Gucci cars sported boldly striped green, red, and buff upholstery and on the door panels, as well as the designer's emblems and exterior color selections. Though the Gucci Accessories Collection was well received, it proved to be the force that brought the Gucci dynasty crashing down. Within a few years, the Perfumes division began outselling the Accessories division. The newly-founded wholesaling business had brought the once-exclusive brand to over a thousand stores in the United States alone with the GAC line, deteriorating the brand’s standing with fashionable customers. "In the 1960s and 1970s," writes Vanity Fair) editor Graydon Carter, "Gucci had been at the pinnacle of chic, thanks to icons such...
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... What I find to be awesome is cars. Cars are the best thing to ever happen to this world. Where would we be without cars? Cars are the signature to most advancement. Cars are fast. Cars are classic. Cars are just amazing. I’m sure most people don’t ever stop to admire a car. Cars are amazing if you actually know about them and know what you like. There is amazing cars all over the world I have lots of cars I really like. Cars are an art. Nothing is better than the bond you can make by building your own car. It’s a whole other feeling. Cars are amazing. For three reasons. First reason is that they are fast. In my opinion of a good fast car. I would get a 1967 Ford Mustang Shelby GT500. Just because that’s my style. This car is rolling fast yea there is faster imports, but this is classic, friendly but crazy fast. This is a beast on 4 wheels. 271 horse power you bet its fast. This car goes from 0-60 in 4.3 seconds. This is just one of the millions of cars out there. Cars are legit the best past time because of their incredible speed. Another fast car is the 1987 Grand National. This car is fast and slick, you need a getaway car this is your car. Its precise steering with the right driver you can drive miracles. It goes from 0-60 in 4.8 seconds. No matter what car you have you get or are thinking of getting how fast is it or how fast does it go is always one of the questions you ask. Okay so the second reason I think Cars are amazing is because they are...
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...about her. If those people that comment mean things talking about her where not just a profile and was someone face to face we usually wouldn't say things like that. Also in the Vanderbilt’s essay he talks about the road rage and the different types of communication while driving. Many people while driving get very upset with other drivers if they need to be somewhere quickly, or even if the person is driving slower then they want to drive, which cause the person that is behind the person that is going slow to speed up and cut them off. I have seen a lot of incidents where people cut someone off and they want to get pay back on they so they try to cut them off back, then it turns into an accident. Citizens do not understand how dangerous cars and truck are when we are behind the wheel, they can hurt someone very badly plus even kill them. We as people need to understand that our ethical compilations need to help us from being cyborgs, to understand that we have to live our own life without having to use all the new technology. People today are totally cyborgs we use technology in everything we do. We hardly do this that does not consist of new technology advancements. Whenever, people have questions that we need to find answers for we go on our phones or computers to google the answer. New technology has made greater openness possible, but has this...
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...still going to cost you a tidy five-figure sum to buy the necessary parts, materials and paint supplies needed to transform an old car from a worn-out relic to a dazzling show beauty. If you've decided to restore a particular old car because you have a longstanding attachment to that model and are not concerned about its value or whether parts can be easily found, then we applaud you--that mindset should be the primary focus of this great hobby of ours. However, if you enjoy old car restoration but prefer your projects to be easy and relatively cheap to do--with, perhaps, the added bonus of making a few dollars on it when it's done--then these are the cars you should consider for your next venture. Of course, the majority of these cars won't make you stand apart from the crowd at a show or cruise-in, but you will be able to complete their restoration far faster and a whole lot cheaper than if you chose a car that was rare, or had only been made for a few years. Another factor to consider is the actual purchase price of the car. While some of the cars listed here can be bought for around $5,000, others will cost four times as much even if they're basket cases--but keep in mind that those higher-priced cars will also bring four times the money when sold, so it kind of equals out. But the one common feature enjoyed by most of these cars--and the main reason why they are on this list--is that they're backed by a huge parts supply, making them a lot easier to restore...
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...Henry Clements is a friend of yours who has a car rental agency in major metropolitan area. Although he is an independent company he works closely with three other independent companies in metro area. They share information and each they forecast the number of cars each will need the following week. Then if needed, the will transfer cars between location on Sunday when none of the agencies is open. If they have to go and get a car during the week, it will cost $75 each considering the lost time and good will of making the customer wait. Moving on Sunday gives the customer the option to return the car to any of the four locations and it has allowed Henry and the other agencies access to extra cars to meet their needs. Everyone is happy with this arrangement. Henry reviewed his company’s performance and he believes there is room for improvement. He has obtain records for the last three months. The data he collected are shown below. It is Friday and he has to input his forecast for the number of cars needed tomorrow. He knows you are have been taking a class in Quantitative Analysis and has asked you to review his data and help with his forecast and determine what else he might to do increase his performance. As you discuss the situation with him, you learn that he wants to be able to meet the customers’ requirement for a vehicle 95% of the time. He says he rarely ever gets complaints if the exact model is not available, as long as he has a vehicle available, so he...
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...[pic] [pic] ================================== TOYOTA AUTOMOBILES COMPANY BURNASTON A38/A50, DERYSHIRE EAST MIDLANDS DE1 9TA UNITED KINGDOM TEL NO +447017026881 (Customers Care Line) STAR PRIZE WINNER This is to inform you that you have won a BRAND NEW TOYOTA CAMMRY 2013 CAR and a cash prize of (£500,000 00 GBP). The car comes with a special TOYOTA INSURANCE Cover for one whole year that is till the next promotion in 2013. It also comes with a one year warranty and FREE repairs at any TOYOTA AUTOMOBILES depot or service station worldwide. Your Batch No: 515944052/166 and Winning No: 1544 make you as one of the lucky winner in our Charity bonanza and you are advice to keep the information of your winning confidential. Congratulation once again. Please Fill the Information below: TEL NO +448713150480 |1. Full Names: Asif Khan | |2. Your Full Address: Green Park Society, Gulzar House, | |Opp V.t College, Rly Station Road | |3. Your Age: 33 yrs | |4. Your country – India | |5. Your Country– India | |6. Your City...
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...because I got my car from him, so when I get problems in my car he always help me solve it, and I also like about cars, this is why I would like to interview him. I approached he talk with a customer. A Typical Day He told me he love this job, he need to receive many different customers every day, although in these customers Most people will not choose or buy a car, but he still need to patiently explain some information about VW cars to his clients. Mark's work time is Monday to Friday, he generally work from 12 PM to 6 PM, but if necessary he need work later. Like me, I remember the day I buy a car, it spend much time until seven o 'clock. His work is not busy, because every day if there is no customer, he can do some other things in the office. But if a situation, must be immediately returned to the post. Interview Analysis This interview show more new career ideas to me and how to conduct an interview. From this interview I realized that sale cars it not a simple thing. Auto Sales is an important part of consumer spending, it also can reflect Consumers' confidence in the economic outlook at the same time. If cars sales rising, generally indicates the country's economic in stable growth and consumers' enhancing of consuming conscience, it is good for country's currency, at the same time may be accompanied by rising interest rates in the country and Stimulate the country's currency exchange rate to rise. Obviously I don't have much ideas about cars impact on the economy...
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...are due to three crucial parts: • Torsion Spring: The torsion spring has a surprising amount of constant pressure and over time weakens and can no longer function or breaks. • Cables: These cables will fray and stretch over time causing the garage door to become out of alignment or cease to work. • Garage Door Opener: These machines are a must have for a homeowner, but over time parts can wear out. Oft times just putting new batteries in the transmitter will allow them to resume working flawlessly, but at times a repair is needed. Torsion Spring The most common problem with a garage door is the torsion spring. The spring can become weak with age, and this will make it harder to raise your garage door. If this spring breaks completely, your car could even be stuck in the garage until making a repair....
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...Board @ Volk... Director Hans Dieter Poetsch Finance & Control @ Volkswag... Director Ferdinand Porsche Director @ Volkswagen Director Wolfgang Porsche Director @ Volkswagen Director, Employee Repre... Johann Horn Director, Employee Repre... Peter Kossler Director, Employee Repre... Peter Mosch Director @ Volkswagen Director, Employee Repre... Norbert Rank Director, Employee Repre... Joerg Schlagbauer Director, Employee Repre... Helmut Spath Director, Employee Repre... Max Waecker Honorary Chairman of the... Carl Hahn COMPANY STRATEGIES & LOCATION THE STRENGTH 1.Well established and well-known car manufacturer in all over the world. 2. Audi produce Petrol and Diesel engine cars 3. The cars interior and exterior are good looking with the excellent...
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